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Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Contentful (Content Management), Drift (Marketing Automation), MindTickle (Sales Enablement), Doxim (Customer Experience), and  Unscrambl (Conversational AI). Contentful Releases Free Plan for Digital Builders to Support the COVID-Accelerated Shift Contentful announced a new Community Plan that provides those who build digital experiences with an unprecedented level of free access to…

Feedvisor Launches Next-Generation, AI-Powered Platform for Brands and Sellers Advertising on Amazon

The company unveiled its expanded, machine-learning advertising platform with new features to help businesses maximize ROI and gain a competitive advantage on Amazon Feedvisor, the AI-powered optimization and intelligence platform for brands and sellers on Amazon, Walmart, and e-marketplaces, announced a dramatic expansion to its industry-leading advertising solution. The company released its next-generation, “AI-first” Advertising Optimization and Intelligence platform, featuring advanced technology and robust, new…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Banzai (Marketing automation), Blippar (Augmented Reality), Box (Content management), Mastercard (B2B Commerce), and Jebbit (CDP). Banzai Announces New Independent Board Director Kevin Riegelsberger Banzai, a leading provider of SaaS marketing automation for events, announced the addition of Kevin Riegelsberger as an independent director effective July 16, 2020. Kevin is a 40 year…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from RudderStack (Customer Data Platform), Assembly (E-commerce), Kochava (Identity Management), Mobify (B32B Commerce) and Khoros (Customer Engagement). RudderStack Launches New SaaS Version Of Its Customer Data Platform RudderStack, which provides the first open source alternative to traditional Customer Data Platforms (CDPs), announced that it now provides a SaaS deployment option to…

UiPath Launches Virtual Streaming Solution To Support Fully Remote UiPath Immersion Lab Automation Experience

The virtual streaming solution was designed as an alternative to on-site visits as enterprises everywhere operate with limited mobility, supporting scaling, offering a quick and intuitive interaction experience The launch celebrates one year of customer-centric innovation in automation in the UiPath Immersion Lab UiPath, the leading enterprise Robotic Process Automation (RPA) software company, announced the launch of a virtual streaming solution that allows customers, prospects, and partners to explore enterprise…

Perion to Acquire Pub Ocean, an Innovative Publisher Technology Platform, for up to $22 Million

Accretive and Synergistic Acquisition Expected to Generate an Incremental $25 Million in Revenues and $5 Million in Adjusted EBITDA over the Next 12 Months Perion Network Ltd., a global technology company that delivers its Synchronized Digital Branding solution across the three main pillars of digital advertising – ad search, social media and display / video – signed an agreement to acquire the assets of Pub Ocean, a rapidly-growing digital publisher-focused technology company with scalable content distribution and…

PebblePost Expands Platform With the Launch of Lookalikes

New Prospecting Product Uses Unique Blend of Online and Offline Data Powered by the PebblePost Graph to Drive Relevant Mail to Consumers at Home PebblePost, a pioneer and leader in the Digital To Direct Mail channel and inventor of Programmatic Direct Mail, announced the launch of Lookalikes to enable marketers to more effectively and efficiently run prospecting campaigns by reaching high-value consumers at home in a more relevant and respectful way. “In today’s world, reaching consumers at home with relevance and respect…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from CoreMedia (E-commerce), CreatorIQ (Influencer marketing) ZINFI (Marketing Automation), Insightly (CRM), and Google Cloud (Content management). Coremedia and commercetools Enable Brands to Create Inspiring Shopping Experiences CoreMedia, developer of the agile content management and experience orchestration platform CoreMedia Content Cloud, is now a partner of commercetools, a leading…

ActiveCampaign Cements Leadership in CXA With the World’s Most Comprehensive Platform

Marketers can finally close the technology gap created by legacy marketing solutions to create a true 360° customer view to champion the customer lifecycle ActiveCampaign, the leader in Customer Experience Automation (CXA), announced it is expanding its platform capabilities to further enable marketers to engage with customers across all channels, and through the entire customer lifecycle. The expanded capabilities include new marketing channels and integrations, and the ability to personalize web pages using customer…

CloutMedia Marketing Highlights 5 Social Media Marketing Secrets You Need To Know

The majority of businesses around the world now use social media to bring in new customers, increase brand awareness, and stay in touch with past customers. But, few do it as effectively as they could. It is important to stand out from other brands through creative social media marketing to attract new customers, as well as maintaining existing ones. This article will take you through 5 secrets of social media marketing and how you can effectively use them to supercharge your online persona or business. 1. The Benefits…

