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IBM Unveils z15 With Industry-First Data Privacy Capabilities

Designed for Hybrid Multicloud Security, Cloud-Native App Development with New Instant Recovery Feature IBM announced IBM z15™, a new enterprise platform delivering the ability to manage the privacy of customer data across hybrid multicloud environments. With z15, clients can manage who gets access to data via policy-based controls, with an industry-first capability to revoke access to data across the hybrid cloud. IBM Designers, Shani Sandy (L) and Don Spangler, review last minute specifications on the new…

From Billboards to Big Data: The Future of Advertising Amid the Rise of Emerging Tech

The Golden Age of Advertising saw the shift from print to the earliest iterations of digital, amid the rise of broadcast and television, following shoppers into their homes and propelling advertising towards the personal. With the birth of market research, Personalization became more of a science than an art,  enabling advertisers to better target their efforts and paving the way towards big data as we know it. In 2019, programmatic advertising – a new niche in Digital Advertising - is set to become an $84 billion industry.…

Over 53% of Social Media Logins are Fraud! Can Customer Data Be Trusted?

Social media sites have become lucrative targets for criminals looking for quick monetization. More than half of logins (53%) on social media sites are fraudulent and 25% of all new account applications on social media are fraud, according to the Q3 Fraud and Abuse Report today released by Arkose Labs, the platform that bankrupts the business model of fraud and abuse. By 2021, it is estimated that cybercrime will cost the global economy more than $6 trillion in damages, surpassing the annual costs for natural disasters…

Preventing Security Breaches in the Digital Workplace: New Canon Survey Reveals Critical Gaps in Companies’ Cybersecurity Agendas

While digital transformation helps companies work smarter, there is a risk that the ongoing digitization may unlock a host of security vulnerabilities that can cost companies money, time, intellectual property, and customer trust. In its latest Office of the Future survey, released, Canon USA, Inc., a leader in digital imaging solutions, finds that all organizations surveyed across a range of verticals experienced an alarming amount of cyber threats over the past year. In its mission to take a holistic approach to…

More Than Half of Execs Say They Can’t Identify Sensitive Data Leakage

Reports of data security breaches have reached all-time highs, with the rise in data incidents mapping directly to efforts within enterprises to scale up their customer touchpoints and personal information collection. Unfortunately, according to a recent Ensighten survey of 200 marketing, security, IT and corporate executives, today’s executives still don’t feel prepared when it comes to shoring up their organizations’ breach vulnerabilities. Across multiple portions of our survey, which set out to gauge data security…

IBM Study Shows Data Breach Costs on the Rise; Financial Impact Felt for Years

Breaches Pose Growing Risk for Small Businesses, Costing up to 5% of Annual Revenue IBM Security announced the results of its annual study examining the financial impact of data breaches on organizations. According to the report, the cost of a data breach has risen 12% over the past 5 years and now costs $3.92 million on average. These rising expenses are representative of the multiyear financial impact of breaches, increased regulation and the complex process of resolving criminal attacks.2 The financial consequences…

Free Tool Reveals the True Cost of ‘Free’ Online Services – Your Data and Identity

The Data Discovery Portal helps uncover what Facebook, Amazon, Google, and other tech giants know about consumers Cyber security provider F-Secure has released a free new online tool that helps expose the true cost of using some of the web's most popular free services - the abundance of data that has been collected about them by Google, Apple, Facebook, Amazon Alexa, Twitter and Snapchat. F-Secure Data Discovery Portal sends users directly to the often hard-to-locate resources provided by each of these tech giants that…

Dark Data Exceeds 50%, Creating Major Security Blind Spot for Most Companies

Over Half of Company Data Remains Unclassified, Despite a Rise in Security Breaches and Stringent Data Protection Regulations Global businesses continue to house 'dark data' within their organizations, creating a honeypot for cybercriminals, finds research from Veritas Technologies, a worldwide leader in enterprise data protection and software-defined storage. The Value of Data study, conducted by Vanson Bourne for Veritas, surveyed 1,500 IT decision makers and data managers…

Digital Shadows Reveals a 50% Increase in Exposed Data in One Year

Misconfigured Security Controls Could Result in Multiple Breaches of GDPR with 2.3 Billion Exposed Files, Including Passport Data, Bank Records and Medical Information, Increasing Risk of Identity Theft, Ransomware Attacks and More Digital Shadows, the leader in digital risk protection, today unveiled the findings of a new report from its Photon Research Team, "Too Much Information: The Sequel," assessing the scale of inadvertent global data exposure. The team's research revealed the exposure of 2.3 billion files across…

UK Consumers Call for Harsher Fines, Citing Brands Going Seemingly Unpunished for GDPR-Breaches

GDPR may still cause heart palpitations to the marketers who, at this time last year, were scrambling to make the deadline. One year later the question begs to be asked: did GDPR increase the data privacy standard that consumers were promised? According to the new consumer research by Mailjet, Europe’s leading email service provider, the answer is a resounding 'NO'. A major component of GDPR was giving control back to the consumers on how brands used their data. That being said, new research reveals that 40% of the…

