LiveRamp Confirms 30 New Direct Subscription Customers During the Quarter; Subscription Revenue at $72 Million

The leading martech company, LiveRamp is reaping the benefits of providing the best technology and customer service to its existing customers in the fast-evolving Subscription Economy. In their financial statement for the quarter, LiveRamp declared its growth in customers and revenue for Quarter 2, 2019, which ended on 30 September. Read Also: TechBytes with Paul H. Müller, Co-Founder and CTO at Adjust The Financial highlights include total revenue growth of $90 million, which is up by 39% compared to the previous…

Bombora and LiveRamp Partnership Signals New Era for SMB Digital Advertising

B2B Marketing can now reach exclusive SMB audiences with breakthrough targeting solution LiveRamp, the trusted platform for accessible and meaningful data, announced a jointly developed solution with Bombora, providing business-to-business (B2B) marketers with a data solution to more accurately connect with small- to medium-sized businesses (SMBs), an audience that is notoriously hard to identify and target. Leveraging account-based marketing strategies, Bombora and LiveRamp have developed tools to define and target SMB…

LiveRamp Appoints Clark Kokich as Chairman of the Board

LiveRamp, the trusted platform that makes data accessible and meaningful, is pleased to announce that Clark Kokich has been appointed non-executive chairman of the board, replacing Jerry Gramaglia. Mr. Gramaglia’s decision not to stand for re-election to the company’s board of directors was previously announced on the company’s February earnings call. “His decades of industry and technology experience will be instrumental in accelerating LiveRamp’s success during our next chapter.” “Clark is a highly experienced leader who…

LiveRamp Completes Acquisition of Data Plus Math

LiveRamp®, the trusted platform that makes data accessible and meaningful, announced that it has completed the acquisition of Data Plus Math, a media measurement company that works with brands, agencies, cable operators, streaming TV services, and networks to tie cross-screen ad exposure with real-world outcomes. “I’m pleased to welcome Data Plus Math to the LiveRamp family. Together, we are unlocking the power of data-driven TV for the entire ecosystem.” “Today’s announcement represents a historic step in LiveRamp’s…

LiveRamp Alum and AppNexus Executive Join Narrative I/O Board of Directors

Narrative I/O Inc., a software company radically simplifying the distribution and acquisition of data, announced the appointment Ryan Christensen, senior vice president of platform product at Xandr, parent company of AppNexus, and David Yaffe, co-founder of Arbor and former chief operating officer at LiveRamp, to its board of directors. "On behalf of Narrative and the board of directors, I am pleased to welcome Ryan and David to the board," said Nick Jordan, founder and chief executive officer of Narrative I/O. "Both Ryan…

LiveRamp to Acquire Data Plus Math to Enable Next-Generation TV Currency

Big Win for the Entire Ecosystem, Providing All Participants With a Better Way to Buy, Sell and Measure Data-Driven TV Extends Lead in Omnichannel Identity and Data Connectivity LiveRamp, the trusted platform that makes data accessible and meaningful, announced that it has entered into a definitive agreement to acquire Data Plus Math, providing the ecosystem with a more effective way to buy, sell and measure data-driven television. “The combination of LiveRamp and Data Plus Math is a great thing for the industry and…

LiveRamp Launches Authenticated Traffic Solution to Democratize People-based Identity Across the Open Ecosystem

LiveRamp®, the leading identity platform for exceptional experiences, announced its Authenticated Traffic Solution (ATS) for publishers and supply-side platforms (SSPs) to expand the company’s commitment to creating an open, independent, and collaborative ecosystem to drive the future of digital marketing. Evolving industry trends like increased regulation and third-party cookie restrictions are making it more difficult to reach consumers online than ever before. LiveRamp’s solution provides every marketer, platform, and…

Index Exchange and LiveRamp Partner to Unlock People-Based Marketing Across Open Web

Initial Results Show Daily High of 110 Million User Matches Across 8 Billion Bid Requests Index Exchange announced early results of its integration with LiveRamp IdentityLink. Just weeks after the global advertising marketplace enabled IdentityLink for IX Wrapper publishers in the US, the company has seen a daily high of 110 million matches to users in LiveRamp’s identity graph. This solution allows demand-side partners (DSPs) to bid, transact, innovate, and provide measurement on a people-based identifier versus ad tech’s…

Research Study Reveals Marketers Can Achieve 240 Percent ROI with LiveRamp IdentityLink

Independent Total Economic Impact Study Shows LiveRamp’s Identity Resolution Platform Enables Brands to Efficiently Activate People-Based Campaigns, Optimize Digital Marketing Budgets and Increase Profits LiveRamp, the identity platform powering exceptional experiences, released, “The Total Economic Impact Of LiveRamp IdentityLink,” a Forrester Consulting study on the cost savings and business benefits of the IdentityLink identity resolution service. This independent Total Economic Impact (TEI) study shows that a…

LiveRamp Collaborates with Marketo to Deliver Personalized and Seamless Digital Experiences

Marketo Customers Now Able to Leverage IdentityLink™ to Connect First-Party Data to Digital Advertising Efforts LiveRamp – a leading identity platform for powering exceptional experiences – announced its partnership with Marketo, an Adobe company, to leverage IdentityLink from within Marketo. Starting, Marketo users can connect their first-party customer data to the broader digital advertising ecosystem, enabling marketers to create more precise and secure target lists. Through this integration, Marketo and LiveRamp come…

