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TechBytes with Mary Pat Donnellon, CMO, CallRail

Mary Pat Donnellon CMO, CallRail Conversation intelligence is a trending topic for B2B sales analytics teams. CallRail, a leading call tracking, recording, and analytics platforms for Sales, provides reliable and powerful conversation analytics that take the guesswork out of qualifying leads. Mary Pat Donnellon, CMO at CallRail, spoke to us about the core tenets driving her company's marketing campaigns on call analytics and the future of CRM and Marketing Automation tools.Tell us about your role at CallRail and the…

OK Google: Why Your Brand Needs to Talk?

Voice Searches Need You to Step Up Your Game When It Comes To Content Marketing In the month of May, at Google I/O 2018, CEO Sundar Pichai demonstrated Google Assistant AI placing a realistic phone call and having a 'real' conversation with a human being for an appointment. Earlier this year, Amazon was forced to explain how Alexa recorded a private conversation and sent it to an Echo user’s colleague without their knowledge. These two separate incidents only demonstrate the power of voice search and our…

5 Pinterest Hacks That Can Be Used For B2B Marketing

Pinterest, When Used Intelligently, Can Help You Drive Traffic to Your Website and Help Your Marketing Strategy Too Wait! Before you dismiss Pinterest as a place where young women go for their wedding gown inspiration, allow us to help you see the other side. Pinterest is much more than a social media platform that can be used as a B2C platform for women-centric consumer goods. Pinterest allows its users to visually discover, curate and share their interests by posting or ‘pinning’ images, videos and links on digital…

When Organic Installs Turn Rotten

Botnets continue to damage and dilute established mobile marketing and analytic practices, but it’s not just paid acquisition that’s suffering. Emerging disciplines like app store optimization (ASO) are being equally threatened by the increasingly sophisticated efforts of mobile fraudsters. Left unchecked, mobile botnets could cost lawful publishers billions in the years to come. With a combined 5 million apps available between the Google Play and Apple App Stores, marketers can’t afford to leave any stage of their…

TechBytes with Adam Prishtina, Chief Product Officer, WayBlazer

Adam Prishtina Chief Product Officer, WayBlazer If you are online, you are most likely to read as many recommendations as possible before making a purchase decision. One negative or not-so-good recommendation could overshadow all other positive ones. So, how do marketers stay on top of their recommendations engine? In a purchasing journey, shoppers are most likely to read every recommendation that is backed by the most relevant media and reviews. WayBlazer makes this journey fully-automated and driven by AI. Adam…

Seven Things You Should Know About Marketing Analytics

Complete Lifecycle of Web Marketing from a Bird's Eye View. Basic Touchpoints for Marketers to Develop Functional Online Marketing Campaigns "Don't find customers for your product, find products for your customers." - Seth Godin What is Marketing Analytics: 7 Things You Should Know Discussing the value quotient of marketing analytics Marketing techniques are multi-dimensional. Marketing campaigns can be run on several mediums like websites, Social media, channel communications etc. Today's marketers ensure that…

Mastering Customer Experience in the Era of the Empowered Consumer

Thanks to digital, consumers are more empowered, and their buying journeys are more complex than ever before. At any given moment, they expect highly relevant, friction-free brand experiences on the channels and devices that are right for them. In fact, more than half of consumers are prepared to walk away from a brand that doesn’t offer a personalized and relevant experience. Meeting and even exceeding these expectations is possible, but not using the siloed, channel-specific strategies that marketers often resort to…

CAKE by Accelerize Announces Seamless Integrations with Leading Digital Media and Marketing Platforms

Enterprise-Class Customer Journey Data Collection and Analysis to Access Cost Data and Reveal the True Impact of Digital ROAS Accelerize  and its digital marketing software division CAKE announced its growing ecosystem of Connections, alliances with leading digital media and marketing tools that enrich customer journey insights for brands, agencies and publishers. Available to Journey by CAKEusers, Connections enable digital marketers to easily extract data from media platforms including Bing, Facebook, Google,…

Glean.info Launches First Fake News Media Monitoring Service

The Service Also Monitors Online Fact-Checking Services to Identify Stories That the Services Are Correcting Glean.info, a worldwide media monitoring and measurement service owned by CyberAlert LLC, introduced the first fake news monitoring service. The service collects content from more than 2,000 online news sources that are known to publish false, outlandish, extremist, extremely slanted or satiric information. The service also monitors online fact-checking services to identify stories that the services are correcting.…

Interview with Jeffry van Ede, Co-Founder and CEO, Simplaex

"Any change comes with challenges, such as selecting the right technology or product whilst ensuring transparency, efficiency and ROI."How did the idea for Simplaex come about? You might call it destiny. Moti (co-founder/CTO) and I met each other in an Ad Tech company in Berlin in late 2014. He joined as CTO and I was hired as a troubleshooter by the advisory board. We both felt that the market would soon make another turn and thus we were challenging the company’s status and future prospects. We decided to talk to all…

