GroupM Taps SpotX as Primary Programmatic Partner for Digital Video and OTT

Leading global SSP will also develop specific programmatic solutions to help GroupM clients achieve maximum ROI for video advertising SpotX, the leading global video advertising platform, today announced it has signed a strategic agreement with GroupM, the media investment group of WPP, to serve as the primary partner for all programmatic digital video and over-the-top (OTT) inventory. The partnership is being debuted in the US with the intention to scale it globally into other markets. As part of the agreement, SpotX will…

Why Audio OOH Ads Should Be a Part of Your Advertising and Marketing Strategy in 2021

Just as DOOH has been and continues to be a growth driver for legacy OOH, Audio Out-of-Home (AOOH) ads is a natural evolution of legacy in-store music and messaging. Marketers have rapidly adopted and benefited from DOOH as a new way to reach consumers. At the same time, the consumer audio market is exploding with more listening options than ever. Whether that’s streaming, podcasts, or new entrants, advertisers are eager to take part in the growing opportunity to reach listeners. AOOH is the tech platform that enables all…

Affle’s Mediasmart Platform Launches Its Proprietary Audience Targeting and Household Sync Technology on Connected TV (CTV)

mediasmart, Affle’s self-serve mobile programmatic platform, today announced the launch of its Audience Targeting & Household Sync technology on Connected TV (CTV). Though programmatic CTV ads have been available on mediasmart for sometime, this new technology now enables brands to make CTV ads more engaging by syncing CTV ad campaigns with ads on other connected devices in the same household. They can thus make their CTV ads significantly more relevant by personalizing them for specific audiences within the household.…

MarTech Video Interview with Frank Sinton, President and Founder at Beachfront Media

https://www.youtube.com/watch?v=RpkG3Ai-d0o Some advertising technology providers like Beachfront have a very important role to play in the current Connected TV and OTT ecosystem. We have come a long way since the first generation of OTTs, Set-up-box VODs and programmatic advertising platforms made their entry in the ad tech market. Today, we are witnessing rampant innovations in both video ad management as well as CTV performance analytics, hinting at the next big developments for the Digital TV advertisers and…

NOM Launches Industry-First Brand Genome for YouTube Advertising

Harnesses the Scale of Artificial Intelligence with the Accuracy of Human Review NOM, the leading solution for brand-suitable, contextually relevant video advertising, announced Brand Genome, a fully privacy compliant, contextual alignment tool which allows advertisers to curate premium YouTube environments unique to their own brand. Brand Genome enables the capture of specific content preferences, video by video, campaign by campaign, for maximum contextual accuracy and specificity. The ad industry has long pursued a…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Comscore, AcuityAds, Adzymic, iHeartMedia and Adwerx. Comscore Introduces Global Verified Contextual Private Marketplaces (PMPs) for Connected TV and Video Advertising Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced that its advanced brand safety and contextual categorization segments for Connected TV (CTV) and premium video are…

Comscore Introduces Global Verified Contextual Private Marketplaces (PMPs) for Connected TV and Video Advertising

Industry-leading contextual technology enables accurate brand safety and contextual categorization for Connected TV and video advertising Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced that its advanced brand safety and contextual categorization segments for Connected TV (CTV) and premium video are now available for global application. Comscore launched the capability earlier this year for U.S. clients and is now expanding to more geographic regions to meet industry…

AcuityAds Partners With Digiday to Release in-Depth Industry Whitepaper, “Brands Need Advertising Automation to Control the Consumer…

Leveraging Advertising Automation Can Lead to Increased Return on Advertising Investment AcuityAds Holdings Inc., the leading technology company that enables advertisers to connect intelligently with audiences across digital advertising campaigns from a single platform, released an industry whitepaper, "Brands Need Advertising Automation to Control the Consumer Journey," in partnership with Digiday, a media company and community for digital media, marketing and advertising professionals. As the creators of illumin™,…

Tubular Labs Unveils Cross-Platform Audience Ratings: New Metrics Unlock Billions of Dollars in Social Video Revenue

Deduplicated Unique Audience and Second-by-Second Minutes Watched Metrics Across Facebook and YouTube Allow Publishers and Advertisers to Validate True Digital Video Audiences and Trade on Transparent, Uniform Metrics  Tubular Labs, the world leader in digital video audience measurement, announced Tubular Audience Ratings, the first and only de-duplicated audience and time-based system for measuring video attention across social media platforms. The new audience ratings deliver publishers, advertisers and analysts…

Video on Demand (VoD) Market is Expected to Reach USD 175 Billion by 2026

According to a recent study from market research firm Global Market Insights, Increasing availability of high-speed internet and mounting demand for easily accessible entertainment services will propel global video on demand (VoD) market. Adoption of advanced gadgets like smart TVs and smartphones is fulfilling the requirement for preferred entertainment services. Rise in number of smartphone users meanwhile is accelerating the demand for new online streaming content. Marketing Technology News: Teads Launches Teads…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Teads, Vungle, Animoto, Digital Media Solutions and Taboola . Teads Launches Teads Conversions Teads, The Global Media Platform, unveiled a suite of updates including the expansion of its robust performance offering along with new social products and measurement solutions. The announcements were made during the inaugural ‘Teads Partner Day’, a global virtual event that brought…

