Content Recommendation Platforms Taboola and Outbrain Merge to Disrupt “Global AdTech” Ecosystem

Content is nothing if it can't be discovered. And, Content Recommendation and Discovery platforms like Taboola and Outbrain attract attention from publishers by helping them meet their audience with smart techniques. In an major announcement reported by The Times of Israel, two online content discovery and recommendation platforms are merging to take on the duopoly of Google and Facebook advertising. Adam Singolda-led company Taboola will merge Outbrain into their operations, allowing Outbrain's shareholders to get $250…

Seismic Named a Market Leader in Research in Action’s Vendor Selection Matrix – Sales Engagement Management SaaS And Software:…

Report recognizes Seismic with the best price versus value ratio and overall global winner, highlighting its strong acquisition and expansion strategy Seismic, the recognized leader in sales and marketing enablement, announced its leadership position in Research in Action's Vendor Selection Matrix - Sales Engagement Management SaaS And Software: The Top 20 Global Vendors 2019. Seismic was found to be superior to other vendors that were evaluated, due to its product innovation underpinned by plans to substantially grow its…

PR Newswire Launches Asia-Pacific Communications Survey 2019 – Press Releases and Content Distribution Trends

With the rapid development of technologies such as news recommender algorithms and mobile-first social media platforms, corporate communications in the Asia-Pacific (APAC) region is facing greater challenges. These include measuring, evaluating and quantifying the impact of communications across a fragmented media environment. PR Newswire Asia-Pacific Communications Survey 2019 - Press Releases and Content Distribution Trends To explore how businesses are meeting these challenges, PR Newswire, the premier global provider…

Karbo Communications Announces Dedicated Content Studio

Agency Delivers Tech PR-Content Integration with Newly Established In-House Creative Division Karbo Communications, a top-ranked U.S. technology public relations (PR) and digital marketing agency, announced the opening of the Karbo Communications Content Studio, the company's dedicated creative division. Purpose-built for technology storytelling, the Content Studio is a one-stop-shop offering a full suite of over 50 creative services spanning social media management, branding, writing, design, photography and video…

94% of Consumers Rely Heavily on Third-Party Digital Profile Content to Choose Retailers, According to New Study

Retailers are struggling to manage the business information and content most predictive of consumer intent and customer acquisition, according to a new study by Synup, the Intent Marketing Cloud. Synup’s The State of Retail 2019 report surveyed 837 consumers to better understand how they find, trust, and choose retail brands. It found that people in large part are leaving traditional media and websites behind, with 77% of consumers placing significant weight on a retailer’s visibility and accuracy across digital media…

Acoustic Recognized as a Leader in Cross-Channel Campaign Management by Prominent Independent Research Firm

Acoustic, the largest independent marketing cloud with a total focus on the marketer, announced that the company has been named as one of two Leaders in the recent evaluation, The Forrester Wave: Cross-Channel Campaign Management (EMSS Modules), Q3 2019. Acoustic was among the seven Cross-Channel Campaign Management (CCCM) providers invited to participate in the Q3 2019 Forrester Wave™ report, which used 40 criterion to assess each company’s current offering and strategy for marketers across industries. The rigorous…

Biometric Study Reveals Link Between Emotions in Entertainment Content and Brand Value

The Carryover Effect of Emotions - Sadness, Anticipation, Disgust - Is Shown to Drive Brand Value Sadness sells, according to a recent neural and biometric study from computer vision and AI-powered technology company Mirriad and applied neuroscience company SPARK Neuro. The research, which examined the effect of emotions in entertainment content on brand value, drove significant value increases across all brands and products that were tested. These products included potato chips, Lysol disinfectant wipes and Jeep…

PGA TOUR and GameOn Technology Collaborate to bring TOUR Content to Chat Platforms

PGA TOUR to provide fans with direct link to favorite players news, scores and video highlights via Facebook Messenger and other platforms The PGA TOUR and GameOn Technology, with its industry-leading engagement platform, ChatOS, announced a new multi-year content and marketing relationship. Available for Facebook Messenger users at the start of the 2019-20 PGA TOUR Season, the TOUR chat platform and newly launched TOUR Chatbot allow fans to ask questions and get information about tournaments with instant access to…

Newly-Formed Chimney Vigor Group Expands in APAC to Meet Demand for Quality Video Content at Scale

Merger of Vigor and the Chimney group will bring industry-leading content creation and distribution capabilities to APAC Following its merge with California-based content distribution and media solutions leader Vigor, CVG expects to double in size in APAC within 12 months, positioning itself as a serious contender in the global content production and distribution industry. Existing Chimney offices in Singapore and Sydney, as well as Vigor’s Seoul office, will now also offer both content creation and distribution and…

Zift Commended by Frost & Sullivan for Developing ZiftONE, a Marketing Automation Tool for Channel Partner Management and Marketing…

Zift Has a Healthy Partner Ecosystem for Easy Integrations and Connections, Making Zift a Hub for All Things Related to Partner Management  Based on its recent analysis of the global marketing automation solutions market, Frost & Sullivan recognizes Zift Solutions, Inc. with the 2019 Global Innovation Excellence Frost Radar Award for building ZiftONE, the only all-in-one platform for channel marketing, sales, and operations. Instead of simply adding partner relationship management, onboarding, sales enablement…

