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How Translating Subtitles and Closed Captions Boosts Video Content Marketing

Closed captioning, like subtitling, display text on a video screen to provide additional and/or interpretive information. These textual supplements to visual content can do wonders for your Marketing and Search Engine Optimization (SEO). Having closed captions and subtitles available in many languages can vastly expand your viewership and therefore your potential reach and revenues. Current Digital Marketing trends are pushing constantly to greater globalization of translated Video material and Content Marketing. Your…

Saramonic + Benro Introduce the World’s First Complete Content Creation Kits for Musicians and Bands: The Roadieographer Collection Is…

Professional Audio Innovators SARAMONIC and World Renown Stabilization Company BENRO (Both Distributed by Mac Group) Release the ROADIEOGRAPHER CONTENT CREATION SERIES. Designed for Solo Artists, Musicians, and Bands, the 3 Levels of Kits Provide All of the Tools Needed for Consistent Professional Content Creation in Audio, Video, and Photography What is a Roadieographer? The member of the group who is ultimately responsible for Content Creation, Marketing, and Storytelling. They help turn bands into Brands. Larger acts…

Brainshark and TopOPPS Form Partnership to Combine Sales Readiness with AI-Driven Sales Pipeline and Forecast Management

The Integrated Solutions Will Provide Deep Insights into Pipeline Activity and Forecasting – Enabling Targeted Learning that Elevates Sales Performance Brainshark, Inc., the industry’s only data-driven sales readiness platform, and TopOPPS, a leading provider of artificial intelligence (AI)-based sales pipeline management and forecast predictability solutions, announced they have formed a strategic partnership. The partnership – which includes an integration of Brainshark and TopOPPS solutions – will empower sales…

M-Files Named Best Overall Document Management Software of 2020 by Business.com

Comprehensive Set of Features, User-Friendly Interface and Scalability Earn M-Files Top Recognition From Leading Business Advice Website M-Files Corporation, the intelligent information management company, announced that it has been selected as the best overall document management software of 2020 by Business.com, a leading website for expert business advice, tips and resources. According to Business.com, M-Files achieved the distinction in recognition of its ease of use, scalability for businesses of all sizes, useful…

Ghostwriters & Co Launches A Different Kind Of Content Marketing Agency

Ghostwriters & Co Has Announced the Launch of Their New Company. This New Company AIMS to Become a World-Class Ghostwriting Agency Focusing on Increasing Sales and Thought Leadership for Entrepreneurs Through Content Including Books, Blogs, Articles, PR, and Speech Writing Ghostwriters & Co has announced the launch of their new company. This new company aims to become a world-class ghostwriting agency focusing on increasing sales and thought leadership for entrepreneurs through content including books, blogs,…

Tweak Recognised as a High Performer in Digital Asset Management Software Rankings

The report highlighted the top-reviewed Digital Asset Management solutions that allow business users to optimise usage of their digital brand assets, empowering employees to use, edit and download brand assets. Tweak, a cloud-based software as a service solution achieved the highest net promoter score (87 points) among all its European competitors. (The Net Promoter Score is an index ranging from -100 to 100 that measures the willingness of customers to recommend a company's products or services to others.) Tweak empowers…

Virtual Reality and Augmented Reality Projected as a ‘Game-Changer’ for Future of Content

Newly Launched Cross-Platform Content Management System (CMS) for Virtual Reality and Augmented Reality Projected as a ‘Game Changer’ for Future of Content While Virtual Reality — a fully simulated experience — and Augmented Reality— the art of overlaying simulation onto a real-world environment — are becoming increasingly utilized within the business and school setting, these technologies are still very much in their early days, and many apps that are being developed are designed exclusively for a single platform or a…

NetReputation Named World’s Leading Reputation Management Company by Newsweek

Newsweek Recently Named NetReputation as the Industry Leader of Reputation Management Companies in 2020 Thanks to an Ever-Growing Scope of Strategies and Solutions and an Extensive Track Record of Success. With over four billion people using the internet around the world, maintaining a positive online reputation has never held more importance. Businesses must manage their identities online to uphold a good standing with their customers; people must do the same to support relationships both personally and professionally.…

TGS Announces Key Management Position and an Agreement with Google Cloud

TGS, a leading provider of multi-client geoscience data for exploration & production (E&P) companies, announced the appointment of Scott Michell as Senior Vice President of Imaging at TGS. In this role, Scott will oversee all Imaging and R&D activities, and focus on further enhancing the Company’s technology portfolio. In addition, TGS signed an agreement with Google Cloud for flexible, cloud-based, high performance compute capacity. Both moves further position the Company for successful growth and underscore its…

CoreMedia Announces CoreMedia Content Cloud – Commerce B2B Connector on Salesforce AppExchange, the World’s Leading Enterprise…

CoreMedia's Customers Can Now Benefit From a Powerful Multi-Cloud Solution That Empowers Them to Deliver Exceptional B2B Shopping Experiences Across All Channels and Devices CoreMedia announced it has launched CoreMedia Content Cloud - Commerce B2B Connector on Salesforce AppExchange, enabling businesses to create iconic B2B commerce experiences across all channels and devices by leveraging CoreMedia Content Cloud's powerful, easy omnichannel content creation and experience orchestration tools. CoreMedia helps B2B…

