Clarus Named Sample Vendor in 2020 The Gartner Marketing Technology Vendor Guide

Premium loyalty provider Clarus Commerce was named in the November 2020 Gartner Marketing Technology Vendor Guide. According to the report, “Loyalty marketing is used to increase wallet share and retention among existing customers as well as attract new customers. Common loyalty marketing platforms support programs that help drive retention and acquisition of customers such as loyalty cards, membership rewards, discount clubs, advocacy, promotions/offers, referrals, and other tactics. These platforms may also enable…

Video Ads Generate the Most Installs Per Impression for Casual Game Marketers, and the Highest Return On Ad Spend, MOLOCO Report Finds

MOLOCO’s “Mobile Ad Formats Performance Report for Casual Games” provides insights on the cost and overall effectiveness of leading mobile ad formats Video ads have the lowest cost per payer (CPP) of all formats and drive the most installs per 1,000 impressions served. Those were among the insights revealed in a new mobile user acquisition report published by MOLOCO, a programmatic advertising and machine learning company. The report, titled “Mobile Ad Formats Performance Report: Benchmarks for Casual Games,” examines…

SparkPost Marketing Leader and Email Practitioner Surveys Reveal 72% of People Feel Overworked

Businesses Are Succeeding and People are Happy Despite Mounting Pressure and Workload; Investments in Email Rise 44%, Driving Opportunities for Digital Marketing SparkPost, the world's largest email delivery and analytics platform delivering nearly 40 percent of the world's email, released its annual Email Benchmark Report, titled Email in 2021 - The Trends, Behaviors and Benchmarks Shaping Email in 2021. The report looks closely at email marketing trends as a response to digital marketing opportunities in the wake of…

Predictions Series 2021: 6 AdTech Leaders and their Powerful Performance Marketing Insights for 2021

The year 2020 would be known for many things, and thankfully, we are slowly steering our way clear off the COVID-19 induced crisis. The year saw the revival of data privacy norms, the introduction of CCPA, the death of Quibi, Slack's acquisition by Salesforce, abandonment of the third-party cookies, and the Oracle - TikTok deal in limbo since September. As part of our yearly MarTech Roundups and Predictions Series 2021, we bring you the top insights from the leading martech experts who have spent significant time and…

Wisely Launches New Shopping Tool to Help Consumers Spend Money Wisely

The Wisely browser extension aids shoppers on Amazon, Best Buy, Target and Walmart by providing a democratized product score for consumer electronics––revealing which products are worth buying according to thousands of real reviews Consumers are increasingly relying on online shopping for their tech purchases. Over 80% of tech shoppers turn to multiple product review sources before making a purchase. However, it is estimated that over half of online reviews exhibit extreme bias or bot interference, creating unreliable or…

Holiday Spending Grows 81% on Kibo Platform as Consumers Turn to Ecommerce

Retailers saw ecommerce sales surge on mobile and desktop during the Cyber 5 weekend, with store pickup and curbside accounting for nearly 18% of all orders Kibo, the leader in unified commerce, announced ecommerce sales results from the 2020 Thanksgiving holiday shopping weekend, which showed immense growth. Kibo’s retail personalization clients saw their ecommerce revenue increase 81% from $473 million year over year compared to $261 million in 2019. Additionally, total purchases surged 86% globally from 2019 compared to…

Client Engagement Manager: Accelerating Marketing Software & Customer Responsiveness

2020 has been a year like no other. Businesses have been pushed to the brink and are fighting to survive. And the marketing industry has been no different. It was (and still is) what almost every brand, company and organization turned to when times were at its most uncertain. In fact, a recent CMO study found that the marketing budget of most of the firms surveyed increased during the COVID period. In February 2020, respondents' firms planned to spend 11.3% of their total budgets on marketing, by June 2020, this rose to…

Inpulsus Launches a Global Strategic Consultancy to Bring Influence Marketing in-House and Close the “Strategic Gap”

Digital Business Pioneers Deliver True Promise of IM to Accelerate Digital Marketing Transformation With a majority of marketers still facing a ‘strategic gap’ within the practice of Influence Marketing (IM), Inpulsus announces a new consultancy designed to help put ‘Influence’ at the center of marketing transformation and to redefine the role of IM within businesses. Influence marketing has matured through experimentation and education over the last few years and has today reached a critical point in its development. The…

Dun & Bradstreet Launches Buyer Intent, To Help Increase ROI For UK B2B Marketing Teams

Early adopters realise 37% increase in email open rates and 20% increase in return on ad spend Dun & Bradstreet, a leading global provider of business decisioning data and analytics, announced the availability of D&B Buyer Intent in the UK, which enables B2B marketing and sales teams to unmask early-stage buying signals from companies in the market to buy. This early detection of digital signals enables sales and marketing teams to increase the timeliness, relevancy, and impact of their go-to-market strategy.…

AppsFlyer Launches 19th Global Office in Sydney to Tap on ANZ’s AUD7.79 Billion Mobile Marketing Potential and Thriving Local App…

