DoubleVerify Launches Video Complete Solution

DoubleVerify (“DV”), a leading software platform for digital media measurement, data, and analytics, announced a new solution, Video Complete, which offers holistic campaign quality measurement and maximum brand protection across all video environments. “With the emergence of CTV as an integral part of digital media buys, advertisers are demanding consistent metrics across all the screens where their ads run. DoubleVerify continues to lead the industry in providing the definitive standard for digital media quality across…

Why Do we Need CTV Demand Side Platform (DSP)?

55.1 million users are expected to cut cords by 2022 which opens new doors for advertisers. According to Steelhouse's forecasts, ad spend on CTV will hit $20 billion this year. Now, the task for advertisers is to start a conversation with viewers on CTV. But how? The answer lies in three letters: DSP. An Ideal DSP for CTV A demand-side platform is arguably one of the most complete solutions to buy traffic on CTV for both direct advertisers and agencies for its safety, transparency, and reliability. The trick is to choose…

simpleshow Video Maker Enables the Creation of Animated Explainer Videos within Microsoft Teams

simpleshow integrates its simpleshow video maker into Microsoft Teams In the wake of the COVID-19 pandemic, the demand for simple solutions for digital collaboration is steadily increasing worldwide. simpleshow, the market leader for explainer videos, is now making its intelligent simpleshow video maker available as an app in the popular corporate collaboration platform Microsoft Teams. This integration enables users to create professional explainer videos directly from the Teams interface and share them with team members.…

MarTech Primer: Advertising Technology and Demand-Side Platforms (DSPs)

Long gone are the days when purchasing ads on TV or Radio were sufficient for improving Sales performances. In 1994, the first banner ad appeared on Hotwired.com and thus, the emergence of Digital Advertising. With the introduction of Google AdWords (in 2000), Google AdSense (in 2003), and Facebook ads (in 2007), digital advertising further evolved by leaps and bounds.  Digital Advertising today involves understanding customer behaviors and thus introduces the need for a transition to Advertising Technology (AdTech). In…

As Online Videos Dominate Young Kids’ Screen Time, YouTube Exposes Them to Age-Inappropriate Content

Even before the coronavirus pandemic sent parents, educators, and kids entirely online for work, school, and socializing, the amount of time young kids spent watching online videos had doubled since 2017 to an average of 39 minutes per day in early 2020. For kids who are watching videos on YouTube, one in five videos viewed by children age 8 and under contained ads that often included pervasive and inappropriate advertising, violence, and other questionable content. These are among the key findings in two new research…

SendtoNews Adds Future plc Content to Industry-Leading Online Video Platform

SendtoNews will allow Future plc to extend their reach across over 1800 digital publishers and over 45 million unique viewers SendtoNews (STN), North America's largest independent Online Video Platform, has announced it has entered an agreement to add Future plc's digital video content from their leading brands, including TechRadar, GamesRadar, Space.com, and Tom's Guide. Future plc is a global multi-platform media company with successful brands in specialist consumer and B2B sectors, including technology, gaming &…

Vurbl Disrupts Audio Industry with Creator-First Audio Streaming Platform

Consumer audio streaming behavior has shifted this year due to the coronavirus. While we continue to navigate the waters of uncertainty, one thing remains clear: consumers are spending more time at home and on the go with their connected devices and streaming all types of audio more than ever. However, audio is scattered across the internet in hard to find places, much of it costs money, discoverability continues to be a challenge and cohesive playback across audio types is not easy. Until Vurbl, there was no one-stop-shop…

Ad.net Launches ‘Incremental Social’ Performance Marketing Solution to Expand Its Advertising Marketplace into Social Media

Provides Brand Advertisers Access to New Audiences Through Publisher Social Media Channels Ad.net, the search marketplace outside of traditional incumbents, announced the launch of its Incremental Social solution. Ad.net is combining first party search data with access to its publishing partners’ social media channels to help advertisers, ranging from Fortune 500 companies to small businesses, reach proprietary and highly-targeted audiences they otherwise could not access. Unlike traditional social media advertising, which…

Tremor Video’s Self-Service DSP Leads With Substantial Growth of 650% in Ad Spend YOY

In Contrast to Industry Slow-Down, Advertisers Increasingly Leveraging Tremor Video’s Technology to Execute Campaigns With Efficiency and Flexibility Tremor Video, the leading programmatic video platform, today announced that the number of clients using its self-service DSP has more than doubled and self-service ad spend has increased by 650% since Q3 2019. Following Tremor Video’s investment in platform enhancements, increasing advertiser demand has reinforced the company’s DSP as an efficient, flexible and streamlined…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Spotify, Anzu, AdQuick, Pinnacle Advertising, and Colling Media. Spotify Announces Strategic Acquisition Megaphone Spotify Technology S.A, the world’s most popular audio streaming subscription service, announced that the company has entered into a definitive agreement to acquire Megaphone, one of the world’s most innovative podcast advertising and publishing platforms. Together,…

