Blustream Raises $3 Million to Bridge the Customer Experience Gap with Product Usage Data

Product Usage Data Connects Brands and Customers to Create Meaningful After-Sale Engagements Blustream, the leading after-sale customer engagement company, announced it has raised $3 million in funding to power the brand-customer relationship with product usage data and fuel digital transformation efforts for physical goods companies via the Blustream Product Experience Platform. York IE led the round of funding with additional support from existing investors. Marketing Technology News: Adzymic Expands Into Thailand,…

Perch Announces $123.5 Million in New Financing to Acquire Top Performing Amazon Marketplace Products and Companies

Company sees growing opportunity in Amazon Marketplace products and companies; raises capital to accelerate its rate of acquisitions and expand its platform Perch, a technology-driven commerce company that acquires and operates top Amazon Marketplace businesses with winning products in their respective categories, announced that it has closed $123.5M in new financing. This brings the Company's total funding to date to over $130 Million. The round was led by Spark Capital and includes past investor Tectonic Ventures, with…

Searchspring Launches Personalized Recommendations for Ecommerce

Searchspring delivers 1:1 personalization for ecommerce merchants in its new Personalized Recommendations Searchspring announced the beta launch of its new Personalized Recommendations feature. Early adopters are already trialing new Personalized Recommendations to display hyper-relevant products that engage shoppers and boost conversions. With ecommerce experiencing accelerated growth during the pandemic, this release comes at a time when online retailers are looking for automation to enhance their overburdened…

EX.CO Launches New Addition to its Content Technology that Accelerates Personalized Product Matching

Journey is an innovative decision-tree content experience with a personalized customer journey that allows businesses to easily match consumers with relevant product recommendations EX.CO, a leading global content technology company, announced the launch of Journey, a decision tree-style content experience on the company’s interactive content creation suite. With Journey’s unmatched ability to adapt to a user's responses, the new technology is poised to offer brands the capability to make their digital content stand out…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Sendinblue (Content Marketing), Contentstack (Customer Experience), Zift Solutions (Sales Intelligence), Act-On Software (Marketing Automation), and PathFactory (Content Intelligence). Sendinblue Raises $160M in Series B Funding; Largest Amount By Any All-In-One Digital Marketing Platform Sendinblue, the leading all-in-one digital marketing platform, has raised $160 million in a…

Searchspring Announces Poland Office to Augment Ecommerce Product Development and Improve Merchandiser Capabilities

Company doubles engineering force, opens European tech center Searchspring, a provider of intelligent site search and merchandising solutions for online retailers, announced it has opened an office in Poland to help accelerate the company’s product development and decrease go-to-market time for new features. Searchspring selected Poland as the location for its EMEA office as the IT community is known for its technical expertise, accounting for nearly 25% of the entire developer population in the Central and Eastern…

New Allego 6 Platform Delivers All-in-One Solution for Sales Learning and Enablement to Make Virtual Teams More Productive and Successful

Major new release improves user experience and adds content management capabilities to simplify the process of creating, accessing, and sharing sales learning and enablement content Allego unveiled Allego 6, the newest version of its market-leading learning and enablement platform, which features a modern user interface refresh that makes it easier than ever for distributed teams to quickly learn critical skills, find the right content at the moment it’s needed, and collaborate more effectively with their peers from…

RTB House Launches New AI-Based Product to Increase Brand Awareness and User Engagement

RTB House, a global company that provides state-of-the-art marketing technologies, has employed Deep Learning AI and first party data to create Streaming Video Ads – a brand-new solution aimed at targeting users in the upper stages of the sales funnel. These effective, brand-focused and dynamically-created video ads will offer users a viewing experience based on data-driven personalization enhanced with unique contextual elements and highly personalized storytelling. Video is a key component of branding exercises, helping…

RichRelevance Launches ‘Deep Recommendations’: The Next Generation of Advanced Commerce Personalization

RichRelevance, a leader in experience personalization, announced the launch of first-of-its-kind 'Deep Recommendations', a set of advanced personalization technologies that, unlike traditional recommender engines, does not need historical events and behavioral data to immediately generate relevant product recommendations. The new approach solves two problems: (a) it removes constraints associated with traditional recommendations which don't work for retailers and brands with sparse data - seasonal products, fast-changing…

Bidalgo Transforms Ad Creative Production and Analysis With the Launch of Creative Center

Full-Featured Product Suite Offers Data-Driven Insights and Tools to Drive Efficiencies and Effectiveness in Producing, Testing, Analyzing and Managing Ad Creative at Scale Bidalgo, a leading provider of campaign management and ad creative management software and services, announced the launch of its Creative Center, a full-featured suite of tools designed to transform the way marketers create, measure, analyze and optimize their advertising creative. By combining data-driven insights with automated processes for…

Engine Media Exchange Onboards Inscape Data For CTV “Incremental Reach Measurement” Product For Brands

