Enterprise Marketers Can Now Access Experian’s Audience Segments Through Liveramp’s IdentityLink Data Store

Experian’s Consumerview Data Empowers Chief Marketing Officers to Have More Relevant Interactions Across Channels With numerous competing marketing messages reaching consumers, relevancy is a core element to marketing success — and it starts with understanding a brand’s customers. To help address this need, Experian announced that its ConsumerView data is now available through LiveRamp’s IdentityLink Data Store. This collaborative effort creates another pathway for brand marketers to access powerful insights into their…

SocialChorus Launches Content Planner, the Industry’s First Strategic Planning Tool to Manage Workforce Communications

New Capabilities Enable Communications Teams to Easily Plan, Execute and Predict the Impact of Enterprise-Wide Workforce Communications — All from One Place SocialChorus, a global workforce communications platform, announced the launch of Content Planner, the industry’s first enterprise-level, strategic planning tool that gives organizations one place to plan their content strategies and measure the impact of employee communications. Content Planner not only offers a high-level view of communications programs to…

iQIYI and ACM MM Launch 2019 Celebrity Video Identification Challenge

Promoting Breakthroughs of Video-Based Person Identification Technology iQIYI, Inc., an innovative market-leading online entertainment company in China, launched the official website of the 2019 Celebrity Video Identification Challenge. Held jointly by iQIYI and ACM International Conference on Multimedia, this year's AI competition focuses on video-based multimodal person identification technology and will bring together the world's leading researchers in AI to explore the boundaries of multimodal person recognition.…

Bain & Company Launches NPS Prism, a New Business to Help Companies Create Game-Changing Customer Experiences

For the First Time, Companies Can See How They Rank Against Industry Peers on Specific Customer Episodes and Discover What It Will Take to Improve Their Competitive Position Bain & Company has launched NPS Prism, a new business aimed at helping companies uncover actionable insights that they can use to create game-changing episodes along the customer journey.  NPS Prism addresses a crucial problem for business leaders: the lack of reliable, high quality Net Promoter Score benchmarks for gauging competitive performance…

Moment of Truth: Why You Can’t Ignore Customer Experience Initiatives Anymore

Experience builds trust. Trust builds loyalty. That’s the crux of B2B marketing today. Customers are more likely to remember bad experiences and spread the word among the buyer community. However, experience has moved beyond reputation management initiatives. Today, it’s part of digital transformation that separated high-performing marketing and sales teams from laggards in the MarTech hype cycle. It’s practically hollow to expect Marketing Technologies to deliver on ROI without analyzing their impact on customer…

RICOH Tours Adds Advanced Online Advertising Technology in Its Platform

New Feature Doubles Online Advertising Conversion with 360° Ads RICOH Tours, one of the fastest growing solution providers in real estate technology adds a new and industry’s only feature to the RICOH Tours virtual tour platform. The advanced online advertising technology allows real estate professionals to display targeted 360° interactive banner ads for their listings and businesses leading to improved advertising performance. The 360° interactive banner ads appear on web and mobile websites based on consumers’ location…

CSO Insights by Miller Heiman Group Releases 2018 – 2019 Sales Performance Study: “Selling in the Age of Ceaseless Change”

Annual Report Finds Revenue Attainment Is up for the Third Year in a Row, but Sales Performance Is down to the Lowest It’s Been in Half a Decade CSO Insights, the research division of Miller Heiman Group, the world leader in improving sales performance through research, training, and technology, announced the official release of its 2018-2019 Sales Performance Report: “Selling in the Age of Ceaseless Change.” The study, based on a global survey of nearly 900 global sales leaders, looks at the four primary…

A Review of the Top 20 Acquisitions in the Marketing Technology Landscape

MarTech Series Reviews the Top 20 Acquisitions of 2018 That Disrupted the Technology Landscape We begin the New Year with a round-up of the top 20 MarTech acquisitions in 2018. The article is part of the research that intends to shed light on the most-read MarTech topics focused on funding, acquisitions and product launches that were in demand in 2018. While one of the biggest acquisitions of 2018 was IBM acquiring Red-Hat, here are the rest that we found to be disruptive. Cision Completes Acquisition of PRIME Research…

SAP CEO Bill Mcdermott Named Manager of the Year

SAP CEO Bill McDermott has been named Manager of the Year by the jury of Manager Magazin, the German business magazine. The magazine said the panel chose McDermott for the award because it found “SAP’s long-lasting growth story worthy of distinction.” In an interview with the magazine after being told he had been selecting as manager of the year, McDermott described it as “my best Christmas present.” He also explained how he turned the software group into the most valuable company of Germany. And why the best is yet to…

Seismic Raises $100 Million in Series E Funding

Microsoft Chairman and Former Symantec CEO John W. Thompson to Join Seismic’s Board of Directors Seismic, a recognized leader in sales and marketing enablement, announced that it has closed a $100 million Series E round of funding. The round was led by Lightspeed Venture Partners and funds and accounts advised by T. Rowe Price Associates, Inc. Existing investors General Atlantic, JMI Equity, and Jackson Square Ventures also participated in the round. The round brings the total amount raised by Seismic to date to $179…

