millennial

Email Marketing and Social Media Marketing are two of the important components of digital marketing. Email boomed in the 1990s, has stood the test of time, and to date, is still preferred by marketers for direct marketing. In fact, in the B2B space, around 86% of business professionals prefer to use email when communicating for business purposes (via HubSpot), 59% count email as their most effective channel in terms of revenue generation (Myemma), and nearly nine out of every ten marketers use email marketing to distribute…

If you are struggling to get to the first page of Google Search results, you must read what IronMonk Solutions just found out in its survey of 2000+ American respondents. An astonishingly high percentage of Americans feel that Google Page Ranking is a monetized game. 50.6% of respondents believe that it is most likely that websites would pay Google to rank on the first page during a search for a product or service. The survey results appear to highlight an increasing distrust that the average American has towards big tech…

The rise of gig jobs sparked during the fallout of the Great Recession. Easy access to a wide range of temporary, quick-starting jobs led the American unemployment rate to fizzle to 7.2%. Although the gig economy has managed to linger for a decade, are U.S. workers still banking on gigs? As of 2017, popular gig startups such as Uber and Airbnb attract 42-150 million users as there are an estimated 75 million American gig workers to serve consumers. 47% of millennial workers engage in some sort of freelance work and 23% of…

Smart shoppers are, well, smart for a reason. While many of us simply browse e-commerce platforms for the best price, this consumer segment does not settle for the first offer they see. Rather, they want to get the best possible product for the best possible price and are willing to work for it. This means investing in research, mobile search and, ultimately, online discount coupons. Discount codes and coupons are still around for a good reason - they work all these generations later, with the internet bringing them a new…

87% of consumers say they’d like to see more video from brands in 2019, according to video creation company Wyzowl’s annual State of Video Marketing survey. With so many channels available for digital marketing campaigns, it can be difficult to navigate — Even for the pros. Regardless of whether you choose to advertise through social media, direct email marketing, sponsored editorial content, or any of the other available options, awareness of emerging trends and how consumers are interacting with content should always…

Frost & Sullivan's Intelligent Mobility Summit Highlights How Gen Z Attitudes Are Pushing Mobility from Brand-Centric, Single Ownership Paradigms to Integrated, Multi-Modal Usage Generation Z's distinct attitudes and preferences – as both consumers and future vehicle owners or users – are set to dramatically transform the mobility sector. For instance, preference among the post-millennial age group for access to, rather than ownership of, assets is compelling automotive manufacturers to reassess long-established…

Compared to European and Latin American Buyers in The B2B Purchasing Cycle, North Americans Are Most Likely to Choose Online Marketplaces A recent study, jointly authored by B2B Online, Oracle Commerce Cloud, Mirakl, and WBR Insights, revealed that digital buying experiences are more effective in engaging B2B sellers compared to traditional media. The study found that B2B sellers are missing a significant number of opportunities even as B2B buyers are becoming more comfortable with digital buying experiences. One of…

Most Organizations Agree that Providing Good Support is a Top Priority, But IDC's Survey Sponsored by LogMeIn Shows that Investing in Tools to Drive Improvement Remains a Challenge The newer generation of "millennial" and Gen X workers is much more vocal than baby boomers when something good happens. Take, for example, consumer support scenarios; when younger people have a positive experience with support, they share this experience on social media much more often than older people do. This data confirms that effective…