Orb Intelligence and LiveRamp Partnership Unlocks International B2B Data-Driven Advertising Opportunities

Partnership Is Founded upon a Mutual Vision of Revolutionizing Business-To-Business (B2B) Marketing Orb Intelligence announced the public launch of their B2B Audience Targeting Solutions. The solutions combine Orb’s industry-leading international B2B data set with the largest independent identity graph, enabling marketers to build international B2B campaigns using GDPR compliant data across the digital ecosystem. “Three significant trends are driving the use of programmatic media buying by B2B marketers. They are the…

Lifesight Partners with Liveramp to Bring Lifesight Audiences to Brands and Agencies in Asia Pacific

Lifesight Audience Is an Interest-Based Audience Data Solution to Help Brands Better Target Consumers Based on Real-World Purchasing Behaviours Lifesight, a leading Location Intelligence platform and data company in Asia Pacific, announced a strategic partnership with LiveRamp, the identity platform powering exceptional customer experiences. Through the partnership, brands and agencies in Australia, Japan, and India will be able to access Lifesight's high-quality, location-based audience segments. These audience segments…

Enterprise Marketers Can Now Access Experian’s Audience Segments Through Liveramp’s IdentityLink Data Store

Experian’s Consumerview Data Empowers Chief Marketing Officers to Have More Relevant Interactions Across Channels With numerous competing marketing messages reaching consumers, relevancy is a core element to marketing success — and it starts with understanding a brand’s customers. To help address this need, Experian announced that its ConsumerView data is now available through LiveRamp’s IdentityLink Data Store. This collaborative effort creates another pathway for brand marketers to access powerful insights into their…

LiveRamp IdentityLink for RTB Sets New Benchmarks in Programmatic AdTech

This week, the leading provider of identity resolution service and data onboarding, LiveRamp, announced the availability of their IdentityLink for Real-Time Bidding (RTB). With the introduction of the IdentityLink for RTB, the Marketing Technology company could be leveraged to deliver free perpetual access to its scaled, people-based identifier. Here on, DSPs would leverage LiveRamp’s independent omnichannel identity graph to bid on digital advertising inventory. With this announcement, LiveRamp has opened its free access…

TechBytes with Allison Metcalfe, GM of LiveRamp TV, LiveRamp

Why did LiveRamp choose to enter into the TV space? Even though TV is one of the most influential advertising channels — accounting for $224 billion in global marketing spend — it’s the least sophisticated when it comes to audience targeting and measurement. In fact, traditional linear TV is largely the same as it was in 1978, relying on basic demographic categories to inform ad buying. This is due in part to audience fragmentation across our many devices and streaming services, causing back-end players to struggle to…

LiveRamp Expands Its Omnichannel Portfolio to Add Connected Television in Its Measurement Platform

LiveRamp Offers the World’s Largest Omnichannel Audience Measurement Graph. Marketers and Advertisers are Set to Benefit with the Company’s Latest Infusion of Connected TV to Its Platform LiveRamp is one of the global leaders for marketers in providing exceptional customer experience through its IdentityLink Platform. The company’s measurement graph is capable of collating global audience data about consumer engagement with a brand. The results provide clarity to brands to target their marketing efforts to a global…

TechBytes with Rebecca Stone, Vice President, Marketing, LiveRamp

Rebecca Stone Vice President, Marketing, LiveRamp LiveRamp's presentation at Ad Week focused on the new Data Transparency Label. In this context, we spoke to Rebecca Stone, Vice President, Marketing, LiveRamp, to understand the goal of the project and their position on data privacy.Your presentation at Ad Week focused on the new Data Transparency Label. What is the goal of this project? In the current landscape, there aren’t enough tools available that enable marketers to see “what’s inside” the data segments they…

LiveRamp and Thunder Experience Cloud Announce Partnership to Enable Omnichannel, People-Based Measurement and Personalization

Thunder Experience Cloud and LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution, announced a partnership to enable people-based marketing in three key areas: targeting, measurement, and personalization. The partnership provides marketers with a more holistic view of their customers by giving them the ability to track ad exposure and conversion across devices directly to people-based IDs in a privacy-conscious manner, rather than relying on less accurate identifiers such as Cookie IDs or…

LiveRamp Announces Availability of AbiliTec for Offline Identity Resolution

Accelerates LiveRamp’s Pursuit of Providing World’s Largest Omnichannel Identity Graph LiveRamp, an Acxiom company, announced it is expanding the availability of LiveRamp’s AbiliTec offline identity resolution platform to its martech ecosystem partners. Since taking ownership of the platform from Acxiom earlier this year, LiveRamp has enhanced the offering to not only serve the needs of marketers, but also those of marketing technology companies. The addition of AbiliTec to LiveRamp’s IdentityLink portfolio…

Drawbridge and LiveRamp Partner to Power Robust Integrated Identity Solution

Leading Identity Resolution Companies Sign Partnership to Extend Precision and Reach of People Based Marketing Drawbridge, the leading provider of identity management solutions, and LiveRamp, an Acxiom company and the leading provider of omnichannel identity resolution, have signed an agreement that gives marketers the ability to better leverage identity resolution across the open web. This partnership solidifies Drawbridge as one of LiveRamp’s preferred partners for probabilistic identity to extend and enhance the extent…