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NeigerDesign Strengthens Marketing Arm with New Hires

Chicagoland Marketing and Design Firm Expands Team to Deliver Impactful Results for Clients NeigerDesign, a full-service strategic marketing and design agency based in Evanston, IL, has proudly announced the recent expansion of its marketing team. Stephanie Weiss, Marketing Strategist, and Austin Godwin, Digital Marketing Specialist, joined the team in 2019 to further enhance the firm's efforts to be the very best strategic marketing partner to clients. "We're in a world of growing multi-channel marketing needs, and…

ValueSetters Announces Technology and Marketing Contract with Deuce Drone

ValueSetters, Inc. has signed a management development and engineering partnership with Deuce Drone to help acquire, integrate, and operate drone delivery for “brick and mortar” retailers. ValueSetters will provide technology and marketing services to Deuce Drone, as they seek to transform traditional retail stores into last-mile fulfillment centers. Marketing Technology News: ManifestSeven Acquires The People’s Kush, Further Expanding Retail Reach “Retailers of all sizes lack the necessary infrastructure to allow…

Traditional-Style Ad for a Highly Censored Market Plays in New York’s Times Square

High Herstory, a female focused video agency, created and produced the first live action advertisement of its kind — running on a digital billboard frequently purchased by brands like Samsung in New York City's Times Square. High Herstory's ad features a diverse selection of women consuming cannabis while educating viewers on the care and keeping of glass smoking accessories. In the cannabis industry, heavily regulated products come with heavily regulated advertising restrictions, often times eliminating a cannabis…

Multiplied Marketing Communications Acquires Blockchain Marketing Communications Firm Multiplied

Multiplied Marketing Communications LLC announced the acquisition of Multiplied LLC, a premium blockchain marketing communications firm, for an undisclosed sum. Co-founders Nancy Li and Hector Espinoza have sold the company to Ben Noble, a former partner and director of public relations at Multiplied. With this acquisition, Noble plans to expand the agency’s offering to include public relations, brand development and other services catered toward the burgeoning blockchain and cryptocurrency industry. “The blockchain…

DemandLab Launches a New Marketing Resource Center Powered by Uberflip

Demandlab, a Technology-Focused Marketing Consultancy, Has Launched a Digital Marketing Resource Center Built With Uberflip, the World's Leading Content Experience Platform DemandLab has re-launched its resource center on the Uberflip content experience platform. The resource center features insights and best practices on key topics of interest, including marketing technology, content marketing, marketing data, and marketing operations. Founded in 2009, DemandLab helps B2B organizations create customer-centric demand…

MarTech Interview with Natalia Vasilyeva, VP of Marketing at Anzu.io

"Marketing Automation is critical to defining the funnel and building a communication plan for each of the customer touchpoints, as well as post-analysis." Tell us about your journey into Marketing Technology and how you started at Anzu.io? I have been involved with Anzu since the company’s early days. Having worked in the AdTech space before, I was inspired by Anzu’s mission to make advertising better, and could see the potential impact I could have as a marketer. I am super proud of the team and what we’ve accomplished…

Walk-Through Data Emerges as Critical Marketing Metric

Walk-Through marketing platform sees more than 8.6 million in 2019 Zenreach, creator of the Walk-Through Rate, announced that it measured a record 8.6 million customer Walk-Throughs in 2019. A Walk-Through is recorded when a customer visits a retail business within seven days of seeing a digital ad for that business. The strong results suggest that businesses with brick-and-mortar locations want to measure the success of their digital marketing based on actual in-store visits rather than relying on traditional online…

Vidyard Introduces ‘Video Selling’ Certification to Accelerate Digital Marketing and Sales Agency Growth

With increasing demand from clients for training on how to incorporate video into their sales processes, 10 leading digital marketing and sales agencies have now completed the certification Vidyard, the leading video platform provider for business, has just expanded its Agency Partner Program to include an industry-first Video Selling certification. This certification was built to help digital marketing and sales agencies expand their services while helping their clients grow their revenue. The first cohort of agency…

2020 Marketing Predictions – Part 2

They say that as long as you’re keeping a pulse on the latest and greatest Marketing trends, you won't fall behind. But, even that can be a job in and of itself. Luckily, the 6sense team has made it easy for you. If you missed the first half of our top trends of 2020, be sure to go back and read part 1. If you’re up to speed, here are five of the trends our team sees leading the Marketing industry in 2020: 1. A New Level Of Prospect Personalization When you talk about personalization, it's no longer just the things you…

Tealium and Invoca Partner to Orchestrate Better Customer Experiences and Maximize Marketing ROI

New Partnership Enables Organizations to Better Engage With Customers in Real Time by Unifying Inbound Call Analytics Data, Conversational Insights, and Rich Customer Profiles Tealium, the trusted leader in real-time customer data orchestration, and Invoca, the leading enterprise provider of AI-powered call tracking and conversational analytics, announced a strategic partnership that enables organizations to combine customer data and conversational analytics insights in real time to better inform contact center interactions…

