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Traackr Releases Budget Optimization Tools to Demystify Influencer Marketing Investments

Influencer marketing spend was expected to reach as much as $15 billion by 2022. But, as budgets are drastically reduced due to the global pandemic, marketers are under intense pressure to accurately track spend, optimize budgets, and properly measure return on their investments. Today Traackr, a leading influencer marketing platform, announced the release of a Budget Optimization toolset for marketers to better analyze spend and increase ROI. Traackr's new capabilities enable brands to take control of their influencer…

Elementor Drives the Growth of WordPress as 7% of All WordPress Sites Are Now Built With the Platform

30% of Elementor's new users are new to WordPress as the company passes the 5 million website milestone Elementor, the leading WordPress website builder platform, today announced that 7% of all WordPress websites are built using Elementor. Founded in 2016, Elementor's growth has continued to accelerate. While it took two years to reach its first million websites, this latest one million milestone took just over three months to achieve with over five million websites using its code-free, drag-n-drop platform. Major…

Eastside Distilling Promotes Joseph Giansante to Chief Marketing Officer

Eastside Distilling, Inc. announced the promotion of Joseph Giansante as the Company’s new Chief Marketing Officer. Giansante initially joined Eastside Distilling as part of the acquisition of the Azuñia Tequila brand from Intersect Beverage, where he was the CEO and oversaw all aspects of the operation of Azuñia Tequila. Under his leadership and in collaboration with owners Pat and Stephanie Kilkenny, at Intersect, Mr. Giansante re-invented the company management structure, sales and marketing approach, and brand…

Seven Group Launches New Platform to Help Financial Advisors Level Up Marketing

Seven Group, a New York City-based marketing consultancy catering exclusively to financial advisors, unveiled its new digital platform to help advisors build their marketing efforts from the ground up. The platform provides a customized marketing road map along with necessary tools for advisors, including creative development, a library of effective investor content, progress tracking, and a digital training lab. Seven Group's goal is to help advisors engage clients and prospects by tailoring marketing tactics to the…

Urban Catalyst adds Angela S. Hwang as Director of Marketing and Communications

Urban Catalyst, an Opportunity Zone Fund focused on ground-up development projects in Silicon Valley, announced today that it has hired Angela S. Hwang as Director of Marketing and Communications. "We are excited to welcome Angela aboard as our first senior, director-level hire for our Marketing and Communications team," said Urban Catalyst Founder Erik Hayden. "Angela has achieved great success in marketing across a variety of industries, and we look forward to her applying this expertise in communicating with the…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Connatix (Video), Outreach (Sales Engagement), Facebook (Social), Salesforce (CRM), Concora (Customer Experience). Connatix Launches Live Stream Player Feature to Enhance Publishers’ Editorial Video Strategy Connatix, the next-generation video technology company for publishers, announced the availability of its ad-supported live stream player that enables publishers to easily stream…

Jolyn Selects Emarsys to Transform Omnichannel Marketing and Personalization, Powered by AI

Women’s competitive swimwear brand Jolyn today announces a partnership with omnichannel customer engagement platform provider Emarsys to transform the way it does omnichannel digital marketing and personalization. Powered by artificial intelligence, the Emarsys platform now automatically segments Jolyn’s customers, enabling the marketing team to automate targeted omnichannel campaigns to specific customers and drive real business outcomes. Marketing Technology News: Kasisto Awarded Two Landmark Patents, Enhancing the…

PPT Solutions Announces Casey Kostecka as Senior Vice President of Enterprise Solutions & Marketing

PPT Solutions, a premier provider of client-centric, performance-based Customer Experience and Business Optimization Solutions, formally announced today the addition of Casey Kostecka as Senior Vice President of Enterprise Solutions and Marketing. A veteran to the Contact Center and Customer Experience industry, Mr. Kostecka's background includes over three decades of executive leadership experience managing high-performance teams and delivering innovative business solutions. In this role, he will be leading the…

Dany Garcia And Dwayne Johnson’s Athleticon Launches Free Trailblazing, Multi-Platform Digital Community Experience

The Brand Announces a First-of-its-Kind Movement Serving Audiences with a Hub to Connect, Engage and Encourage a Virtual Health-Forward, Community-Driven Experience; Live Event Shifted to October 2021 Today, Athleticon Co-Founders Dany Garcia and Dwayne Johnson announced the brand's strategic evolution and revolutionary launch of a free interactive, multi-platform digital community, which will feature accessible and exclusive content to ignite passion and spark curiosity through the power of the brand's athletics,…

IntelliChief Kicks Off Trio of May Webinars Tomorrow With “Frictionless Automation Strategies to Enhance Business Performance”

Originally scheduled for the COLLABORATE20 conference, the leader in enterprise automation will now offer their insightful presentation for free to the public. IntelliChief is an industry-leading ECM solution that features universal compatibility with all ERP systems, allowing it to enhance business performance across many industries  IntelliChief, the worldwide leader in Enterprise Content Management (ECM) solutions, will offer three free webinars this month for businesses looking to streamline their business processes to…

