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Leadspace Spring ‘20 Product Release Introduces Self-Serve Segment Builder for Creating Unified Account Segments Across Sales and Marketing…

Leadspace is adding new features to its leading B2B customer data platform to enable more effective targeting, cross channel data activation, ABM analytics and intent monitoring, as more B2B companies adopt CDPs to power their ABM strategies Leadspace, the leading B2B customer data platform (CDP) provider, today announced the details of its latest seasonal release for Spring 2020. Topping the list of updates is a new segment builder tool in the Leadspace On-Demand application. Customers will now be able to filter and create…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from JSA (Digital Marketing), LogMeIn (Customer Service), Stella Connect (Customer Experience), Vonage (Unified Communications), and SpotX (Video). JSA Partners with Evan Kirstel, Top Technology Social Media Influencer and B2B Thought Leader Jaymie Scotto & Associates (JSA), the preeminent provider of public relations, digital marketing and event planning services for the telecom, data…

Automation Anywhere Advances its Industry-Leading Cloud-Native and Web-Based RPA Platform with SaaS Solutions to Combat COVID-19

Enterprise A2019 gaining strong momentum with over 200,000 users on the platform New, flexible SaaS packages are up and running in minutes to enable return-to-work and business continuity Automation Anywhere, a global leader in Robotic Process Automation (RPA), announced the availability of RPA software-as-a-service (SaaS) offerings for its industry-leading cloud-native, web-based digital workforce platform, creating a springboard for all organizations to adopt cloud intelligent automation in a return-to-office or…

TechBytes with Lauren Kiser, Senior Product Marketing Manager at Sprinklr

Hi, please tell us about your role and the team/technology at Sprinklr. I’m a Senior Product Marketing Manager at Sprinklr supporting our Modern Advertising Product. I work closely with our Product Managers to bring our products to market and the market to our products, both supporting our field teams and evangelizing the work our customers are doing. Sprinklr is a modern Customer Experience Management platform that enables Marketing, Advertising, Research, Care, and Engagement across more than 35 modern channels…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Microsoft (Intelligent Assistants), HubSpot (CRM), NovelVox (Customer Experience), Lucidworks (Chatbots), and LinkedIn (Video). Microsoft Family Safety App Rolls out iOS and Android Preview Versions Technology is making life easy for everyone, as social distancing monitoring norms tighten for good. From various apps to track mobility to linking your mobile banking apps for essential…

Brightcove Recognized by Frost & Sullivan for Dominating the Online Video Platforms Market with Innovative Growth Strategies

Recipient of the 2020 Global Market Leadership Award, Brightcove continues to grow and improve the value of its offering with a commitment to stability, security, and creative disruption Based on its recent analysis of the global online video platforms (OVP) market, Frost & Sullivan recognizes Brightcove Inc. with the 2020 Global Market Leadership Award. Leveraging broad expertise in media workflows and marketing, Brightcove delivers the industry-leading OVP supplemented by an extensive ecosystem of third-party…

KPMG LLP Intelligent Data Privacy Offering Addresses California Consumer Privacy Act (CCPA) using Appian’s Low-code Automation Platform

Leveraging Appian’s advanced automation, the intelligent data privacy offering engages with customers, manages high request volumes, and delivers information in an easy-to-understand and compliant format Through its strategic alliance, Appian and KPMG LLP formally announce a new offering that supports businesses impacted by the California Consumer Privacy Act (CCPA).Built on Appian’s low-code automation platform, the offering helps companies quickly and intelligently respond to data privacy requests, while decreasing manual…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from YouTube (Video), JRNI (customer Experience), CallTower (Unified Communications), Floatthat (E-commerce), PitchHub (Sales Enablement), and Cognism (Email Marketing). YouTube Taps Caption Leader Rev.com as ‘Recommended Vendor’ YouTube and Rev.com have teamed up to make captions more readily available to YouTube creators. Rev — recently named a “recommended vendor” for human-generated…

Top Challenges Digital Marketing Agencies Are Facing

The Digital Marketing world is changing rapidly and the recent COVID-19 pandemic brings new challenges for agencies. Many can no longer rely on the same techniques they’ve used in previous years. Instead, agencies must ride the waves of change and be quick to adapt to stay afloat.  Here’s a look at some of the top challenges Digital Marketing agencies are currently facing. Adoption of New Technology According to the Gartner CMO Spend survey 2019-2020, MarTech spend now accounts for 26% of total Marketing budgets…

