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Symantec Named a Leader in Enterprise Email Security by Independent Research Firm

Symantec’s Email Security Solution Recognized Based on Current Offering, Strategy, and Market Presence Symantec Corporation, the world’s leading cyber security company, announced that it has been positioned as a Leader in "The Forrester Wave: Enterprise Email Security, Q2 2019," a new report published by Forrester Research, Inc. “Email represents a unique challenge for the modern enterprise. It’s both a mission-critical business application and the most common way for cyber criminals to launch and distribute threats. In…

‘Total Economic Impact Study’ Confirms BlackBerry Cylance Implementation Delivers 99% Return on Investment

BlackBerry Limited announced Forrester found that BlackBerry Cylance's AI-driven endpoint security products delivered a 99 percent return on investment. Commissioned by BlackBerry Cylance, Forrester conducted the Total Economic Impact (TEI) framework for organizations considering CylancePROTECT and CylanceOPTICS. As part of the framework, Forrester interviewed the head of cybersecurity at a multinational manufacturing company running CylancePROTECT and CylanceOPTICS on 45,000 endpoints in 500 locations across 14 countries.…

Verint Unveils Groundbreaking New Voice of the Customer Cloud Solution that Combines Digital Leadership and Listening at Scale in the…

Automation Will Enable CX Leaders to Drive Action from a Unified View of Feedback from Across the Entire Customer Journey Verint Systems Inc., The Customer Engagement Company, announced the launch of the industry’s first comprehensive, enterprise-wide view of the voice of the customer, now a cornerstone of its expanding Voice of Customer VoC) strategy. Tailored to serve the unique needs of CX leaders, Verint Unified VoC* provides a complete view of direct, indirect and inferred VoC from across key customer engagement…

Usabilla Named a Strong Performer in 2019

Independent Report Recognizes Usabilla’s Strong Client Relationships and Easy-To-Use Technology Usabilla, a SurveyMonkey company, announces that it has been named a Strong Performer in The Forrester Wave: Digital Voice-Of-The-Customer Specialist Platforms, Q2 2019. “always willing to pitch in and go the extra mile if called upon.” Forrester, one of the most influential independent research and advisory firms in the world, has evaluated various platforms in the Digital Voice of the Customer industry and recognized the…

Pulse Insights Ranked a Strong Performer in Digital Voice of Customer Specialist Platforms by Independent Research Firm

Earns the Highest Possible Scores in Integrations & Data Sharing Criteria Pulse Insights LLC, a  leading SaaS solutions provider for enterprise marketers, announced that it has been named a Strong Performer in a Forrester research report published today. The Forrester Wave: Digital Voice-Of-The-Customer Specialist Platforms, Q2 2019 examines the current state of digital voice of customer feedback offerings, and evaluates the players that matter most in the space. Forrester recognized Pulse Insights for its…

Criteo Announces the Appointment of Geoffroy Martin as Executive Vice President and General Manager of Retail Media

Criteo, the advertising platform for the open Internet, announced the appointment of Geoffroy Martin to the role of Executive Vice President and General Manager, Retail Media. He will be based in Paris and will report into Mollie Spilman, Chief Operating Officer at Criteo. Prior to joining Criteo, Martin was a private consultant with a focus on growth strategies and innovation. From 2004 to 2015, he held multiple positions at Art.com, including COO and CEO, where he oversaw an explosive growth in revenue and customer base…

Ubimo Location Intelligence Allows Kinetic to Connect the Digital and Physical Worlds for Out-of-Home (OOH) Advertisers

Ubimo Bolsters Kinetic’s Ability to Elevate Out-of-Home Media into the Omni-Channel Planning Process with Digital and Behavioral Data to Drive and Verify Impact Ubimo, a leading location intelligence technology company will enable Kinetic US, the leading digital innovator in out-of-home (OOH) advertising, to provide real-time audience segmentation to any geographic entity to improve OOH campaign performance for their clients. By incorporating Ubimo’s technology, Kinetic will be able to apply any digital data set to…

SiriusDecisions Summit 2019 Takeaways: Enablement May Not be a Word, But It’s Growing Nonetheless

SiriusDecisions Summit is one of my favorite B2B sales and marketing industry events of the year. After a few days of meeting with customers and partners, networking and walking the show floor, I left the 2019 event feeling inspired at how far sales and marketing has come just since the previous year’s Summit. Sales enablement is one such area that is growing at an unstoppable rate. With more than 60 percent of organizations investing in sales enablement, it was unsurprisingly a hot topic of conversation at…

Protected.net Reduces Customer Churn and Captures Lost Revenue with Vindicia Select

Vindicia Helps Leading Antivirus Software Company Increase Revenue by over $2 Million Vindicia, an Amdocs company and a leader in business-to-consumer digital services monetization, announced that Protected.net is successfully using Vindicia Select to recapture almost 16% of failed payment transactions, resulting in approximately $2 million of additional annualized revenue. Protected.net provides advanced online security protection through a wide range of security tools and applications to keep users safe. The company’s…

Why Brands Should Take a Second Look at Second-Party Data

Did you know that 85% of retailers and brands will have second-party data integrated into their overall marketing strategy within twelve months.  The new crop of DTC brands have relied heavily on social media platforms to attract and engage new customers, especially as the influencer industry seems to have reached peak levels. While there’s no denying that these platforms help boost brand recognition, there can be downsides. Platforms can be costly, not to mention that they act as a “middleman” for your brand, rather than…

