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Banzai Launches New Partner Marketing Solution for Webinars and Events

Banzai Reach for Partners helps companies like Adobe, Facebook, and ServiceNow generate more partner leads through webinars and events Banzai, a leading SaaS marketing automation provider, today released Banzai Reach for Partners. This product enables partner marketing teams to support their partners in creating more successful webinars and events. Marketing Technology News: CSG Extends Relationship With Mediacom Communications Through 2025 Banzai Reach for Partners introduces a range of partner marketing tools to…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Signal Vine (Unified Communication), Vee24 (Customer Experience), Exemplifi (Content), Vbrick (Video), and Jumio (Identity Management). Signal Vine Launches Signal Vine Messaging on Salesforce AppExchange Signal Vine, a leading provider of blended SMS communications with students across the education industry, announced it has launched Signal Vine Messaging on Salesforce AppExchange.…

HawkSoft Adds Integration with Agency Revolution to Deliver Marketing Automation to Independent Agencies

Agency Revolution allows agencies to personalize their customer communication and drive powerful automated campaigns HawkSoft and Agency Revolution are both insurtech companies serving independent insurance agents with a long history of collaboration. Today, HawkSoft announces that Agency Revolution's cloud-based marketing automation platform Fuse™ and HawkSoft's agency management system can integrate via HawkSoft's new Partner API. Mutual customers can sync data across both systems to access the depth of client and…

Veritone Appoints Head of Communications, Business Unit Marketing Leaders

Mission to Present Powerful, Unified Vision as Veritone Accelerates Growth Into New Global Markets Veritone, Inc., a leading provider of artificial intelligence (AI) technology and solutions, announced the appointment of Thor Valdmanis as Senior Vice President, Corporate Communications, Locke Truong as Vice President of Marketing for Media & Entertainment and Monetization and Ryan Bazler as Vice President of Marketing for aiWARE. "Veritone’s world-class technology is ready to take the main stage and lead the AI…

BrandMaker ‘Pulse’ Shows Global Marketing Organizations Set To Accelerate Digital Transformation

Budgets Will Shift from Brand to Pipeline Big Uptick in Need for Local Content Creation and Management Remote Working Is Here to Stay BrandMaker, the leading innovator in Marketing Resource Management (MRM) solutions, shared the findings of the BrandMaker Pulse. The purpose of the BrandMaker Pulse was to gain insight into the impact that Covid-19 has had on marketing budgets, teams, agility, program planning and content creation within global organizations, and how it will shape long-term strategies. Key findings include:…

Four Companies with Augmented Reality Enterprise Platforms Named IDC Innovators

International Data Corporation (IDC) today published an IDC Innovators report profiling four companies that provide augmented reality (AR) platforms for enterprise use. The four companies are: Atheer, Scope AR, Ubimax, and Upskill. Augmented reality overlays digital information or objects within a person's current view of reality. The included companies provide AR enterprise platforms that enable customers to use either mobile devices (such as smart phones and tablets) or smart glasses and head-mounted displays (HMDs).…

IZEA Releases Shake Platform Details

New Creator Marketplace Will be Open to All Buyers, Unveils Creators First Pricing IZEA Worldwide, Inc., the premier provider of influencer marketing technology, data, and services for the world’s leading brands, announced additional details on Shake, a new online marketplace that allows creators to offer their services, delivered digitally, for a self-determined price. The details were provided during an investor conference call on Thursday evening. Influencers, photographers, writers, musicians, and more can use IZEA’s…

OptifiNow Announces Integration With Ellie Mae Digital Lending Platform

Partnership enables lenders to access OptifiNow’s Sales and Marketing Automation Platform through leading digital lending platform OptifiNow, a provider of sales and marketing automation technology, announced that its platform will be integrated with the Ellie Mae® Digital Lending Platform, including using Encompass Partner Connect API technology. The integration allows lenders to more efficiently and securely share data between OptifiNow’s solutions and Encompass to drive quality and efficiency in the loan origination…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Salesforce (CRM), Walmart (E-commerce), Automation Anywhere (Automation), Zib Digital (Digital Marketing), and IZEA (Influencer Marketing). Salesforce Launches Government Cloud Plus, Achieves FedRAMP Provisional Authority to Operate Salesforce, the global leader in CRM, today announced Government Cloud Plus, a dedicated instance of Salesforce’s industry-leading multi-tenant cloud…

HCL Technologies Takes Precision Marketing at Scale to the Next Level With the New Unica Platform

HCL Technologies (HCL), a leading global technology company, announced the release of Unica V12.1.  Unica takes Precision Marketing@Scale to the next level by effortlessly scaling to the billions of personalized interactions required by the largest organizations with the most complex data infrastructures.  V12.1 is the culmination of more than two years of research, development, and investment in the Unica platform to power the next generation of customer journeys and goal-based marketing.  Unica V12.1 will be generally…

