Former VP of Product Marketing For Salesforce CPQ Will Lead Conga  Conga, a global leader in Intelligent Document Automation, announced that cloud marketing veteran Will Spendlove has joined them as the company's vice president of product marketing. Spendlove joins Conga from Salesforce, where he most recently led the go-to-market efforts for Salesforce CPQ and Billing products. Read More: Transform Your Marketing Team Into A 3D Organization Will’s expertise in creating an engaging customer experience and…

AdStage, a closed-loop reporting and automation platform for paid marketers, announced that it raised $3M in a strategic round of funding led by Forté Ventures, HubSpot, and Verizon Ventures. The new funds will help AdStage further develop its core products to meet the growing demand for paid marketing measurement and analytics technology. Last year, AdStage grew its revenue by 150% after shifting focus from campaign management to data analytics and reporting. The volume of ad spend going through AdStage’s platform went…

Mediavillage Analysis Shows Digital Spend Continues To Replace Declines In Linear Investments A new analysis by MediaVillage, which has been tracking media and marketing expenditures since 1988, shows that the total investment in marketing communications has remained flat since 2010, and is projected to increase by 2.8% from $580 billion in 2010 to a projected $596 billion in 2020. Jack Myers, Media Ecologist and founder of MediaVillage, said, “When factoring inflation, the real dollars invested by marketers in the US…

Learners to get free voucher for the Facebook Certified Digital Marketing Associate exam Masterclasses conducted by Facebook trainers Simplilearn, world's number one online bootcamp for digital economy skills training, announced its collaboration with Facebook to integrate the Facebook Blueprint Digital Marketing Associate Certification into its Digital Marketing courses. As part of this collaboration, Simplilearn will make a Facebook Blueprint certification exam voucher available to graduates of  Simplilearn’s Digital…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from airSlate (Marketing Automation), Salesforce (CRM), OpenAP (TV Advertising), Verve Group (Video Advertising), to dotCMS (Content Management). airSlate Announces $80 Million in Total Capital Raise from Morgan Stanley Expansion Capital, General Catalyst and HighSage Ventures airSlate, a leader in no-code business automation solutions, announced the closing of $40 million in additional…

The CRM industry has witnessed enormous growth in the past few years. And 2020 was no exception. Last year, CRM usage increased from 56% to 74%. Within these statistics, 91% percent of businesses with over eleven employees use a CRM system, compared to 50% of those with 10 employees or fewer. These facts amount to how important CRM has become. In fact, 74% of businesses confirm CRM has improved their access to customer data. We also expect the industry to reach $80 billion by the end of 2025. However, the most trending…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from FayeBSG (Customer Experience Management), MediaFirst (Entertainment), Mintegral (Mobile Advertising), Deliveroo (E-Commerce and Mobile Commerce), to DoubleVerify (Native & Programmatic Advertising). FayeBSG Releases Zendesk Integration with monday.com Faye Business Systems Group, a leading global technology company and Master Zendesk Partner announced the availability of their…

Now that we are already into the New Year 2021, our content analysis picked the top 50 marketing technology updates from the industry that made the most buzz in 2020. We have organized these updates in chronological order. January 2020 Accenture Helps United Utilities Build and Deploy a Digital Workforce Management Solution, Based on Salesforce Platform "Accenture helped United Utilities, the UK’s largest listed water company, build and deploy a new digital workforce management solution built on the Salesforce platform,…

When it comes to data, today’s world is one of abundance—where everything from a consumer’s browsing history to their foot traffic and location could give brands a window into who they are as people, their behaviors, and their preferences. Amid rapid technological advances, the last decade alone has seen the emergence of novel customer channels and opened the path towards previously inaccessible markets—not only in terms of geography, but also in terms of mediums—be it mobile, web, or social media. Now, we’ve reached the…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Okera (Analytics), Sayollo (Native & Programmatic Advertising), Searchlight Capital (Entertainment), Deck (eCommerce), to TaskUs (Customer Experience Management). Okera and Starburst Announce Strategic Partnership Okera and Starburst, the Presto Company, announced a strategic partnership to automate sensitive data discovery, security, and privacy protections, enabling secure data…

