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Six in Ten Consumers Willing to Share Significant Personal Data with Banks and Insurers in Exchange for Lower Pricing, Accenture Study Finds

Nearly six in ten consumers would be willing to share significant personal information, such as location data and lifestyle information, with their bank and insurer in exchange for lower pricing on products and services, according to a new report from Accenture. “We are still in the early stages of Europe’s burgeoning Open Banking revolution, and I expect consumer attitudes there to evolve as banks invest in and offer more relevant services.” Accenture’s global Financial Services Consumer Study, based on a survey of 47,000…

Experian Finds More Than a Third of Companies Are Still Unprepared to Respond to a Data Breach

Its Sixth Annual Corporate Preparedness Study Also Reveals That Businesses Lack Confidence in Preventing an Attack with Only 52% Believing Their Plans Are Effective Are companies ready for sophisticated cybercriminals and impact of data breaches? Experian released its annual corporate preparedness study, Is Your Company Ready for a Big Data Breach?, revealing that progress has been made, but companies need to do better. Conducted by the Ponemon Institute, the findings reveal that only 36 percent of businesses are prepared…

Survey: 83 Percent of US Organizations Have Accidentally Exposed Sensitive Data

National Survey Commissioned by Egress Finds That Employees Frequently Expose Data via Email; Companies Fail to Encrypt Data Before Sharing, Putting them At Risk of Non-Compliance with Data Privacy Regulations According to a national survey commissioned by Egress, 83 percent of security professionals believe that employees have accidentally exposed customer or business sensitive data at their organization. The survey found that accidental data breaches are often compounded by an organizational failure to encrypt data prior…

OneSpan Joins the National Cyber Security Alliance on Data Privacy Day

Onespan Developing New Tools to Safeguard Privacy, Data and Trust Online OneSpan, a global leader in software for trusted identities, e-signatures and secure transactions, announced it has joined the National Cyber Security Alliance as a Champion of Data Privacy Day, an annual, international effort to raise awareness about the importance of respecting privacy, safeguarding data and enabling trust. As a Champion, OneSpan takes responsibility for being a conscientious steward of personal information while also developing new…

Janrain Survey Shows Consumers Still Trust Brands but Want More Control over Data

US Public Surprisingly Forgiving Despite Data Breaches and Controversies as Long as Companies Demonstrate Good Faith; Consumers Welcome Consent-Based Marketing Janrain, the company that pioneered the Customer Identity and Access Management (CIAM) category, announced during Cybersecurity Awareness Month the results of its latest Consumer Attitudes Toward Data Privacy and Security Survey, which show US consumers still generally trust brands but welcome consent-based relationships following the recent spate of breaches and…

CompliancePoint Announces New White Paper on Data Breach Security Measures

White Paper Shows How System Patching & Vulnerability/Penetration Testing Can Help with Prevention CompliancePoint, a leading provider of information security and risk management services focused on privacy, data security, compliance and vendor risk management, announced a new white paper focused on methods such as system patching and penetration testing used as best practices to prevent a data breach. Nearly a quarter of businesses say it would take them 60 days to detect a breach1; a recent analysis of breaches…

Interview with Dave Swarthout, Data Protection Officer, Monetate

"Privacy by Design is about ensuring that all of the data privacy principles are incorporated into our products, on top of guaranteeing security."Tell us about your role at Monetate and how you got here. As Monetate’s Data Protection Officer (DPO) and General Counsel, I lead our legal, contracts, data privacy and HR teams. As DPO, I authored Monetate’s Data Protection Policy, developed internal General Data Protection Regulation (GDPR) best practices and launched Monetate’s data security training. My responsibilities as…

Facebook Is Going the Extra Mile for User Data Security

Facebook Has Been Taking Massive Steps to Re-Strengthen Its Brand Reputation. Now, Facebook Wants Application Developers Subjected to a Stricter Application Review Process. Will Facebook Users Change Their Privacy Perceptions? As Facebook gets increasingly serious about user experience, they are now focusing on reviewing application developers. Facebook had earlier announced that they had issued an August 1, 2018 deadline to developers for re-submissions. Facebook wants to review applications to assess if they are meeting…

Easy Data Portability Comes to Town With Google’s Data Transfer Project

Google, Along With Microsoft, Twitter, and Facebook, is Introducing the Open-source Data Transfer Project, Which Will Enable Consumers to Directly Transfer Their Data Between Services Tech giants Google, Microsoft, Facebook, and Twitter have come together for Google’s ambitious Data Transfer Project. The open-source service allows users to directly transfer their data from one online service provider to another, seamlessly and hassle-free. Data Transfer Project builds on Google's on-going work for transferring data…

A Penny For Your Thoughts: Can Consumers Become The Benefactors Of Our Own Data?

