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Fanplayr is Keeping Your Customer Data Secure Through SOC 2 Compliance

Committed to Protecting Their Clients, Fanplayr Becomes Certified to Safeguard Sensitive Data Based on the AICPA’s Trust Services Criteria Fanplayr, a leader in helping e-commerce merchants optimize and improve their conversion rates, announced that it has completed its Service Organization Compliance (SOC 2) audit for its e-commerce Optimization System. Established by the American Institute of CPAs (AICPA), SOC 2 outlines standards for management of customer data using five “trust service principles”—security,…

The Next Level of Permission Marketing: Zero Party Data

Ten years ago, Seth Godin’s book “Permission Marketing” changed the way we think about developing relationships with our customers. Today, the noisy atmosphere and constant concerns of data privacy call again for a new paradigm, a new way where marketers and consumers work together to craft better Marketing and Communication experiences. The idea that is ushering in this new change is Zero Party Data, the newly named data source that refers to consumers telling brands how and when they want to be communicated with. Zero…

Data Privacy as the New User Experience

In this age of big data and hyper-personalization, companies are putting their best foot forward when it comes to targeting and attracting new customers. As a result, they focus time and energy on not only personalized marketing, but on optimizing the entire user experience to be an enjoyable and hassle-free experience. Most businesses collect data from users to provide an experience more tailored to their needs. Most people’s idea of user experience refers to an end-users interaction with a company's product or service,…

Study Shows Phone Scammers Weaponize Your Stolen Data This Holiday Season

Over 15 Percent of U.S. Consumers Received Personalized Scam Calls by Someone Impersonating a Business or Charity First Orion, a leading provider of communication transparency solutions, announced the results of a consumer survey* that shows scammers are using new strategies to take advantage of consumers this holiday season. First Orion found that the most notable trend is "Enterprise Spoofing," which is when scammers utilize stolen data, obtained from the countless data breaches, to impersonate trusted businesses or…

Sixgill Launches Integrity, The Blockchain Data Authenticity Solution

Sixgill Integrity Delivers Ironclad Data Veracity with Real-Time Performance and Alerting, at Scale, for Enterprise Processes Informed by Data Streams and IoT Networks Sixgill, LLC, a leader in data automation and authenticity products and services, announced the commercial launch of Sixgill Integrity™ 1.0 for blockchain-enforced data authenticity. Sixgill Integrity fulfills the critical enterprise need for end-to-end, real-time data authenticity assurance with robust capabilities to monitor and guarantee the veracity…

Sixgill Launches Integrity, The Blockchain Data Authenticity Solution

Sixgill Integrity Delivers Ironclad Data Veracity with Real-Time Performance and Alerting, at Scale, for Enterprise Processes Informed by Data Streams and IoT Networks Sixgill, LLC, a leader in data automation and authenticity products and services, announced the commercial launch of Sixgill Integrity 1.0 for blockchain-enforced data authenticity. Sixgill Integrity fulfills the critical enterprise need for end-to-end, real-time data authenticity assurance with robust capabilities to monitor and guarantee the veracity…

Brand Reputation at Risk from Consumers’ Data Distrust

Consumers Seek Regulatory Solutions, Are Taking Action to Protect Themselves Consumer concerns about the security and privacy of personal data are driving behavioral change and putting brand reputation at risk, according to a study released today. Fifty-five percent of Americans report feeling worse about data breaches in the last 12 months, and 49% say they feel worse about the privacy of their personal data. The 2019 Social Permission and Technology study, conducted by global communications consultancy Ketchum, found…

It’s Time for Brands to Be Good Guys in the Consumer Data Privacy Relationship

Consumers are starting to understand the value of their digital data, and it’s time for brands to step up and be the good guys of privacy and data rights. The average citizen is becoming aware that their digital identity is used for targeted advertising. They are beginning to understand the value exchange between the companies collecting their data and the companies buying their data. They’re also realizing, after high-profile data breaches and data misuse like Cambridge Analytica, that they’re not in control of that…

Athena Launches First Business Intelligence Platform Amplified With Real-Time Adaptive Data Mining Engine

Athena L.L.C., a Santa Monica-based Business Intelligence ("BI") venture, announced the launch of Athena, a next-generation BI and self-service data visualization platform. Athena's analytics are augmented with the Real-Time Adaptive (Data) Mining "RTAM" engine, patented by Rule 14, an artificial intelligence company. AI-Powered Analytics By leveraging the RTAM engine, Athena users gain access to AI-powered insights immediately, without having to depend on a data scientist. After the user defines a topic of interest,…

TIBCO Joins The Open Group Open Subsurface Data Universe™ Forum

Membership Brings Analytical Expertise to Subsurface Community, Working to Drive Standards and Create a Central Data Repository of Earth's Subsurface Data TIBCO Software Inc., a global leader in integration, API management, and analytics, is pleased to announce – at its TIBCO Analytics Forum conference in Houston – that it has officially joined The Open Group Open Subsurface Data Universe (OSDU) Forum. The Open Group is leading the development of open, vendor-neutral technology standards and certifications. The OSDU Forum…

