Innovation in AI and Natural Language Processing engine drives platform growth and ROI across the customer journey Nuvi, the leading enterprise Social Customer Experience (CX) platform, has been recognized as the Best Social Media Analytics Platform, according to the 2020 MarTech Breakthrough Awards program. 2020 marks the third occurrence of the annual MarTech Breakthrough Awards. With 2,750 nominations this year coming in from all over the world, the competition was extremely fierce. According to MarTech's…

BIGtoken, built by SRAX, Inc., a permission-first consumer data management platform, released a new consumer research report that compares social media usage one month versus four months into the global pandemic. BIGtoken surveyed their United States user base in April to understand how the pandemic has affected their social media use. Later, the company redeployed the same survey in August to compare results. Marketing Technology News: Lucid Celebrates 1 Year Anniversary of Democracy Fund + UCLA Nationscape Survey Project…

App Allows Customers to Give Frontline Workers the Recognition and Visibility they Deserve While Providing Companies with Performance Data & Analytics Mark Bunting, a successful serial entrepreneur and veteran technology C-Suite marketing executive, announced the launch of Grata, a first-of-its-kind social media platform that connects frontline service employees with customers and employers, creating deep, long-lasting connections that fuel topline growth, accelerate careers, deepen customer experiences and spread…

Two industry leaders, Astute and Socialbakers join forces to provide a unified omnichannel platform for customer experience management and AI-driven insights for global brands Astute, Inc.(“Astute”) a leading customer engagement and Voice of the Customer platform, announced its acquisition of Socialbakers a.s. (“Socialbakers”), a market-leading unified social media marketing platform. The acquisition will allow global brands to manage research, content, engagement, social listening and VoC in a single…

Outbrain, the world's leading discovery and native advertising platform on the open web, released new Cyber Weekend data highlighting the shift in trust between social media and consumers compared with the impact of quality news environments. Although COVID-19 and the global recession have accelerated the shift of consumer buying to digital channels, data shows consumers’ lack of trust toward the largest digital powerhouses in the world, including Facebook. 46% of consumers trust premium news sites as a preferred source of…

YouTube’s Headstart In Brand Safety Efforts Help Them Top The Audit Rankings\ IPG Mediabrands released its Media Responsibility Audit, the first-of-its-kind, as part of a larger effort aimed at enhancing brand safety and media responsibility in advertising. The social media platform audit was based on the Media Responsibility Principles Mediabrands recently released to the public, which are geared toward protecting brands and the communities that a brand serves, weighing the impact of harmful content, and evaluating the…

Sprout Social survey finds consumers are increasingly looking for connection and will reward brands who share their values on social Amid the COVID-19 pandemic and a watershed social justice movement, it is no surprise that consumers have increasingly turned to social media. New data from Sprout Social, a leading provider of social media analytics, engagement and advocacy solutions for business, delves deeper into how social media behavior has changed as well as the increased expectations consumers have for brands in this…

From now on, direct selling companies can encourage distributors to become amplified voices of the brand and save their uniqueness on social media. Distributors focus on human-to-human approach with the clients, while HQs can keep an eye on their performance PromoRepublic, a leading social media marketing SaaS for multi-location brands, launches a complete social selling suite for direct selling companies that addresses the needs of both marketing executives at the corporate offices and representatives worldwide. …

Signalytics, an Amazon PPC agency that specializes in Amazon SEO tools for FBA brands, has recently hired Miss Alabama contestant and Miss Mobile Bay winner, Kailee Montes, as the company's Brand Advocate and Social Media Manager. Montes is a great fit for Signalytics and brings many valuable skills to the team, having earned a Bachelor of Arts in English and Music and Minors in Law and Design with many scholastic honors including Graduated Summa Cum Laude, recipient of the Hope and Zell Miller Scholarship for Academic…

Josh to Serve as an Officer on Triller's Executive Team, Griffin and Noah to Serve as Advisors As a growing number of companies and countries ban TikTok due to security concerns, social media A-listers and entrepreneurs Josh Richards, Griffin Johnson and Noah Beck have joined an impressive roster of top influencers and content creators jumping over to Triller, the leading AI-driven music video and entertainment platform in the U.S. and around the world. Richards, the co-founder of digital talent management firm TalentX…