Have you ever heard someone say, “A penny for your thoughts”? I hear the expression regularly, but no one has ever actually given me a penny for my thoughts – or my data, for that matter. We live in a world where data is king; and yet, we have very little control over how our personal data is used for the financial gain of those that collect it. In light of data breaches, privacy concerns, and recent General Data Protection Regulations (GDPR) in Europe, perhaps it’s time we take the ownership and monetization back into our…

1.5 Million Affected by Hackers Targeting Singapore’s Health Data

Singapore’s Worst Cyber-Attack Has Left a Quarter of the Population Confounded Businesses today are completely awash with data in various indefinite amounts. Storing, cleaning and combining data in a secure unified format is necessary for consistent functioning with no lapses. Unfortunately, the same cannot be said in this scenario. Local media in Singapore say that cyber hackers broke into their country’s government-owned health database in a “deliberate, targeted and well-planned” attack. The victim and the target is…

MapR Unveils Major Data Platform Update for AI and Analytics

Leading Platform Lowers TCO and Integrates Storage and Security Across On-Premises, Edge and Cloud Deployments MapR Technologies, Inc., the industry’s leading data platform for AI and Analytics, announced a series of breakthrough MapR Data Platform advances to speed the operational impact of automated analytics, improve the productivity of developers and data scientists, lower TCO, and streamline security and storage across on-premises data centers, clouds and edge deployments. .@MapR Unveils Major Platform Update for…

The Third-Party Data Crisis: How the Facebook Data Breach Affects the Ad Tech

In April all the media was on air with the Facebook data breach and the consequent third-party data crisis. Facebook's biggest sin is, in fact, the case of Cambridge Analytica. What is it for the ad tech world? The financial success of the most famous social network is advertising. That’s how Facebook made $16 billion in profit on revenues of $40.7 billion in 2017. And that’s how the whole digital advertising ecosystem works; it’s a $330 billion market worldwide. Zuckerberg explains that Facebook doesn't sell user…

Empowering Consumers to Control their Personal Data, Freckle Launches Killi

Killi, the Revolutionary App Built on the Blockchain, Not Only Allows Consumers Control of their Identity but Provides F500 Brands with GDPR-Compliant Data Freckle IoT, the leading multi-channel offline attribution company, announced the launch of Killi, a consumer application built on the blockchain that allows people to take back control of their identity from corporations that have been using it for their benefit without the consumers’ express consent. Now available in both the Apple and Google stores in North America,…

California Becomes First State to Strengthen Consumer Data Privacy Protections

Common Sense Sponsors Bill as Part of Broader Effort to Improve Digital Well-Being for Kids and Families The California Consumer Privacy Act of 2018 was signed into law recently, guaranteeing new data privacy rights for the state's 40 million consumers, with kids under 16 winning extra protections. The legislation, AB 375, was authored by Assemblymember Ed Chau (D-Monterey Park), Senator Robert Hertzberg (D-Van Nuys), and Senator Bill Dodd (D-Napa), and was sponsored by Common Sense. Although several states are…

Localytics Data Privacy Services Help Enterprises Deliver Personalized Mobile Experiences Without Sacrificing Consumer Trust

New Services Helps Enterprises Go Beyond GDPR Compliance to Proactively Protect Their Users' Privacy Localytics, the leading mobile engagement platform, is expanding its data privacy services to help enterprises strike the right balance between providing the personalized mobile experiences that consumers want and ensuring consumer data is protected. 80% of consumers are more likely to do business with a company if it offers a personalized experience. That is especially true on mobile, yet recent events and data breaches…

SAP Adds Advanced Data Protection and Privacy Features to the SAP SuccessFactors HCM Suite

SAP's New Features Will Enable GDPR Compliance SAP SE announced new and updated features to the SAP® SuccessFactors® HCM Suite that will make it easier for HR leaders worldwide to comply with data protection and privacy laws. The announcement was made at the 2018 UNLEASH Conference & Expo, taking place March 20 and 21 at the ExCel London. The European Union's General Data Protection Regulation (GDPR) will apply as of May 25, and with advanced data protection and privacy capabilities within the SAP SuccessFactors…

NinthDecimal’s Omnichannel Marketing Platform Breaches 100 Percent Annual Revenue Growth

NinthDecimal Crossed the 100% Annual Growth for the Third Consecutive Year NinthDecimal, a leading omnichannel marketing platform powering real-world conversions for brands, has announced more than 100 percent annual revenue growth across its marketing platform in 2017. A record number of agencies, brands, and publishers partnered with NinthDecimal last year as the industry increased its focus on bridging the online and offline behaviors of consumers. Recommended Read: 7.ai Removes Time, Cost and Risk Barriers to…

A Marketer’s Guide to Smarter Data Storage: Is Your Customer Data a Gold Mine or a Time Bomb?

We’re living in a golden age of data. Not only can you know how many people visited your site yesterday, but you can also buy data that tells you who they are, what they buy, and what other sites they frequent. This is amazing for marketers, as more and better data means more effective targeting. But with this bounty comes a huge challenge. You have to store all that data. You have to protect it. If you don’t safeguard it, you risk a host of repercussions – angry customers, costly lawsuits, and government intervention.…

SAP Survey: US Consumers Want Better Service and More Transparency in Data Collection

A Majority of US Consumers Expect Personalized, Exclusive Experiences in Addition to Convenience of Shopping and Data Privacy from the Business Models According to "The Global 2017 SAP Hybris Consumer Insights Report," a survey sponsored by SAP SE, online brands must respect the US consumers' data privacy if they want to build strong US customer relationships. They must also offer discounts and respond to queries within 24 hours. At the time of this announcement, Matthias Goehler, senior vice president and head…