AppsFlyer opens its first ANZ office to support the increasing need for intelligent measurement in the region Follows AppsFlyer's landmark milestone announcement that its annual recurring revenue (ARR) has exceeded AUD273 million on; with Salesforce Ventures joining its roster of investors AppsFlyer's "State of App Marketing in ANZ" report reveals plenty of room for domestic apps to flourish, with ANZ seeing strong growth potential in apps in the Lifestyle (20%), Travel (16%), and Health & Fitness (13%) AppsFlyer, the…

Marchex Launches Marketing Edge, AI-Fueled Conversational Analytics Solution

Integration with Sales Edge Rescue Breaks Down Marketing and Sales Barriers, Empowering Businesses to Generate More Revenue from Marketing Leads  Marchex, a leading conversational analytics and solutions company that connects the voice of the customer to your business, launched Marchex Marketing Edge, a new solution that enables brand marketers and agencies to tie revenue-generating conversations back to the specific marketing campaigns that generated them. Marketing Edge captures conversational data across multiple…

Maintaining Demand for On-Demand: How Purchase Data Can Help Video Streaming Services Drive Spend

Video streaming trends have evolved dramatically in the last 6-8 months. The coronavirus pandemic has left many of us with idle time on our hands, largely stuck at home with few options for diversion. The best intentions of baking that sourdough loaf or learning to knit are easily set aside for the countless on-demand video options available. It’s no surprise then, that streaming media services have seen a lift in spending since March. What do Data show about Video Streaming Services? In fact, in Q2 of this year,…

Adjust Joins Adobe Exchange Partner Program to Enhance App Marketing Measurement, Fraud Prevention and Reporting for Digital Advertisers

New data integration enables Adobe Experience Cloud customers to seamlessly and securely use Adjust's app marketing platform as a single source of truth for performance marketing across channels Global app marketing platform Adjust announced a premier-level partnership and technology integration with Adobe, as part of the Adobe Exchange program. By combining mobile app data with data collected from additional touchpoints, current and prospective mutual clients will be able to build a more complete view of the user journey…

Spending on Gift Cards is Surging Ahead of an Unprecedented Holiday Season

InMarket, the leader in 360-degree consumer intelligence and real-time activation, released new research on gift card purchasing ahead of the holiday season. The report, COVID-19: Gift Cards During the Holidays 2020, indicates that shoppers are spending more on gift cards, more frequently, based on a combination of pandemic-related pressures and shifting consumer preference. Marketing Technology News: Criteo Integrates with Oracle Data Cloud Findings from the report are based on first- and third-party transactional…

Smartly.io Research Reveals Majority of Retailers Will Increase Social Advertising Spend on Facebook in 2021

81% of retail marketers wish to automate at least part of the creation and delivery of social advertisements in the New Year Smartly.io, the leading social advertising automation platform for designers and performance marketers,  announced new research outlining how retail organizations are spending their marketing dollars on social media advertising. Based on a survey of 300 senior marketing executives from retail organizations around the world, the report examines year-over-year findings while also exploring new topics to…

The Eternal Marketing Dilemma: In-House versus Outsourced Advertising

With the overall U.S. ad spend expected to reach $246 billion by the end of this year and The total US advertising agency revenue projected to be $53.5 billion by the end of 2024, it’s no surprise that companies are hyper-focused on how and where to allocate their marketing resources. Like many other essential business functions, marketers struggle to quantify the benefits of developing and leveraging talent within their organization, versus outsourcing marketing services. The strategy an advertiser employs is highly…

Nine Tactics to Nurture Your Digital Marketing Customers

What's the best you can do to delight your digital marketing customers? Do it now. Because, now is the time to build a relationship throughout the new customer’s journey with your company, engaging them with relevant information at each stage. Digital marketers rarely put enough effort into nurturing their one-time customers, focusing much of their energy and ingenuity on winning new ones. But this is a big mistake – those new visitors to your site are hugely valuable in your digital marketing strategy. The second…

Brands Will Waste 99.9% Of Banner Advertising Spend This Year

Brands must shift attention to RCS to avoid wasting a staggering $917.2 billion in digital media budget by 2028 Brands will waste 99.9% of digital advertising spend on digital banners, this is according to the findings of an independent report published by business messaging intelligence experts, Mobilesquared. This highlights the extremely poor return on investment achieved by digital banner advertising today—for every $1 million invested, just 0.1%, or $1,000 derives value for brands, resulting in $999,000 being wasted by…

Study: COVID-19 Shakes Up Digital Marketing; Influencers Remain a Go-To Strategy

SocialPubli, the leading global micro-influencer marketing platform, announced the release of the 2020 Influencer Marketing Report: A Marketer's Perspective. The report highlights the trends, goals, and attitudes of marketers working with influencers to enhance brand visibility. In this study, SocialPubli polled 200 marketing professionals from 15 countries worldwide to gain insights on: Influencer communication strategies, platforms and ROI The effects of the COVID-19 pandemic on their influencer partnerships…

MarTech Interview Series with Lynne Capozzi, Chief Marketing Officer at Acquia

"Practical applications of machine learning will take off in 2021, as marketers develop higher volumes of content targeting each stage in the customer lifecycle." Tell us about the way Marketing messages are evolving? Marketing messages will lose the jargon. In 2021, the marketing language will continue to see less use of jargon and be more genuine. COVID has taught marketers the value of straight talk and the appreciation of value-based messaging. Consumers are faced with a barrage of messaging from a variety of…