 While more people turn to social media for news, only 14% deem it trustworthy Despite relying on the internet more during the outbreak, only a few are concerned about the amount of time they spend online Significant growth potential found as COVID-19 reshapes social media attitudes GlobalWebIndex, the leading supplier of audience insights to the global marketing industry, announces the publication of its flagship social media report, giving insight into how the pandemic has impacted the social space, using n data…

The service will feature programming from industry thought-leaders, brands, platforms and agencies that aims to help marketers advance their careers and brands Crowdcentric Media, the owner and operator of the global conference series Social Media Week, is launching SMW+, a live and on-demand video streaming service for marketers seeking to advance their careers and brands. The service launches on Aug. 4. SMW+ subscribers will have access to programming from: Orchid Bertelsen, Head of Digital Innovation at Nestlé,…

The majority of businesses around the world now use social media to bring in new customers, increase brand awareness, and stay in touch with past customers. But, few do it as effectively as they could. It is important to stand out from other brands through creative social media marketing to attract new customers, as well as maintaining existing ones. This article will take you through 5 secrets of social media marketing and how you can effectively use them to supercharge your online persona or business. 1. The Benefits…

New feature allows businesses to start selling online without a website, removing barriers of entry for sellers and simplifying the shopping experience for buyers PLANOLY, the industry-leading social marketing platform trusted by over five million users, introduces sellit. The new eCommerce solution helps small businesses and influencers turn social media followers into buyers without the need for a website. Anyone can easily set up a social storefront, displaying a shoppable version of their Instagram content and a…

Social Media Analytics Software comprises a set of analytical tools that enable users to monitor, analyze, and create insights using data gathered from blogs and social media websites. The tools also include advanced analytical techniques, such as predictive, prescriptive, descriptive, and diagnostic analytics, to enable the collection, analysis, and interpretation of data across various social media platforms. The most common use of social media analytics software is to interpret customer sentiment in order to support…

Anzu.io, the world’s leading in-game advertising platform, is pleased to announce the addition of David Sable, senior WPP Advisor, as a strategic advisor. A die-hard gamer since the early days of PC games, Sable is a 40+ year advertising industry veteran who worked on the launch of Xbox and Xbox 1 among other things. In his previous role as Global CEO of Y&R, David helped to propel Y&R to a top-five global creative firm at Cannes. Marketing Technology News: Sage X3 V2020 R2 Released in India to Enable Indian…

Northern Light CEO C. David Seuss presented a virtual session at The Market Research Event (TMRE) Digital Week on June 24, about the value of new, AI-driven tools for "decision-oriented analysis" of social media posts to help set and refine an organization's product marketing strategy. Seuss' talk, entitled "Using Machine Learning to Make Social Media Marketing Decisions," focused on analyzing Twitter – the most text content-rich social media platform – for the specific purpose of gleaning business insights valuable to…

The American Influencer Council, Inc. (AIC) is a newly formed not-for-profit membership trade association created by influencers for influencers. The trade association is dedicated to sustaining the integrity, viability and growth of the U.S. influencer marketing industry in a globally connected world. The AIC's mission is to advance digital marketing education as well as the art and authenticity of co-branded content as shared through social media platforms for the ultimate benefit of society. Its members are Instagrammers,…

Company reinforces investment in signature technology to continue driving market innovation, consumer engagement, and growth for brands Social Media Link, the leader in Community Powered Marketing, announced it has officially changed its name to that of its premier Martech solution, Vesta. With an intuitive SaaS platform that elevates a brand's digital presence, delivers predictive insights, and transforms consumers into lasting brand advocates, the Vesta brand represents the future of marketing, and the future of the…

Tiger Pistol, the only social advertising platform that delivers local activation at global scale, has been named the winner of "Best Social Media Campaign" in the prestigious AdExchanger Awards, based on the remarkable results from the campaign that localized Anheuser-Busch InBev's (AB InBev) national advertising, making the brand the toast of towns around the world. Through the Tiger Pistol platform, AB InBev shifted its budget to local social advertising, specifically Facebook and Instagram campaigns, aggregating…