MLS-integrated Mobile App and CRM Give Stellar Members a Powerful Business Hub Stellar MLS, Florida’s largest multiple listing service (MLS), announced its partnership with Prospects Software, a provider of premium agent…
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OTTera becomes IRIS-enabled™ providing marketers with greater access to contextually relevant CTV inventory IRIS.TV, announced the addition of OTTera, a leading white label OTT service, to the IRIS-enabledTM open video data ecosystem. With…
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It’s no secret that the delayed, but impending, death of third-party cookies on the Google Chrome browser and Apple’s stance on privacy has left marketers scrambling to develop a game plan on how to best target and connect with existing and…
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Winners of the 2021 Sammys - Sales and Marketing Technology Awards Announced by the Business Intelligence Group The Business Intelligence Group announced the winners in the 2021 Sales and Marketing Technology Awards program, also known…
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Four-Day Event includes 2021 IAB Podcast Upfront Fall; IAB Fall Marketplace; and Audience Connect: Balancing Privacy, Personalization & Safety. As 2022 approaches, the entire digital ecosystem is getting ready for an economy that's…
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Verizon Media today announced the launch of its new unified identity solution, Verizon Media ConnectID. Built on the foundation of Verizon Media’s consumer-first values and market-leading advertising technologies, the new unified ID…
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Interpublic Group announced an addition to its strong roster of data and technology fueled marketing service providers with the launch of Performance Art, a new global agency that brings together deep data, technology and CRM expertise with…
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Industry veteran to continue building upon the company's expansive client roster and dynamic revenue growth Wiland, Inc., a leading provider of data-driven predictive marketing solutions, today announced that Drew May has been named as the…
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What are some top engagement models that can help marketers drive better marketing ROI? Phil Lore, Chief Revenue Officer at Affinity Solutions shares some tips: ______ Tell us more about your journey and about Affinity Solutions I…
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Hailing from LiveRamp & Acxiom, Wotring will drive adoption of DV’s technology & services with publishers worldwide DoubleVerify, a leading software platform for digital media measurement, data and analytics, today announced…
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The depth of Martech tools available to Marketers today leads to large amounts of data at at their disposal. How are some of the industry’s leading marketers using martech to plan effective marketing cadences?  Catch more in this MarTech…
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Former Acxiom SVP will lead sales efforts in fast-growing audience data business  Alliant, the leading transaction data-driven audience company, announced that it has hired Brent Pero as its Chief Revenue Officer. Formerly the SVP…
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Danish tech company Adnami, which specialises in programmatic, high-impact advertising solutions, has signed a partnership with Matterkind to help the activation intelligence company optimise campaigns across all four Nordic markets -…
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Matt Ware and Jorge Chávez will lead efforts to create addressable activation opportunities in key global regions Matterkind, the activation intelligence company that connects people to what matters, announced two leadership hires to…
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"The customer journey and Customer Success are not (or should not) be the sole responsibility of one executive or one group anymore. Everyone should feel very invested in customer success." Hi Allison, congratulations on joining the…
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Taverner takes over from Margaret Wagner to support clients deliver and accelerate customer experience transformation Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company and part of dentsu, has…
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Digital Campaign Leverages Personalized Content and Journeys to Maximize Engagement and Contributions Selligent Marketing Cloud (Selligent), the intelligent omnichannel marketing cloud platform, unveiled the results of a recent campaign…
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Growth in Addressable TV, Programmatic, Supply Path Optimization, and Data-Layered Campaigns Among Predictions by Industry Leaders SpotX, the leading global video advertising platform, announced the release of its "2021 Global Video…
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Built for the cookie-less future of digital advertising, powered by nearly 900 million direct consumer relationships, a diverse ID graph, and a full-stack DSP & SSP ad platform Verizon Media announced the launch of its new unified…
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Combined offering to provide sellers the ability to discover, curate and deliver personalized, compliant content with buyers engaging on social media, thereby deepening relationships and driving revenue Seismic, the industry-leading and…
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