Stensul Partners With Workfront to Accelerate Digital Transformation Through Workflow Automation

Stensul, the email creation platform for the enterprise, today announced it is working with Workfront, the leading work management platform, to support digital transformation across the enterprise by connecting and automating email workflows from creation through to campaign execution. "Stensul’s mission is to simplify content creation," said Noah Dinkin, founder and CEO of stensul. "Connecting Workfront to stensul represents the integration of modern email creation with modern work management, helping teams produce…

SiriusXM Acquires Podcast Management and Analytics Platform Simplecast

With SiriusXM AdTech Subsidiary AdsWizz, Acquisition Enables End-to-End Offering for Podcasters on One Platform, from Creation to Monetization SiriusXM announced the acquisition of Simplecast, a leading podcast management platform that enables podcasters to publish, manage, and measure their content.  The Simplecast solution, paired with the award-winning monetization platform of AdsWizz, the adtech subsidiary of SiriusXM, creates an end-to-end solution that enables creators to publish and generate revenue from their…

GumGum Sports Brings AI-Powered Sponsorship Analytics to Winmo Sales Platform

Partnership with Winmo marks new GumGum Sports initiative to expand distribution channels for its proprietary data GumGum Sports, the leading AI-powered sponsorship analytics platform, has partnered with Winmo, the industry’s top sales enablement tool, to help sponsorship sales teams identify and evaluate brand partnership opportunities. Winmo’s advertiser profiles will have direct access to select sponsorship analytics from GumGum Sports, pairing key deal insights with the decision-makers responsible for sponsorship…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Dun & Bradstreet (ABM), Veritone (Content), Lightspeed (E-commerce), Demandbase (B2B commerce) and RSVP (Email Marketing). Dun & Bradstreet Introduces Next Generation Account-Based Marketing Platform Dun & Bradstreet, a leading global provider of business decisioning data and analytics, unveiled today the next generation of its D&B Account Based Marketing platform.…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from ESPN (Behavioral Marketing), Signalytics (Sales Intelligence), Flipboard (Content), BORN Group (Customer experience), and Cinedigm (Video). Sports Broadcasting Trends: How ESPN is taking The Lead with its SportsCenter Special Show Today Sports is the biggest unifying factor in our growth as a socially-well rounded race. ESPN is hosting a SportsCenter Special to discuss COVID-19‘s…

Pointillist Cited as a Leader in Journey Orchestration Platforms by Independent Research Firm

Pointillist received the highest score possible in the Strategy criterion and for 11 out of 21 Current Offering criteria Pointillist, an award-winning provider of customer journey analytics software, announced that Forrester Research has named it as a Leader in The Forrester Wave: Journey Orchestration Platforms, Q2 2020. The Pointillist Customer Journey Analytics platform supports a comprehensive approach to customer journey management. By aggregating customer data from any source, Pointillist enables CX, analytics,…

Cinedigm’s Matchpoint Platform Announces Expansion

Cinedigm today announced the expansion of its automated distribution capabilities to include more than thirty OTT and digital platforms via the company’s software-as-a-service platform, Matchpoint Dispatch. Additionally, the company announced the launch of new AI-based scene analysis and metadata enrichment capabilities that enable customers of Matchpoint to automatically generate contextual image-based metadata, identify nudity/profanity for compliance edits, create localized language versions, and via AI detect and…

Studio45 Now Offering Digital Marketing Services in Dubai

Studio45 – the best SEO company in India –has stepped ahead to cater to Dubai businesses. Times are tough, not only for humans but for the economy too. It has affected many sectors of the economy worldwide, indicating a staggering recession. Marketing Technology News: Parks Associates Announces CONNECTIONS Community, a Virtual Networking and Conference Experience Studio45 has taken initiative to help businesses with SEO services in India as well as Dubai during this tough time. "After getting featured in TIMES OF …

PFG Partners With Sydney-Based Customer Communication Platform Vero

Vero, a marketing automation software business recently closed a funding round from Partners for Growth (PFG), providing the company with capital to continue scaling operations in Australia and globally. PFG is pleased to announce that the transaction with Vero marks a milestone as the first investment from its recently closed 6th global specialty lending fund, focused on providing growth capital solutions for emerging growth companies globally. Australia has long been a focus market for PFG given the strong entrepreneurial…

SharpSpring Adds SaaS Industry Veteran Chip House as Chief Marketing Officer

Former Salesforce Marketing Cloud Executive Brings More Than Two Decades Of Experience To The Growing SaaS Company SharpSpring, Inc., a leading cloud-based marketing and sales automation platform, today announced that Software-as-a-Service (SaaS) industry veteran Chip House joined the company as Chief Marketing Officer (CMO) beginning in May 2020. Marketing Technology News: Parks Associates Announces CONNECTIONS Community, a Virtual Networking and Conference Experience A well-known executive in the email marketing…