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10 Highly Valuable Keywords to Include in Every MarTech Blog

These Keywords for Any MarTech Blog Have Better Chances to Increase Website Traffic to Your Researched Articles, Interviews, Guest Authors, and Events At MarTech Series, we churn out a significantly higher volume of content than other tech publications. In a high-octane industry as MarTech, making an impact on audiences is not an easy task, especially when we are dealing with readers that are already familiar with the latest trends in technology and people. The biggest challenge to building content is finding the right…

Shutterstock Announces Footage Library Availability for Mobile Users

Application users can now search, save, and license over 17 million videos on-the-go with Shutterstock mobile apps Shutterstock, Inc., a leading global technology company offering a creative platform for high-quality content, tools and services, announced its footage offering is now available for license on the customer iOS and Android applications in SD, HD, and 4K. With over 17 million videos in the collection, searching, saving and licensing footage content allows customers to create engaging video content from a…

TechBytes with Travis O’Neil, SVP of Operations at GumGum

Tell us a bit about GumGum. We got our start and still derive the lion’s share of our business in the Digital Advertising industry, but GumGum is, more broadly, a technology company whose core competency is Machine Learning solutions that extract value from text, images, and videos. We currently have both a sports sponsorship valuation business rooted in Computer Vision logo recognition technology, and an advertising business serving contextual targeting and brand safety intelligence solutions along with an array of…

6 Content Marketing Growth Hacks to Help Your Global Organization

Content Marketing has fundamentally changed over the past few years as consumers increasingly rely on digital content. The number of global internet users has skyrocketed since 2005, and consumers now spend an average of 8.8 hours each day engaging with digital content. With such an increase in the absorption of digital content, your organization’s online presence must be a larger priority than ever before.  Cutting through the noise of emails received, blog posts read, and ads viewed is the key to successful Marketing in…

5 Outstanding Features of Hootsuite SMM Dashboard

Hootsuite is a very popular "Social Media Management System" or SMM tool that enables Marketing TEAMS to effectively follow and manage social media users across numerous social media platforms. It also enables you to monitor what social media users are stating about your brand and assist you with responding right away. With such huge numbers of networks for organizations to deal with, it's no doubt Hootsuite Social Media Management dashboard has become so famous and reliable for organizations. You can monitor what…

MarTech Primer: What is HubSpot Marketing?

HubSpot is an Inbound Marketing and Sales software that assists organizations with pulling in visitors, convert leads and close clients. You can utilize HubSpot Marketing features to create landing pages, make websites and email sequences, and oversee collaborations with your leads and clients—all while examining the achievement of campaign and recording user behavior. HubSpot has a broad number of tools to track user's behavior and actions in the purchaser's journey. The tools are stacked into "hubs"— you can buy them…

Bravo! In Tough Times, Resolute PR Firms Stand their Ground

All global search engines are flooded with inquiries related to the COVID-19. More and more people are searching for information using keywords related to the novel Coronavirus (n-coronavirus) such as Quarantine, the Wuhan Flu, Coronavirus Vaccine, Coronavirus Guidelines for America and hundreds of similar long-tail keywords and phrases. COVID-19 has exposed us to many unforeseeable risks and challenges. What started with a localized flu infection has now become a global pandemic-- on the…

VPN Company Gives Premium Subscriptions to Fight Misinformation About Coronavirus

According to Atlas VPN research, recently leaked documents reveal that the Chinese government understated the Coronavirus (COVID-19) infection rate in Shandong province by up to 52 times. It is not too far of a stretch to assume that the government hides the real situation in other regions as well. Ironically, the Chinese government prides itself on stopping the spread of the virus. Chinese citizens have no way of knowing the truth as The Great Firewall of China restricts access to most popular information outlets.…

MessageBird Enters $350 Billion Customer Service Market With Launch of Inbox.ai

Zero-Friction Customer Engagement Platform to do away with waiting on hold forever MessageBird, the cloud communications platform company, has announced it is on a mission to do away with waiting on hold forever by officially entering the $350 Billion Customer Service market with the launch of Inbox.ai. Recently named by both Gartner and IDC analysts as a leader in the rapidly growing cloud communications space, with Inbox.ai MessageBird is now taking on an even larger market with the unveiling of the first customer…

AnyClip Wins Funding from Google

Google News Initiative Innovation Challenge Supports the Creation of AnyClip's AI-Powered Streaming Video Solution for Online Media Companies AnyClip announced this week that it has received funding from the Google News Initiative's Innovation Challenge to create Luminous Watch, a streaming video page experience for media companies that mimics the functionality and design of today's most popular video-on-demand services while accessing advanced video management tools supported by a patented AI backbone. Unlike…

