The Agency’s Award-Winning Google Shopping Strategy Combines with DQ&A’s Comparison Shopping Technology to Deliver More Effective Campaigns
Last week, the leading NY-based digital agency, NMPi announced the completion of their acquisition of Joystick. Today, NMPI made another announcement that would benefit brands boost their shopping performance on Google. NMPi has announced it will be adding a unique Comparison Shopping Service (CSS) to its suite of solutions, as it joins forces with DQ&A platform and official Google Comparison Shopping Partner, By Buy Bye.
New Suite Aimed to Help Customers Drive Maximum Value from Their Google Shopping Campaigns
At the time of this announcement, Luke Judge, CEO of NMPi said, “We are delighted to offer a Comparison Shopping Service. The competition between brands for the optimal space on Google Shopping pages is growing every day and it is important that they are provided with the tools needed to ensure they can increase their shopping performance in the most cost-effective way. By joining forces with DQ&A, we can help our customers to drive maximum value from their Google Shopping campaigns.”
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NMPi would be providing their award-winning Google Shopping strategy through By Buy By. This would allow online advertisers and agencies to leverage Google’s newest partnership with NMPi run successful campaigns on the Google Shopping platform at a significantly lower cost.
How Would NMPi Boost Google Shopping Performance?
The addition of Google Comparison Shopping capabilities to NMPi’s range of products allows brands to boost their shopping performance, by occupying more of the Search Engine Results Page (SERP), increasing the share of voice and working to remove competitors off the first page.
Not only does NMPi’s solution increase Shopping performance, it also enables brands to run more effective campaigns across other channels. Utilising its Shopping data, NMPi helps to fuel smarter decision making when operating campaigns over a range of channels. For example, NMPi customers can use its CSS to take the best performing Shopping products and promote them in a dynamic, creative format across other Display & Social channels.
NMPi Passes Potential Customers Directly Through to the Merchant
Additionally, the agency’s CSS also helps merchants to drive traffic straight to their site. Unlike other CSS platforms, which direct traffic to their site first and collect and share that data before they get sent to the merchant site, NMPi passes potential customers directly through to the merchant as soon as someone clicks on their product.
James Sleaford, Managing Director of DQ&A commented, “With our comparison shopping site we have added yet another unique product to our growing suite of proprietary solutions. This comparison shopping service was built with efficiency in mind, it is so simple to get started and run the activity yourself. Or if you want to set NMPi a challenge they can run the activity on a risk-free performance model for you, so it is win-win!”
Only Agency to Run Google Shopping on a Pure-Performance Model
NMPi was one of the first UK agencies to run Google Shopping and is the only agency to run Google Shopping on a pure-performance model. This latest announcement marks the next stage in the partnership. NMPi also recently acquired US digital creative specialists, Joystick, which is also a Google DoubleClick creative partner.
Currently, NMPi has offices in the UK, US, Australia, Netherlands, Switzerland, South Africa, Singapore, and Malaysia. NMPi delivers market-leading, global digital marketing strategies across Paid Search, Display, Paid Social and Analytics.