New MarTech Company Offers Clients Highly Accountable Data-driven Products for Precision Marketing Interpublic Group announced the formation of Kinesso, a new company focused on creating applications that help marketers amplify the impact…
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State-of-the-Art Work-Life Audiences provides unprecedented customer insights and expanded data points across accounts and devices Acxiom, the data and technology foundation for the world’s best marketers, and Dun & Bradstreet…
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Auto distributor’s marketing platform to be powered by Acxiom’s Unified Data Layer Acxiom, the data and technology foundation for the world’s best marketers, announced that Southeast Toyota Distributors, the world’s largest independent…
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Strengthens Industry-Leading Global Data Capabilities in Global Markets Acxiom, the data and technology foundation for the world's best marketers, announced that it has expanded its digital and global data capabilities to Japan,…
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Senior Industry Leaders Understand the Power of Personalization for Customer Growth and Retention but are Challenged with Creating Accurate Data Foundations Acxiom, the data and technology foundation for the world's best marketers, today…
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Acxiom, the data and technology foundation for the world’s best marketers, announced its Unified Data Layer (UDL) has been named a winner of the 2019 BIG Innovation Awards presented by the Business Intelligence Group, which recognizes…
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Interpublic Group and Acxiom Marketing Solutions Bring Together Premier Media and Marketing Agencies with Leader in Data and Personalized Messaging Interpublic Group (IPG) announced that it has entered into a definitive agreement with…
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Joint Study by Acxiom and Data & Marketing Association Reveals Almost Half of American Consumers Feel More Comfortable With Data Exchange Than They Did Previously Acxiom, the data foundation for the world's best marketers, released a…
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People-Based Measurement Solution Enables Advertisers to Evaluate Spend and Leverage Insights for Future Campaigns Acxiom has announced its partnership with GSTV to provide advertisers with the people-based measurement that will…
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Acxiom Extends Lead in Global Data with New Offerings for Brazil, the Netherlands, and Italy Acxiom has announced the availability of its Global Data Navigator tool for the US and international marketers. Acxiom Global Data Navigator…
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Expanded Collaboration with Adobe Accelerates Brands’ Digital Transformation Acxiom, the data foundation for the world's best marketers, announced the launch of its Digital Transformation Services practice, with inaugural service…
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Alliance Enables Seamless Experience for Marketers Seeking Enhanced Real-Time Engagement with Customers RedPoint Global, a leading provider of data management and customer engagement technology, announced an expanded partnership with…
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Amex Advance combines predictive insights with Acxiom InfoBase® to increase marketing effectiveness Acxiom, the data foundation for the world's best marketers, and Amex Advance, a personalization services business within American…
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Last month, Acxiom expanded their global footprint with the launch of AbiliTec Identity Resolution and InfoBase Consumer Insights in Mexico. The new launch would enable Acxiom clients and partners to improve reach and engagement among the…
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Acxiom®, announced the Acxiom Audience Cloud™, a self-service tool for accessing Acxiom data that allows marketers to find the right audience for their campaigns, adjust the size, test new segments and distribute audiences throughout the…
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Wanda Young, Pinkie Mayfield, Antonio Lucio To Bring Marketing and Financial Leadership Expertise to VidMob Board VidMob, the leading platform for Intelligent Creative, is announcing the addition of three industry luminaries to their Board…
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Combined company brings together 67 years of successfully delivering data-powered solutions to small and medium-sized businesses Data Axle, the leading provider of data, data-driven marketing and real-time intelligence solutions, today…
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MLS-integrated Mobile App and CRM Give Stellar Members a Powerful Business Hub Stellar MLS, Florida’s largest multiple listing service (MLS), announced its partnership with Prospects Software, a provider of premium agent…
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OTTera becomes IRIS-enabled™ providing marketers with greater access to contextually relevant CTV inventory IRIS.TV, announced the addition of OTTera, a leading white label OTT service, to the IRIS-enabledTM open video data ecosystem. With…
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