InfoSum launches Pioneering First-Party Data platform, Discovery

Telegraph Media Group, Infectious Media and Immediate Media Sign up to Technology That Solves the ‘Cookie Problem’, Making Audiences ‘Discoverable’ Without Sharing Customer Data InfoSum announced the launch of its Discovery platform, which enables media owners to make their audiences available for powerful privacy-safe insights, planning and activation in a cookieless world. Tougher data laws and increased restrictions from web browsers herald the imminent demise of the third-party cookie as a way of tracking consumer…

Optimove Unveils Optidata, the Infrastructure for the Next Generation Realtime Customer Data Platform

Optidata Enables Realtime Access and Activation of All Customer Data by Seamlessly Combining Large-Scale Batch Processing with a State-Of-The-Art Event Streaming Framework Optimove, the Science-First Relationship Marketing Hub, unveiled its new database infrastructure pushing its Customer Data Platform (CDP) into the future. One of the CDP’s main objectives is to create a persistent and unified single customer view. Traditionally this had been achieved by collecting and processing batches of data from disconnected…

SAIC Wins $68 Million Contract With National Geospatial-Intelligence Agency to Deliver Apps and Data Content

The National Geospatial-Intelligence Agency has awarded the $68 million Zeus contract to Science Applications International Corp.. The Zeus acquisition is the follow-on contract for the Innovative GEOINT Application Provider Program (IGAPP) that SAIC has supported since 2014. SAIC serves as the unbiased trusted broker for NGA, partnering with startups and innovative sources to acquire apps and data content that support geospatial intelligence missions. “IGAPP drives the swift delivery of innovations to the defense and…

Top Tips on How to Build Brand Loyalty by Being Data Transparent

Consumers say they want companies to be much more transparent about the way they use personal and location data. But how can brands put this into practice? Consumers are sharing more data with brands than ever before, every time they tap ‘OK’ or tick the box marked ‘Agree’, they’re handing over data about themselves, their social lives, their media usage, their shopping habits, and even their precise location. But at the back of their minds, they still harbor concerns about it – mainly because it’s not clear how much data…

81% of Consumers Would Stop Engaging with a Brand Online After a Data Breach, Reports Ping Identity

According to Annual Survey, Consumers Hold Companies Responsible for Data Protection Ping Identity, a pioneer in Intelligent Identity, released results from its 2019 Consumer Survey: Trust and Accountability in the Era of Breaches and Data Misuse. The results expose how today’s environment—ripe with data misuse and large-scale security breaches—is impacting consumer behavior and relationships with service providers around the world. “There’s no question, businesses risk losing customers and damaging their brands if they…

How Can Offshore Software Development Effectively Fulfill Demand Supply Gap for Data Scientists

“Data is a precious thing and will last longer than the systems themselves.” – Tim Berners-Lee, inventor of the World Wide Web  One significantly observable trend in today’s times is the rise of Big Data and Data Scientists jobs. Why? Because there is something very absolute and objective about numerical information, that’s hard to ignore. For businesses worldwide, data is the new currency and raw material. But is it just this escalating inflow of information which is giving multi-national conglomerates sleepless nights?…

Data Ownership: Why Big Tech Is Spying on Your Wallet and Why a Data Driven Approach Has Benefits for Both Brands and Consumers

Privacy issues are front and centre in our major economies. Talk of regulation is in the air everywhere; not just in California, where the California Consumer Privacy Act (CCPA) becomes effective on January 1, 2020, or the European Union, where the General Data Protection Regulation (GDPR) went into effect on May 25, 2018. After repeated high-profile consumer data breaches from top-tier companies, consumers on every continent are fed up with so many apparent abuses of their privacy, and something must give. However, big…

Immuta Announces New Features to Strengthen Automated Data Governance

In 2018, consumer data breach incidents in the US cost companies $654 billion. Cyberattacks continue to target US companies, siphoning off close to $6.2 billion in Q1 2019 already. To enable companies to meet benchmark data governance standards and detect sensitive data lakes, Immuta announced advanced privacy-enhancing features to its industry-acclaimed Automated Data Governance platform. Immuta announced new updates to the Automated Data Governance platform at the ongoing Strata Data Conference, September 23-26, 2019.…

The Logistical Nightmare Looming on Data Privacy: Time to Get Your Head Out of the Sand

Data privacy has become the hottest topic for every senior leadership team thanks to Europe’s General Data Protection Regulation (GDPR), which has been in force for over a year, and the California Consumer Privacy Act (CCPA), which takes effect in January 2020. But if that is all you’re talking about, then you are missing the point. It is much bigger than you might imagine. Laws that regulate how companies can share data and personal information are under review in over 60 other countries, along with 25 U.S. states and…

IBM Unveils z15 With Industry-First Data Privacy Capabilities

Designed for Hybrid Multicloud Security, Cloud-Native App Development with New Instant Recovery Feature IBM announced IBM z15™, a new enterprise platform delivering the ability to manage the privacy of customer data across hybrid multicloud environments. With z15, clients can manage who gets access to data via policy-based controls, with an industry-first capability to revoke access to data across the hybrid cloud. IBM Designers, Shani Sandy (L) and Don Spangler, review last minute specifications on the new…