Recognized with Two Prestigious 2018 MarTech Breakthrough Awards for a Solution that Improves Both Sales and Marketing
Highspot, powering modern businesses with the industry’s highest-rated sales enablement platform, has been selected as the winner of the “Best Overall Sales Enablement Software Solution” award and the “Best Content Performance Management Solution” award by MarTech Breakthrough, an independent organization that recognizes the top companies, technologies and products in the global marketing technology industry today. This year’s awards program attracted more than 2,000 nominations from over 12 different countries throughout the world.
“We strive to provide the best product experience that adds real business value, which means not being afraid to break boundaries to turn vision into reality,” said Jake Braly, Vice President of Marketing at Highspot. “This recognition is a testament to Highspot’s commitment to delivering a standout solution that enables both sellers and marketers to excel. We are honored by this incredible recognition and promise more innovations on the horizon.”
The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation, hard work and success in a range of marketing and sales technology related categories, including marketing automation, market research, customer experience, marketing analytics, content, sales enablement, social marketing, mobile marketing and more.
“Sales enablement was one of the most competitive categories of the 2018 MarTech Breakthrough Awards program,” said James Johnson, Managing Director at MarTech Breakthrough. “Highspot stood out among other nominees with a brilliant combination of next-generation technology and a well-designed product. Highspot’s 90 percent adoption rate is a significant testament to their success in design and product ingenuity, and we are proud to recognize them with two awards.”
Highspot’s sales enablement platform gives sales and marketing teams the ability to provide guidance alongside sales content, so sellers are ready to have the best conversation with buyers at any point in the sales cycle. From advanced analytics to more than 50 certified technology integrations, Highspot provides best-in-class capabilities that help companies win more business.
“Highspot’s positive impact on our content strategy is being seen across a growing number of departments,” said Phill Sundal, Product Marketing Manager at DiscoverOrg, a sales intelligence market leader. “Sales teams are strategically leveraging visibility into content engagement, where marketing is empowered by a more analytical and data-driven approach to content creation.”