New Study by Jeeng Proves Publishers Must Find Ways to Personalize & Automate Content Delivery to Reach Digital Natives Despite years of naysayers claiming that email is dead, it turns out email newsletters are very much alive and well…
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There are over 75 million Millennials in the U.S. with a population that recently overtook Baby Boomers. There is no doubt that marketing effectively to this market segment is essential for a business to survive and thrive. According to…
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What 350 American Gen Z & Millennials Think About Buying Through Social Media Social commerce is taking over; studies show it is an $89 billion market currently. In basic terms, it is the process of selling products directly on…
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Millennials represent a notoriously fickle market, but CodeBroker shopper loyalty research proves that it doesn’t have to be this way. Retail marketers can effectively connect with, engage and nurture the millennial market—if they follow…
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Equifax Canada collaborates with BEworks to analyze consumer behaviour Equifax Canada analytic data and a recent consumer survey indicates that younger adults (18-34) stand out as being more cautious and concerned about their financial…
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As digital natives and early adopters of the technologies that have shaped the 21st-century economy, Millennials and Generation Z are hardly tech skeptics. But amid high-profile data breaches and mounting scrutiny into how companies like…
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Wunderman Thompson Commerce research shows nearly half of millennial consumers now prefer their online purchases to be digital and instantly downloadable Research conducted by Wunderman Thompson Commerce has revealed that, in the rush to…
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Report Offers Insights on Influencer Impact on Gen Z and Millennial Purchasing Behavior A new trends report, "The Culture of Influence," released by Cassandra, ENGINE's insights and strategy group that studies trendsetting young…
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5W Public Relations, one of the top 15 independently-owned PR agencies in the U.S., has released their 2020 Consumer Culture Report and has found that 67% of Millennials believe it's important that a brand they purchase from has a…
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Teads and Bustle Digital Group Sign Exclusive Partnership Expanding Teads Reach in US Teads, The Global Media Platform, announced it signed an exclusive partnership with Bustle Digital Group (BDG) expanding its reach to 88 percent of…
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SRAX, Inc., a digital marketing and consumer data management technology company, releases a new BIGresearch study of over 53,000 unique Americans revealing this year's Valentine's Day consumer behaviors and opinions.…
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5W Public Relations, one of the top 15 independently-owned PR agencies in the U.S., has determined that Facebook is the most used social media platform in the nation across all age groups, including Millennials. As part of 5WPR's 2020…
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Valassis, the leader in marketing technology and consumer engagement, offers new consumer research emphasizing strategies for marketers to effectively leverage direct mail as part of an omnichannel approach and elevate brand awareness to…
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Six in 10 Shoppers Agree Self-Checkout Solutions Provide an Improved Customer Experience Zebra Technologies Corporation , an innovator at the edge of the enterprise with solutions and partners that enable businesses to gain a performance…
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Millennials are on track to become the largest living generation in the US, with the annual buying power of $200 billion dollars. It is no wonder they are the top focus of marketers across any industry. While most might characterize…
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Detailed Resource Highlighting Tips and Insights for Businesses to Fuel Growth and Marketplace Position Among Emerging Demographics UJET, Inc., a leading provider of customer support communications and solutions, announced the release of a…
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In June 2019, JPMorgan scrapped Finn, its mobile banking app aimed at Millennials, after only a year in business. The move left other financial institutions questioning the fate of similar programs such as Wells Fargo’s Greenhouse and…
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Yes Marketing Survey Finds Price Is the Most Influential Factor When Selecting a Travel Brand Gen Zers and Millennials are twice as likely as their older counterparts to consider perks as the most significant factor when selecting a new…
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Cloud data integration leader enables major footwear brand to build centralized Amazon Web Services data lake to quickly generate consumer insights and programs Talend, a global leader in cloud data integration and data integrity,…
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Cargo leverages neuroscience and AI to demystify the emotional drivers of Gen Y SBOs Small business is crucial to North America’s economic climate. Representing over 98 per cent of all businesses, marketers need to crack the code on…
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