Over One-Third of B2Bs Plan to Invest in Personalized Content in 2020 Amid Extreme Pressure to Improve Digital Experience

Episerver's Newest Global Survey Highlights How B2Bs Are Meeting Consumer-Like Expectations Nearly nine in ten (84%) of B2B decision-makers say increasing digital expectations from customers or partners is their top external threat according to a new survey from Episerver, the company transforming digital experiences. In the face of these rising expectations, B2B leaders look to automate marketing, ordering and personalization with the help of artificial intelligence and key technology investments. For "B2B Digital…

SwiftStack Brings World’s First Multi-Cloud AI/ML Data Management Solution to The AI Summit San Francisco

SwiftStack, the leader in multi-cloud data storage and management, announced that it will be demonstrating its customer-proven, edge-to-core-to-cloud solution that supports large-scale Artificial Intelligence/Machine and Deep Learning (AI/ML/DL) workflows in Booth No. 216 at The AI Summit in San Francisco’s Palace of Fine Arts September 25 and 26. “The AI Summit is an ideal venue for showcasing how our unique solution overcomes the limitations of traditional storage architectures to deliver the performance, scale and value…

Over One-Third of B2Bs Plan to Invest in Personalised Content in 2020 Amid Extreme Pressure to Improve Digital Experience

Episerver’s newest global survey highlights how B2Bs are meeting consumer-like expectations Nearly nine in ten (84%) of B2B decision makers say increasing digital expectations from customers or partners is their top external threat according to a new survey from Episerver, the company transforming digital experiences. In the face of these rising expectations, B2B leaders look to automate marketing, ordering and personalisation with the help of artificial intelligence and key technology investments. For “B2B Digital…

PGA TOUR and GameOn Technology Collaborate to Bring TOUR Content to Chat Platforms

PGA TOUR to provide fans with direct link to favorite players news, scores and video highlights via Facebook Messenger and other platforms The PGA TOUR and GameOn Technology, with its industry-leading engagement platform, ChatOS, announced a new multi-year content and marketing relationship. Available for Facebook Messenger users at the start of the 2019-20 PGA TOUR Season, the TOUR chat platform and newly launched TOUR Chatbot allow fans to ask questions and get information about tournaments with instant access to…

Frost & Sullivan Identifies Leading Companies in the Video Management Services Market

Frost Radar ranks top companies in the industry based on their strengths and opportunities in innovation and growth performance Frost & Sullivan expects the video managed services market to continue growing as more content providers realize the benefits of outsourcing video workflows and management for both video on demand (VOD) and live video direct-to-consumer (D2C) OTT content. There are significant growth opportunities for the video managed services (VMS) market, including the use of artificial intelligence (AI)…

Star Power: Social Content Ratings Expands Social TV Talent Coverage

With Talent Driving Well Over Half of All Social Engagement for TV Programs, Enhancement Now Provides Industry's First Syndicated Solution for Measuring Talent's Impact Nielsen, the industry's one source of media truth, announced that its Social Content Ratings (SCR) solution now comprehensively measures talent's promotion of TV programs across Twitter, Facebook and Instagram. This enhancement, following Instagram's enablement of Creator Account measurement via its Graph API, makes Nielsen's SCR the only solution in…

Insite Software Announces New Product Information Management Solution

InsitePIM Enables Product-Focused Teams to Efficiently Manage Ecommerce Product Data and Related Digital Assets Insite Software, a leading provider of B2B eCommerce solutions, announced today it has launched InsitePIM, a new cloud-based PIM module for InsiteCommerce. InsitePIM allows teams to quickly set up product catalogs and configure product data requirements. The new tool provides helpful functionality to efficiently manage data acquisition and curation processes critical to eCommerce success. InsitePIM is fully…

Nielsen’s Gracenote Launches ID Distribution System for Movies, TV Programs, Short-Form Video and Related Content

New Platform Empowers Content Owners to More Easily and Broadly Distribute Video Content to World's Top TV and Video Services Gracenote, a Nielsen company, is launching a new Video ID Distribution System enabling creators and owners of media programming to more easily distribute their movies, TV shows, short-form videos and other related content to global OTT services, smart device manufacturers and cable and satellite TV providers. Using the Gracenote ID Distribution system, studios and networks will be able to…

Tableau Expands Data Management Capabilities with New Tableau Catalog and Introduces New Server Management Add-On

Tableau 2019.3 Release Gives Customers Even More Power to Manage and Scale Tableau Deployments Across the Enterpris Tableau Software, the leading analytics platform, announced the expansion of its Data Management offering with the launch of Tableau Catalog, a new set of capabilities that provide a complete view of all the data used in Tableau and enable improved visibility and enhanced data discovery — ensuring the right data is always used for analysis. Tableau also announced the general availability of the Tableau…

Matcha Releases Low-Cost Software to Power E-Commerce Marketing with Content

eCommerce Merchants Can Publish Blog Articles Instantly, Attract New Site Visitors, and Grow Their Email Lists Faster with Matcha’s Easy-To-Use Solution. Matcha, the only comprehensive blog solution built for eCommerce businesses, introduced a low-cost version of its software with a 14-day free trial. This new offering, priced at $99 a month, makes the benefits of a blog affordable and accessible for even the smallest ecommerce stores. One such benefit is the ability to publish high-quality blog articles in just minutes.…