ZINFI Expands Its Partner Relationship Management Platform with Automated Partner Onboarding and Advanced Learning Management

ZINFI’s Industry-Leading PRM Platform Now Has Automated Onboarding and Advanced Learning Management Capabilities ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions and a leader in through-channel marketing automation and partner relationship management (PRM), announced it has launched more advanced partner onboarding and learning management capabilities in its PRM solution. The updated Partner Onboarding Management module of ZINFI’s partner relationship…

CreatorIQ Raises $24MM Series C to Accelerate its Global Influencer Marketing Software Leadership Position

CreatorIQ, the proven software to unify and power advanced influencer marketing, announced a $24MM Series C investment round led by Kayne Partners Fund, the growth private equity group of Kayne Anderson Capital Advisors, L.P., with participation by TVC Capital and Unilever Ventures. CreatorIQ currently powers global influencer marketing for brands like Disney (News - Alert), Salesforce, Sephora, and Unilever, as well as global PR & Media agencies via its Creator Intelligence Cloud. Over the past twelve months,…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Adobe (Customer Experience), VoiceBase (Sales Intelligence), LiveChat (Customer Service), Sendoso (ABM), and UiPath (Automation). Adobe, IBM And Red Hat Announce Strategic Partnership To Advance CX Transformation Adobe and Red Hat announced a strategic partnership to help accelerate digital transformation and strengthen real-time data security for enterprises, with a focus on…

LiveChat Adds Text Messages Integration to Its Customer Service Platform

LiveChat Software, a provider of a SaaS-based suite of products for managing business communication, now allows brands to send and receive text messages while contacting their customers through its chat software. The new solution combines LiveChat’s technology with the features of Twilio. Although people have different preferences when it comes to communication with businesses, the trend for using messaging platforms within customer service has increased over recent years. In addition to popular applications like Facebook…

Acxiom Announces Customer Data Platform Solutions & Services

New offerings accelerate ROI on Customer Data Platform investments Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, announced the launch of a comprehensive suite of customer data platform (CDP) solutions and services, designed to help marketers significantly improve the success of their CDP initiatives. “Enterprise marketers rely on our next-generation Customer Data and Experience Platform to drive revenue, improve loyalty and increase…

Sendoso Launches New Features on the Sending Platform to Support the Era of ABX

Leader in Account-Based Execution Enables Marketing, Sales, and CX Teams to Apply ABX Strategy to Full Revenue Funnel by Humanizing Approach with Physical Impressions Sendoso, the leading Sending Platform and leader in Account-Based Execution, announced the availability of several new features to help B2B businesses flourish in a world where ABX is the answer to successfully engaging with prospects and customers along the buyer’s journey. In the new normal, delivering the most revenue and ROI requires marketing, sales, and…

Everest Group Recognizes Whatfix as a Leader in Digital Adoption Platforms PEAK Matrix Report 2020

Whatfix announced that it has been recognized as a Leader by Everest Group, a leading research and consulting firm, in its inaugural Digital Adoption Platform PEAK Matrix Assessment. Referenced clients have highlighted the ease of use of the product, breadth of features, and ability to target and provide relevant content to users as key strengths of Whatfix. Whatfix's level of customer support and ability to continuously innovate the product are also mentioned by the referenced clients as some of its strengths. Everest…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Genesys (Customer experience), CoreMedia (Content management), Demandbase (ABM), RingCentral (Unified communications) and Automation Anywhere (Automation). New Genesys Cloud Integration with Microsoft Teams Drives Productivity and Collaboration Genesys, a global leader in cloud customer experience and contact center solutions, has expanded its Microsoft partnership with a new, native…

Appian Announces No-code Integration to Automation Anywhere’s RPA Platform

Simplified bot development integrated with full-stack automation delivers faster time-to-value and enterprise scalability for "human-in-control" RPA and intelligent automation Appian announced integration to Automation Anywhere, Inc.'s intelligent automation enterprise platform through Appian's Robotic Workforce Manager solution. The no-code integration enables an Appian customer's Center of Excellence (COE) to deliver scalability, visibility, governance, and control over the robotic process automation (RPA) digital…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Hyland (Content Management), BEN (Influencer Marketing), Unbxd (E-commerce), Fanatical Labs (CRM), and Philips (Voice Recognition). Fairfax Software Reaches Partnership with Hyland Fairfax Software and Hyland have partnered to provide the industry with the best in content management, payment processing, and process automation solutions. Fairfax Software is now an authorized Hyland…