UJET Releases New Research with Insights on the New Tools, Technologies, and Channels Shaping Customer Support

New report further establishes the need for building seamless customer experiences across all channels and touchpoints UJET Inc., a leading provider of customer support communications and solutions, released its new report, Optimizing Channels for Customer Support, focusing on the new tools, technologies, and channels customers are moving towards as they look for a more seamless support experience. The report is based on a survey conducted with data analytics firm YouGov, which queried 500 respondents across…

SmartEquip Unveils Their Custom e-Commerce Solution Paving The Way for Digitalization in the Construction Industry

SmartEquip, Inc., a leading provider of software used to support equipment life cycle management, announced today the launch of their newest solution: SmartEquip e-Commerce. This solution offers manufacturers and authorized distributors one easy-to-use platform for their customers to access content and complete transactions to minimize cost of ownership. Marketing Technology News: Zendesk Relate 2020: Come Join The Most CX-y Show on the Planet! “It’s time to advance the digital marketplace for the construction industry.…

How Transparent Are Digital Firms and Marketing Agencies?

Capacity Management, Resource Utilization, Billability – Digital Agency owners and Senior Leaders wring their hands over such terms. And rightly so, as there’s a growing need to operate more cost-effectively and prove value. Karl Sakas, the global agency consultant, reveals in his latest Agency trends report that CMOs need revenue attribution to help with pressure from their CEOs and CFOs. According to IDG Connect, 70 percent of marketers struggle with cost justification. Adding to this is the stress of clients…

SproutLoud and Acoustic Announce Strategic Go-to-Market Partnership for Distributed Marketing

SproutLoud, a leading Distributed Marketing platform, and Acoustic, a leading marketing cloud platform provider, announced their strategic go-to-market partnership to offer premier, purpose-built Distributed Marketing solutions on an open marketing platform. “After thorough research and evaluation of the Distributed Marketing competitive landscape, Acoustic chose SproutLoud,” says Jay Henderson, Senior Vice President Product Management, Acoustic. Tweet this “After thorough research and evaluation of the Distributed…

OpenSlate Launches Universal SlateScore Metric for Digital Video

Industry Standard Metric Redesigned to Deliver Marketers a Consistent Lens on Content Quality Across All Online Video OpenSlate, the leading provider of content ratings across the world’s largest digital platforms, announced the launch of a new universal SlateScore for digital video content. The re-engineered SlateScore is applied across nearly 4MM channels and pages on YouTube and Facebook and is designed for use across the open web. The content quality standard, which has been in place since OpenSlate launched in 2012,…

Dynatrace Enhances AI-powered Answers for Native Mobile Apps, Powering Seamless Experiences Across Digital Channels

Now Provides Advanced Analytics and Segmentation for Mobile User Sessions and Automatic Observability for Additional Native Mobile Platforms and Frameworks Software intelligence company, Dynatrace, announced expanded digital experience management capabilities, including advanced analytics and segmentation of mobile app user sessions, auto-instrumentation for additional mobile platforms and technologies, and enhancements to its explainable AI engine, Davis, including insights from third-party mobile app components. With…

Oatey Co. Promotes Lehtinen to Vice President, Leading Brand and Digital Marketing Strategies

Oatey Co., a leading manufacturer in the plumbing industry since 1916, announced the promotion of Katherine Lehtinen to Vice President, Brand and Digital Marketing. “I am confident that she will further drive Oatey’s growth through market-leading brand and digital strategies.” Lehtinen joined Oatey in 2017 as Director of Marketing, bringing nearly 20 years of experience in sales, marketing and brand management. As Oatey continues to expand its family of brands and product offerings, Lehtinen will be accountable for…

PMG and Bidtellect Partner to Expand PMG’s Centralized Data Within Alli, PMG’s Marketing Intelligence Platform

With Bidtellect, Pmg Is Doing More to Consolidate Data From Disparate Channels, Giving Customers One Source of Truth and the Tools Necessary to Run Better Ad Campaigns PMG, an independent digital company that is one of the fastest-growing in the global advertising industry, today announced a partnership with Bidtellect, a leading content distribution demand-side platform for native advertising. The partnership will seamlessly integrate Bidtellect’s capabilities and data into PMG’s marketing intelligence platform, Alli,…

New Dealer.com Digital Storefront Solutions Deliver Competitive Edge for Dealers at 2020 NADA

Dealer.com, a leading automotive industry end-to-end digital marketing solution, announces new enhancements to its digital storefront during the runway to the 2020 NADA Show. The company's latest offering harnesses Cox Automotive data – the largest collection of automotive shopping behavior insights available – to ensure dealers have the tools necessary to deliver unrivaled consumer experiences, forging the shortest and most personalized path to customer engagement and dealership growth. With brands from all categories…

NAPCO Report Points to Unique Customer Identification as Key to Personalized Marketing

Highlights Melissa’s Seamless Approach to Perfecting Customer Data, Boosting its Value Across Channels and Devices Melissa, a leading provider of global address, name, email, phone, and identity verification solutions, today announced availability of “Best Practices in Personalized Marketing: Single Customer Identification,” a new report commissioned by Melissa and produced by NAPCO Research. The paper explores the challenges in connecting with customers via personalized campaigns, something that has become increasingly…

