Data: Gen Zers and Millennials Are Twice as Driven by Travel Perks as Older Generations

Yes Marketing Survey Finds Price Is the Most Influential Factor When Selecting a Travel Brand Gen Zers and Millennials are twice as likely as their older counterparts to consider perks as the most significant factor when selecting a new travel and hospitality brand (10% compared to 5%), according to a new study by Yes Marketing. For their "Understanding the Traveler's Journey" report, Yes Marketing surveyed more than 1,000 travelers on their priorities as they engage with travel and hospitality brands. While more than…

Marketing to Gen Z

Gen Z – the generation born after 1995 – has long mystified marketers. Rumored to have low attention spans, the case may be that marketers just aren’t producing content that’s attention-grabbing enough for this portion of the population. The oldest members of this group are just graduating college and will soon join the corporate working force with expendable income to boot. Making up 25% of the population, building brand loyalty with Gen Zers is imperative to the future success of any brand In order to reach this…

The Power of Personalization: TELUS International Survey Finds Digital Native Gen Zers Lead Demand for Personalized Customer Experience

TELUS International, a customer experience (CX) innovator that designs, builds and delivers next-gen digital solutions for global and disruptive brands, announced today the results of a US study analyzing consumer interest in personalized customer service experiences. The survey, which was conducted online within the United States by The Harris Poll on behalf of TELUS International among over 2,000 U.S. adults, found that personalization is a key driver of purchasing decisions and brand loyalty for the…

Brands Challenged To Give Millennials And Gen Z Consumers What They Really Want: Experiences Across Both Digital And Physical Channels

New CMO Council Study Reveals Regardless of Generation, Region or Gender, Omnichannel IS the Critical Channel of Choice It's official – Physical and digital engagement is paramount for effective customer engagement. No matter what age, gender or location, consumers around the world agree that when it comes to brand interactions, personal, trusted and reliable omnichannel engagement is THE preferred option and choice. Over 85 percent of 2,000 global consumers surveyed by the Chief Marketing Officer (CMO) Council, in…

Welcome the New Kids on the Block: How Millennials and Gen Z Are Disrupting FinTech

With Millennials making up roughly a quarter of the world’s population, it’s not surprising that they’re shaking up traditional industries. Millennials and Gen Z (people born between the mid-1990s and mid-2000s) are finally reaching an age where they have disposable income and few if any, children. Unlike older generations, they’re not tied to large mortgages and are eager to spend their hard-earned cash. While it’s hard to determine whether Millennials earn more than previous generations, research from the World Data…

Booking.com Releases the Most Comprehensive Global Research Into the Next Generation of Travellers – Gen Z

Booking.com, the digital travel leader connecting travellers with the widest choice of unique places to stay, a range of must-do travel experiences and seamless transport options, has conducted global research across 29 markets to uncover key insights into the Gen Z traveller. Marketing Technology News: New ISG Study Focuses on Digital Business Services While many Canadian Gen Zers have only just come of age, they certainly already know what they want when it comes to their travel plans, with 65% having already…

New Study From Wunderman Thompson Commerce Reveals Amazon Lacks Loyalty Among Gen Z

Over a Third of Consumer Spending Goes to Amazon, but Young Shoppers Are Not Sold on the Benefits of the Retail Giant A new study released by Wunderman Thompson Commerce found Amazon’s race to dominate eCommerce could be facing challenges, as younger consumers report less satisfaction with the retail giant than older generations. The company’s latest Future Shopper report takes an in-depth  look at the current commerce landscape through the lens of the modern shopping journey and found that while Amazon attracts more…

Human Connection Matters to Gen Z: Ooma Survey Busts Myths Around Generational Communication Preferences

Ooma, Inc., a smart communications platform for businesses and consumers, announced the results of a survey1 commissioned to discover consumers’ preferred method for communicating with local businesses. In this study, Ooma surveyed 500 people each from four different generations: Baby Boomer (55-75 years old), Gen X (40-54 years old), Millennial (25-39 years old) and Gen Z (4-24 years old). Overall, the survey findings show that across the board, all generations are seeking a human to human connection, preferring in person…

SheerID Gives Brands Worldwide Reach to Gen Z Audience with Industry’s First Student Verification Solution Available in 191 Countries

New Enhanced Fraud Protection Minimizes Discount Abuse for Brands Marketing to Students With Gated, Exclusive Offers Globally SheerID, the market leader in digital verification technology for gated, exclusive offers, launched instant student verification in 191 countries recognized by the United Nations. The industry’s first worldwide student verification offering, SheerID makes it possible for brands to use gated offers to engage college and university students around the globe—the primary customer segment to market to Gen…

Cuspers: Creative, Stressed, Impulsive – Fullscreen Generational Study Shines Light on the Unique Life Stage Between Millennials and…

New Research Showcases What Brands Need to Do to Appeal to ‘Cuspers’ (ages 19-25) Who Fall in Between Millennials and Gen Z Fullscreen, a global leader in social-first entertainment, serving both talent and brands, unveiled findings from a comprehensive study that dives into generational views on identity, the future, the impact of technology and their financial state. Fullscreen focused on the ‘Cuspers’ cohort (currently aged 19-25) -- those sitting right between Millennials and Generation Z. The study found that Cuspers…

Meet Gen Z: The Self-proclaimed Hardest-working, Anxiously Optimistic Workforce of the Future

The Workforce Institute at Kronos Incorporated issued a global survey of 3,400 members of Generation Z1 across 12 countries that found contradictory revelations from the newest segment of workforce. “Meet Gen Z: Hopeful, Anxious, Hardworking, and Searching for Inspiration” This survey is the first in a series of reports from The Workforce Institute at Kronos and Future Workplace that examines attitudes of Gen Z in workplaces across Australia, Belgium, Canada, China, France, Germany, India, Mexico, the Netherlands, New…

Does Gen Z Marketing Hold Key to Brand Loyalty?