JM Internet Announces Post on Instagram Marketing Tips for Small Business

Jason McDonald, a Top-rated San Francisco SEO Consultant and Director, JM Internet Group, Shared These Tips for Instagram Marketing The JM Internet Group, a leader in books on SEO, Social Media Marketing, and AdWords for small business marketers, is proud to announce that a new post on Instagram marketing. Instagram is a key component of social media marketing, as the social network (owned by Facebook) is one of the largest social media networks in the world. It is also notable for its reach to younger people and its focus…

How Google is Transforming Audience Analytics Market

A Brief Look at How Analytic Tools Offered by Google are Changing the Business of Audience Analytics According to a recent report, more than 3 billion people exist online. Easy to say, the World Wide Web (www) is now among the biggest computing phenomenon in the human history. Google, which originally began operations as a search engine website, has now grown into a multi-faceted marketing and advertising platform since 2005. For marketing teams, Google’s business analytics tools have made a big difference in the way…

Box Announces Expansion of Box Skills Private Beta to Bring Advanced Machine Learning to Enterprise Content

Introduces Custom Box Skills from IBM and Support for New Machine Learning Services from Microsoft Azure Box Inc., a leader in cloud content management, announced the expansion of its private beta program for Box Skills – the breakthrough framework for applying state-of-the-art machine learning technologies, such as computer vision and video indexing, to content stored in Box. Previously only available to select customers, Box Skills will be expanding its private beta access to additional customers starting in July, with…

Google Ads Click Identifier Launched To Display Contact Information On All Ad Visitors

Using the Google Ads Click Identifier Extension, Businesses Are Now Able to Discover New Business Opportunities, Analyze and Optimize Their Best Performing Ads Google Ads users can now access detailed contact information about all the businesses that have clicked on their ad campaigns with the newly launched Google Ads Click Identifier. The four million companies that are using Google Ads campaigns will now be able to view such detailed information about their leads as the business name, key employee contact information,…

TechBytes with Sandeep Soman, VP Product and Design, Brainshark

Sandeep Soman VP Product and Design at Brainshark Selling with AI and intelligent assistants could transform the entire sales funnel. Training machines and humans for sales using AI sounds very interesting. Isn't it? However, technology providers are still exploring the best possibilities of coaching virtual agents at the same level (maybe, even more!) as that of human sales reps. AI in sales coaching and enablement is a complex scenario,  yet a delectable one. Therefore, to have a crystal clear idea of how modern…

Canto Launches SaaS Solution in Europe

European Expansion Follows Unprecedented Growth in North America Canto, a leading provider of Digital Asset Management (DAM) software, recently announced the European launch of its Canto Software-as-a-Service (SaaS) solution. Following a successful debut in the Americas, with more than 400 SaaS customers to date, the company has expanded its sales and marketing operations in Berlin and Frankfurt to accelerate the adoption of Canto throughout Europe. “The unparalleled traction we’ve generated in the Americas with the…

Primer: What is Social Media Intelligence in 2018?

This Is a Primer on Social Media Intelligence and Its Role in a CMO’s Stack in 2018. Every social media network relies on certain metrics to measure their social media success. Each of these social media metrics plays a critical role in the modern marketing strategy. Global brands utilize social media marketing tools to engage their customers effectively, informing them about the products and services accurately and with better relevance. Companies not using social media analytics for their marketing campaigns find it…

Text Request Releases Chrome Extension, Lets Businesses Text From Email, CRM, More

Text Request is a Software-as-a-Service Product Text Request, the online texting service for businesses, released a Chrome browser extension earlier this month to let customers send and receive texts through their current business phone numbers while browsing any web page, including their email, CRM, and other online applications. "The concept is pretty simple," says Text Request CEO Brian Elrod. "Phone calls and emails don't work like they used to, but you can reach anyone almost instantly through text. Our Chrome…

The World Beyond Social Media

Only 10 years ago, social was considered the new frontier of digital advertising, but no longer. Banner ads have been proven to be the least trusted form of advertising, and Millennial users have conditioned themselves to ignore them on these platforms, glazing over the placements without absorbing the content in a state known as “digital ad fatigue.” Experienced social media users have even begun to recognize and disregard the sponsored posts that marketers insert directly into their news feeds. Branded content on social is…

Fastbase Launches AdWords Click Identifier To Drive Digital Marketing ROI

More than 4 million AdWords' customers can now access detailed information about the businesses that clicked through their AdWords' campaigns. With the new AdWords Click Identifier tool, companies that once struggled with identifying their Adwords' leads are now able to view the businesses that clicked through their ads within the past twelve months. The AdWords Click Identifier was developed using Fastbase, Inc.'s proprietary business data, which was also used to develop the popular Add-On to Google…