Copper Releases New Study, Revealing that CRMs Need to Adjust to Serve Today’s Relationship-Makers Outside of the Traditional Sales Team

The Length of Business Relationships Is Increasing, While the People Using CRM and Productivity Are Merging Copper, the #1 Google-recommended CRM formerly known as ProsperWorks, announced the results of a new study, sponsored by Google and commissioned by Qualtrics Research, that determines how businesses are impacted by the relationships they build and the role CRM software plays in enabling them. The new report titled, “The Future of Relationship Management” surveyed more than 2,500 global business professionals in nine…

Chorus.ai Raises $33 Million Series B Financing to Advance Quota Attainment Transformation for High-growth Sales Teams

Led by Georgian Partners, Funding Round Brings the Total Raised to $55 Million Chorus.ai, creator of the number one conversation intelligence platform for high-growth sales teams, announced it has closed a $33 million series B round. The round was led by Georgian Partners with participation by returning investors Redpoint Ventures and Emergence Capital. Simon Chong, Managing Partner at Georgian Partners, joins the company's board of directors as part of the round. The funding will be used to accelerate customer…

Hero Digital Acquires Clock Four, Inc., Strengthening Its Customer Experience Capabilities

Acquisition Further Expands Hero Digital’s Expertise in Financial Services and B2B Tech Hero Digital, the leading independent customer experience agency, announced that it has acquired Clock Four Inc., a digital innovation agency serving some of the world’s most powerful brands in financial services and high tech, including long-time clients US. Bank, Juniper Networks, and Veritas Technologies. Founded in San Francisco in 2006, Clock Four is a leader in customer experience strategy, brand activation, lifecycle marketing,…

Interview with Dave Carruthers, Founder and CEO, Voxpopme

"For the modern CMO, Voxpopme brings research and customer experience programs to life by adding unrivaled depth to traditional text-based feedback."Tell us about your role and journey into technology. What made you start Voxpopme? Since starting my career, I’ve immersed myself in all things digital — enabling me to be involved in developing high-growth technology businesses for over 15 years. I started Voxpopme in 2013 as a project within my digital and mobile design agency, initially, launching the Voxpopme app to…

SAP Acquires Contextor to Augment Robotic Process Automation Capabilities

SAP SE announced that it has acquired Contextor SAS, a European leader in the design and integration of robotic process automation (RPA), to help SAP accelerate the development and expansion of its SAP Leonardo Machine Learning portfolio. Contextor’s RPA technology relieves business software users from performing repetitive tasks and enables both attended and unattended RPA within and across applications. To date, Contextor’s customers have deployed more than 100,000 bots automating business processes. Also Read: Equals…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of last week. SAP SE to Acquire Qualtrics International Inc., Sees Experience Management as the Future of Business Together, SAP and Qualtrics to Accelerate the New XM Category by Combining Experience Data and Operational Data to Power the Experience Economy Mastercard…

Vector Media Group Acquires Renowned Web Design, Strategy and Development Agency, Happy Cog

Union Bolsters Digital Capabilities to Address Rise in Client Demands for More Integrated Solutions Vector Media Group, an award-winning digital agency that provides brands with breakthrough strategy, development, design, and marketing solutions, announced that it acquired Happy Cog, a renowned content strategy, web design, and development studio for an undisclosed amount. As a combined entity, the agency will provide brands with more integrated digital strategies and marketing capabilities from skilled and…

Ventana Research Accolades NewVoiceMedia for Their Excellence in Digital Innovation

Vonage’s NewVoiceMedia Is One of the Global Leaders in Cloud-Based Contact Centers and Inside Sales Solution. This Year, Ventana Research Endows the Company for Their Achievements in Customer Service Excellence NewVoiceMedia has been on an award-winning spree this quarter. Their technology not only managed to grab the attention of Vonage, but also made a significant contribution in modernizing customer service. Currently, global corporations rely on Ventana Research to derive insights and training on emerging…

DataRobot Introduces DataRobot Insights, a New Tableau Extension

Unveiled at Tableau Conference in New Orleans, Automated Exploratory Data Analysis Add-In for Tableau Delivers AI-Driven Storytelling DataRobot, the creator of the automated machine learning category, announced DataRobot Insights, a new Tableau extension. Using built-in best practices and guardrails designed by DataRobot's world-leading data scientists, automated exploratory data analysis empowers Tableau customers to focus on the most impactful variables to drive better outcomes. .@DataRobot introduces new…

Serenova Announces ‘Looking Forward to Contact Center Success in 2019’ Webinar Series

Leading Industry Experts Join Serenova to Discuss the Current State of Customer Experience and Trends in the Contact Centers That Customer Experience Executives Need to Know Serenova, a leading contact center-as-a-service (CCaaS) and workforce optimization (WFO) provider, unveiled a new webinar series entitled "Looking Forward to Contact Center Success in 2019." Designed to empower organizations to better prepare for the coming year, the four-part webinar series features industry experts from leading research firms,…