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MarTech Interview with David Turner, CMO at Sidetrade

"Marketers today are keen to use technology, the trick is to keep the focus on the outcomes and measurable benefits – not technology for its own sake!" You have a long track-record of successfully working in and managing diverse business teams. How did you arrive at Sidetrade? Having run EMEA Marketing for a US tech company for the last 4 years, I was looking for a European-based scale-up where I could be at the heart of the business – building a global Marketing Operation but also part of the Executive team driving…

AI 2020 Predictions From Tom Libretto, CMO at Pega – What’s Next for Marketing?

Marketing science catches up to the art: While once revered as more art than science, the discipline of marketing is becoming increasingly technical. As modern-day marketing practitioners, it has become table stakes to have some level of technical acumen on how the marketing technology stack plugs together. This year, CMOs will demand marketers expand their tech knowledge beyond marketing and into different business functions as marketing continues to traverse across organizational silos. At the end of the day, the more…

Kerry Sanders Joins Craft In New Role As Global Head Of Business Development

Craft, a division of McCann Worldgroup, announced that Kerry Sanders has joined as Executive VP-Global Head of Business Development. The company is one of the marketing industry's largest global creative content production and adaptation agencies. Most recently Kerry Sanders served as Senior VP-Sales & Marketing at Xerox Corp. in Rochester, NY. Read More: CB Insights Accelerates Global Expansion Through DeepTech ... Sanders has broad international corporate and technology experience that, in addition to Xerox,…

MarTech Interview with Steve Gershik, CMO at inRiver

"As organizations use AI and Data to stay relevant to their buyers in real-time, they need Automation to ensure they are being fully adaptive to meet those needs. " Could you tell us about your role and journey into B2B Marketing Technology? It’d be my pleasure. I've been in B2B Marketing for 21 years now. The last 15 of which have been in and around primarily SaaS companies. My journey into the miasma of Marketing Technology solutions started about 15 or 16 years ago with a company called Nuance Communications and in a…

MarTech Interview with Harry Glaser, CMO at Sisense

"AI may never live up to the extreme hype, it will fundamentally change how people interact with the world." Could you tell us about your role and journey into technology? I lead Marketing at Sisense, and it has been an interesting journey to get here. I didn’t grow up in Marketing, instead, I started as a Programmer and was one of those kids that took apart VCR’s and put them back together for fun. When I was about to graduate from the University of Rochester in New York, I had three offers on the table: one at a…

TechBytes with Aimee Stone Munsell, CMO at Contentsquare

What is the most contemporary definition of Customer Experience? And why is Contentsquare the “most complete” platform on the market for this sector? When defining customer experience, it’s so easy to think purely in terms of post-sale satisfaction. As a result, many brands get hung up on the idea of CX measurement as little more than just customer surveys and Net Promoter Scores. While these methods have their benefits, they all occur after a customer’s journey is complete. As such they cannot show exactly when or…

MarTech Interview with Randy Frisch, CMO at Uberflip

"Content should be used to engage your audience at every stage of the customer journey. " As a CMO of a content experience company, what unique challenges do you meet and overcome in driving Marketing and Sales campaigns daily? One of the biggest challenges we come up daily is the status quo. It can be difficult for marketers to rethink the way they approach content—especially when they’ve been doing things the same way for so long. We challenge marketers to shift their focus from creating net new content, to leveraging…

Former CMO of Calvin Klein, Marie Gulin-Merle Joins Google as Global VP of Ads Marketing

The former CMO of global fashion brand Calvin Klein, Marie Gulin-Merle is now part of the Ads Marketing business at Google. Marie served as the CMO and Chief Digital Officer of CK. CK is owned by PVH Corp. PVH also owns fashion brand- Tommy Hilfiger. Last month, Tommy Hilfiger announced their CMO- Michael Scheiner. It is still not confirmed if Michael will take on Marketing leadership for CK as well. PVH manages a diversified portfolio of brands — including CALVIN KLEIN, TOMMY HILFIGER, Van Heusen, IZOD, ARROW, Speedo,…

MarTech Interview with Matthew Baier, CMO and COO at Contentstack

"Nearly every aspect of Marketing represents an opportunity for AI to add insights for better decision making and automation for faster results and more efficiency. " Could you tell us about your role and journey into Technology? I am COO and CMO of Contentstack, where I oversee Marketing, Product Management, and Operational functions such as legal. I am an astrophysicist by trade and have been working in tech for most of my career. I’ve always been drawn to understanding and dissecting big ideas, questions and…

LogRhythm Taps New CMO and VP of Product; Expands Vision into SIEM and Security Analytics Products

LogRhythm, the company powering the world’s most modern enterprise security operations centers (SOCs), today announced the hiring of two key executives, Cindy Zhou as the company’s chief marketing officer and Michael Jones as vice president of product. Read Also: 5 Ways Salesforce’s Dreamforce 2019 Perfectly Sums Up the ‘MarTech’ Mood “The addition of Cindy and Michael to the team showcases our commitment to collaborate with our customers to ensure their enterprise security environments are world-class,” said Mark…

