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WaveOptics Secures Funding to Scale the Business to Meet Growing AR Market Demand

Additional $13 Million Raised in Final Stage of $39 Million Series C Funding Round WaveOptics, the world leading designer and manufacturer of waveguide displays, the key optical component used in Augmented Reality (AR) wearables, has closed an oversubscribed $39m (£30m) Series C funding round. WaveOptics raised an additional $13m (£10m) in the final stage, having raised an initial $26m (£20m) in December 2018. This final stage was supported by existing investor Goertek, a global leader in the design and manufacturing…

Unika.ai Named Top Sales Enablement Tool of 2019 by Smart Selling Tools

Unika.ai, an award-winning Experience Management & Sales Enablement software, announced its Sales Enablement product, UnikaSE has been named a Top Selling Tool of 2019 by Smart Selling Tools. The Top Sales Tools Guide is produced by Smart Selling Tools to organize confusion in a rapidly growing SalesTech landscape. Typically, market guides feature dozens of categories, often adding complexity to a quickly evolving space. The Top Sales Tool of the Year Guide helps readers solve challenges in their sales organization by…

Chargify Launches Industry-First Native Sales Commission Calculator

Company expands on 10 years of billing expertise to address growing SaaS revenue management needs Chargify launched the Sales Commission Calculator, which removes the complexity of calculating sales commission on subscription SaaS offerings and gives businesses a simplified, error-free way to automate commissioning. This is the first part of the company’s expansion into end-to-end revenue management for fast-growing SaaS businesses. “We’ve been focused Elastic Billing for more than 10 years, but we know from working…

KnowledgeWave Recognized for Digital Marketing Excellence

KnowledgeWave Ranks 26 out of 39,000 Microsoft Partners in Annual Digital Marketing Excellence Report KnowledgeWave, a leader in business software training specializing in Microsoft Office 365, announced that it placed #26 on Fifty Five and Five's Digital Marketing Excellence Report (2019-2020) for Microsoft Partners. This year, the Insights Report from Fifty Five and Five evaluated over 39,000 Microsoft Partners on digital marketing measures such as their company's website presence, blog activities, and social media…

Mirakl Named a Sample Vendor in Gartner Hype Cycle for Digital Commerce, 2019

Mirakl, the leading global marketplace solutions provider, announced its inclusion in Gartner’s Hype Cycle for Digital Commerce, 2019 as a Sample Vendor for marketplace operation applications within the Enterprise Marketplace. According to Gartner, “By 2023, 15% of medium- to high-gross-merchandise-value digital commerce organizations will have deployed their own marketplaces, thereby creating an entirely new digital ecosystem2.” In the Hype Cycle for Digital Commerce, 2019 Gartner explains, “The enterprise marketplace…

Bpm’online Named a Leader in Three Categories of the 2019 CRM Market Leader Awards – Enterprise CRM, CRM for Midsize Companies…

Bpm'online, a global business software company leading in the space of low-code, process automation and CRM, announced it has been named a Leader in three categories in The 2019 CRM Market Leader Awards by CRM Magazine. The company received one of the highest scores in the Best Enterprise CRM, the Best CRM for Midsize Companies, and the Best Sales Force Automation Software and Solutions segments. In all three categories, bpm'online obtained the highest scores for reputation for customer satisfaction, as well as one of the…

Lotame Sees 1,200% YoY Growth in Second-Party Data Adoption Globally

Company also taps data expert from L'Oréal, MediaMath & Yahoo as GM of Global Data Marketplace as second-party data adoption skyrockets in response to regulation and calls for transparency Lotame, the world’s leading unstacked data solutions company that helps publishers, marketers and agencies find new customers, increase engagement, and grow revenue through audience data, announced 1,200% year-over-year growth in second-party data adoption from April 2018 to April 2019 based on usage of Lotame’s 2nd-Party Data…

Amobee Recognized as a Leader in Cross-Channel Video Advertising by Independent Research Firm

Advertising Platform Delivers Solutions for Agencies, Brands and Broadcasters for the Convergence of TV and Digital Amobee, a global digital advertising technology company, was among the select companies that Forrester invited to participate in its report: The Forrester New Wave: Cross-Channel Video Advertising Platforms, Q3 2019. In this evaluation, Amobee was cited as a Leader in cross-channel video advertising, marking the company’s inclusion in this emerging market evaluation. “Amobee’s depth of knowledge, customer…

4C Recognized as a Leader in Independent Analyst Report on Cross-Channel Video Advertising Platforms

4C, a global data science and marketing technology company, announced that Forrester Research, a leading global research and advisory firm, has ranked 4C as a Leader in its report "The Forrester New Wave: Cross-Channel Video Advertising Platforms, Q3 2019," published today. For the evaluation, the 13 most significant providers in the category were assessed by Forrester across 10 criteria including Plan/Schedule Building, Buying (Traditional Linear, Set Top Box, OTT/CTV, and Online Video), Audience Discovery and Building,…

Anaplan to Buy Predictive Analytics Startup Mintigo

The performance management company Anaplan, Inc has reportedly entered into an agreement to buy Israeli predictive analytics company Mintigo, Inc. Anaplan made the move to bring aboard Mintigo’s talent in data science and machine learning automation. This was expected to enhance the predictive capabilities of Anaplan’s own solutions. Marketing Technology News: Adobe (Magento) Named a Leader in 2019 Gartner Magic Quadrant for Digital Commerce Platforms Mintigo had hit the market with an online predictive analytics…