SundaySky Launches Configurable Video For Direct-To-Consumer, Online And Grocery Retailers

Independent research firm names SundaySky a Strong Performer in Creative Advertising Technologies Market Evaluation Q4 2020 SundaySky, the leading platform for video-powered experiences, announced a new configurable video offering that lets digital marketers use industry-specific templates to quickly and easily modify video elements, without extra days or costs of traditional video production. The company was also named a Strong Performer in The Forrester Wave™: Creative Advertising Technologies, Q4 2020, receiving the…

Unruly and Tremor Video Study Reveals Consumer Expectations Ahead of the 2020 Holiday Season

Video advertising platforms Unruly and Tremor Video released the results of a joint study that explores consumer attitudes, expectations, and plans ahead of the 2020 holiday season. Unruly and Tremor Video, which are both part of Tremor International, surveyed over 800 US consumers in September 2020 for this study. Despite the impact that COVID-19 has had on consumers’ lifestyles over the past several months, US consumers are still looking forward to the holiday season – with 64% reporting that they are just as or more…

Evvolution Announces Official Partnership With Top Live Mobile Games Streaming Platform, Omlet Arcade

Berlin-Based Mobile Marketing Agency Announces Partnership With Omlet Arcade, Offering Their Clients the Latest App Promotion Solution Ad consultancy agency Evvolution officially announces a strategic partnership with top mobile live game streaming platform, Omlet Arcade. Always staying one step ahead of the game, through this new partnership Evvolution offers a unique mobile marketing solution that unlocks a creative ad placement option connected to quality users holding impressive spending power. Omlet Arcade has…

Algolia Launches the Industry’s Most Intelligent Self-Learning Search Platform Powered by AI, Designed Using Trillions of Searches

Algolia AI allows companies to build tailored experiences that continuously learn, tune, and personalize based on user behavior Algolia, the leading Search and Discovery solution, today announced Algolia AI, a suite of AI tools that enables businesses of all sizes to create always-optimized, personalized digital experiences with less manual tuning and curation. Algolia AI—designed using trillions of searches, making it the most intelligent search platform on the market—is packaged inside an easy-to-use and flexible API.…

Leading B2B Technology Intelligence Platform Expands to Central & Eastern Europe

NetFinder+, the online company, technology and contact intelligence platform from Rhetorik, now enables B2B technology marketers to target and engage decision-makers across 10 Central & Eastern European (CEE) countries. Rhetorik, the technology sales accelerator, announces the expansion to 10 countries in Central & Eastern Europe of NetFinder+, its multi-national sales and marketing intelligence platform for enterprise tech vendors. The new platform features an enhanced online portal, and coverage of 28 EMEA…

SAP Launches SAP Customer Data Platform to Enable Enterprises to Meet the Customer in the Moment

SAP SE announced the global launch of SAP Customer Data Platform, a next-generation customer data platform (CDP) that aims to allow organizations to redefine the customer experience across every engagement, from commerce and marketing to sales and service. The announcement was made at SAP Customer Experience LIVE, held online October 14–15. As customer experience becomes an increasingly important differentiator of brands around the globe, many are turning to CDPs to help power unique, personalized experiences for a…

Animoto Launches Video Advertising Solution for Amazon Advertising Sponsored Brands and OTT Video

Animoto helps sellers and vendors create high quality video content at scale Animoto, the company that makes it easy for anyone to create videos, has optimized its platform for creating high-performant Amazon Advertising video ads. Animoto now offers templates, created for Amazon Advertising campaigns, with regularly updated best practices and moderation guidelines to meet Amazon Advertising's requirements. For millions of small and medium sized businesses this means a one-stop shop to create videos customized for Amazon…

Innovid Named a Leader in Creative Advertising Technology By Independent Research Firm

Independent global ad server recognized as a Leader earning highest scores possible in product vision and roadmap, ad-serving, reporting and insights, identity and 20 additional criteria Innovid, the only independent advertising and analytics platform built for television, announced that it has been named a Leader in The Forrester Wave™ Creative Advertising Technology, Q4 2020. The Forrester report states: “Innovid has among the strongest tech and tech innovation of the group.” Customers recognized channel expansion saying,…

Mood Media Appoints Seasoned Digital-Out-of-Home (DOOH) Media Industry Veteran, Paul Jankauskas, to Lead Mood Content Platforms

Mood Media, the world’s largest on-premise and connected media solutions company dedicated to elevating the Customer Experience, announced the hiring of Paul Jankauskas as its new Senior Vice President (SVP) of Mood Content Platforms. Bringing more than 20 years of experience in the media industry, including within content development and out-of-home (OOH) sectors, Jankauskas is now responsible for growing Mood Media’s ad sales network, further building out Mood’s world-class sales organization and expanding our retail…