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iQIYI Launches the First Domestic Interactive Film and Television Work “His Smile”, Providing Brand New User Experience to the…

iQIYI, Inc., an innovative market-leading online entertainment service in China, officially launched the first domestic interactive film and television work His Smile on June 20th. His Smile is the first interactive film and television work to be launched after iQIYI first announced the launch of the world's first interactive video guideline (IVG) in May this year. It uses the "branching plot" interactive function of IVG with 21 preset storyline options and 17 possible endings, breaking the traditional film and…

IQIYI and Astro Set iQIYI Content Channel in Malaysia, Bringing in New Model of Content Distribution

iQIYI, Inc., an innovative market-leading online entertainment service in China, announced that it has reached a strategic partnership in content distribution with Malaysia's biggest pay-television service provider, Astro Malaysia Holdings Bhd ("Astro"). Based on the foundations of current cooperation on content distributions, iQIYI will expand its footprint to Malaysia by launching an iQIYI content channel with Astro under a new partnership, aiming to integrate and bring more exciting and high-quality contents to Malaysia…

iQIYI Launches World’s First Professional Interactive Video Guideline and Video Platform to Standardize Interactive Content Creation

iQIYI's First Immersive Interactive Drama "His Smile" Coming Soon iQIYI, Inc., an innovative market-leading online entertainment company in China, announced the world's first Interactive Video Guideline (IVG) and Interactive Video Platform (IVP) during the 2019 iQIYI World Conference. With surging demand for personalized content in the mobile and 5G era, iQIYI has launched world's first interactive video guideline and interactive video platform, enabling new means of storytelling and creating new market opportunities…

iQIYI and China Unicom Beijing Collaborates on Commercialization of 5G Technology

Building an Immersive VR Experience in Various Settings with 8K Playback Quality iQIYI, Inc., an innovative market-leading online entertainment company in China, announced the launch of its 8K VR visual experience at China Unicom's 5G Innovation Showroom in Beijing, in effort to explore the commercialization of 5G technology. The two companies will collaborate to jointly produce customized VR products in the future. Along with China Unicom's 5G network, the 8K VR visual experience is brought to customers by…

iQIYI and ACM MM Launch 2019 Celebrity Video Identification Challenge

Promoting Breakthroughs of Video-Based Person Identification Technology iQIYI, Inc., an innovative market-leading online entertainment company in China, launched the official website of the 2019 Celebrity Video Identification Challenge. Held jointly by iQIYI and ACM International Conference on Multimedia, this year's AI competition focuses on video-based multimodal person identification technology and will bring together the world's leading researchers in AI to explore the boundaries of multimodal person recognition.…

iQIYI CTO Liu Wenfeng: AI is the Key to Maximizing IP Value

Liu Wenfeng, Chief Technology Officer at iQIYI Inc., an innovative market-leading online entertainment service in China, made a keynote speech about the company's innovation in AI at the APOStech 2018 event in Phuket, Thailand. Mr. Liu described the revolutionary potential of AI in maximizing IP value and improving user experience in the entertainment industry. iQIYI uses AI in all areas of its business, including intelligent content creation, production, automatic video tagging, distribution, playback, monetization and…

iQIYI Launches New System for Analyzing Video Popularity, Emphasizing Focus on Highest Quality Content

iQIYI  Will No Longer Show Total Numbers of Views for Videos on Its Platform, Reflecting Company's Commitment to Content Quality and Combating Fraudulent 'View Buying' iQIYI Inc., an innovative market-leading online entertainment service in China, announced the launch of a new system for evaluating the popularity of videos on its platform, taking into account diverse measures of viewer behavior including user interaction and sharing. As a result of the industry leading move to underline the company's commitment to the…

iQIYI Named In Top 20 Chinese New Economy Brands alongside Tencent and Alibaba

iQIYI Is the Only Online Entertainment Platform in the List iQIYI Inc., an innovative market-leading online entertainment service in China, today announced it has been honored as one of China's New Economy Top 20 Brands at the New Economy Forum hosted in Beijing by Economic View, China News Services' new financial media arm. The list is a rundown of the most powerful players in the Chinese tech industry, featuring the likes of Alibaba, Tencent, and Baidu. iQIYI was the only online entertainment platform to be included in…

IQIYI Joins AOMedia To Promote Cutting-Edge Video Technologies

As AOMedia Member, IQIYI Will Contribute Its Deep Industry Expertise in Advanced Online Video Content and Creation and Delivery iQIYI, an innovative market-leading online entertainment service in China, announced that it has joined the Alliance for Open Media (AOMedia) as a Promoter member. AOMedia is a non-profit organization formed by the world's best-known leaders in video industry with the aim to define and develop media technologies that address the need for an open standard for video compression and delivery over…

App Annie: Netflix and iQIYI Lead APAC Revenue Ranking in Online Video Apps in H1 2017

According to the global mobile app analytics and market data platform, revenue generated from top video apps in APAC has seen significant increase App Annie said in the Report on APAC Online Video Apps that the total revenue generated from the top 5 video streaming apps in China has increased by 185% compared with the same period of 2016. The report talks about the first half year of 2017, and points particularly to apps from China. This is seven times higher than that of Japan and makes China the biggest and…

