How to Prime Your Content for Shoppable Social Ads

In March, Instagram unveiled its in-app checkout experience, which allows users to shop without even leaving the platform. And it’s not alone - other major players are making moves to better accommodate a rising consumer expectation to shop anywhere and anytime with minimal friction. New initiatives like Google’s Shoppable image ads and Pinterest’s Shopping Ads represent a growing shift to social commerce. As the lines between channels blur and customers expect seamless interactions with brands (like the ability to…

Jen Underwood Joins Aible as VP of Product Management

Analytics Industry Expert Signs on with Aible to Empower Business People to Create AI that Yields Measurable Business Results Aible, the leader in real-world AI for business impact, announced the appointment of Jen Underwood as Vice President of Product Management. Underwood, a widely-respected analytics industry veteran, has spent more than two decades building analytics solutions. She is known for her role in helping revive Microsoft PowerBI, and re-launching the offering into a market leader. Most recently, she led…

RevTrax Announces Integrated Offer Management Platform on Salesforce AppExchange, the World’s Leading Enterprise Cloud Marketplace

RevTrax, a leading Offer Management Platform (OMP) for B2C brands, announced the availability of RevTrax Offer Management, where brands will be able to leverage integrated offer management within Salesforce Marketing Cloud to ensure delivery of smarter offers across channels with unified security, measurement, and optimization for transactions in-store, online, or in-app. “AppExchange is constantly evolving to enable partners like RevTrax to build cutting-edge solutions to drive customer success.” The integration has…

Inxeption, Scaling Rapidly, Announces New Chief Financial Officer and Chief Content Officer

The Industrial Commerce pioneer has filled strategic executive positions as it exceeds growth targets Inxeption, the pioneer of Industrial Commerce, announced it is surpassing growth targets and has added two senior executives to a team that is driving a revolutionary new form of ecommerce for business. Faisal Chughtai has joined Inxeption as the chief financial officer. Faisal brings 20+ years of experience in managing internet and software P&L, finance, strategy, operations, international expansion, M&A, and…

Contentsquare’s New Analytics Platform Pinpoints Negative Customer Experiences

New Platform Empowers Digital Teams to Troubleshoot Issues Fast and Innovate More Experience analytics leader Contentsquare launches a major release of the most complete experience analytics platform on the market, helping brands to innovate based on customer behavior across digital channels. Contentsquare now gives brands the ability to surface and quantify revenue-generating recommendations for experience improvements using artificial intelligence. Contentsquare customers can use these recommendations to…

Content Guru Positioned as a Leader in the 2019 Gartner Magic Quadrant for Contact Center as a Service, Western Europe

Cloud contact centre and customer engagement provider, Content Guru, has been positioned in the Leaders quadrant in the 2019 Gartner Magic Quadrant for Contact Center as a Service, Western Europe. “We believe Gartner Magic Quadrants are a valuable source of information, which we use within our own organisation to assess best-in-class solutions providers. We’re delighted to be positioned again in this year’s report. We feel that our continued progress has been recognised by our position in the Leaders quadrant. ” This…

Contentstack and Commercetools Collaborate for Digital Shopping Experience of the Future

Contentstack, the headless CMS pioneer and enterprise Content Experience Platform, and commercetools, a leader in next-generation commerce software, announced a strategic alliance to deliver the future of digital shopping experiences. This partnership will offer an enterprise-class, cloud-native solution built exclusively on microservices to provide the best possible speed, agility, and flexibility for digital shopping. Joint customers will have access to an API-connector between the Contentstack and commercetools…

harmon.ie Launches World’s First Solution to Connect Emails to Microsoft Teams, Streamlining Collaboration and Data Management in the…

harmon.ie, the leader in user experience solutions for Microsoft 365 enterprises, announced the launch of SmartAssistant, the world’s first product to link an organization’s internal staff conversations and external communications in Office 365, by intelligently connecting emails, documents, and Microsoft Teams conversations. Teams is the fastest growing business app in Microsoft history. A recent survey commissioned by harmon.ie found that out of almost 400 respondents, more than 50% use Microsoft Teams more than half of…

OnePIN Named Top 10 Customer Experience Management Solution Provider

OnePIN receives recognition for innovative technology offerings and unparalleled commitment to customer success OnePIN, Inc., the world's leading provider of Digital User Engagement services for mobile network operators, announced that they have been recognized as one of the "Top 10 Customer Experience Management Solution Companies" in 2019 by CIO Applications Europe magazine. "The success of OnePIN's solutions is evidenced by the tangible and clearly quantifiable results we've delivered to our customers to date. Our…

Parks Associates: Quality of User Interface (UI) More Important Than Content Recommendations in Video Service Satisfaction

New Study Examines Consumer Preferences Related to New UI Options New research from Parks Associates finds 70% of US broadband households with a major video service consider its user interface to be good, with 48% rating it "very good," and these scores impact their willingness to recommend the service to others. Analysis of consumer responses reveals quality of the UI and the ease of finding content are the most likely factors to drive willingness to recommend a video service. UI Preferences and Content Discovery …