Improve Your Bottom Line With Contract Automation and AI

Inefficient contract management is expensive. KPMG estimates that up to 40% of a contract’s value is lost during its lifecycle. The International Association for Contract & Commercial Management (IACCM) found that a company puts up to 9% of its bottom line at risk with poorly managed contracts. The challenge many face when it comes to managing their contracts arises from the large volume that exists in multiple places throughout the organization. Most large companies regularly manage between 20,000 and 40,000…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from MightyHive (Native & Programmatic Advertising), Informatica (Data Management Platform), Genesys (Customer Experience Management), Atento (CRM), Genesys Cloud, Tableau Software (Data Visualization), OneLogin (Identity Management)and Twilio SendGrid (Identity Management). MightyHive Offers Clients Free Trial of MightyDesk Ad Trafficking Tool Leading media consultancy MightyHive …

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Monetate (Mobile), DirectMail.io (Email Marketing), Conversica (Virtual Assistants), BetterCloud (identity management), Talkdesk (customer experience). Monetate Releases React Mobile SDK for Faster, Easier Personalization Monetate, a Kibo company and leader in omnichannel personalization, announced it has released a new Software Development Kit (SDK) for the React Mobile JavaScript…

SaltStack Research Finds Automation and Alignment are Vital to SecOps Success

SaltStack®, the creators of intelligent automation for security operations and IT teams, today released the findings of its inaugural research survey, The State of XOps Report, Q2 2020. The survey revealed that organizations using software to help IT and InfoSec teams collaborate and align are three times more confident in the effectiveness of their information security efforts. Despite the obvious security benefits of improving team alignment, 54 percent of InfoSec leaders say they communicate effectively with IT…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from AT&T (Customer Experience), ActiveCampaign (Automation), Inte Q (Email), Outreach (Sales Engagement), Incognito Software Systems (User Services). AT&T Unveils Cloud Contact Center Platform to Deliver an Enhanced Customer Experience In a major Cloud Automation update, technology behemoth AT&T unveiled a new AT&T Cloud Contact Center platform. AT&T Cloud Contact…

ZINFI Launches Its Unified Channel Management Platform on Microsoft Azure

ZINFI’s Industry-Leading Unified Channel Management Platform Will Now Also Be Available on Microsoft Azure, Further Enhancing Platform Security, Scalability and Availability ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions and a leader in through-channel marketing automation and partner relationship management (PRM), announced it has launched a version of its Unified Channel Management platform on Microsoft Azure. Marketing Technology News: Sharon Loeb…

Informatica Expands Industry’s First and Only Cloud Data Quality Solution with Intelligent Automation to Democratize Data Quality

Cloud Native Innovations Featured at Cloud Data Quality Virtual Summit; Will Empower Businesses to Maximize Value and ROI from Cloud Initiatives Informatica, the enterprise cloud data management leader, announced expanded capabilities for its Cloud Data Quality solution, the first and only micro-services based, multi-tenant cloud data quality solution integrated with Intelligent Cloud Services, the industry's leading integration platform as a service (iPaaS) solution, at the Cloud Data Quality Virtual Summit. The updates…

Incognito Extends Digital Experience Solution with User Services Platform Support

Incognito Software Systems Inc., a leading global provider of broadband service orchestration software solutions for digital service providers, today introduced Digital Experience Solution 2.0 to enable next-generation device management and services support for the connected home. The solution features Broadband Forum standards-based User Services Platform (USP) support that brings real-time device data telemetry for greater visibility into the digital experience for subscribers, IoT devices, and smart home services. The…

MediaCentral Reports Rapid Revenue Growth Across All Digital Platforms from Its Initial Programmatic Advertising and Data Integration

MediaCentral Progresses in Digitally Transforming Analogue Legacy Publications Reports +389% month over month increase in programmatic ad revenue for NOW and the Straight in April 2020 Launches proprietary marketing technology automating the capture of behavioral data to improve user experience, increase traffic and enhance advertiser solutions Continues to build monetizable digital strategy as it works to consolidate a 100 million influential consumers of independent urban publications across North America…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Terminus (ABM), Unica (Marketing Automation), Zeal (Content Management), Cyara (Customer experience), and Tencent Cloud (Video). Chat + ABM: Terminus Buys B2B Conversation Chat Platform Ramble to Sync Sales & Chat Data ABM teams can now greet each of their target accounts with their initial name and set up phenomenal customer support. That’s the power of Account intelligence…

IRONSCALES Strengthens ‘Power of the Pack’; Introduces New In-App Collaboration to Email Security Platform

Leader in self-learning email security technology adds new built-in communication to the platform, allowing security teams to seamlessly collaborate internally and with a global community of analysts on trending email threats IRONSCALES, the pioneer of self-learning email security, unveiled incident responder’s first in-app chat tool to encourage the sharing of phishing threat detection and open collaboration within security teams and a global community of analysts. Today, more than 40% of all phishing attacks identified by…