Sales Content Management Vendors Are Continuing to Develop Strong Capabilities and Drive Product Innovation Through Enhanced Platform Capabilities, Gartner Report Finds
Seismic, the leading global marketing and sales enablement solution, announced that they are listed as a Representative Vendor included in Gartner’s 2017 Market Guide for Digital Content Management for Sales. The report provides an overview of the digital content management for sales landscape and lists 19 Representative Vendors in the field.
“We feel Gartner’s new Market Guide is a valuable document for those looking to stay updated on the overall market direction in this growing space and how vendors within it are expanding capabilities to fit their unique set of customers’ needs. We are therefore glad to have once again been cited as a Representative Vendor, as Seismic is dedicated to ensuring that our set of customers continue to gain tremendous value in increasing sales productivity and sales content ROI out of a platform specifically designed for large enterprises,” said Doug Winter, co-founder and CEO at Seismic.
According to Gartner, digital sales content management applications “improve the delivery of internal- and external-facing content to salespeople, or improve engagement with prospects and clients, and increase win rates, deal velocity and deal sizes. They are most commonly used to support long-cycle B2B and B2C sales processes, but they also apply to transactional sales processes, such as detailing merchandisers on the retail selling floor.” Gartner also notes that it “has seen a steady evolution in [the digital content management for sales] market over the last two years, and vendors continue to expand their capabilities and drive innovation in terms of content development, delivery, recommendations, and analytics.”
Seismic was also listed in two additional recent analyst reports by different organizations. Last month, Aragon Research named Seismic a Leader in their Globe for Sales Engagement for the second straight year. Additionally, Forrester Research named Seismic a Leader in sales enablement automation in The Forrester Wave: Sales Enablement Automation Systems, Q4 2016.
“This recent string of recognitions by analyst firms, we believe, further validates Seismic’s leading position in the space,” said Winter, adding, “As we look towards 2018, we are excited to continue to define what it means to be a complete marketing and sales enablement solution through continued product innovation and customer success.”
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