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Diagonal View to Bring Over 1,500 Hours of Content and 15 million Fans from Its Popular YouTube Channels to BitMovio’s…

Diagonal View, a digital video network, delivering tens of millions of subscribers and billions of views across YouTube and other digital platforms generated from professionally produced content that BitMovio users will now enjoy through the next-gen gamified streaming video platform BitMovio announced its partnership with digital video network Diagonal View to acquire video programming from 16 of its popular YouTube channels that reach over 15 million subscribers. With this partnership, BitMovio will acquire over 1,500…

Zylotech Cited in the Gartner Hype Cycle for Digital Marketing and Advertising, 2019 and the Gartner Hype Cycle for IT in GCC, 2019

Zylotech, the self-learning customer data (CDP) platform company, announced it has been cited as a Sample Vendor in both the Gartner Hype Cycle for Digital Marketing and Advertising, 2019 and the Gartner Hype Cycle for IT in GCC, 2019, in the category of Customer Data Platforms. According to the Gartner Hype Cycle for Digital Marketing and Advertising, 2019, Gartner defines the CDP as, “A customer data platform (CDP) is a marketing system that unifies a company’s customer data from marketing and other channels to enable…

Frost & Sullivan Recognizes Glassbox for the Digital Customer Experience Orchestration Value it Provides to Enterprises

Glassbox's Digital Behavioral Analytics Solution Provides Clients with Unique Insights to Turn Information into Real-Time Actionable Intelligence Based on its recent analysis of the European market for digital customer experience analytics, Frost & Sullivan recognizes Glassbox Digital with the 2019 Europe Customer Value Leadership Award for its analytics solution, wherein the Digital Behavioral Analytics (DBA) solution is the cornerstone. Glassbox's capabilities combines Big Data, machine learning, behavioral and…

The Battle for Digital Ad Spend is Fiercer than Ever— Who’s Winning?

New Study from Marin Software Exposes Top Priorities, Challenges for Digital Marketers in 2019 Growth remains a top priority for advertisers, and driving brand awareness is central to that goal. However, digital marketers face constant challenges—hitting volume targets with paid search, accurate attribution with paid social, and leveraging audience data with eCommerce—in their quest to drive business results through digital advertising. That’s according to Marin Software’s latest State of Digital Advertising 2019…

Leading French Insurance Provider AG2R LA MONDIALE Chooses Vlocity to Digitally Transform Sales and Customer Operations

Vlocity Inc., a leading provider of industry-specific cloud software, announced that AG2R LA MONDIALE has contracted to use Vlocity Health applications to transform sales and customer operations in order to better serve its health and protection, retirement and savings markets. Vlocity Health, which runs natively on the Salesforce Platform, will enable AG2R LA MONDIALE to increase agency productivity, improve customer engagement, and support ongoing business agility. AG2R LA MONDIALE will replace several legacy sales and…

Tapad and AdsWizz Partner to Enable Digital Identity Resolution Across Audio Ad Campaigns

With Tapad’s technology, AdsWizz AudioMatic is the first Audio buying platform to offer cross-device identity resolution across the U.S. and EMEA Tapad, a global leader in digital identity resolution, announced a new joint capability with AdsWizz , the leading technology provider for digital audio advertising solutions. The partnership combines Tapad’s digital cross-device technology with AdsWizz’s AudioMatic buying platform, enabling the ability to connect audio ad experiences across screens. AudioMatic, AdsWizz’s…

Salsify Announces New GDSN Data Pool Designed for the Digital Shelf

Brand Manufacturers Can Manage and Deliver Content for Retail and Ecommerce Channels from One Platform Salsify, a product experience management (PXM) platform that helps brands win on the digital shelf, announces a new data pool for GS1's Global Data Synchronization Network (GDSN). This expanded capability will allow IT, Master Data Management (MDM), ecommerce, trade, and marketing teams to manage and share their product data with retailers and distributors across the GDSN from a single platform. As the only PXM…

JumpCrew Announces Inaugural Conference “JumpCon: The Digital Sales Transformation Summit”

October 24 Event to Spotlight Sales Transformation and the Power of Combining Digital Marketing with Sales JumpCrew, the leading demand generation platform that integrates sales and marketing to accelerate new customer acquisition, will host its inaugural conference, JumpCon: The Digital Sales Transformation Summit on Thursday Oct. 24, 2019 at Marathon Music Works in Nashville. The one-day conference will feature talks by industry leaders that educate attendees on leading digital sales transformation and implement an…

Cheetah Digital Announces Acquisition of Wayin

Marketers are able to collect zero- and first-party customer data to drive personalized, real-time experiences across all channels, with speed, scale, and cost efficiencies Cheetah Digital, the world’s leading independent, enterprise cross-channel marketing software company, announced today it has acquired Wayin, a global leader in zero-party data collection and activation. The acquisition strengthens Cheetah Digital’s ability to help marketers collect zero- and first-party data and preference insights to drive…

Socialbakers Debuts Content Hub to Deliver Deep Content Intelligence for Digital Marketers

Content Hub Helps Marketers Collaborate, Plan and Create Engaging Content for Their Target Audiences by Providing Centralized Content Insights and Analysis Across Digital Channels Socialbakers, the leading unified marketing platform, announced the release of Content Hub, the go-to place for marketers to collaborate, plan and create engaging content by leveraging AI-powered content intelligence. Content Hub empowers organizations to create content strategies that deliver compelling experiences to their target audiences.…