TechBytes with Emma Newman, VP UK, PubMatic

Tell us about your role and the team/technology you handle at PubMatic. I head up PubMatic’s UK business, with a core responsibility for commercial success. My role encompasses two main areas: growing our premium publisher client base, and building trusted relationships with agencies and advertisers. I also hold responsibility for our account management teams who are central to client retention and delivering ongoing success for our clients and the business as a whole. What is the essence of your Partner-Customer…

Arvind Fashions Partners With Nucleus Vision to Create a More Seamless and Personalized Shopping Experience

Deploys Nucleus Vision's Proprietary Sensor Technology in Gap, Nautica & U.S. Polo Assn. Stores to Offer a Personalized Shopping Experience to Consumers As modern-day shoppers are inclining more towards personalization, Indian clothing retail chain Arvind Fashions Limited is exploring new ways to understand their customers better. Arvind, a licensee of numerous international fashion brands, has signed an MoU with Nucleus Vision, an IoT & Blockchain company, to initiate a pilot project aiming to offer a…

Header Bidding, Private Marketplaces, and Video Dominated Mobile Advertising in Q4 2018

Mobile advertising has traditionally been a difficult sea for publishers and advertisers to navigate. Data from PubMatic’s Q4 2018 Quarterly Mobile Index (QMI) reveals that the mobile advertising ecosystem is carving a smoother path forward and brands and publishers are seeing the benefits of continued investment and the maturing of the channel.  In-App Header Bidding Continued to Experience Growth Across Devices  The inefficiencies of the waterfall and current ad network mediation saw publishers embracing the efficiency…

Uberflip Named a Contender in Content Marketing Platforms for B2B Marketers for the First Time by Independent Research Firm

B2B Content Experience Platform Receives Highest Score in Personalization, Digital Experiences and Sales Support Criteria Uberflip, the leading B2B content experience platform, has been named a contender by Forrester, an independent research firm, in The Forrester Wave: Content Marketing Platforms for B2B Marketers, Q2 2019 for the first time. In its evaluation, Forrester noted that “midmarket (and larger) firms that are headquartered in North America today and that need to make piles of content more engaging, build keen…

Leadspace Announces “Leadspace On-Demand” to Extend it’s Leading B2B Customer Data Platform

Leadspace and CVENT to Demonstrate the Value of CDP for Solving the Data Challenges Inherent in Account-Based Marketing at SiriusDecisions Summit Leadspace, the leading B2B Customer Data Platform (CDP), announced the launch of "Leadspace On-Demand" — a single control center that gives Sales and Marketing all the power to optimize, analyze, align and activate their data for more effective customer engagement. "B2B sales and marketing teams wrestle with many challenges that can be traced back to their inability to get a…

Retailers Tap Oracle AI to Better Serve Customers

Notebook-Based Data Science Tools Make It Easier for Retailers to Turn Their Data into a Powerful Business Asset The competition in retail is fierce and great products alone are no longer enough. Whether shopping online or in person, customers want seamless, personalized shopping experiences. Helping retailers compete by making better use of their data, Oracle continues to weave significant artificial intelligence (AI) and machine learning capabilities into its Retail Insights and Science Suite. With new features, such…

NICE Wins 2019 CRM Service Leaders Awards for Excellence in Analytics and Workforce Optimization

Based on Scores by Leading Industry Analysts and Consultants, Awards Recognize NICE for Setting the Standard in the Contact Center NICE announced that its analytics and workforce optimization offerings have won the CRM Service Leaders Awards. The winning NICE solutions stood out for providing analytics-driven insights that drove up efficiency and solid performance and delivering value across the enterprise. NICE was also named One to Watch in the Enterprise Feedback Management Category. NICE Wins 2019 CRM Service Leaders…

Sitecore Named a Strong Performer in B2C Content Marketing Platforms by Independent Research Firm

Sitecore Received Highest Possible Score in the "Market Differentiation Strategy" Criterion Sitecore, the global leader in digital experience management software, announced that it has been recognized as a Strong Performer in "The Forrester Wave: Content Marketing Platforms for B2C Marketers, Q2 2019" report by Forrester Research, Inc. Sitecore Content Hub was among the select technologies Forrester evaluated in the independent report, which assessed the nine most significant software vendors across 30 criteria.…

Customer Experience Management Leader Medallia names Gavin Selkirk as Vice President of APAC

Veteran It Leader Will Spearhead Medallia's Rapid Growth Across the Asia-Pacific Medallia, Inc., the global leader in experience management, announced that IT industry expert, Gavin Selkirk, has been named the company's new Area Vice President and General Manager of Medallia's operations in the Asia-Pacific. Following eight years as a Lieutenant in the Australian Navy, Selkirk has enjoyed the past 25 years in the IT industry helping multinational companies grow and expand in Asia and will lead Medallia's accelerated…

Pegasystems Named a Visionary in Gartner’s Magic Quadrant for Multichannel Marketing Hubs for Second Consecutive Year

Pegasystems Inc. , the software company empowering customer engagement at the world's leading enterprises, announced it has been named a Visionary in the Gartner Magic Quadrant for Multichannel Marketing Hubs (1) report. This is the second consecutive year Pega has been recognized as a Visionary in this report. Gartner evaluated 21 marketing software vendors to evaluate against 15 different criteria on their ability to execute and completeness of vision. According to Gartner, "Success requires data driven insights into…