Deloitte’s Digital Media Trends Survey: Meet the MilleXZials: Generational Lines Blur as Media Consumption for Gen X, Millennials and…

Streaming Video on Demand hits the mainstream; Pay TV subscriptions decline as consumers rethink its value; Watching video is a 38 hour a week "job" American consumers' appetite for streaming video continues to grow, and they have no qualms shelling out cash for original content, according to Deloitte's 12th edition of the "Digital Media Trends Survey" (formerly the "Digital Democracy" Survey). The report found that 55 percent of U.S. households now subscribe to at least one video streaming service, a 450 percent…

Firstlight Media and Evergent Team Up to Deepen OTT Subscriber Relationships

Partnership boosts management and flexible monetization to build long-term value Firstlight Media and Evergent Technologies are integrating their cloud-based capabilities to help OTT and pay-TV providers  deliver end-to-end solutions that optimize and monetize audiences. The partnership brings together the customer engagement power of Firstlight Media's Content Management System (CMS) and integrated revenue and customer management of Evergent's OTT and traditional video solution to significantly enhance user and…

HG Insights Launches New Market Intelligence Product to Help B2B Companies Improve Their Go-to-Market Performance

Granular market intelligence from HG Insights provides go-to-market teams with actionable insights for everything from strategic planning to campaign execution HG Insights, the global leader in technology intelligence, recently launched its new market intelligence product, a key addition to their existing portfolio of business intelligence solutions. HG’s Market Intelligence delivers the actionable insights business leaders need to understand their markets in depth, make better business decisions and go-to-market (GTM)…

Clarabridge CX Analytics Launches AWS Contact Center Intelligence Solution

A leader in AI-powered text and speech analytics leverages Amazon Transcribe within the AWS Partner Network, enabling organizations to extract insights from calls and hundreds of other customer feedback sources in a centralized platform Clarabridge, a global leader in Customer Experience Management (CEM) for some of the world’s top brands, announced that the Clarabridge CX Analytics solution now integrates with Amazon Web Services (AWS) Contact Center Intelligence (CCI), introducing Clarabridge into the AWS Partner Network…

Talkdesk Broadens Machine Learning Capabilities With Amazon Web Services Contact Center Intelligence

Talkdesk collaboration with AWS CCI boosts artificial intelligence integration and customer experience personalization Talkdesk is expanding its machine learning offering through AWS CCI to include a wider range of machine learning-driven options and capabilities Talkdesk customers gain a new level of flexibility to augment product capabilities Talkdesk is enriching Talkdesk Agent Assist and Talkdesk Speech Analytics products by leveraging Amazon Transcribe Talkdesk, Inc., the cloud contact center for…

Entercom, Alter Agents and Immersion Find That Audio Content Drives Unmatched Engagement and Trust

New study data illustrates the immersive experience of audio resonates with consumers during uncertain times Entercom engaged market research firm Alter Agents and neuroscience experts at Immersion to complete a study testing the immersive nature of audio media content. Results show that audio content connects and engages audiences at a much deeper level than other media types, forming emotional connections and capturing attention. Entercom is presenting the results of the study during a session at the virtual CES show this…

IBM Tops U.S. Patent List for 28th Consecutive Year with Innovations in Artificial Intelligence, Hybrid Cloud, Quantum Computing and…

More Than Quarter Century of Patent Leadership Demonstrates IBM's Long-Term Commitment to a Culture of Scientific Discovery and Innovation IBM scientists and researchers received 9,130 U.S. patents in 2020, the most of any company, marking 28 consecutive years of IBM patent leadership. IBM led the industry in the number of artificial intelligence (AI), cloud, quantum computing and security-related patents granted.  "The world needs scientific thinking and action more than ever. IBM's sustained commitment to investing in…

Genefa Murphy, Former Micro Focus CMO and HPE Executive Joins Five9 as New CMO

Five9, Inc., an industry-leading provider of the intelligent cloud contact center, announced the appointment of Genefa Murphy, PhD, an industry recognized global marketer with an impressive background in enterprise software as the company’s new Chief Marketing Officer. “Genefa joins Five9 at an exciting time in the company’s journey as we continue to grow our markets internationally, and continue our expansion into large enterprises,” said Rowan Trollope, CEO, Five9. “She brings years of global enterprise software…

airSlate Announces $80 Million in Total Capital Raise from Morgan Stanley Expansion Capital, General Catalyst and HighSage Ventures

Latest $40 million round led by Morgan Stanley Expansion Capital positions no-code innovation leader airSlate to capture a significant share of the business process automation and document management markets airSlate, a leader in no-code business automation solutions, announced the closing of $40 million in additional investment from leading growth investors for a total of $80 million in capital raised to date. The financing will be used to bolster sales to over $100 million ARR in 2021 with a focus on expanding product…

CloudCommerce to Launch Artificial Intelligence (AI) Advertising Venture

The Company will use AI to enhance its successful SWARM solution to cut advertising costs by as much as 50% CloudCommerce, Inc., a leading provider of digital advertising solutions, announced that it plans to launch an artificial intelligence (AI) venture that will focus on using AI to enhance its successful SWARM solution with the goal of cutting advertising costs by as much as 50%. Marketing Technology News: LiveIntent Expands C-Suite to Lead the Company’s Growth Trajectory “The tools are now available to do what…

