Marketing Technology Bulletin Covering the Week Gone By

Top Picks from Martech Series. Original Martech Insights from the Week Gone By

Our staff writers compiled a bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source to glance through major MarTech developments last week.

NMPi Receives Premium Google Comparison Shopping Partner Badge

Digital media specialists, NMPi has announced that it has become the first advertising agency to be recognized as a Premium Comparison Shopping Partner by Google. The accolade follows the July launch of NMPi’s Comparison Shopping Service (CSS) through its partnership with DQ&A.

250ok Hires Former #Salesforce Marketing Cloud Practice Lead

Anthony Chiulli Joins Email Intelligence Company 250ok as Director of Product Marketing to Lead Go-To-Market Strategy for New Products and Solutions

Eyeota, TwentyCi Deliver Enriched Real Estate Audiences

Eyeota, the global leader in audience data, and TwentyCi, a data science company specializing in property data, partner to provide qualified audiences to brands and agencies targeting UK consumers at key stages of home-moving and type of home ownership.

NICE and Mattersight Unite to Herald a New Era in Customer Analytics

NICE Announces Closing of Mattersight Acquisition to Bring Together Behavioral and Cloud Analytics Innovators to Provide Smarter Connections Between Customers and Organizations

Bidalgo Taps Mobile Marketing Veteran Rishi Shiva as Chief Marketing Officer

Bidalgo Has Hired Former Nanigans and MZ Executive to Lead Its Global Ambition

DROP Raised $100,000 from SkyDeck to Make Professional Networking Easier

A UC Berkeley backed startup, DROP has secured accelerator investments of $100,000. The solution simplifies device proximity pairing allowing event participants to instantly connect and exchange professional profiles. The us-patented technology uses comparative analysis of ambient noise for device matching.

Microsoft’s Cortana Has Finally Integrated with Amazon’s Alexa

A Year After Finalizing Their Collaboration Amazon and Microsoft Have Integrated Alexa with Cortana. The Integration Intends to Give Tough Competition to Apple’s Siri and Alphabet Inc’s Google Assistant

Dstillery Launches Dscover Maps to Deliver Actionable Geospatial Audience Insights

DscoverMaps is a Geographic Audience Segmentation Tool that Brings Digital Targeting Tactics to Traditional Media

Acquia Appoints SaaS Pro Matt Kaplan to Lead Product Team

Matt Kaplan Joins Acquia from LogMeIn

MarTech RADAR 2018 Company Reveals The Power of B2B Content Experience

Focus on B2B Content Experience to Drive Higher Engagement and Conversion

Experian Grows MarTech Community to Enhance Brand-Audience Connectivity

New Partner Program Makes It Easier for Brands to Onboard Customer Information, Build Audience Segments and Deliver Relevant Messages

DiscoverOrg Makes it to Inc. 5000 List for The Eighth Consecutive Year

Unrelenting Focus on Customer Success Lands DiscoverOrg in the Inc. 5000 List; Recognized for Its Continued Growth and Leadership in Sales and Marketing Intelligence Technology

Glassdoor ’s Mega Event to Host Amazon VP of Worldwide People Operations Ardine Williams as Keynote Speaker

The Glassdoor event will see Williams along with other Talent acquisition experts from Slack, Salesforce, and T-Mobile, among others

Revcontent Recognized with “Best Overall AdTech Solution” Award

Independent Research Firm Recognizes Aprimo as a “Leader” in Marketing Resource Management (MRM)

Aprimo Delivers Comprehensive, yet Modular MRM Solution, According to the Report, and Achieves Highest Score Possible in 25 Criteria

Mediafly Recognized with Prestigious 2018 MarTech Breakthrough Award

Company Honored with “Best Content Sharing Platform” Designation

AdRoll Group’s RollWorks Honored with 2018 MarTech Breakthrough Award

RollWorks Named “Best Remarketing Platform” in Annual Marketing Technology Awards Program

Urban Airship Topples Targeted Mobile Messaging Records During the 2018 FIFA World Cup

New Boost Feature for Accelerated Message Delivery Sees a Successful Pilot with Onefootball, Which Sent More Than Five Billion Targeted Notifications During 2018 FIFA World Cup

Advertising to Make More Money for Amazon Than Its Cloud Services by 2021

Piper Jaffray said that the Amazon advertising business would be the key driver for Amazon’s profitability in the years to come.

HubSpot to Launch Enterprise-Level Products and More at INBOUND 2018

Hubspot’s New Products and Capabilities Will Assist Growing Businesses of All Sizes

That’s a wrap from us for this week. We will be back with more news next week.

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