UJET Wins 2020 STEVIE Award for Sales and Customer Service

New product features and updates key to UJET’s recognition in the Contact Center - New Version category UJET Inc., a leading provider of customer support communications and solutions, announced it has been named a winner in the 14th annual Stevie Awards for Sales and Customer Service. With the addition of new product features, enhancements, and integrations, UJET received a bronze award in the Contact Center - New Version category. The award marks UJET’s second Stevie Award, having previously won for Tech Startup of the…

MarTech Interview with Sarah Assous, CMO at Zoovu

"The rise of Voice search will change the way consumers search and find products, how ad campaigns are run and delivered, which will impact wider Marketing initiatives." Tell us about the major milestones in your career as a Marketing professional? I went from being a Product Marketing manager at a Marketing Cloud company to a CMO in under two years - something I would have never expected. Actually, to be the CMO of a rapidly evolving business like Zoovu is a milestone in itself, the past few months have been a…

Why Investing in the Search Experience Is the Only Way to Compete With the E-Commerce Giants

Amazon’s latest earnings announcement shouldn’t have come as a surprise. But it was. A week or so ago, when it announced its fiscal fourth quarter, the results were so good, it caught Wall Street off guard. This was because everything is up more than expected - Prime Membership, AWS revenue, and product sales, largely linked to a strong holiday period. If there was ever any doubt, Amazon has once again cemented its status as the most influential player in the e-commerce space. What can other retailers and brands learn from…

Soloadspro Can Help You Create a Social Media Marketing Agency and Become a Digital Nomad

Soloadspro is the preferred online resource of information for persons interested in opening a social media marketing agency in 2020. The company’s newly launched Pay Per Call Mastery course will help digital marketers learn how to generate and charge for live phone calls to their clients instead of clicks to their clients website Soloadspro, founded by the fellow digital marketer Garrett Jackson, was created to teach and improve the skills of social media marketers and social media marketing agencies (SMMA) in matters…

Independent Study Identifies OuterBox as a Top US SEO Company Based on Search Engine Ranking Dominance

OuterBox Among Top 10 Most Dominate SEO Companies in the US OuterBox, an eCommerce-focused agency that offers professional digital marketing services like SEO and PPC, was named among the top 10 most dominant SEO agencies in the United States in an independent study completed by Radu Plugaru, CEO and founder of SEOlium. Plugaru's results are available at SEOBlog.com. OuterBox The study analyzed which website domains consistently ranked for variations of some of the industry's most competitive…

DocuSign to Make Next Bold Move in AI With Seal Software Acquisition

Pending acquisition of contract analytics pioneer to bring full power of AI to the Agreement Cloud Reflecting the increasingly important role that artificial intelligence (AI) will play in the digital transformation of the agreement process, DocuSign announced its intent to acquire one of the leading contract analytics and AI technology providers, Seal Software, for $188 million in cash. The news builds on the existing relationship between the two companies. DocuSign already resells Seal's flagship analytics and…

LegalTech: DocuSign’s Seal Software Acquisition Will Boost AI’s Role in Contract Automation

DocuSign is paying $188 million in cash to take next 'bold steps' in digitally transforming the current Contract Automation realm. The world's leading Agreement Cloud maker is acquiring Seal Software. Seal Software is a pioneer in Contract Analytics and Discovery. Seal Software had announced an AI-Based Contract Negotiation Product – Seal Now™ in October 2019. DocuSign customers would benefit from the new combined forces of AI and Cloud in Contract Automation. Seal-DocuSign: Tapping into the AI Market for Contract…

Cats Is a Perfect Example of Why Studios Should Plan Media Strategies Post-Trailer Drop

Movie studios typically develop their media plans way before their trailers drop. Why delay securing the inventory when you know, based on the movie’s themes and its stars, who the likely fans are and the best channels to reach and engage them? But I think that strategy misses the boat. Studios have a major event - the trailer drop - that can provide them with a ton of insight into who the actual audiences for their movies will be. If they take the time to listen to that data, they’ll have what they need to create…

Amazon Beats Currys and Argos to Gain Biggest Share of Google’s Page One Searches for Consumer Electronics

New Searchmetrics study highlights importance of video and YouTube when consumers search for information on consumer electronics. It also reveals UK retailers of consumer tech may not be doing enough to satisfy informational searches Amazon.co.uk is the most visible website overall in Google’s UK page one results when people search for consumer electronics topics such as computers, laptops, video and mobile phones according to a new study by Searchmetrics. YouTube.com takes second place, ahead of both Currys.co.uk and …

Warm up Your Cold Social Traffic to Site for More Conversions

You can have two types of traffic on social media. One which is highly engaged and converts easily and one which is ‘cold’ and needs a push to visit a site and convert. Well, you can make the best use of both these two types of traffic and generate sales only if you know the ways to go about it. Usually, the most common sources of cold traffic are those: Push ads Popup ads or Link exchanging networks. Actually, converting this cold traffic into warm or hot traffic is what a good Online Marketing campaign is…