6 AI Tools to Scale Up Your Content Marketing Efforts

Amidst a competitive Content Marketing landscape, most marketers find it hard to get real results. The biggest challenge is to manage both quality and scale. In 2018, 47% of B2C, and 54% of B2B content marketers reported that the metrics they're tracking are often not well-aligned with their overall goals. Why should you be a part of the struggling herd? Artificial Intelligence can help you pace up and stay on top of your game. Here are some AI tools that can play a game-changing role for content marketers looking to…

Manifest, the Current Content Marketing Agency of the Year, Adds David Brown as Executive Chairman

David Brown has joined Manifest as Executive Chairman, effective January 1.  Manifest was recently named the 2019 Content Marketing Agency of the Year by the Content Marketing Institute. In this new position, Brown will oversee all aspects of Manifest, with a focus on continuing growth throughout North America. "We couldn't be more excited to have David join our team," said Eric Goodstadt, Manifest's President. "Building on our success in the past few years, David's deep…

Data Driver Cinelytic Engages Warner Bros. Pictures International to Utilize Their Revolutionary AI-Driven Content and Talent Valuation…

Data-Informed Decision Making to Enhance the Greenlight Process for Film Studios Cinelytic Inc., has announced that Warner Bros. Pictures International (WBPI) has officially signed on to use their platform - a revolutionary new AI-driven project management system that was launched for the motion picture industry last year. WBPI will leverage the power of Cinelytic to inform decision making around content and talent valuation to support release strategies. Cinelytic engages Warner Bros. Pictures International to use…

Salsify and Snap36 Partnership Creates Seamless Experience for Image Upload and Management to Help Brands Win on the Digital Shelf

Partnership Adds Direct 360-Degree Image Integration for Walmart.Com to the Salsify Platform Salsify, a product experience management (PXM) platform that helps brands win on the digital shelf, and Snap36, the market leader for rich and interactive 360-degree product experiences, announced they have entered into a partnership that delivers a unique imaging experience enabling brands to manage, capture, and distribute 360-degree images and scale efficiently and affordability. Through its integration with Snap36 and…

TiVo Adds New Content Partners to Expand Its Video Network TiVo+

TiVo+ Increases Its Number of Streaming Channels to 49, Expanding Its Customer Offering Within the Discovery Experience Familiar to Millions TiVo, the company that brings entertainment together, announced a collection of new content partners for its video network, TiVo+. An additional 23 new channels to join the current lineup of 26 free streaming channels currently available on TiVo+. Available exclusively to TiVo customers, TiVo+ delivers free live streaming channels and thousands of movies and TV shows to viewers in an…

Nintex Named a Leader in the Aragon Research Tech Spectrum for Workflow and Content Automation, 2020

Organizations worldwide leverage the Nintex Process Platform to successfully manage, automate and optimize enterprise-wide business processes - accelerating results and improving customer and partner experiences Nintex announced the company has been named a Leader by Aragon Research in their 2020 Tech Spectrum for Workflow and Content Automation based on an evaluation of 12 providers. The Nintex Process Platform is leveraged by more than 8,000 organizations and hundreds of partners worldwide to deliver solutions that are…

KnowledgeLake Recognized in the ’20 Most Promising Content Services Platform Solution Providers’ by CIOReview

KnowledgeLake has been recognized in the “20 Most Promising Content Services Platform Solution Providers” by CIOReview, a leading print magazine that helps bridge the gap between enterprise IT vendors and buyers. KnowledgeLake provides managed services along with a cloud platform specifically focused on Content Services. The KnowledgeLake platform is an entirely cloud-based service that requires no on-premise software. The service includes document capture that is based on AI and machine learning, in addition to…

SAP Litmos Training Content Extended to Salesforce Users; Offers Fresh Features for Mobile Learning

SAP SE announced a new enterprise edition of the SAP Litmos Training Content solution, with more than 2,000 video or downloadable courses, including 150 courses designed for customer-experience professionals. The new edition also extends SAP’s learning portfolio to customer-facing professionals using Salesforce solutions. Additionally, a new app for iOS and Android allows users on the go to learn the latest about their products and services or acquire customer-service and leadership skills. Marketing Technology News:…

TechBytes with Taejin In, VP of Product Management, dstillery

Tell us about your role and the team/technology you handle at Dstillery. I lead product organization at dstillery. Our team has three technical areas that we oversee from a product management perspective: audience studio, audience scoring, and audience data and syndication. We also keep tabs on developments and innovations around new audiences types, data quality, data types, and generally better and more efficient ways to do things. These innovations are often identified outside the product organization, from technical…

Reputation House Launching Brand Reputation Management Application

The Reputation House brand protection agency has announced the launch of its first specialized application for brand reputation management. The announcement of the launch of the application, named ION, was made at the Digital Marketing Nights event, which was held in Hong Kong on November 28, 2019. The event became the second for Reputation House after the immense success of the first Digital Marketing Nights, which was held in May of 2019. The new digital product by Reputation House is being developed as an…