Digital 2020: Social Media Use Spans Almost Half Global Population

Social animals: Nearly half of the world’s population (3.8 billion people) now uses social media Hootsuite, the global leader in social media management and We Are Social, the socially-led creative agency have released Digital 2020, their latest annual report on social media and digital trends. The report presents data from every country around the world, with key findings including an ongoing gender gap in social media use, global growth in the use of voice interfaces, and concerns around personal data security.…

Sitecore Recognized for Third Year in a Row as a Leader in 2020 Gartner Magic Quadrant for Digital Experience Platforms

Sitecore®, the global leader in digital experience management software, today announced that the company has once again been positioned as a Leader in Gartner's Magic Quadrant for Digital Experience Platforms. The report evaluated 14 vendors and Sitecore was positioned in the Leaders quadrant based on the ability to execute and completeness of vision. Sitecore Experience Platform™ (XP) was assessed as part of the company's evaluation. Gartner defines a Digital Experience Platform (DXP) as "an integrated and cohesive piece…

TurboTax Takes First Place Spot in Merkle’s Seventh Annual Digital Bowl Report

Report Highlights Advertisers’ Digital Marketing Efforts During Super Bowl LIV Merkle, a leading technology-enabled, data-driven performance marketing agency, released its seventh annual Digital Bowl Report, evaluating Super Bowl advertisers’ 2020 digital marketing efforts. This year, TurboTax and Avocados From Mexico took first and second place, respectively. “The Super Bowl is one of the most crucial moments of the year for advertisers, and with viewer consumption habits evolving, the game presents an opportunity for…

TA Digital’s Ed Kapuscinski Wins Sitecore Most Valuable Professional Award

Elite distinction awarded for commitment and dedication to the Sitecore community TA Digital, a full-service digital transformation solutions and services provider, announced that Ed Kapuscinski, Sr. .NET Architect, has been named a Most Valuable Professional (MVP) in the Ambassador category by Sitecore, a global leader in digital experience management software. Ed Kapuscinski was one of only 97 Ambassadors worldwide to be named a Sitecore MVP this year. Recognizing professionals within the Sitecore community who…

Acquia Named a Leader in Gartner’s 2020 Magic Quadrant for Digital Experience Platforms

Acquia Among 14 Companies Evaluated on their Ability to Execute and Completeness of Vision Acquia announced it was named a Leader by Gartner, Inc. in the 2020 Magic Quadrant for Digital Experience Platforms. This report evaluated 14 vendors, and Acquia was positioned in the Leaders quadrant based on its ability to execute and completeness of vision. According to Gartner, “Customers’ growing expectations for digital experiences make DXP adoption an urgent necessity for global organizations, but the market is fragmented…

Vanarama Appoints agenda21 to Support Digital Strategy

Vanarama, the leading UK vehicle leasing company, has appointed agenda21 to its agency roster to support its paid digital media strategy. agenda21 will help implement Vanarama’s performance marketing to drive customer acquisition and support the continued growth of the brand throughout the UK, following a competitive pitch. agenda21 will deploy a data-driven, integrated media plan focused on audience insights and the online journey to drive vehicle lease leads and sales across search, social and programmatic media.…

SOCi Closes Oversubscribed $15 Million Series C to Expand Platform Capabilities and Solve Enterprise Localized Marketing Challenges

This latest round for the two-time Inc. 500 honoree comes from Vertical Venture Partners, Grayhawk Capital, Blossom Street Ventures, and new investor Ankona Capital SOCi, Inc., the leading social and reputation management platform for multi-location businesses, announced it closed an oversubscribed Series C funding round of $15 million co-led by Vertical Venture Partners, Grayhawk Capital, and newcomer Ankona Capital with participation from Blossom Street Ventures. SOCi closed its Series B in 2018 and has raised roughly…

MarTech Interview with Natalia Vasilyeva, VP of Marketing at Anzu.io

"Marketing Automation is critical to defining the funnel and building a communication plan for each of the customer touchpoints, as well as post-analysis." Tell us about your journey into Marketing Technology and how you started at Anzu.io? I have been involved with Anzu since the company’s early days. Having worked in the AdTech space before, I was inspired by Anzu’s mission to make advertising better, and could see the potential impact I could have as a marketer. I am super proud of the team and what we’ve accomplished…

Retailers Deepen Their Multichannel Performance Marketing Partnerships With Sidecar

Digital marketing and e-commerce teams continue to place multiple channels under Sidecar's management, fueling the company's technology and services innovation for the retail industry Sidecar finished 2019 strong as adoption of its performance marketing technology solutions for retailers continues to accelerate. In the last year, Sidecar expanded its portfolio of technology solutions, added exceptional talent to its now 200-employee workforce, and witnessed nearly 10x growth in the number of new customers that signed on for…

Atmosphere Announces New Channels on Free Streaming Platform

Red Bull, America’s Funniest Videos, QuickTake by Bloomberg, GameSprout and AirVuz Join the Largest Streaming Platform for Businesses Atmosphere, the free streaming service for businesses, known for its bundle of TV channels including flagship channel, CHIVE TV, announced the launch of five new partner channels on its platform. Red Bull TV, AFV TV (America’s Funniest Videos), QuickTake by Bloomberg, GameSprout TV and Drone TV join the streaming service currently available in over 7,000 businesses streaming over 100,000…