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Talon Redefines the OOH Programmatic Market by Launching Atlas, Its Intelligent Digital Planning and Buying Platform

Talon, the leading independent OOH specialist, has further strengthened its technology portfolio by launching Atlas, its intelligent automated digital OOH buying platform. As one of the biggest investors in digital OOH, Talon used its specialist knowledge and technology expertise to release a platform unlike any other currently available in the market. The platform launched with a campaign for Fineco Bank from Hearts & Science, which encourages investors back into the UK market. Atlas, which progressed from…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from CallMiner (Customer Experience), Pegasystems (Automation), Salesforce (CRM), globaledit (Digital Asset Management), and KickFire (ABM). CallMiner and Intradiem Announce Partnership to Take Action on Behavioral Insight in Contact Centers CallMiner, the leading provider of artificial intelligence-fueled speech and customer interaction analytics, announced today a partnership with …

Pegasystems Recognized in Critical Capabilities for Sales Force Automation Report

Pega receives highest product score for B2C Sales use case Pegasystems Inc., the software company empowering digital transformation at the world's leading enterprises, announced it has been recognized by leading research firm Gartner in its Gartner Critical Capabilities for Sales Force Automation (1) report. Among the three use cases examined in the report, Pega received the highest score of any vendor in the B2C Sales Use Case category for Pega Sales Automation™. Gartner evaluated 15 sales force automation (SFA)…

globaledit Launches New Digital Asset Management Platform to Help Creative & Marketing Team

Customers can now streamline collaboration, workflow and asset management tasks related to creative production directly from globaledit globaledit, the leader in Creative Asset Management solutions, is introducing the next generation of its Digital Asset Management platform, a new iteration aimed to solve the challenges in producing high-quality visual assets at scale all from the cloud. The launch of globaledit's new software includes new capabilities added to the platform that further enable creative teams to…

Massively Brings Conversational Marketing To The Next Level With The Launch Of MAT By Massively

Businesses can now easily build their own AI-powered conversations Massively.ai is thrilled to announce the launch of the newest product built off Massively’s patented Conversational Marketing platform – MAT by Massively, which aims to empower businesses to build and instantly deploy custom AI Chatbot solutions without coding. The new product launches with a bot-development toolkit open to all users, including those with no programming experience. “Since 2014, we have continuously broken new ground enabling businesses…

etailz Announces New Features for AdManager to Optimize Amazon Advertising Marketing

New AdManager features provide advertisers with more data-driven insights into their budgets, SEO and campaign strategies etailz, Inc, the leading Amazon retailer that provides unparalleled marketing expertise and logistical support,  announced four additional features to AdManager, the company’s AI-powered self-service Amazon cost per click advertising software, that provides additional budget, SEO and campaign insights and optimization to Amazon advertisers. Now more than ever, the Amazon marketplace is changing at a…

Mapp Releases Summer Update: Location-Based Targeting, Marketing Hacks and New Integrations

Mapp, the international provider of insight-led customer engagement, is expanding its modular marketing platform Mapp Cloud with a comprehensive product update. The Summer Update consists of 17 new functions and optimizations that improve efficiency across marketing analytics, customer intelligence and cross-channel marketing. Special emphasis has been placed on improving the ease of mobile marketing, while creating better links between the individual Mapp modules and third-party systems. This quarterly product…

MARKETN to Enhance Clients’ Digital Marketing Services With HubSpot CMS

New service package sets out to take business brands to a digital high The talented MARKETN team is ready to go beyond clients' expectations and rapidly scale business growth with its preferred HubSpot Content Management System. MARKETN, a highly successful New York-based digital marketing agency, has chosen HubSpot CMS as its choice of website management to support its end-to-end marketing services. HubSpot CMS consists of a number of tools that work together under one umbrella and offers everything from helping to…

Marketing Mindset Critical to Digital Transformation in Financial Services

Financial institutions with a marketing mindset were better equipped to serve customers in response to COVID-19 Research conducted by Metia Group shows that the most successful digital transformation initiatives can be found in banks and credit unions that apply a marketing mindset to determine and shape their digital futures. The study also noted that organizations that applied a marketing mindset to the changes forced by COVID-19 were better equipped to serve their customers. Metia’s specialist research and insight unit,…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Raydiant (Customer Experience), Fuze (Unified Communication), Aptos (AI/ML), Partner4Work (B2B Commerce), and Looker (Analytics). Introducing Kiosk: Raydiant’s New, Interactive Tool for Driving Customer Engagement Raydiant, the customer-rated #1 digital signage provider, has evolved their Experience Platform to include another exciting dimension of customer interactivity: Kiosk touch…

Enhanced Technologies Help E-commerce Platforms and Merchants Deliver a More Intelligent Live Streaming Experience

