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42Chat Expands Leadership with CMO Hire

42Chat has expanded its leadership team by hiring industry veteran Ken Dec to serve as its Chief Marketing Officer. Reporting to 42Chat CEO and Co-Founder Chuck Elias, Dec is a 30-year marketing and experiential veteran with ad agency leadership stints at Arnold Worldwide and Hill Holliday and experiential strategy leadership roles at George P.Johnson, MC2 and Inhance Digital. Marketing Technology News: Nextdoor Announces Local Deals for Businesses to Reach Local Customers "I am excited to have Ken join our team in…

Interview with Joelle Kaufman, CMO and Chief Revenue Officer at Dynamic Signal

"It’s important to remember that AI can’t tell you how to differentiate from your competitors and how to emotionally engage." Tell us about your role and journey into technology. What made you join Dynamic Signal? I have been in technology since 1996. I joined a company that helped people find books that they would enjoy. This company took books you already like and helped you find other books you would like. That technology was used to help drive more book sales. I love the fact that technology can help solve new,…

A CMOs Guide to Navigating Data Analytics

The CMO function has always been critical for every business, but the role has expanded and evolved recently to encompass responsibility for driving predictable and measurable growth - as evidenced by the fact that the function is now often titled Chief Growth Officer or Chief Revenue Officer. As Sales, Marketing and Technology roles become intertwined, CEOs and Boards now expect senior marketers to prove a correlation between strategies and the bottom line. Many Marketing Leaders, however, are unsure of where to start…

CMOs are Overlooking Key Opportunities to Drive Growth Through Search Engine Marketing

Adthena’s 2019 Survey of CMOs Uncovered Marketing Executives’ Perceptions Towards Search Engine Marketing (SEM) and the Opportunities They May Be Overlooking Today’s CMOs are spending millions of dollars a year on SEM. In fact, this channel now makes up the largest Digital Marketing budget line for CMOs and accounts for nearly half of Digital Advertising spend globally. Yet despite the continued investment in SEM, CMOs have conflicting views on how this channel should be used and its value as a Digital Marketing function.…

MarTech Interview with Andrea Lechner-Becker, CMO at LeadMD

"Technology empowers marketing strategy and too many people are without the planning and process skill sets to make the tech actually work." Tell us about your role at LeadMD. I’m CMO in the title and a one-woman Marketing team in practice. How have Marketing methodologies evolved since 2014? It’s probably the writer in me that cares about the use of the word methodology here, but what is a methodology? Is it strategy or the execution of that strategy? If we’re talking about strategy, frankly, there are no new ideas.…

MarTech Interview with Jon Perera, CMO at Highspot

"AI and Machine Learning are boosting sellers’ productivity and effectiveness - and show no sign of slowing down." Tell us about your role and the team/technology you handle at the Company.
 I’m Highspot’s CMO, and I lead our Marketing, Community, and Business Development. My work encompasses everything from our rapid global expansion and brand evolution, to partnering with leaders across our company in delighting customers with an unparalleled experience. Which Sales titles would most benefit from SmartPage Technology?…

MarTech Interview with Robert Humphrey, CMO at SecureAuth

"Putting identity at the center of a consumer or employee journey is critical from both a business and security perspective." Tell us about your role and journey into technology. What inspired you to start at SecureAuth? I began my career in Technology Sales, many years ago, selling mainframe computers to large enterprises. Throughout the course of my career, participating on the Sales and Marketing side of the business, I’ve witnessed most of the major technology shifts. With each major shift, there have been key…

MarTech Interview with Shane Phair, CMO at Campaign Monitor

"Email is an incredibly effective way to communicate important topics and updates to employees and keep them engaged." Tell us about your role and journey into Technology. What inspired you to start at Campaign Monitor? I’ve worked in the technology space for over a decade, starting in Sales at Motorola, Ipswitch, and Brainshark, before leading the Marketing and Demand Generation teams at Cleo. This led me to join the Campaign Monitor team and larger CM Group family of brands in 2018. I was interested in joining the…

MarTech Interview with Monica Ho, CMO at SOCi

"I am a firm believer that Marketing and Sales should hold hands as one without the other is not very good at all." Tell us about your role and journey into Technology. What inspired you to start at SOCi? I started my career at a time when a major transformation was happening. Marketers at that time were moving from traditional media to digital, and I was lucky enough to get a Marketing Analyst job at an agency that had an established traditional advertising base and a burgeoning opportunity in digital via an acquisition…

MarTech Interview with Niki Hall, CMO at Selligent Marketing Cloud

"Make sure your data policy is architected for the needs of each geography and business priority - it’s the only way to make sure that you can use AI." Tell us about your role and journey into Technology. What inspired you to be part of Selligent Marketing Cloud? My career started on the agency side in the automotive sector, working with brands such as BMW and Porsche. Following that I made the switch to high-tech, working with other leading brands Cisco, Polycom and most recently Five9. Having always been fascinated with…