ENGINE Media Exchange (EMX), ENGINE's fully owned, end-to-end technology and programmatic solution, purpose-built to evolve today's digital marketplace, announced the launch of its Connected TV (CTV) "Incremental Reach Measurement" product. With the product, EMX integrates TV viewing data provided by Inscape, a leading provider of automatic content recognition (ACR) technologies, with its own campaign delivery data in a proprietary data warehousing, reporting, and analytics solution. The CTV "Incremental Reach…

DoubleVerify Names Jack Smith as Chief Product Officer, Demand Solutions

Former GroupM Global Chief Product Officer will drive DV’s robust pipeline of solutions for global brand advertisers DoubleVerify, a leading software platform for digital media measurement, data and analytics, announced the appointment of Jack Smith as Chief Product Officer, Demand Solutions. In this newly created role, Smith will be responsible for advancing DV’s agency and brand advertiser solutions portfolio, with a focus on high-growth emerging channels, such as CTV. Smith will also lead all strategy and implementation…

NextRoll Announces 5x Increase in Profitability, Product-Led Growth, and Names Robin Bordoli as CEO

Company magnifies focus on its marketing technology platforms, announcing new growth with a new leader NextRoll, Inc., the marketing technology company delivering products for ambitious marketers to grow their business, announced it is projected to deliver over $175M revenue this fiscal year. Despite the macro-economic challenges happening across the globe, the company is projecting record EBITDA into the eight figures and growing more than 400 percent year-over-year. Marketing Technology News: Meredith Corporation…

Large Lighting Brand Selects Bridgeline’s Celebros Solution To Power ECommerce Product Discovery & Intelligent Site Search

Bridgeline Digital, Inc., a provider of cloud-based digital experience software, announced a large lighting Company has selected Celebros Search by Bridgeline as their eCommerce product discovery and site search solution. The Company boasts more than 100,000 products online and offers a wide variety of light fixtures, including some of the world’s best lighting brands, such as Savoy House, Kichler and others.  The Company is the eCommerce division of a larger parent Company, founded in 1965, with a portfolio including…

Qubit to Deliver More Relevant Shopping Experiences with Google Cloud’s Recommendations AI

Early adopters of Recommendations AI have experienced a 90% increase in click-through rate and 40% uplift in conversions Qubit, a leader in AI-led merchandising and personalized experiences, announced it has furthered its partnership with Google Cloud, making Recommendations AI available for eCommerce teams. The product recommendations solution is deeply integrated within Qubit’s new product interface for merchandising, enabling eCommerce teams to leverage Google Cloud’s latest AI technology. Included in the offering is…

Braze Expands Products and Partnerships to Help Brands Nurture Empathy in Customer Communications

New Updates Include Predictive Churn, Expansion of Promotion Codes, Huawei Push, and an Expanded Partnership with Amazon Braze, the comprehensive customer engagement platform, announced new product and partnership updates that help brands incorporate empathy into cross-channel communications to connect and grow audiences, build loyalty, and accelerate revenue. By leveraging tools and insights to better understand customer intent and behavior, brands can strategically create personalized cross-channel campaigns that…

Airship Launches Free Feature Flags by Apptimize, Allowing Mobile App Product Owners to Confidently Adapt to the New-Normal

With app installs growing across many industries, and businesses rolling out new services to meet changing needs, feature release management maximizes opportunities and mitigates risks Customer engagement company Airship announced that it is launching a free version of Apptimize’s Feature Flags solution, enabling app developers to control the scope and timing of feature launches in order to validate success and reduce risk prior to full rollout. From new apps to those with massive audiences, developers can use Feature Flags…

transcosmos Releases “transcosmos C4M Package,” A SaaS Product Implementation

The service helps businesses build and operate one-to-one marketing platform based on Google Cloud (TM) transcosmos inc. is pleased to announce that the company has released “transcosmos C4M package,” a service package that combines a variety of SaaS products, primarily Google Cloud, Google Marketing Platform, KARTE and Salesforce Marketing Cloud, with the company’s system implementation and operations services. C4M is an abbreviation for Cloud for Marketing. Through the combination of diverse SaaS products…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Wunderman Thompson (E-commerce), UJET (Customer Experience), Zoomd Technologies (Mobile Marketing), Lytics (Customer data platform), and Sapiens (Customer Engagement). Amazon Online Shopping Trends Boost E-Commerce Sales during the Pandemic Wunderman Thompson Commerce’s study shows the winners and losers of lockdown as Amazon and Tesco reign supreme. New research by Wunderman…

Highspot Announces Summer 2020 Product Release to Empower Revenue Teams Worldwide

Comprehensive Enterprise Features Help Improve Sales Performance, Empower Digital Selling and Virtual Enablement, and Deliver a Seamless Salesforce Experience Highspot, the sales enablement platform that reps love, today announced its Summer '20 release, delivering robust enterprise capabilities that empower revenue teams to make every customer conversation count. Amidst the shift to long-term digitized selling and virtual enablement, companies worldwide are using Highspot to effectively align sales and marketing on the…