MarTech Interview with Scott Smyth, VP Sales at HG Insights

" Aim for the stars or you will shoot your foot off. I made this up but I use this to get my team to think about breaking barriers and stretching themselves to achieve new heights." Sales Background Tell us a bit about yourself and how you prepared for a career in selling Sales Technology? To avoid having to get a proper job while pursuing university studies, I started playing poker. Several months into playing online and live, I realized I had a knack for it and was making more money in one tournament that I could…

Grapevine6 and The Rudin Group Combine AI-Fueled Technology and Content Strategy to Unlock the Power of Social Media for Financial Advisors

Influencer April Rudin to Make Guest Appearance at Grapevine6 Reception Grapevine6, a patented social and digital sales engagement platform, announces its partnership with April Rudin and her firm, The Rudin Group, a wealth marketing firm serving the global wealth ecosystem since 2008. The Rudin Group creates differentiated messaging and content strategy to unlock the power of social media and digital channels throughout a financial enterprise -- from CEOs to financial advisors. In recognition of her industry impact,…

Master Agent, AVANT, Expands Technical Leadership with the Addition of Director of Cloud Engineering

Newly Appointed Director of Cloud Engineering, Brent Wilford, to bring enterprise engineering skills to enterprise customers, enabling implementation of next generation technologies AVANT Communications, a platform for IT decision-making for next generation technologies, announces the addition of Brent Wilford to its leadership team as Director of Cloud Engineering. As AVANT works to make strategic investments to enable Trusted Advisors to help businesses navigate the fast-paced IT market, they are focusing on…

Leverage Intelligence for Exceptional Customer Experiences

An exceptional customer experience (CX)—in the eyes of the customer—is one where you engage with them at the right time, with a relevant message, while having the utmost respect for their privacy. Consider that 67% of consumers feel it’s important for brands to adjust content based on their current context, and 42% said they get “annoyed” when their content isn’t personalized. Strong security increases customer satisfaction by almost 30%, and 87% of customers will take their business elsewhere if they don’t trust a…

Daxko Acquires UpLaunch to Become the Unmatched Software Provider for Boutique Gyms

Daxko announced that it acquired UpLaunch, an unparalleled CRM and marketing automation software, designed for the unique needs of affiliate and boutique gyms. Paired with Daxko's existing brands, Zen Planner and SugarWOD, which serve over 5,000 boutique and affiliate gyms, the company now becomes the industry's leading best-of-breed member experience solution available. "We are thrilled to welcome UpLaunch to the Daxko family," says Ron Lamb, Daxko's CEO. "UpLaunch's easy-to-use, yet highly-effective CRM and marketing…

Dynatrace Enhances AI-powered Answers for Native Mobile Apps, Powering Seamless Experiences Across Digital Channels

Now Provides Advanced Analytics and Segmentation for Mobile User Sessions and Automatic Observability for Additional Native Mobile Platforms and Frameworks Software intelligence company, Dynatrace, announced expanded digital experience management capabilities, including advanced analytics and segmentation of mobile app user sessions, auto-instrumentation for additional mobile platforms and technologies, and enhancements to its explainable AI engine, Davis, including insights from third-party mobile app components. With…

Laying the Foundations for Successful Online Personalization

Rising to the Challenge Personalization is an increasingly important tool for marketers, with Forbes predicting it will be a top marketing trend in 2020. With 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience, it is clear that users favor personalized content over traditional. So, why isn’t every brand using it? The truth is that many companies simply don’t know-how. More than half of marketers (59%) agree that they find it difficult to personalize…

MarTech Interview with Angie Mistretta, CMO at AppDynamics

"Purchasing and interactive decisions made on mobile apps and online will be largely determined by the quality of the digital experience in 2020 and beyond." Journey into Tech Hi Angie, tell us about your role and journey into Technology. What inspired you to take up the role at AppDynamics? I started in Tech Marketing early in my career. Moving from Telecom to Video conferencing and then Cisco (via the Tandberg acquisition). The move to AppDynamics was a great next step. I wanted to work in a high growth business…

IPFone Announces Bilateral Strategic Partnership with Chorus Communications

IPFone Announces Bilateral Strategic Partnership with Chorus Communications IPFone, a leading provider of Cisco/Broadsoft cloud PBX, unified communications and internet access services for business announced its strategic partnership agreement with Chorus Communications, Inc. headquartered in Philadelphia, PA.This strategic partnership with Chorus Communications Inc. was formulated in order to expand IPFone’s distribution model that enables partner agents to accelerate their marketing and sales of IPFone’s…

How Search Marketing Is Going Through a Number of Critical Changes

If you’ve been in the SEO game for any amount of time, you know that you can never take your foot off the pedal. On this digital highway, things are changing all the time. Search engines have to keep up with consumer’s changing online habits, and they adjust their algorithms appropriately. Loading times are becoming increasingly important for ranking score. That means to get the most out of the SEO efforts that you need to know what these latest trends are. The last couple of years have been crucial in shaping Google, and…

Yotpo Acquires SMSBump To Expand The Most Powerful Ecommerce Marketing Platform For Brands

