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How Marketers Can Use Customer Behavior to Drive Revenue

In the past, marketers could get away with segmenting customers using primarily demographic and firmographic traits such as age, gender, income, ethnicity, occupation, industry, company size, geographic location, etc. But in today’s customer-centric world, understanding your customers based on demographics isn’t enough. As Netflix’s VP of Product Innovation, Todd Yellin, said: “It really doesn’t matter if you are a 60-year-old woman or a 20-year-old man because a 20-year-old man can watch ‘Say Yes To The Dress’ and a…

SiriusDecisions 2017 B-to-B Buying Study Reveals Buyer Behavior and Preferences in Decision-Making Process

SiriusDecisions’ Study Empowers Audience-Centric Marketing by Offering Detailed Insights into Engagement Levels, Decision Drivers, Content Impact, Interaction Preferences and More SiriusDecisions, the leading global B2B research and advisory firm released 23 new Buyer Insight Reports based on the findings from its 2017 B-to-B Buying Study. SiriusDecisions’ 2017 study is designed to help marketing leaders gain a comprehensive understanding of b-to-b buyer behavior and preferences throughout the entire buying decision…

Marchex Partners with Facebook, Launches Omnichannel Analytics Cloud for Industry-First Complete View of Customer Behavior

Marchex, a mobile advertising analytics company, today announced a partnership with Facebook that will integrate across their social analytics solution and into an industry-leading analytics platform, Marchex Omnichannel Analytics Cloud. This integrated technology platform now enables marketers to quickly optimize their marketing spend across all paid media channels based on actionable insight into which channel drove offline interaction by consumers to a brand. A recent study by BIA/Kelsey suggests that phone calls to…

Bluecore Joins Salesforce Partner Program to Bring Personalized Interactions for E-Commerce

Bluecore, the leading intelligence and decision enablement platform for commerce, announced its entry into the Salesforce Partner Program in support of Salesforce Commerce Cloud. This partnership with Salesforce will power individualized interactions by unifying customer and catalog data over the Commerce Cloud. In its blog post on February 1, Bluecore announced that it is launching its all-new decisioning platform for commerce at eTail West 2017. Its decision to join Salesforce Partner Program will help marketers churn…

GroupM Interaction 2017: How Businesses Are Moving from Information Age to Intelligence Age

GroupM, the leading digital media investment firm, has released the preview version of its annual report on the state of digital marketing and its impact on marketers and advertisers. The report, titled “Interaction: Preview Edition for Clients and Partners February 2017”, is published by GroupM’s Worldwide Media and Marketing Forecast, highlighting the challenges in digital marketing across channels. On a positive note, the report predicts the digital share of ad investment in 2017 will jump to around 33%. Interaction…

Interactive Video: The Smartest Way Forward For Video Marketing

By now the world has well and truly filled its gaze with the Black Mirror mega-episode that got the ball moving in a big way for interactive video. Forecast after forecast for marketing technology and trends has called on the savviest marketers in the game to be paying close attention to the unbound potential the episode truly portrays, outside of deciding that Collin should be the one to jump off the balcony (spoilers). In their Q4 budget roundup, Netflix’s Chief Content Officer, Ted Sarandos, said this new medium of…

Herman Miller Update On Managing The Business Through The Coronavirus Pandemic

Herman Miller, Inc. is providing an update on how the COVID-19 pandemic has affected its business and operations, and how the company has been developing proactive strategies to manage through this challenging time. "Herman Miller is taking significant steps to keep our employees safe and healthy while ensuring a return to form as a thriving company once this global health crisis has passed. Our strong capital position is an important foundation for our efforts to navigate the path ahead. We are grateful to all our…

Understanding Your Customers and Prospect During Uncertain Times

Everybody’s dealing with the effects of the COVID-19 outbreak. This public health pandemic is having a critical impact on supply and demand. It’s times like these that marketers need to be even more aware and sensitive to the expectations of their customers and prospects. Shopping for major-life purchases (MLPs)—such as a car, loan, insurance, or degree—involves a lot of research, investigation, and comparison. These are big-ticket items that can often get delayed—or even escalated—during uncertain times. Consumers, who…

MarTech Interview with Shashi Seth, SVP at Oracle Marketing Cloud

"Data Science is pushing the effectiveness of email marketing in new directions, bringing us closer to human interaction." From eBay to Google to Oracle, tell us about your journey in product innovation. My journey in Product Management started at eBay, during a time when Product Manager roles hadn’t been fully defined. I was the first Technical Product Manager hired at eBay to lead the establishment of a developer program, as well as set the strategic vision for their development platform. It was interesting to work…

How Is AI Changing CRM?