MarTech Interview with Olivier Chanoux, Co-Founder and CMO at LumApps

"Fully-engaged employees can play a leading role in brand advocacy by building a brand’s image both internally and externally." Could you tell us about LumApps? Specifically, tell us how it helps enterprises turn employees into brand advocates? We’re a digital workplace company originally founded in 2012 in France with offices around the world including New York, Austin, San Francisco, Paris, Lyon, London, and Tokyo. Our flagship product is a social intranet that sits at the core of a company’s communications and workflows…

MarTech Interview with Randi Barshack, CMO at Samba TV

"One of the things that I feel is truly misunderstood by the industry is the assumption that having data means having analytics, which isn’t always true." Could you tell us about your role and journey into Technology? What inspired you to join Samba TV? In 1999, I founded a company that was the first to be able to track web interactions at the application level. Application-level tracking was in its infancy and the team that developed the core tech was initially focused on solving problems surrounding site stability and…

MarTech Interview with Charlie Ungashick, CMO at Validity Inc.

"There’s too much hype around AI in general in my view but if you can see past the hype, AI holds great potential for a more targeted and enriched Email Marketing experience, both for marketers and customers." Could you tell us about your role and journey into Marketing Technology? I started my career in IT, starting at AIG on Wall Street right out of college. My CTO sent me up to Boston to learn about a new software we would implement, and I met the people who were behind the startup’s technology. I realized right away…

TrueBlue’s Chief Marketing Officer Maggie Lower Named to Global List of LGBT+ Role Models

TrueBlue is happy to announce that its Chief Marketing Officer Maggie Lower has been named to the “OUTstanding 100 LGBT+ Executives List” for the second consecutive year. The OUTstanding LGBT+ Role Model lists, supported by Yahoo Finance, recognize the achievements of LGBT+ people and allies in the business community. The LGBT+ Executives category features senior role models who are actively working to create a more supportive work environment for LGBT+ workers. Each person was scored on their impact on LGBT+ inclusion…

MarTech Interview with Sydney Sloan, CMO at SalesLoft

"When you have the ability to keep a history of all customer interactions, you will be able to serve your customers better, and as a result, drive more revenue, retention, and growth for your business." As a CMO of a Sales software company, what unique challenges do you meet and overcome in driving Marketing and Sales campaigns daily? I’ve always thought of myself as a go-to-market and a sales-minded marketer. I’m fortunate to serve as the CMO at SalesLoft, where I get to work alongside our own high-powered Sales team, and…

AI Firm Sidetrade Hires David Turner as New CMO from Major US Software Vendor

AI firm Sidetrade has appointed tech industry veteran David Turner to lead its marketing group. David joins Sidetrade from major US software vendor Oracle NetSuite, where he was senior director, EMEA marketing. David Turner brings nearly two decades of extensive management and marketing expertise to his new role, having held senior marketing roles with Nucleus Software, Unit4 NV, and Coda Group. Marketing Technology News: SAP Partners With Microsoft for First-In-Market Cloud Migration Offerings One of David’s…

MarTech Interview with Anna Belous, CMO at Competera

"AI is famous for ensuring fast results. I believe it will be fully embedded in our daily routine regardless of industry. In retail, AI is likely to influence pricing heavily as it is the area which can bring the fastest ROI once optimized" Could you tell us about your current role and your journey to Competera? What inspired you to join the company? As CMO at Competera, I am in-charge of the “gold” Marketing strategy, the company’s scaling and recognition across our key markets. Our Marketing team helps Competera…

MarTech Interview with Marcel Hollerbach, CMO at Productsup

"Personalization is a great way for marketeers to still capture the attention of consumers and actually deliver them a valuable experience and service." Tell us about your role and journey into Technology. What inspired you to start at Productsup? At heart, I’ve always been a nerd. I started to teach myself coding in Pascal and Delphi and later PHP and HTML when I was 14. After studying IT Business the regular career path for me would have been to start working as an SAP consultant. However, I was lucky to meet my college…

Marketing Intelligence Company MiQ Announces The Appointment of Jason Scott in the NewlyCreated Role of CEO, ANZ

Joining in mid-October, Jason Scott will oversee MiQ’s impressive growth in ANZ and continue to expand the business across Media, Analytics and Technology. Scott comes to MiQ with a hugely impressive background, spanning two decades in the industry both locally and internationally. His most recent role in Australia was as the CEO of Allure Media. Prior to this, he was located internationally and held senior management positions at Microsoft including General Manager, Advertising for Asia, and General Manager of the…

TechBytes with Latane Conant, CMO at 6sense

How much has your role at 6sense changed since the time you joined here? When I joined 6sense, the Marketing team was one person — so we had a lot of building to do. Over the course of the year, I’ve run field events, written blogs, built email cadences, worked booths, created decks and mailed out swag. It’s been very hands-on but my biggest focus area and accomplishment has been getting the right people on the team. It takes a certain type of person to want to go all-in and transform an industry. Our Marketing team needs…