New Digital Platforms And Inclusive Content Enable Brands To Engage The $1.2 Trillion Asian-American Consumer Market Like Never Before

Asian American-led television shows, social media and esports present new opportunities to reach the fastest growing consumer segment in the U.S. As the United States begins a path towards economic recovery, the $1.2 trillion Asian-American consumer market will play a critical role in its revitalization. For forward-looking companies and brands, the opportunity to reach the country's fastest growing and most affluent multicultural consumer group has never been more accessible, according to Nielsen's newly published…

Pegasystems Named a Visionary in Gartner’s Magic Quadrant for Multichannel Marketing Hubs for Third Consecutive Year

Pegasystems Inc. , the software company empowering digital transformation at the world's leading enterprises, today announced it has been named a Visionary in the Gartner Magic Quadrant for Multichannel Marketing Hubs (1) report. Gartner evaluated 19 marketing software vendors against 15 different criteria on their ability to execute and completeness of vision. This is the third consecutive year Pega has improved its position on 'completeness of vision' and 'ability to execute' in this report. Pega Customer Decision Hub™ …

Runningboards Marketing Sells Its First Two Franchises During a Challenging Time

The digital mobile advertising franchise will now have a presence in two key markets outside of its hometown of Watertown, New York. Digital mobile franchise Runningboards Marketing has just accomplished a feat that not many emerging brands have been able to do in the midst of the coronavirus pandemic: secured its first two franchise deals. The brand's newest franchisees are based in Marlborough, Massachusetts and in Paducah, Kentucky, two markets more than a skip and a jump from the brand's hometown of Watertown in…

Inhance Digital Announces Release of Virtual Exhibit and Event Platform to Elevate Virtual Sales and Marketing Engagement

Used in Connection with Virtual Meetings, Interactive Platforms Improve Customer Engagement and Knowledge Retention, While Working Remotely Interactive agency Inhance Digital today announced the availability for their Virtual Exhibit and Event Platform, (VEEP). Through a simple web browser interface, users can enter a completely interactive 3D world giving sales and marketing teams a way to engage customers and communicate their complex product/solution stories in their virtual meetings, virtual briefings, or virtual…

Hypersonix Receives $11.5M in Series A Funding Led by Intel Capital for AI-Driven Autonomous Analytics Platform Founded by Former Executives…

Company offers comprehensive cloud-based, intelligent analytics solution for consumer commerce; counts Amazon Lab126 among growing list of customers Hypersonix has received $11.5M in Series A funding led by Intel Capital with participation from existing investors. Hypersonix was founded by successful serial entrepreneur and former SAP executive Prem Kiran, and is led by an impressive co-founding team, including Rama Rao, former MIT research faculty member for advanced analytics, as well as former PayPal and Intuit data…

UiPath Delivers Industry’s First End-to-end Hyperautomation Platform

 Executes on its vision of A Robot for Every Person, announces availability of UiPath Automation Cloud to enable rapid time to automation and easy scalability Executing on its vision of A Robot for Every Person, UiPath, the leading enterprise Robotic Process Automation (RPA) software company, today delivered an end-to-end hyperautomation platform as unveiled at its October 2019 FORWARD III event. With new capabilities that support every phase of the automation lifecycle and deployment options that give organizations…

Automation Anywhere’s Industry-leading Cloud-native RPA Platform Available on Amazon Web Services in India

Industry's only cloud-native and web-based RPA platform now on AWS across India Automation Anywhere, a global leader in Robotic Process Automation (RPA), announced general availability of its industry's first and only cloud-native, web-based digital workforce platform on Amazon Web Services (AWS) across India. Enterprise A2019 on AWS combines RPA, artificial intelligence, machine learning, and analytics to empower customers and governments across the region to improve end-to-end business efficiencies. Automation…

RDA Launches Digital Platform Optimization Services

Optimization services designed to help enterprises conserve cash while building agility into their operations RDA, a 33-year proven leader in digital experience and intelligent automation platforms, has launched new optimization services to help enterprises quickly unlock the value of their digital investments. "As business leaders we know we need to evolve, and Covid-19 has made that evolution urgent. Now more than ever, enterprises must think digital with personalization when designing every interaction with their…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Introhive (CRM), dotdigital (Marketing Automation), Demandbase (Account-Based Marketing), ServiceSource (Customer Experience), and Nielsen (Analytics). Introhive and Deltek Partner to Further Power Project Success Through Intelligent Relationship Mapping Introhive has announced a new partnership with Deltek, a leading provider of software for project-based businesses, to deliver CRM…

Kustomer Acquires Automation Technology Company Reply.ai, Accelerating Kustomer IQ’s Intelligence Platform To Help Companies…

Reply is the first acquisition for Kustomer, reinforcing Kustomer's commitment to AI and machine learning capabilities throughout the customer journey. With Reply, Kustomer will now offer enhanced chatbot and deflection capabilities through its customer service platform Kustomer, the omnichannel SaaS platform reimagining enterprise customer service to deliver standout experiences, announced today it has signed an agreement to acquire Reply.ai, a customer service automation company founded in 2016 that helps companies…