Addition of SMS marketing to Yotpo's industry-leading eCommerce Marketing Platform Unlocks Exponential ROI and Efficiencies Yotpo has announced its acquisition of SMSBump, the most complete SMS marketing solution designed for eCommerce brands, it was announced by Omri Cohen, COO & Cofounder, Yotpo. With this acquisition, Yotpo is the only eCommerce marketing platform to provide integrated solutions for reviews, visual UGC, loyalty, referrals, and SMS in one place, giving brands the unique ability to engage customers…

Stitch Labs Releases Key Trends from 2019 Black Friday Cyber Monday and Announces a Successful Holiday Season

Capping the 2019 Black Friday Cyber Monday weekend (BFCM), Stitch Labs Inc., the leading inventory and order management software, is releasing key trends from this past year's BFCM and announces a successful holiday season for their customers. This BFCM, SalesForce reported record-breaking numbers of online sales reaching $31 billion in the U.S. alone. Jumping 15% from 2018, consumer trends continue to shift towards online shopping. As online buyers rise, ensuring orders, fulfillment, inventory and shipping processes are…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Zendesk, GlobalData, Minute Media, H2O.ai and Xactly. Zendesk Invests in Tymeshift to Improve Workforce Management (WFM) Solutions Leading Customer Support Ticket System and Sales CRM platform Zendesk has invested in Tymeshift. Tymeshift is an Omnichannel Workforce Management (WFM) tool that is made exclusively for Zendesk. Zendesk’s investment will help Tymeshift to build the…

Grubhub Launches Ultimate Technology For Restaurants To Address $250+ Billion US Takeout Market

Grubhub, the nation’s leading online and mobile food-ordering and delivery marketplace, launched its Ultimate technology, a revolutionary, first-of-its-kind proprietary hardware and software solution that integrates all restaurant ordering channels into one system. Replacing error-prone handwritten scribbles and shouts, Ultimate is a digital workflow solution, connecting the front- and back-of-the house directly with diners and creating a transparent view into their order status – whether diners order for pickup or delivery…

Valassis Uncovers New Motivations Driving Consumer Decision-Making

Findings Show Consumers Favor Brands That Provide Efficiency, Respond to Real-Time Needs Valassis, the leader in marketing technology and consumer engagement, released a new research report “The Future of How People Shop,” offering brands and marketers a deeper understanding of the evolving behaviors and attitudes of consumers, and catalysts that drive engagement. “Marketers have an opportunity to better connect with consumers by shifting focus beyond the traditional purchasing journey and addressing individual…

Seizing AI’s Opportunities in the 2020s

Artificial Intelligence has made major progress in recent years. But even milestones like AlphaGo or the narrow AI used by big tech only scratch the surface of the seismic changes yet to come. Modern AI holds the potential to upend entire professions while unleashing brand new industries in the process. Old assumptions will no longer hold, and new realities will dictate those who are swallowed by the tides of change from those able to anticipate and ride the AI wave headlong into a prosperous future. The rise of AI holds…

WorkWave Launches SalesPro to Empower Businesses to Generate More Sales, More Efficiently

Intuitive, Cloud-Based Sales Solution Integrated Within Workwave Servman Shortens the Sales Cycle, Generating More New Customers, Increasing Sales, and Improving the Customer Experience WorkWave®, a provider of cloud-based software solutions that support every stage of a service business's lifecycle, announces the launch of SalesPro, an intuitive, cloud-based sales proposal creation solution integrated into WorkWave's ServMan software platform designed to shorten the sales cycle, increase sales conversions, and deliver a…

Outsourcing 2.0? Automation Offers a Powerful Alternative

Outsourcing Proved Its Value on Straightforward, Readily Quantifiable Processes, but Has Underperformed on Complex Tasks Like Renewals. An article in The Economist (The good, the dumb and the desperate, 28 June 2018) argues that Britain’s outsourcing model, copied around the world, is in trouble: that “High-profile fiascos and dwindling cost-savings are making many questions whether the idea has run out of steam.” The main focus of the article was on government outsourcing to private enterprise, but much of what it said…

GetApp Unveils Results of Workforce Trends Study, Uncovering Shifts in Remote Work, Privacy and AI SMB Perceptions

Research From Software Insights Company Shows a 400 Percent Increase in Remote Working Behaviors, a Data Security Knowledge-Gap and an Unpreparedness to Tackle AI-Fueled Business Transformation GetApp, a recommendation engine that helps SMBs make informed software purchasing decisions, announced the results on a new research study which examined the impact emerging technologies are having on workforces, large and small. The study, of more than 900 respondents who reported full-time employment in the United States,…

4 Tried-and-True Methods for Fixing the Customer Experience

Want to know the real trick to standing out from your competitors and driving in higher Sales volumes? Improve your online customer experience (CX). I know this is nothing new. A killer CX has always been (and always will be) one of the best ways to build brand awareness. This is truly the bottom line to success in any type of business – and the customer experience will only continue to become more of a major selling point for consumers. This year, it is expected that customers will care more about the experience a…