Akamai Edge Platform Increases Security Protections for Content, Sites, and Apps

Enhancements Accelerate Cloud Transformation and Improve Security Akamai Technologies, Inc., the intelligent edge platform for securing and delivering digital experiences, today announced enhancements focused on maximizing security, quality, and reliability from the cloud to the digital touchpoint. With these new features, the Akamai Intelligent Edge Platform enables organizations to optimize and secure the critical point where they monetize and differentiate their services and push the boundaries of digital experiences.…

MuleSoft Positioned as a Leader for the Fourth Consecutive Time in the Gartner Magic Quadrant for Full Life Cycle API Management

MuleSoft is the only Leader in both the 2019 Gartner Magic Quadrant for Full Life Cycle API Management and Magic Quadrant for Enterprise Integration Platform as a Service MuleSoft, provider of the leading platform for building application networks, announced that Gartner has positioned MuleSoft as a Leader in its 2019 Magic Quadrant for Full Life Cycle API Management. MuleSoft has been named a Leader four times in a row and is also positioned as a Leader in Gartner's 2019 Magic Quadrant for Enterprise Integration Platform…

The Future of SaaS and Content Marketing in the Subscription Economy

In a latest report highlighting the growth of subscription economy, SaaS and IoT have achieved the highest level of subscription revenue growth since Q2 2017. The report also marks entry of Manufacturing, Telecommunications and Publishing industries. No two subscribers are same. They have different levels of interest in a product, and are more than willing to pay for their choice. Recommended: How Well Does Amazon's MarTech Understand Its Customers? SaaS Organizations Selling in the Subscription Economy Bring…

The Venture Capital Arm of Asia’s Leading Digital Agency, Integrated Management Systems, Announces Launch of Organic Platform in China

IMS Digital Ventures, the venture capital arm of Asia’s leading digital transformation agency, announces the launch of a social and content platform in China that will enable consumers to authenticate organic products thanks to blockchain technology “We’ve engineered the platform so that it takes into account the sophisticated Chinese consumer journey and provides an exciting ecosystem for audiences to interact and learn more about the benefits of wellness through organic lifestyle choices.” The organic platform,…

Aspect Software and Intradiem Team to Enhance Contact Center Workforce Management Solutions

Aspect Software, a leading provider of enterprise contact center and workforce optimization software, announces a co-marketing partnership with Intradiem, the leader in real-time workforce automation solutions. The partnership will pair best-of-breed workforce optimization with best of breed real-time automation for enterprise customers operating the world’s largest contact centers. “No other competitive WFM solution offers the breadth of automation as the combination of our two software technologies.” Matt McConnell,…

Messagepoint’s AI-Powered Customer Communications Management Solutions Now Listed on Salesforce AppExchange, the World’s Leading…

Customers Can Now Deliver a Better Customer Experience Through More Personalized, Consistent and Compliant Omni-Channel Communications Messagepoint Inc. announced that its leading Customer Communications Management (CCM) solutions are now available on Salesforce AppExchange. Customers can leverage Messagepoint to optimize both the content and management of their digital and printed communications for customers. Messagepoint is an award-winning cloud-based platform that gives non-technical marketing and customer service…

Mirriad Partners With Tencent, One of the World’s Largest Video Platforms, to Reach Huge Entertainment Audiences with Branded Content…

Mirriad’s Technology Integrates With Tencent to Dynamically Serve Branded Content to Large Audiences Computer vision and AI-powered platform company Mirriad announces a two-year exclusive agreement with Tencent, one of the largest online video platforms in China. The breakthrough partnership will allow advertisers to reach targeted audiences by integrating branded content directly into entertainment programming without interrupting the viewer experience. The key innovation allows only the new programme segments containing…

How to Translate Your Content for a B2B2C Approach

The internet has changed the way entire industries do business and engage with their customer bases. B2B companies are a prime example. Many companies are branching out from doing business exclusively with buyers and distributors, and at least 60% of manufacturers and wholesalers now leverage e-commerce platforms that let them sell directly to consumers, too. Adopting best practices from B2C helps B2B companies remain innovative and competitive. Engaging markets with “B2B2C” experiences online—such as transactional…

M-Files Back Office Solution Brings Enterprise-Grade Information Management to Small and Medium-Sized Businesses Across Global Regions

Intelligent information management for back office operations streamlines processes, improves transparency and lowers costs for SMBs M-Files Corporation, the intelligent information management company, announced that its Back Office solution for small and medium-sized businesses (SMBs) is now available across its global regions. The solution manages all back-office functions for SMBs – such as information access, process automation and document control – while helping them meet compliance requirements. When resources are…

Qualtrics Launches CoreXM, the Most Advanced Enterprise Insight Platform and the Foundation of Experience Management

CoreXM Unlocks Powerful Solutions to Help Experience Management Professionals Analyze Vast Amounts of Experience Data (X-Data), Improve Feedback Quality, and Take Action on Insights in Real-Time Qualtrics, the leader in customer experience and creator of the experience management category, launched CoreXM, the industry-leading insight solution and foundation of experience management (XM). CoreXM encapsulates all the innovative capabilities previously found in Qualtrics Research Core™ while adding groundbreaking…