Customer Experience Transformation Will Attract 23% of 1.68 Billion Dollars Invested in Digitalization in 2019

Customer experience improvement is at the core of corporate digital investments in 2019, IDC Research Spain reports in its latest analysis "Impact of Digital Technologies in The Customer Journey" jointly drawn up with Atento. According to IDC data, 23% of 1.68 billion dollars will be invested in digitalization processes in the course of the year will focus on customer experience transformation. Isabel Tovar, IDC Research Spain analyst, considers that "the confluence between technology and the customer journey is an…

IAB Names Veteran Digital Industry Leader Sheryl Goldstein Senior Vice President of Marketing and Member Investment

IAB, the national trade association for the digital media and marketing industries, named veteran digital industry sales and strategy leader Sheryl Goldstein to the role of Senior Vice President, Marketing and Member Investment. She will be responsible for the trade group’s marketing and sales teams, beginning. Over a 20-year career, Goldstein has filled senior sales, marketing, and strategy roles at some of the digital sector’s most prominent companies, including Yahoo, AOL, and About.com. In 2016 through 2018, she built…

Local Media Consortium and Centro Deliver Media Automation for Digital Publishers

Local Media Organizations Centrally Manage In-House Agencies Through Centro’s Basis; Connects Back Office Functions with Planning, Buying, Campaign Analytics and Business Intelligence Centro, a global provider of advertising technology, announced an agreement with the Local Media Consortium to offer its members media automation solutions. The LMC, which delivers economic value to local media companies through strategic partnerships, is made up of more than 80 media companies that include more than 3,300 different outlets.…

Selligent Marketing Cloud Study Reveal Digital Marketers Struggle to Deliver Consistent Omnichannel Experiences

41% of Marketers Surveyed Find It Difficult to Launch Integrated Campaigns Across Channels Global B2C marketing automation company, Selligent Marketing Cloud, announced the findings of a study that polled marketers about the integration of their technology stack to deliver an immersive, consistent customer experience. The survey of 221 digital marketers reveal that the omnichannel excellence struggle is real – with almost half of respondents saying that they find it ‘difficult’ or ‘very difficult’ to launch integrated…

Evolution Digital and Vast Broadband Announce Agreement for Full App-Based TV Offering with eMERGE User Experience

Evolution Digital announces an agreement with Vast Broadband ("Vast") to be its full end-to-end IP video platform provider for its application-based video offering. As Vast migrates to IP video delivery with Evolution Digital's eVUE-TV content delivery platform, the app will feature 300+ linear channels, Video on Demand, network DVR, pay-per-view and catch-up/start-over content on the operator-customizable, feature-rich eMERGE user experience. The streaming service will be available to more than 57,000 residential and…

MuleSoft Recognizes Leading Partners for Accelerating Digital Transformation at MuleSoft CONNECT 2019

Thriving ecosystem of partners enable customers to create application networks and deliver business outcomes MuleSoft, provider of the leading platform for building application networks, announced the winners of the MuleSoft Partner Awards. The annual awards recognize top partners for delivering business outcomes to customers at scale. The winners were announced at MuleSoft CONNECT San Francisco, one of six global conferences for digital business where CIOs, IT leaders and developers come together to realize the opportunity…

Talkdesk Launches Talkdesk Boost to Accelerate Digital Transformation

Talkdesk Boost eases transition to the cloud by augmenting existing on-premises systems with intelligent, cloud-based contact center applications Talkdesk, the cloud contact center for innovative enterprises, at Customer Contact Week in Las Vegas unveiled Talkdesk Boost, a new way to accelerate corporate digital transformation by augmenting existing voice systems with AI-infused, cloud-based contact center applications to boost agent productivity, operational agility, and customer experience. "The number one driver of…

TechBytes with Frank Palermo, Global Head of Digital Solutions at Virtusa

Tell us about your role at Virtusa and the team/technology you handle. Virtusa is a leading Digital Engineering and Outsourcing services company helping global 2000 companies in their journey of business transformation and innovation. As the Global Head of Virtusa’s Digital Solutions Group, I am responsible for leading the technology practice and focusing on helping clients reimagine their digital future. Our Digital Solutions Group integrates many specialized digital competency areas such as User Experience (UX),…

Spectrio Acquires Media Distribution Solutions, Adding On-Demand Video Production and an Online Video Marketing Platform to its Suite of…

Merger allows customers to bridge the gap between online and offline content Spectrio, one of the nation’s leading providers of in-store marketing solutions powered by content and technology, announced today that it has acquired Media Distribution Solutions (MDS), a leader in low-cost, on-demand video creation based in Plano, Texas. The acquisition builds upon Spectrio’s marketing technology suite, further accelerating the Company’s capability to provide content at scale across avenues both online and on-site. Today,…

Banque du Caire, One of the Largest State-owned Banks in Egypt, Goes Live With Temenos to Redefine Digital Customer Experience

New Digital Experiences for Both Corporate and Retail Customers Rapidly Deployed With Bank’s Existing Core Temenos, the banking software company, announces that Banque du Caire has gone live with Temenos Infinity, the omni-channel digital banking product to transform the bank’s multiple banking channels into a fast, seamless and compelling customer journey. At this first stage of the Temenos Infinity implementation, the bank has gone live with digital channels servicing corporate and retail customers. The second phase of…