Fuze Recognized as a Leader by Independent Research Firm in Unified Communications as a Service Providers Evaluation

 Fuze Earns Highest Score Possible in Product Vision, Execution Road Map, Mobility, and Customer Success Criteria Fuze, the leading cloud-based communications and collaboration platform provider for the modern global enterprise, announced that Forrester has recognized the company as a Leader in The Forrester Wave: Unified Communications-As-A-Service (UCaaS) Providers, Q3 2019. Forrester evaluated nine unified communications and collaboration vendors across 31 criteria and an extensive product evaluation, specifically…

Airship Acquires Apptimize to Create Industry’s Leading End-to-End Mobile Customer Experience Platform

Digital customer engagement leader adds the industry’s most popular solution for testing and optimizing mobile apps and cross channel user experiences  Customer engagement company Airship announced that it has acquired Apptimize, the most adopted solution for testing and innovating user experiences across mobile apps and other digital channels. This move provides marketers and developers with a single solution to optimize the entire user experience across messaging channels and digital properties. Airship enables…

SourceMedia Announces Key Hires, Including David Evans as Chief Content Officer

Former Head of Content Strategy at Forrester Research Will Continue the Drive Toward Integrated Services SourceMedia, a leading provider of business information, announced that David Evans has joined the company as Chief Content Officer. Evans was most recently leading the global event content strategy for Forrester. Evans has more than 20 years of experience in strategic content leadership across live experiences and online platforms for media, professional services, and research organizations. Most recently, he led…

Minor DKL Food Group (The Coffee Club) and InMoment to Present at CX Singapore 2019

InMoment Hosts Leading Australian Food Franchisor in Showcasing How Customer Experience Intelligence Is Driving Company Success This week at Forrester’s CX Singapore 2019, InMoment, the leader in Experience Intelligence (XI), will host a session with Minor DKL Food Group, the owner of The Coffee Club, in presenting “The Real Work of Turning CX Insights into Results.” Taking place on 28 August in Singapore, the event will bring together some of the world’s best customer experience thought leaders, technology providers, and…

Where Marketing Meets Sales – Building an Engaging Digital Footprint at Scale

Today’s buyer is becoming increasingly elusive and difficult to reach on a personal level. Social media has opened a powerful new communication channel where Salespeople can engage prospects directly. A Salesperson’s social presence is a unique digital brand that buyers engage with like a corporate brand. Marketing now has the mandate to help build the personal brands of every Salesperson and deliver meaningful content for Sales to use. This content is the lifeblood of any successful social selling program and must reflect…

Kobie Recognized on the 2019 Inc. 5000 List of America’s Fastest-Growing Private Companies for Ninth Year

Loyalty marketing and customer experience agency ranks No.1842 on 2019 list of fastest-growing private companies in America Inc. Magazine has recognized Kobie as one of the fastest-growing private companies in the United States, ranking the global leader in loyalty marketing No. 1842 on this year's Inc. 5000 list. Introduced in 1982, the Inc. 5000 list ranks the fastest-growing private companies based on percentage revenue growth over the previous three years. Kobie has been honored with the recognition nine times, and…

H2O.ai Empowers Every Company to be an AI Company

New H2O Driverless AI Innovations Extend the Industry's Leading Automatic Machine Learning Platform H2O.ai, the open source leader in AI and machine learning for the enterprise, announced the latest release of its award-winning automatic machine learning platform, H2O Driverless AI. Key new capabilities include the ground-breaking ability to create recipes to extend and customize the platform; model administration and collaboration for management and deployment of models; and new explainable AI capabilities for fairness…

Folloze Expands AI-Driven Personalization Engine with Release of Full-Cycle Customer Journey and Data Integration Capabilities

Industry-leading solution drives hyper-personalized experiences across the entire customer lifecycle and leverages integrations with Demandbase, Salesforce and Oracle Eloqua Folloze, the leading B2B Customer Engagement Platform, announced substantial enhancements and new data integration capabilities for its cutting edge AI-powered full-cycle personalization engine that transforms how B2B enterprises engage, convert and win target accounts. According to Forrester, 89% of digital businesses recognize the value in investing…

Personalized Customer Experiences Represent Largest Opportunity – and Biggest Challenge – for Sales Enablement, According to Seismic Study

The State of Enterprise Sales Enablement, 2019 Reveals How Organizations Can Improve B2B Sales Enablement Success Amid Buyers’ Increasingly High Expectations Only one in five organizations are effective at personalizing content at-scale, despite personalization being the top success factor for customer and prospect engagement, according to a July 2019 Seismic-commissioned study conducted by Forrester Consulting. The State of Enterprise Sales Enablement, 2019 uncovered that asset personalization, data-driven insights, and…

Contentstack Comes to Europe

Headless CMS Leader Introduces EU Datacenter Option and Expands Localized Customer and Partner Support Contentstack, a leading content experience platform, announced a substantial expansion into Europe, with its dedicated European headquarters opening in Amsterdam, the Netherlands. "We have seen a tremendous increase in demand throughout Europe," said Matthew Baier, co-founder and COO, Contentstack. "Energy provider Shell Energy, Iceland's flagship airline Icelandair, iconic toy manufacturers and media companies, Spanish…