SRAX, Inc., a digital marketing and consumer data management technology company, releases a new BIGresearch study of over 53,000 unique Americans revealing this year's Valentine's Day consumer behaviors and opinions.…
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5W Public Relations, one of the top 15 independently-owned PR agencies in the U.S., has determined that Facebook is the most used social media platform in the nation across all age groups, including Millennials. As part of 5WPR's 2020…
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Valassis, the leader in marketing technology and consumer engagement, offers new consumer research emphasizing strategies for marketers to effectively leverage direct mail as part of an omnichannel approach and elevate brand awareness to…
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Six in 10 Shoppers Agree Self-Checkout Solutions Provide an Improved Customer Experience Zebra Technologies Corporation , an innovator at the edge of the enterprise with solutions and partners that enable businesses to gain a performance…
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Millennials are on track to become the largest living generation in the US, with the annual buying power of $200 billion dollars. It is no wonder they are the top focus of marketers across any industry. While most might characterize…
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Detailed Resource Highlighting Tips and Insights for Businesses to Fuel Growth and Marketplace Position Among Emerging Demographics UJET, Inc., a leading provider of customer support communications and solutions, announced the release of a…
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In June 2019, JPMorgan scrapped Finn, its mobile banking app aimed at Millennials, after only a year in business. The move left other financial institutions questioning the fate of similar programs such as Wells Fargo’s Greenhouse and…
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Yes Marketing Survey Finds Price Is the Most Influential Factor When Selecting a Travel Brand Gen Zers and Millennials are twice as likely as their older counterparts to consider perks as the most significant factor when selecting a new…
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Cloud data integration leader enables major footwear brand to build centralized Amazon Web Services data lake to quickly generate consumer insights and programs Talend, a global leader in cloud data integration and data integrity,…
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Cargo leverages neuroscience and AI to demystify the emotional drivers of Gen Y SBOs Small business is crucial to North America’s economic climate. Representing over 98 per cent of all businesses, marketers need to crack the code on…
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Digital Advertising exists to reach the right person with the right message at the right time. The first step is understanding that person. To do this, we AdTech execs like creating labels. People are Healthy Eaters, Baby Boomers, Shoe…
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Significant demographic shifts are poised to reshape the economy in a multitude of ways, particularly for financial advisors. Global X ETFs, the New York-based provider of exchange-traded funds, released the results of its fourth annual…
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New CMO Council Study Reveals Regardless of Generation, Region or Gender, Omnichannel IS the Critical Channel of Choice  It’s official – Physical and digital engagement is paramount for effective customer engagement. No matter what age,…
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It wasn’t all that long ago that Personalized Marketing meant addressing an email to someone by their first name. But these days, it’s not enough to call out customers by name in an e-blast if the content contains impersonal offers that…
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New CMO Council Study Reveals Regardless of Generation, Region or Gender, Omnichannel IS the Critical Channel of Choice It's official – Physical and digital engagement is paramount for effective customer engagement. No matter what age,…
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When it comes to shopping and buying, the Millennial generation appears to play by its own rules. And businesses that fail to understand the Millennial mindset are destined to fall behind their competition – and perhaps plummet into…
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Kahlúa Partners with Actress Jackie Cruz to Launch the Zero Likes Given Exhibition, a Celebration of Photographs Posted on Instagram That Received Zero Likes, Because Time Spent Worrying About the Double-Taps Is Distracting Us from Living…
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With Millennials making up roughly a quarter of the world’s population, it’s not surprising that they’re shaking up traditional industries. Millennials and Gen Z (people born between the mid-1990s and mid-2000s) are finally reaching an age…
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Smart shoppers are, well, smart for a reason. While many of us simply browse e-commerce platforms for the best price, this consumer segment does not settle for the first offer they see. Rather, they want to get the best possible product for…
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Study Finds Radio Continues to Reach More People on a Daily and Weekly Basis Than Any Other Media and Dominates Consumer Listening Across All Dayparts The audio landscape is exploding and over the last two years there has been huge…
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