NMPI

When did search engine optimization become not just unfashionable, but an afterthought? Marketers have increasingly sidelined organic SEO as they push for paid-for “performance” – but they do so at their peril. They have forgotten about the power of organic search, preferring to invest instead in paid activity that is more easily measured and brings short term results. Yet this focus on performance at the expense of brand is short-sighted. At a time when budgets are being squeezed ever downwards, integrating organic…

Former VP of Digital Paid Media at ForwardPMX joins digital media specialists New York office  NMPi, the award-winning digital media specialist, announces the appointment of Ed Camargo as Managing Director US, operating out of the agency’s New York office. Ed has more than 23 years’ experience in digital media. Before joining NMPi, Ed worked as VP of Digital Paid Media at ForwardPMX, where he was responsible for the strategic vision and operations of the SEM, Display and Social Media departments. At NMPi, he will be…

The digital marketing specialist will launch Sportsbook and Daily Fantasy Sports products via Google Ads for the US sports entertainment, daily fantasy and betting operator Digital marketing agency, NMPi by Incubeta, announces that following a competitive pitch, it has been appointed by DraftKings, sports technology and entertainment company, to launch its Google advertising strategy. NMPi will be delivering campaigns globally across paid search, display, YouTube and Universal App Campaigns (UAC). Out of DraftKings’ main…

What trends had the biggest impact on digital advertising in 2018? The confidence that people have in platforms to protect their information and allow them a safe environment to create and engage dwindled last year. Digital trust had been declining over the course of the year with the implications of GDPR on businesses. For companies, distrust has negative financial consequences and this growing distrust has certainly hit a number of companies this year. Outside of the ongoing technology trends, when people look back…

Cyber Weekend has become a huge phenomenon for consumers in the UK over the past four years, with more and more people taking advantage of discounts on the busiest shopping weekend of the year. For marketers worldwide, it now marks one of the busiest times of year and many are developing various strategies in order to fully optimize sales and draw in customers with great offers in the lead up to Christmas. This year was certainly no exception and the weekend marked a period of intense activity among marketers trying to…

Casino and Sportsbook Operator Utilises NMPi Solutions to Enable a Seamless Customer Transition from Search to Site for Its Online Casino Brand, Casino Heroes International digital media specialists, NMPi announces a new partnership with Malta-based entertainment company, Hero Gaming to optimise paid search advertising campaigns for the online casino brand, Casino Heroes. Since October, NMPi has provided full campaign management of Hero Gaming’s paid search activity for Casino Heroes across the UK, rebuilding the…

The Brand Will Combine Technology and Creativity Solutions to Deliver a Seamless Customer Journey International digital media specialists, NMPi announces it has partnered with Dutch travel company, Eurail.com to drive the performance of its digital marketing campaigns and provide a seamless customer experience. Eurail.com sells Eurail and Interrail train passes worldwide via its webshops. The partnership will see NMPi provide Eurail.com with a full stack media management service compiled of media, technology and…

Top Picks from Martech Series. Original Martech Insights from the Week Gone By Our staff writers compiled a bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source to glance through major MarTech developments last week. NMPi Receives Premium Google Comparison Shopping Partner Badge Digital media specialists, NMPi has announced that it has become the first advertising agency to be recognized as a Premium Comparison Shopping Partner by Google. The accolade follows…

Digital media specialists, NMPi has announced that it has become the first advertising agency to be recognized as a Premium Comparison Shopping Partner by Google. The accolade follows the July launch of NMPi’s Comparison Shopping Service (CSS) through its partnership with DQ&A. Google expanded its Comparison Shopping Partners programme earlier this summer, encouraging several large advertising agencies to get involved. The partner programme now includes over 50 partners. However, the Premium Google Comparison Shopping…

The Merged Entity Offers Digital Media Strategy and Management Across Paid Search, Display and Paid Social Advertising Joystick officially joins the NMPi and DQ&A family, as we sign the contracts and complete the acquisition. After announcing our agreement to acquire Joystick at Cannes a few weeks ago, we are very excited to begin working with them to reinvent what it means to be a customer-centric digital marketing specialist – whether that’s as a creative, media, or technology specialist. Together, this means…

The Agency’s Award-Winning Google Shopping Strategy Combines with DQ&A’s Comparison Shopping Technology to Deliver More Effective Campaigns Last week, the leading NY-based digital agency, NMPi announced the completion of their acquisition of Joystick. Today, NMPI made another announcement that would benefit brands boost their shopping performance on Google. NMPi has announced it will be adding a unique Comparison Shopping Service (CSS) to its suite of solutions, as it joins forces with DQ&A platform and official…

Unmatched in its dual role of footballing holy grail and financial black hole, the Panini Sticker Book helps to connect fans to the World Cup, attracting thousands of fans around the world each year. In order curb my sticker collecting obsession - I am only 50 stickers away from completing the book - I wanted to utilise my excitement in more interesting way. Enter Fred Maude, Performance Manager at NMPI and the genius behind previous efforts of Machine Learning. He has been busy hoarding reems of player data to apply to…