Why Email Is the New Secret Weapon for CMOs

Customers now expect nothing less than personal, purposeful experiences from the brands they interact with. More than ever, they are in the driver’s seat exercising greater control over when and how they engage with brands. Brands that miss the mark on the experiences they’re delivering risk being ignored completely. To overcome these challenges, you need to build direct relationships with customers, assemble first-party data to create better cross-channel experiences, educate the consumer on they value they realize in…

ZipLine CMO Kristen Bailey to Speak at Convenience Industry’s “Outlook Leadership” Event

Industry Expert to Discuss Loyalty Programs, Payment Strategies on Tuesday, August 13th This week, ZipLine Chief Marketing Officer Kristen Bailey will attend one of the convenience industry's premier events, "Outlook Leadership," lending her expertise on loyalty programs and payment strategies. Bailey's session is entitled "Fund Your Loyalty Program with a Smart Payment Strategy." According to the National Association of Convenience Stores, merchants spend roughly $11 billion annually on credit card…

Inte Q Names former CMO Chris Duncan President: Duncan To Enhance Programs Focused on Creating Customer Love

Inte Q recently announced Chris Duncan, the current CMO, will become their new President. Duncan has been with Inte Q since May 2016. In his new role, Duncan will oversee all operations for the company's integrated CRM, Loyalty and Personalization programs that enable organizations to thrive in today's competitive marketplace. Since joining the company in 2016, Duncan has led all sales and marketing efforts, and led several strategic initatives. He was responsible for founding the Personalization Practice, which is…

Adthena Launches its Search Intelligence Index to Help Drive Strategic Decision Making for CMOs

The First-Of-Its-Kind Index Evaluates the Leading Players and Challengers Across the Search Landscape Adthena, the leader in AI-powered search intelligence, announced the availability of its Search Intelligence Index – the industry’s first global measure of search engine marketing (SEM) success for chief marketing officers (CMOs). Built around Adthena’s patented Whole Market View technology, which delivers the most comprehensive view of a company’s entire search landscape, the index reveals how leading brands and…

TechBytes with Nickolas Rekeda, CMO at MGID

Tell us about your role and journey into Marketing Technology. What inspired you to join MGID?  As Chief Marketing Officer at MGID, I was thrilled to become part of the team and begin shaping our product and communications in the US, APAC, and European markets. It’s very exciting to be a part of MGID’s global expansion process. For me, MarTech is more than just technology – in today’s information age, Marketing is a key element of our economy and, therefore, is impossible without MarTech. What is MGID and how does it…

MomentFeed Appoints Jim D’Arcangelo CMO

SaaS Marketing Leader to Head Up Marketing and Business Development Initiatives for Mobile Search Innovator MomentFeed, a leader in software that connects global and national brands with consumers who use mobile when they are ready to buy locally, announced that Nick Hedges, CEO has appointed Jim D’Arcangelo Chief Marketing Officer (CMO) and Head of Business Development. D’Arcangelo was a Board Member and was recruited to the Executive Team. Jim has played a vital role in transforming local marketing for more than 25…

TechBytes with Scott Brazina, CMO at Impact

Tell us about your role and the team/technology you handle at Impact. As the CMO, my role is reflective of both Impact’s organizational direction, as well as my personal experience. My background is in software category creation, including branding, thought leadership, research. This background has really lent itself to support Impact’s announcement of the creation of the Partnership Automation category. I also have experience around supporting rapid revenue growth directly through pipeline creation through marketing,…

The Role of AI in Shaping the Future of Video Conferencing

According to Scott Brinker's MarTech Landscape 2019, Video Conferencing platforms are placed in the primary Marketing Technology category of "Social and Relationships". The same category is further broken down into company logos providing Call Analytics, ABM, Webinars and Meetings, CRM, CX Platforms, and Loyalty and Customer Acquisition platforms. CRM, Advocacy and ABMs are posturing a dynamic transformation in 2019. In the era of smart marketing that is driven by innovations in Big Data Analytics, Automation, Computer…

MarTech Interview with Jeanne Hopkins, CMO at Lola

"The #1 pet peeve of finance leaders is late expense reports." Tell us about your role and journey into technology. What inspired you to start at Lola.com? I started at a self-funded start-up technology company in 2000, where I was running an inside sales team and building digital properties to generate leads. I moved from print ads to digital and created targeted blogs for the various corporate divisions. Fast forward to online marketing research with MarketingSherpa, then HubSpot, SmartBear, Ipswitch (now Progress…

Privitar Names Experienced Security Executive Bob Canaway as CMO

Seeks to Accelerate Global Adoption of Its Data-Privacy Software and to Expand Its US Team Data-privacy software innovator Privitar announced the appointment of Bob Canaway as its Chief Marketing Officer (CMO). He will be based in Privitar’s Boston office. Privitar names experienced security executive Bob Canaway as CMO. Canaway will lead Privitar’s marketing and communications strategies and initiatives, including branding, demand generation, product marketing, media relations and strategic communications. Privitar…