Award recognizes StepStone’s expanded adoption of Seismic as its comprehensive content hub Seismic, the industry-leading and award-winning sales enablement and marketing orchestration platform provider, and StepStone Group Inc., a global private markets investment firm, announced they have been named winners in the 2020 Gramercy Institute Asset Management Marketing Awards, within the Multi-Market Internal Marketing category. Seismic and StepStone Group were recognized for implementing Seismic’s NewsCenter as a centralized…

Media planning and buying platform SRDS has expanded its footprint into influencer marketing through a partnership with influencer marketing platform Upfluence. The alliance introduces newly added capabilities that create efficiencies for media buyers who are interested in incorporating influencers into campaigns. Through direct access to over four million influencers across all social platforms including Instagram, Facebook, YouTube, Twitch, Twitter, Pinterest, TikTok, and blogs, media buyers can more seamlessly plan and…

LendingTree analyzed data from over 29,000 anonymized transactions to track spending habits of last-minute holiday shoppers in the week leading up to Christmas in 2019 to better understand what last-minute shoppers where buying and how much they were spending. Additionally, LendingTree will update the report to reflect 2020 trends for last-minute shoppers this Holiday season once the data is available. Marketing Technology News: MediaPlatform Adds StriveCast As Video Delivery Partner Sporting goods and toys were at…

Customers spent close to $75 billion globally on Mobile App Marketing campaigns just to drive user installs on their devices. However, the pandemic crisis and high cost of advertising continued to plague marketers from scaling their mobile app marketing efforts. To know how to scale further in 2021, we spoke to industry leaders from the mobile martech world. Today's Martech Predictions Series is special. We have managed to get together 3 top-level executives from a leading Mobile Marketing technology company, Adjust.…

Data enrichment has finally become a marketing operation. Each year, we review tons of reports and e-books on how data is getting richer and managed better with Cloud and AIOps solutions. The biggest beneficiaries are Marketing and Sales teams, in addition to the thousands of business analysts and researchers who mine data to keep their marketing and sales efforts "well oiled". This year, mostly due to the COVID-19 crisis, and economic slowdown due to the tense geopolitical reasons has been a challenging one -- not just for…

By automatically tagging all creative elements including product images, ad copy, creative, and video in all ad formats against all targeting categories, Madgicx enables digital marketers to optimize campaign performance based on a comprehensive data analysis With optimization the key to success in digital marketing, Facebook, and Google-based ad optimization platform Madgicx has found success for the company’s 25,000 customers through a focus on granularity. By tagging every element of every ad – every image, every word…

Kochava Foundry Delivers AdTech’s Need For Customized Analytics Services Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, announced a new strategic services division within the organization focused on expert data analysis to empower brands to maximize revenue and streamline the efficiency of their marketing campaigns. The Kochava Foundry is a team of expert data analysts focused on optimizing app marketing to help brands fuel growth. The Foundry team has developed custom…

Total online spending across Thanksgiving, Black Friday, and Cyber Monday grew 25% compared to 2019 As consumers increasingly turned to online shopping this holiday season, ongoing research from Comscore, a trusted partner for planning, transacting and evaluating media across platforms, found that online spending across Thanksgiving, Black Friday and Cyber Monday (the 'Big 3' holiday shopping days), reached record levels in 2020. Total online consumer spending exceeded $22 billion, an increase of 25% compared to 2019.…

The ANA announced the creation of the Influencer Marketing Advisory Board, a leadership community of senior-level marketers dedicated to helping ANA members and the industry at large optimize influencer marketing. The board’s top priority is the establishment of industry-wide standardized measurement definitions to address the variance across platforms and the inconsistent usage and reporting by different partners in the social media ecosystem. The Board also will seek to increase trust and transparency in influencer…

Digital marketers are constantly challenged by new trends. Whether it’s programmatic advertising, intelligent automation or hyper-personalization, the next big thing to chase is always round the corner.  What sometimes falls by the wayside in this race of innovations and buzzwords, is performance metrics. Performance-based marketing offers a helping hand by being broad enough to be embedded in any hyped marketing approach and flexible enough to meet the most specific goals. And as performance never goes out of fashion,…