The Twists & Turns of Data Excellence

For the past few decades, the enterprise’s view on data has been clear: focus on Data Excellence when you collect, store, analyze and activate as much of it as possible. Marketers have long recognized that within its data lie the insights they need to develop the products their customers will want and the journeys they take when arriving at decisions. In other words, data excellence translates directly into long-term financial security. Though the need for data excellence is straightforward and obvious, the road to…

GDPR Roundtable Part I: Ensure Data Privacy with Big Data, Blockchain and Collaboration

This is Part One of the GDPR Roundtable Today, it's GDPR's first anniversary. In one year of its flourish, we have interviewed hundreds of experts and business leaders on GDPR. The insights on GDPR Compliance and strategies to meet customer demands proved beneficial to our readers and Martech community. Recently, we sat with 30+ GDPR speakers who narrated their experience in a Post-GDPR phase using Blockchain and AI capabilities. The GDPR ROUNDTABLE features experts from various realms of the business community and…

Employee Mistakes #1 Threat to Data Security in Hong Kong and Taiwan; Cloud Adoption Driving Encryption Says Ncipher

nCipher Security, the provider of trust, integrity and control for business critical information and applications, revealed that close to half (48%) of organizations in Hong Kong and Taiwan cite "employee mistakes" as their biggest data security threat, more than external hackers (22%) and malicious insiders (17%) combined. Cloud adoption dominates in the region, with cloud data protection requirements a significant driver for encryption deployment. These are key findings from the 2019 Hong Kong and Taiwan Encryption…

Data-Driven Marketing in a Privacy-First World

People are more aware than ever of how their data is being used, and in recent memory, there’s been a number of high-profile data breaches that have contributed to a lack of consumer trust around data sharing. From fast-food giant Wendy’s to dating app Coffee Meets Bagel, the world has seen countless companies carelessly manage their most precious data. As a result, they’ve justifiably grown wary of sharing it for the risk that it will end up in the wrong hands. With consumer trust at an all-time low, data remains a…

Organizations Demand More from Their Data, Despite Achieving 118% Return on Data Management Investments

Companies Obstructed by a Lack of Technology, Processes, Training and Support from Leadership to Get the Most from Their Technology Spend Global organizations are demanding more from their data management investments, despite most estimating that they achieve more than double the amount they invest, finds research from Veritas Technologies, a worldwide leader in enterprise data protection and software-defined storage. The Value of Data study, conducted by Vanson Bourne for Veritas, surveyed 1,500 IT decision…

Where’s Our Data? IDC Executive Brief – Data Control is Crucial for Success in Digital Transformation

Data control and the housing of data are both critically important in the digital transformation economy. However, 60% of Nordic decision makers cannot say for sure where or even in which country their data resides. DigiPlex and IDC Nordic are, in this unique Executive Brief, addressing this critical knowledge gap and answering five questions to help businesses stay ahead in the digital transformation race. 65% of European CEOs are under digital pressure The comprehensive Executive Brief from IDC Nordic, in collaboration…

KPMG Consumer Loss Barometer Exposes Data Breach Disconnect

KPMG Survey Reveals After Breach Consumers Want Proof of Fix, CSIOs Want to Apologize The continuous evolution of digital transformation is outstripping the pace of cyber security in organizations. As a result, the market is witnessing a fundamental disconnect between consumer expectations and concerns, and the ability of organizations to meet those expectations, according to KPMG's Consumer Loss Barometer report. The global survey of more than 2,000 consumers and 1,800 Chief Information Security Officers (CISOs)…

TechBytes with Dimitris Vlitas, Senior AI Advisor, Data Practitioners

Tell us about your role at Data Practitioners and the team/technology you handle. Our work at Data Practitioners focuses on the use of data science and AI to deliver predictions and recommendations to our clients. My role as Senior AI Advisor lies with the implementation of the AI solution itself and ensuring that the platform is equipped to evolve in line with key trends in the Sales and Marketing landscape. It’s important that we take AI in the right direction as business demand and interest around its real-world…

Privitar Launches Innovative Programme for Startups to Protect Their Customers’ Data

Privitar Is Launching the Faststart Programme, Designed to Make It Easier for Data-Driven Startups to Access State-Of-The-Art Privacy Protection As with any company, startups are not immune to the threat of data breaches and have a responsibility to protect their customers’ data. In fact, startups face even higher consequences in the event of data breaches, as reputational damage can irreversibly affect the future of the company. Privitar has just launched its new FastStart for startups programme! It's designed to make…

Beazley Data Reveals a 133% Increase in Business Email Compromise Incidents from 2017 to 2018

Beazley Breach Response Services Publishes Latest Annual Report Business email compromises (BEC) accounted for 24% of the overall number of incidents reported to Beazley Breach Response (BBR) Services in 2018, compared to 13% in 2017, according to a new report published today by Beazley. The latest Beazley Breach Briefing, based on information gleaned from investigations into more than 3,300 data incidents in 2018, takes an in-depth look at how the common breaches are perpetrated, and how businesses can deal with them.…