DatVietVAC – Vietnam’s Leading Entertainment Group Announces the Launch of Its Modern Streaming Platform ‘VieON’

The Most Complete Streaming Library Curated for Vietnam - Giving Users Easy Access to New Titles Everyday - Any Time, Anywhere On 15th Jun 2020, DatVietVAC launches its new streaming service VieON following 4 years of development, marking the beginning of a new era for Vietnam's largest media, entertainment, and technology group. Born out of a partnership with BCG Digital Ventures (BCGDV), the global corporate venture incubation and investment arm of Boston Consulting Group, the platform has positioned itself as…

All-New Pega Academy Helps Clients and Partners Accelerate In-Demand Pega Skills Growth

New Mission-based learning approach offers environment created to increase high-value skills to meet digital transformation needs Pegasystems Inc., the software company empowering digital transformation at the world's leading enterprises, today announced the launch of its all-new Pega Academy to help clients and partners more rapidly gain and advance Pega software skills. From complete novices to advanced Lead System Architects, anyone can easily learn, expand, and refresh valuable Pega skills to help their organizations…

Marvel Marketers Honored as Gold, Silver, And Bronze Stevie Award Winner in the 2020 American Business Awards

Stevie winners will be celebrated during a virtual awards ceremony on August 5 Marvel Marketers was named the winner of three Stevie® Awards in the 18th Annual American Business Awards® on Monday. Marvel Marketers was named a Silver winner in the Marketing or Advertising Agency of the Year category, a Bronze winner in the Marketing Team of the Year category, and CEO Maneeza Aminy was named a Gold winner in the Entrepreneur of the Year - Advertising, Marketing & Public Relations category. Marketing Technology…

Twilio To Power Communications For New York City’s Contact Tracing Initiative

Twilio, the leading cloud communications platform, announced that Twilio will power the communications for New York City’s contact tracing initiative. Through the city’s Department of Information Technology & Telecommunications (DoITT), the city is planning to deploy a cloud-based contact center on Twilio Flex and leverage Twilio SMS and Voice as key parts of the City’s COVID-19 tracing program. Marketing Technology News: APCOA and HERE To Partner on Joint Digital Parking Initiative “Throughout this pandemic, the…

Baidu to Empower Content Creators and Further Integrate AI Technologies in Strengthened Mobile Ecosystem

Baidu will encourage content creators to develop high-quality, knowledge-based livestreams on its interconnected mobile platforms Baidu, Inc. announced a series of measures to support content creators on its mobile platforms and set out its overall mobile strategy at the 2020 Wanxiang Conference, an event hosted by the company's Mobile Ecosystem Group (MEG), which marked the one-year anniversary since Baidu's search, feed, and mobile businesses were consolidated under MEG. In light of impressive user growth and increased…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Zoho Corporation, HCL Technologies, Sensely, Kronos Advanced Technologies, and iQIYI. Zoho Launches Small Business Emergency Subscription Assistance Program Zoho Corporation, a global company that offers the most comprehensive suite of business software applications in the industry, is launching its Small Business Emergency Subscription Assistance Program (ESAP) to help Zoho customers…

HERE and Cerence Bring More Personalized, Contextualized In-Car Experiences to Drivers Worldwide

Amsterdam and Burlington, Mass. - Cerence Inc., the global industry leader in creating unique, moving experiences for the automotive world, and HERE Technologies, a global leader in mapping and location platform services, announced that they have teamed up to integrate HERE location intelligence with the Cerence Drive portfolio to bring advanced AI-powered mobility assistant offerings to the automotive industry. Marketing Technology News: Valassis Missing Child Program Gives Hope, Offers Connectivity Building on the…

Aurora Mobile Releases Report Highlighting Key Mobile Internet Trends Throughout the Coronavirus Outbreak

Aurora Mobile Limited, a leading mobile developer service provider in China, released a report that provides deep insights into key mobile internet trends and usage that have been taking place since the outbreak of the coronavirus began prior to the Chinese New Year holiday (“CNY Holiday”). Leveraging its cutting-edge technology, analytics and ability to quickly analyze cross-industry mobile internet data, Aurora Mobile has been carefully monitoring the usage of apps in real-time throughout the outbreak. As the coronavirus…

App Annie Unveils the State of Mobile for 2020 in a New Report

The Global Leader in Mobile Data and Analytics Expects Mobile Spend to Top $380 Billion App Annie, the mobile data and analytics company helping brands and publishers win on mobile, released The State of Mobile 2020 report. This annual appraisal provides insight into mobile's expansive impact across industries and the global economy, highlighting publishers and brands that are outperforming their peers. Key findings in this report: Mobile Creates Company Value: Mobile-focused companies, including Uber and Alibaba,…

HERE Technologies Appoints Fred Hessabi as Senior Vice President and General Manager for the EMEAR Region

HERE Technologies, a global leader in mapping and location services, announced the appointment of Fred Hessabi as Senior Vice President (SVP) and General Manager of Europe, the Middle East, Africa and Russia. Marketing Technology News: iQIYI Partners with MediaTek to Provide AV1-powered Ultra HD Streaming Experience in 5G Era In his role, Hessabi will be responsible for driving regional revenue growth and diversifying the HERE customer portfolio. With HERE Workspace and HERE Marketplace at the core of the company’s…