Demand Spring Releases Top 10 Revenue Marketing Predictions for 2020

Revenue Marketing consultancy Demand Spring released a report outlining their top 10 marketing predictions for 2020. Marketing seldom follows a set plan. As Demand Spring’s team of consultants have discovered in the journeys they share with clients, the best learning happens when we move off the beaten path. These learnings are what make up Demand Spring’s Top 10 Marketing Predictions for the year, and will help marketers through the diverse and winding trails we’ll follow in 2020. Marketing Technology News: Future…

Parks Associates: Traditional and Mobile PERS Revenue to Be Approximately $1.1 Billion in US by 2024

New Industry Report Highlights Sensor-Based Solutions and Emerging Alternative Devices With Emergency Response Capabilities New research from Parks Associates estimates more than 5 million consumers in the US will own PERS devices by 2024. Enabling Independence: Connected Solutions for seniors and Caregivers forecasts traditional and mobile PERS revenue will reach $1.1 billion in the same year. The report Enabling Independence: Connected Solutions for Seniors and Caregivers assesses the…

Solutions to Real-Time Promotional Challenges Will be Marketing’s Focus in 2020

Reaching Prospects at Just the Right Times Is Not Only Desirable, but It’s also Practical with Current MarTech Tools As Marc Andressen famously said, “Software is eating the world” but eight years later we must ask - has the global market for MarTech products and services – one of the great success stories of recent times – finally reached capacity? Is the industry’s enviable pattern of growth likely to continue, or even accelerate, in the foreseeable future? If it does continue its historic penetration of the Marketing…

Daily MarTech Roundup: Top Coolest Things in Marketing and Sales Today

Today’s Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Digital River, AtScale, Sidetrade, AppSheet and The California Consumer Privacy Act (CCPA). Digital River Partners With Magento to Create Powerful Combined Commerce Solution Built for Global Expansion Digital River, the most experienced global e-commerce enabler for established and fast-growing brands, announced a partnership with Magento, an Adobe company and leading provider of commerce…

MarTech Interview with Kety Maria Esquivel, VP of Marketing at AnitaB.org

"As we prepare for an AI-centric world as a Marketing leader, it’s important to make sure our information and data is in a good enough place for AI to go in and pull out useful information." Hi Kety, tell us about your role and journey into technology.  I was born in upstate New York. My father is from Mexico and my mother is from Guatemala. As a Mexican, Guatemalan and Latina, I grew up with one foot in the United States and the other in Latin America. My father used to joke that our home in Rochester, New York was a…

Account Based Sales and Marketing Software Leader 6sense Closes $40 Million Funding Round

Platform delivers deep account insights and AI-driven orchestration to help revenue teams drive pipeline growth  6sense, the leading Account Based Orchestration Platform, powered by AI, today announced $40 million in Series C funding from Insight Partners. This funding round represents another major milestone for 6sense following a breakout year in 2019 during which the company doubled its customer base with notable new customers including Thomson Reuters, Clari, PTC and Phenom People. This funding sets the stage for rapid…

Rohit Bhargava, Innovation and Marketing Expert and Bestselling Author, To Headline GS1 Connect 2020

Attendees Will Learn How To Transform Their Business by Creating New Innovation Strategies and Building Trust Rohit Bhargava, innovation and marketing expert and bestselling author, will be the featured keynote speaker at GS1 Connect 2020, a conference and exhibition hosted by GS1 US, June 15-18 at the Cosmopolitan in Las Vegas, Nevada. The conference theme, "Make Your Mark," reflects the organization's partnership with industry leaders and digital innovators to help them achieve significant breakthroughs that…

With the Cover Charge for Facebook Rising, D2C Marketers Have Unlocked The “Side Door” to Winning Customers: Affiliate Marketing

Today’s digital marketing “best practices” have done retail marketers a disservice by capping their collective imagination, weighing them down with outdated practices and narrow expectations on how things can and “should” be done. The standard digital playbook, as dynamic as it may be in some ways, unfortunately, prescribes a singular reliance on the walled gardens of Google and Facebook. To the retail marketer’s detriment, this isolated approach relies on dated, limited tactics accompanied by a high cost of entry. Some…

Riversand Appoints Michael Robinson as Vice President of Marketing to Grow Its Global MDM and PIM Business

Riversand, a leading cloud-native SaaS Master Data Management (MDM) and Product Information Management (PIM) solution provider, announced today the appointment of technology marketing veteran Michael Robinson as vice president of Marketing. Robinson is responsible for the global marketing strategy and oversees Inside Sales, Product Marketing, and Corporate Communications. He brings more than 25 years of B2B marketing experience to Riversand, driving awareness, consistent branding, and repeatable growth for software and…

Personalized, Emotional Marketing To Doctors Spurs 34% More Action Than Standard Industry Advertising

Doctors Are More Motivated to Treat Patients for the Better When Content Resonates Personally, Third Annual Wunderman Thompson Health Inertia Study Finds In a surprising twist on decades-long assumptions about what motivates doctor behavior, new research reveals that physicians respond more favorably to emotional, personal advertising than to rational, science-based communications that are the industry norm. This research comes from the third annual Wunderman Thompson Health Inertia Study. In contrast to the first and…