Moore Announces the Acquisition of Amergent

After a strong 2020, Amergent is poised for accelerated growth as part of Moore Moore, a leading provider of performance-driven marketing solutions, announces today the acquisition of Amergent, a direct marketing and donor management software company dedicated to serving the nonprofit industry. Amergent will continue to market their products and services under their own brand. Moore will make available Amergent products and services to existing clients as part of their continued commitment to provide the most innovative…

Genpact Acquires Industry-Leading Data Engineering and Analytics Firm Enquero

Acquisition will accelerate Genpact's ability to leverage data and cloud technologies to drive digital transformation services through advanced analytics Genpact, a global professional services firm focused on delivering digital transformation, announced that it has acquired Enquero, a firm that offers data engineering and data-led digital transformation services. "Today's announcement increases the scale and depth of our data and analytics teams and further enhances our capabilities to accelerate the digital…

What is Customer Intelligence: Trends and Standards

The way people shop online has changed drastically in modern times. A study from Dimensional Research showed that around 90 percent of people cited that their purchase decision depended highly on positive reviews. While 86 percent of people said negative reviews made them leave the product/service altogether. This shows how much consumers are likely to investigate a service than relying on the words said by a company. Hence, companies must always be on their front lines when it comes to understanding their customers. With…

Selligent Marketing Cloud Powers The United Nations Refugee Agency’s Annual Charity Campaign Delivering 30% Growth in Donations

Digital Campaign Leverages Personalized Content and Journeys to Maximize Engagement and Contributions Selligent Marketing Cloud (Selligent), the intelligent omnichannel marketing cloud platform, unveiled the results of a recent campaign with the UNHCR: The UN Refugee Agency. Working closely with agency partner, Acxiom, Selligent’s omnichannel platform supported the organization’s Ramadan digital Campaign for the MENA region, resulting in a 30% lift in donations from the previous year and an impressive 23% open rate for the…

Florida Funders Invests in Kliken, a Digital Platform Designed to Simplify Online Marketing and Ignite Lead Generation

Florida Funders invests in first of its kind marketing platform that’s driving online sales for small businesses worldwide Florida Funders, a hybrid of a venture capital fund and an angel investor network that’s recognized as the top VC in the Southeast region by Pitchbook, announces its third investment from Fund 2 in Kliken, a Tampa-based digital marketing platform that helps small and medium-sized businesses improve online sales. Florida Funders has invested $500,000 in Kliken from the Florida Funders Fund 2, LLC. With…

Kim Dotcom’s Next-Generation Content-Monetization Service K.IM Announces Bitcoin Cash Integration

Megaupload creator Kim Dotcom announced this month to use Bitcoin Cash for his newest innovation, K.IM, a suite of tools to enable anyone around the world to manage, protect and sell digital content at ultra-low fees and without intermediaries Dotcom, whose website Megaupload was once the 13th most popular site on the Internet and responsible for 4% of all Internet traffic, said K.IM turns "digital files into file shops. Users can use our service to package a file that they want to sell into an encrypted container file and…

Deck Commerce Launches Order Management Extension for Magento to Empower DTC Retailers

Deck Commerce announced an all-encompassing order management integration with Magento, enabling retailers to process and service direct-to-consumer orders more efficiently without patching several different OMS extensions together.  The integration includes smart fulfillment routing, inventory management, and other features critical for keeping consumers happy without draining technology resources. Marketing Technology News: Searchlight Capital Partners and ForgeLight Complete Acquisition of Majority Stake in Univision…

2021 Visual Trends Report From Depositphotos With Insights from International Creative Agencies

Depositphotos, one of the world's leading visual content marketplaces with a library of over 190 million files, has just released their annual visual trends report. The project "Visual Trends 2021: Living a New Reality" explores how visual communication has changed in light of the past year to uncover a roadmap for brands and content creators working with visuals in 2021. Symbols of optimism, our physical and digital wellbeing, inspiration in nature, and earthy tones are some hints at the main features and themes in…

Cresta Launches Real-Time Intelligence For Customer Service

Cresta, the real-time intelligence platform for customer conversations, announced the launch of Cresta for Customer Service, designed to enable customer care teams to deliver more personalized customer experiences. Cresta’s real-time AI coaching solution is for companies seeking to deliver the best possible service and support experience to their customers. Cresta’s AI continuously learns top-performing service behaviors and puts those insights into action with real-time assistance and personalized coaching, resulting in…

iHeartMedia Names Jordan Fasbender Executive Vice President, General Counsel and Secretary

iHeartMedia, Inc. announced that Jordan Fasbender, the company’s Deputy General Counsel, has been named Executive Vice President, General Counsel and Secretary effective January 1, 2021. Fasbender will report to Bob Pittman, Chairman and CEO of iHeartMedia, Inc. and Rich Bressler, President, COO and CFO of iHeartMedia, Inc. She will succeed Paul McNicol; McNicol, who intends to retire at the end of 2021, will remain with the company as Executive Vice President providing counsel to the company’s senior management and ensuring…