Digital media specialists, NMPi has announced that it has become the first advertising agency to be recognized as a Premium Comparison Shopping Partner by Google. The accolade follows the July launch of NMPi’s Comparison Shopping Service (CSS) through its partnership with DQ&A.
Google expanded its Comparison Shopping Partners programme earlier this summer, encouraging several large advertising agencies to get involved. The partner programme now includes over 50 partners. However, the Premium Google Comparison Shopping Partner Badge is only given to partners who hold the skills and expertise to assist over 100 merchants on their platforms.
NMPi is running its award-winning Google Shopping strategy through the official Google Comparison Shopping Partner, By Buy Bye created by DQ&A. This allows advertisers and agencies to take advantage of Google’s newest partnership and run Shopping campaigns at a 20% discount rate. With this, brands are able to run successful campaigns on Google Shopping at a significantly lower cost.
Luke Judge, CEO, NMPi, commented, “We are thrilled to be the first advertising agency to receive the Premium Google Comparison Shopping Partner Badge. It is our heritage and depth of understanding of Google’s Shopping capabilities that has allowed us to rapidly scale and provide over 100 leading brands with our technology, consultancy, and expertise.”
luke concluded, “Overall our campaigns have seen a significant drop in CPCs, averaging a 30% reduction in costs whilst maintaining optimal campaign performance.”
The CSS used by NMPi, By Buy Bye, was developed by its sister company and technology experts, DQ&A. James Sleaford, Managing Director, DQ&A UK, stated, “Hats off to our incredible tech team who moved so rapidly to build a solution to satisfy a new industry demand. Our service helps brands of various sizes to meet their goals in ever more competitive markets.”
NMPi has a long-standing relationship with Google Shopping, being the first to test the platform when it was launched in Beta in the UK. The agency also won two awards this year for its Google Shopping strategy with Harvey Nichols, and received two highly commended accolades at the Performance Marketing Awards.
Currently, NMPi experience offers advertisers advanced marketing strategy and implementation, informed by data and insights. NMPi’s impressive list of clients includes Harvey Nichols, L’Oréal, Samsung and Bonds across Paid Search, Display, Paid Social and Analytics.