Loop Insights To Launch UKLIPZ, First Ever Artificial Intelligence Verified Mobile Video Review Platform

Loop Insights Inc. a provider of contactless solutions and artificial intelligence (“AI”) to drive real-time insights, enhanced customer engagement and automated venue tracing to the brick and mortar space is pleased to announce the January 2021 launch of UKLIPZ, the first-ever platform that enables consumers to create verified reviews using mobile video that can also be used, purchased or analyzed by brands and retailers to drive further engagement and sales. UKLIPZ was acquired by Loop on September 16th, 2019. Loop…

Anzu and PubNative Partnership Brings Cross-Platform In-Game Advertising to More Brands

World-leading in-game advertising platform Anzu.io announced a new partnership with PubNative, a mobile publisher platform and programmatic ad exchange which is now part of Verve Group. By becoming a programmatic partner of Anzu, advertisers working with PubNative will be able to display non-intrusive blended in-game display and video ads across all of Anzu's global PC, mobile and console gaming inventory. Anzu is the first-ever programmatic solution that serves blended in-game ads across all gaming platforms, giving…

Applicaster Launches “Fast Forwards” to Harness Surge in Video Subscription and Advertising

Applicaster, the global technology company turbocharging video app development and giving media companies a better way "to app", launched Fast Forward Solutions, a breakthrough multi-partner technology stack that dramatically accelerates video app development. The Fast Forward Solutions include subscription, ad-based, and TV Everywhere business models, blending industry-standard technology partners—Brightcove, JW Player, MPX, Google Suite and Adobe Primetime, among many others—combined with deep technologies such as React…

How Enterprises and Brands Utilize Video to Maintain Consumer Engagement and Continuity

Keeping up with advertising, marketing and customer-outreach trends might feel like an impossible hill to climb. Or maybe more like a footrace with 20 other brands, all of them sprinting at once, clambering up a narrow escalator headed down. There’s always some emerging technology, a new platform, another channel that must be understood and embraced. You’re always hustling to connect with an increasingly fragmented market – and to do it better, faster and more efficiently than your competitor. But the classics never die.…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements Outbrain, Amazon, Horizon Media, edatanetworks, and Amazon Ads. Outbrain Announces New Strategic Global Partnership with Opera to Bring Native Advertising to Browsers Outbrain, the world’s leading discovery and native advertising platform on the open web, announced a new partnership with multi-platform web browser Opera. Through the partnership, marketers will now have access to…

LiveXLive Adds Linear OTT Channel To SLING TV To Expand Distribution Of Live Streams And Video On Demand Content

24-Hour Linear Programming Channel Extends Advertising Revenue Potential and Reaches 2.6 Million Subscribers in the U.S. LiveXLive Media, a global platform for live stream and on-demand audio, video and podcast content in music, comedy and pop culture, and owner of PodcastOne, announced that LiveXLive launched a 24-hour linear music channel on SLING TV, a leading TV streaming service that delivers live and on-demand entertainment instantly to compatible internet-connected devices. LiveXLive's 24/7 linear OTT channel is…

DoubleVerify Launches Authentic Brand Safety on Google’s Display & Video 360

DoubleVerify (“DV”), a leading software platform for digital media measurement, data, and analytics, announced the launch of Authentic Brand Safety targeting on Google Marketing Platform's demand-side platform (DSP), Display & Video 360. “At a time when it has never been more important for brands to align their values with their advertising buys, we are excited to bring the power of Authentic Brand Safety to Display & Video 360,” said Mark Zagorski, CEO of DoubleVerify. “With our proprietary Authentic Brand Safety…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements Intentwise, Joveo, Coinstar, Ogury, and NOM. Intentwise Adds API and Connectors to Help Agencies and Advertisers Intentwise, the SaaS platform that helps brands, sellers and agencies enhance advertising performance on Amazon,  announced the release of an API and data connectors. Agencies and direct advertisers can now seamlessly integrate advertising data from Amazon into their internal…

Endavo Enhances Platform to Meet Growing Demand for Virtual Live Events

Global Streaming Platform Adds Two Halloween Live Virtual Events to Fall Lineup – The Dark Zone Live on Queen Mary and The Murder House Endavo Media and Communications, Inc., a global OTT video distribution platform for innovative creators and communities, announces its recent investment to bolster its live event and channel offerings. With in-person events continuing to be sidelined beyond 2020, the company is producing a robust streaming schedule that includes film festivals, concerts and performing arts. Endavo’s new…

MarTech Video Interview with Katherine Pond, VP of Business Development at VIZIO

https://www.youtube.com/watch?v=S0cPKgsjhxA Today's MarTech Video Interview features “Orange County 40 Under 40” awardee, Katherine Pond. Katherine Pond is the Vice President of Business Development at VIZIO, helping lead OTT distribution partnerships, content and IP licensing, and strategic partnerships. Since joining VIZIO in 2012, she has initiated, negotiated, and closed distribution, ad tech, and licensing deals across content, technology, advertising, and data verticals. Katherine manages partnerships across the…