2019 witnessed a dramatic transformation in Sales operations with the implementation of Artificial Intelligence. Customer Relationship Management (CRM) has cemented its positions as the Number 1 MarTech Tool for CMOs in 2020. CDPs will remain a potent ally, together with Email Marketing and Social Media Automation tools. Leveraging the power of AI will amplify the capabilities of the existing CRM system and help businesses deliver effective customer service. Benefits of CRM Software From a business point of view, a CRM…

How Brands Can Scale Gracefully in a Global Crisis

In today’s digital era, consumers hold very high standards when it comes to brand experiences. From premium websites and personalization to flexible services and fast response, brands must master all aspects of the consumer experience to retain loyal, long-term customers. Those that achieve this can drive revenues 5.7 times greater than their competitors who don’t, but how does this practice apply in the midst of a global crisis? Extraordinary events, such as the recent Coronavirus outbreak, dramatically change consumer…

Blueshift Expands AI Predictive Studio with New Channel Engagement Scores

AI-powered Channel Engagement Scores help marketers identify channels with high engagement and deliver meaningful messages throughout the customer journey Blueshift, the leading Customer Data Activation Platform, announced the addition of Channel Engagement Scores to its Predictive Intelligence Studio, which includes predictive segmentation, predictive recommendations and engage time optimization. The new feature aims to provide marketers with an in-depth and holistic look at engagement rates across the customer lifecycle…

Cicero Recognized with Enabling Technology Leadership Award by Frost & Sullivan for its Product Line Strength and Customer Impact

Cicero is helping Fortune 500 companies understand how and why work happens, empowering them to improve productivity and performance of critical resources: people, systems, and processes Based on its recent analysis of the North American contact center market, Frost & Sullivan recognizes Cicero Inc. with the Enabling Technology Leadership Award in the call center software industry. This is the second consecutive year that Cicero has garnered the Award. The call center software industry is undergoing significant…

Multi-Location Businesses Can Triple Growth Rate with Localized Marketing According to Joint Research from SOCi and Localogy

Results of the second annual Localized Marketing Benchmark Report underscore the importance of optimizing digital presence on a local level SOCi, Inc., the leading centralized platform built specifically for "next-level" multi-location marketers, today released its annual Localized Marketing Benchmark Report, which revealed that an optimized localized marketing strategy can yield up to three times more business growth. More than 250 multi-location brands were evaluated on their overall presence, ratings and reviews, and…

For Excellent CX, Sync Your Business and IT Teams

Back in 2016, Gartner predicted that CMOs would soon outspend CIOs on technology. As Gartner Research VP Jake Sorofman stated, “This is an important finding. It suggests that Marketing Technology, once a relatively narrow and specialized adjunct to enterprise IT, is now garnering investment nearly equivalent to the core systems that run the business. Customer preferences and behaviors have changed, and buying journeys are increasingly self-directed and digitally led.” Chief Marketing Officers, along with Customer…

TechBytes with Pegah Ebrahimi, COO at Cisco

Hi Pegah, please tell us about your journey in technology and how you started at Cisco. I was appointed as COO of Collaboration at Cisco over a year ago. But in many ways, my entire career has prepared me for this role. I’ve always had a love for technology and solving new problems in some form, given the exposure I got from going to a school like MIT that was leading the way in so many areas of technology. I started my career at Morgan Stanley as an analyst in Investment Banking, focused on strategic advice to technology…

Acting in a Millisecond: How Brands Can Harness the Speed and Power of 5G

The global rollout of 5G will usher in a new age of connectivity. With speeds a hundred times faster than 4G technology and significantly reduced latency, 5G will be the single biggest opportunity—and challenge—for brands in 2020. The 5G conversation up to this point has been largely led by telecom companies like AT&T, Nokia, and Huawei. Marketers have talked about the power of IoT and connected devices, the benefits for autonomous vehicles, and the new potential of AR and VR. While many of us can’t agree on what…

Deep North Closes $25.7 Million Series A To Globalize Its Computer Vision and AI-Powered Analytics Platform

Technology allows shopping malls, retail stores and transportation hubs to improve customer service and interactions through real-time insights and analytics Deep North, a pioneer in computer vision and AI- powered video analytics, has closed a $25.7 million Series A funding round, led by London-based Celeres Investments, with participation from Engage, AI List Capital, and others. This round will enable the company to digitize the next generation of brick-and-mortar retail and shopping centers on a global level.…

Folloze Launches AI-Powered Personalization Platform for Delivering Engaging Account-Based Experiences

The Folloze Personalized Marketing Platform empowers modern B2B marketing teams to personalize the entire customer journey at infinite scale Folloze announced the launch of its Personalized Marketing Platform, empowering B2B marketing teams to deliver relevant and contextual experiences across every stage of the customer lifecycle. Powered by data-driven machine learning and intelligence, the Folloze Personalized Marketing Platform supports today's account-based marketing (ABM) strategies by delivering one-to-one…

MarTech Primers: Customer Service Versus Customer Experience

Forrester’s report on the Customer Experience Index states that the top 20% of brands investing in customer experience recorded a higher stock price growth and achieved greater returns. Companies focus on mitigating pain points to prevent reputational risks  - dedicated support, personalized services, and 24/7 assistance are a few measures that they adopt. Customer service is one component of the elements shaping up the overall customer experience. In this blog, we shall highlight the major differences between the terms…