Why SEO Shouldn’t Be an Afterthought
When did search engine optimization become not just unfashionable, but an afterthought? Marketers have increasingly sidelined organic SEO as they push for paid-for “performance” – but they do so at their peril.
They have forgotten about the power of organic search, preferring to invest instead in paid activity that is more easily measured and brings short term results. Yet this focus on performance at the expense of brand is short-sighted.
At a time when budgets are being squeezed ever downwards, integrating organic…