Gartner says, marketers must focus on boosting Gen Z’s personal brand to make them loyal customers. In their latest report on Gen Z Marketing, Gartner found out the  top strategies for marketers that are looking to connect with Gen Z consumers. Gen Z characteristics during shopping are putting marketers and retailers in a fix. Generation Z (Gen Z) consumers are 1.5 times more likely to follow a brand that provides content that boosts their own image, according to Gartner, Inc. Where previous generations were…

Engaging Gen Z: How to Capture Feedback from these Elusive Consumers

As Market Researchers, we concern ourselves with people: their spending habits, their social tendencies, any piece of data that can give us a better understanding of consumers. Until recently, Generation Z (those under twenty-ones of the world) were of little concern to our practice. Their age made their market influence insignificant. However, today, Gen Z is estimated to have around $143 billion in buying power and influence around 93 percent of household spending. Needless to say, it is high time we start capturing data…

Social Media Rapidly Emerges as a Critical Business and Marketing Channel to Target Gen Z Buyers

AI to Find High Application in Tools and Services Designed for the Influential Gen Z Demographic, Finds Frost & Sullivan Generation Z currently makes up 24 percent of the global population and is set to have significant spending power. This "digitally native" population cohort, born between 1993 and 2007, will be an important customer base in the future. The US will be a priority market in terms of the size of Gen Z and its spending potential. India and China also will represent key arenas as they account for 34…

Reality Bytes: Second Annual Generational Study Reveals How Gen Z Behaves, Buys & Builds Online

Gen Z Prefers Internet Leaders over Politicians, Trusts Online Stores as Much as Physical Ones and Has the Highest Aspiration to Entrepreneurship of Any Generation A groundbreaking international study conducted by The Center for Generational Kinetics and commissioned by WP Engine reveals that Generation Z, born between 1996-2010, is fueled by technology in all facets of their life, and expects the Internet to connect them, entertain them, sell to them and build their digital brand. It’s a generation whose relationship…

Wide-Ranging Gen Z Study Reveals Purchasing Decisions Strongly Influenced by Celebrities, Desire for Uniqueness

Study of Multigenerational Respondents Across Nine Countries Has Important Implications for Retailers and Brands A worldwide study focused on buying habits of Generation Z - defined as those born beginning in 1998 - reveals the group has much higher expectations than previous generations when it comes to style and uniqueness, and is heavily influenced by celebrities and social media. "A Generation Without Borders," a highly detailed analysis by global consulting firm OC&C Strategy Consultants, involved 15,500…

Gen Z Digital Behavior Decoded in New Report by UNiDAYS and Ad Age Studio

The country's 16 million college students are heading back to their respective colleges and universities this week, following the biggest back-to-school spending season in recent history. But what the students bought – and where – reveals that Gen Zers' relationship to digital technology is more complex than commonly thought. According to "Gen Z: Decoding the Digital Generation," a new report by leading Student Affinity UNiDAYS and Ad Age Studio 30,  Gen Zers make some surprisingly traditional choices when it comes to…

Gen Z: 5 Public Companies Being Driven by Kids & Their Moms

If you're used to parents of toddlers asking their kids whether they want to go to the park or the pool, to drink apple juice or water, or to play baseball or soccer, you won't be surprised to hear that parents rely on their children's opinions. Kids, arguably the best salespeople in the world, have incredible influence on their parents' shopping decisions. In many cases a kid's ability to influence a parent outweighs that parent's desire to purchase something for themselves. A study by Millennial Marketing found that kids…

It’s All In The Stories: How To Attract Millennials And Gen Z

Gen Z Is Outpacing Millenials in Consuming Stories on Social Media, Says VidMob Study If you have been wondering how to get Millennials and Gen Z to your website, the new VidMob study might just help you. According to the ‘State of Social Video’ study, it’s the videos posted on social media that serve as the primary portal to the web for younger audiences. The study reveals how Millennials and Gen Z consume video content, their engagement with video ads, how they form perceptions about brands. According to the VidMob…

Gen Z: The Rise of 1.8 Billion New Influencers is Shifting the Mobility Landscape

Frost & Sullivan's Intelligent Mobility Summit Highlights How Gen Z Attitudes Are Pushing Mobility from Brand-Centric, Single Ownership Paradigms to Integrated, Multi-Modal Usage Generation Z's distinct attitudes and preferences – as both consumers and future vehicle owners or users – are set to dramatically transform the mobility sector. For instance, preference among the post-millennial age group for access to, rather than ownership of, assets is compelling automotive manufacturers to reassess long-established…