Huawei Mobile Services (HMS) Core, including Augmented Reality (AR) Engine and HiAI, as well as 5G and AI technology, together brings a crisper, more intelligent, and efficient live streaming solution Huawei Developer Webinar was held today to unveil an enhanced live e-commerce solution. With global e-commerce sales increasing from $2.39 trillion in 2018 to $3.46 trillion in 2019, and as more retailers and consumers look to online streaming to sell and buy, live e-commerce is expected to represent a larger chunk of the…

Quizlet Announces New Board Member and Chief Marketing Officer

Shannon Brayton, recent CMO of LinkedIn, joins Quizlet Board of Directors, and Brad Ramsey, of Twitter, joins as Chief Marketing Officer Quizlet, the global learning platform known for its AI-powered study tools, announced it has appointed Shannon Brayton to its Board of Directors and has appointed a Chief Marketing Officer, Brad Ramsey. "We are so excited to welcome Shannon and Brad, as veteran tech executives and experts in their fields," said Matthew Glotzbach, CEO of Quizlet. "They bring decades of leadership in…

Scener and Agora Partner to Scale Watch Party Platform After Seeing 100x Growth

Enables Scener "virtual movie theaters" to support up to one million synchronous participants while they watch Netflix, Disney+ and more in real time Agora, Inc. (API), a Real-Time Engagement platform provider, announced it is powering Scener's new Watch Party Platform, enabling millions of participants to simultaneously enjoy streaming TV content together over immersive live video chat. Scener's partnership with Agora creates a novel, shared experience that allows unparalleled engagement between viewers watching…

Online Event Platform, JUNO Officially Launches

The official launch of JUNO is here! JUNO is a digital platform helping organizations turn their live events into a 365 day a year experience. JUNO is taking the in-person conference and turning it into a digital experience, giving organizations the ability to reach a larger audience. Josh Hotsenpiller, CEO of JUNO states, "With the new age of mobile technology, geographical barriers are no longer an obstacle for achieving community. For too long, live events have missed their full potential. We are delighted to connect and…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Drift (Conversational Marketing), 3CLogic (E-commerce), RingCentral (Unified Communications),  IZEA (Influencer Marketing), and Terminus (ABM). Drift Expands Beyond Conversational Marketing Drift, the leading sales and marketing platform that created the Conversational Marketing category, announced a new category: Revenue Acceleration. Whereas Conversational Marketing focused on…

Pegasystems Named a Visionary in Gartner’s Magic Quadrant for Robotic Process Automation

Pegasystems Inc., the software company empowering digital transformation at the world's leading enterprises, announced it has been named a Visionary in the Gartner Magic Quadrant for Robotic Process Automation for the second consecutive year. Marketing Technology News: Pointillist Launches Customer Journey Analytics and Orchestration Platform In the report, Gartner evaluated 16 RPA enterprise vendors based on their completeness of vision and ability to execute. According to Gartner, "RPA automates repetitive human…

Highlands Residential Mortgage, Ltd. Brings The Adwerx Automation Platform

The program ensures that loan officers receive a comprehensive digital advertising campaign to build their personal brand, delivering enhanced visibility and a competitive advantage Highlands Residential Mortgage, Ltd. has a vision to be the world's most respected mortgage brand. To accomplish this, they've created a culture that supports their team members as they work to deliver unmatched service and products to their customers and industry partners. Now, the company is upping its commitment to fulfilling this vision…

Vengo Launches Digital Media Platform for In-Store Advertising, Partners

Leading digital media company partners with the nation’s largest amusement vending operator, expanding Digital-Out-of-Home Media platform at point of sale to drive awareness for brands and new revenue streams for retailers Nearly 90% of Americans say they shop for groceries differently because of Covid-19, with 44% spending more money on each grocery store visit. That’s why Vengo, the leader in digital kiosk technology, announced the launch of its Digital-out-of-Home (DOOH) media platform for retail marketers and…

Marketers and IT Pros Jointly Win with Launch of Sitecore Experience Platform 10 and Experience Commerce 10

New innovations, integrations and containerization deliver better omnichannel experiences in the new era, enabling faster action on customer data and insight Helping brands accelerate their digital transformations while enabling the experiences their customers want, Sitecore®, the global leader in digital experience management software, announces Sitecore Experience Platform™ (XP) 10 and Sitecore Experience Commerce™ (XC) 10. XP 10 is the leading digital experience platform to create efficiencies for both marketing and IT…

Mapp Releases Summer Update Location-Based Targeting, Marketing Hacks and New Integrations

Mapp, the international provider of insight-led customer engagement, is expanding its modular marketing platform Mapp Cloud with a comprehensive product update. The Summer Update consists of 17 new functions and optimizations that improve efficiency across marketing analytics, customer intelligence and cross-channel marketing. Special emphasis has been placed on improving the ease of mobile marketing, while creating better links between the individual Mapp modules and third-party systems. This quarterly product…