New Release Enables Marketers to Integrate Facebook Custom Audiences into Cross-Channel Marketing Blueshift, the leader in Artificial Intelligence (AI) Powered Cross-Channel Marketing, announced Blueshift Predictive Audiences for…
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The Arrival Of HumAIns —  Would It Happen In 2022? Would A New Machine-DNA Begin To Manage The Entire Value Chain Of Man, Machine, Material, Money, And To An Extent, Mind Too? According to the latest Accenture report on the future of…
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This Year, Membrain Was Nominated in Two Categories - Top Sales Enablement Technology and Top Sales Company Blog and Was Awarded the Gold Medal in Both "Our focus on building better tools for sales enablement practitioners has been…
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InsideSales.com and Microsoft Re-evaluate Efforts and Strategies to Deliver Next-Gen Guided Selling and Unprecedented AI Capabilities to Customers InsideSales.com, a leading AI-growth platform for sales, has announced its plans a or…
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In 2018, AI (Artificial Intelligence) will be at the forefront of major developments in marketing. As this emerging technology becomes more available to marketing professionals, here are a few capabilities adopters can expect over the…
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In Part Seven of Our Predictions Series 2018, We Explore How the 'Butterfly Effect' Is Going to Disrupt the Martech Community Small drops, big oceans... Minor flutter, gigantic tornado!!! In our scientific parlance, the "Butterfly…
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Triblio CMO, Jason Jue, Narrates How Demand Gen Executives are Smartly and Effectively Switching Strategy  from Leads-Based to 100% Account-Based In the age of rapid B2B marketing disruptions, we are looking at the rise of Account-based…
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Extreme's Technology Personalizes the Customer Experience and Increases Basket Size The ever-increasing number of consumers using mobile devices while shopping in-stores has challenged brick-and-mortar retailers to integrate mobile…
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Acquisition of 'ChatFlow' Creator Will Deliver 'No-Code' Workflow Automation That Can Link Across Popular Messaging Platforms And Business Systems Smartsheet, a leading cloud-based platform for work execution, today announced that it has…
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eGain Has Integrated Support for Facebook Messenger into the eGain Advisor Call Center Agent Desktop eGain, the leading provider of cloud-based customer engagement solutions, announced its integration with Facebook Messenger. eGain has…
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Cognitive Automation, Neural Intelligence, Emotional AI, Conversation Assistants, and Proximity Guides -- AI as a Technology Has Come a Long Way Since Its First Mention in a Sci-Fi Novel in the Last Century I always felt that Issac…
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The Premier Revenue Growth Driver’s Caiman Platform Enables Granular Reporting, Performance Pacing and Bid/Budget Forecasting to Extract Additional Performance from Amazon Ads for Clients Performics, the premier performance marketing…
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Merkle Enables Brands To Maximize Their Adobe Experience Cloud Investments By Creating Precisely Tailored Customer Experiences With Innate Precision Merkle, a leading technology-enabled, data-driven performance marketing agency,…
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Last year I attended the Marketo Marketing Nation Summit and had the opportunity to be entertained by keynote speaker James Corden of the CBS Late Late Show and of “carpool karaoke” fame. Central to Corden’s talk was the importance of…
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The contact center has traditionally fallen under the jurisdiction of the Chief Customer Officer (CCO). But, we’re starting to see a shift: Last year approximately 66 percent of CMOs owned the customer experience. And as that trend…
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There’s no denying the benefits of the all-pervasive SMS. There are numerous examples of brands successfully using SMS as a medium of communication for their marketing campaigns. Apart from being a great customer acquisition tool, it is…
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A recent report showed the use of voice-activated devices has increased 129% in 2017. One-fifth of smartphone users now talk to a voice assistant at least once a month. Users are also increasingly adopting chatbots as a means for…
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Aeon Ads, an online marketing company, announced today the successful merging of digital advertising and artificial intelligence. The program was created to consult businesses on how they can engage with their audiences in a productive way.…
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Latest Move Reinforces Sizmek's On-Going Commitment to Empower Agencies and Advertisers With Greater Transparency, Control, and Superior Ad Performance Leading DSP provider, Sizmek has announced it will now offer full transparency across…
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A new chatbot pops up almost every day. Facebook, for instance, claimed 100,000 unique bots for messenger back in April 2017.  But despite their number, many of them are failing to impress, leaving users underwhelmed and frustrated. But…
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