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Inte Q Receives a Top Rating for Measuring Emotional Loyalty by Leading Research Firm

A Key Pillar of Inte Q's Agency Vision to 'Create Customer Love Is a Proprietary Score. This Proprietary Score Leverages AI and Machine Learning Algorithms to Identify Behaviors That Indicate 'Love' for a Brand. Using over 80 Different Metrics, Including Proprietary Brand Research, Social Media Listening and Monitoring, and First-Party Transaction Data, Inte Q Creates a Single Score That Accurately Measures Emotional Loyalty Inte Q, a leader in the loyalty marketing industry, is proud to announce Forrester Research has…

Merkle/HelloWorld Named a Strong Performer Among Loyalty Service Providers

Ranking Is Complemented by Q2 2019 Recognition of Merkle/Helloworld as a Strong Performer for Loyalty Technology Platforms Merkle, a leading technology-enabled, data-driven performance marketing agency, announced that Forrester Research, Inc., an independent research firm, named Merkle/HelloWorld a Strong Performer in The Forrester Wave™: Loyalty Service Providers, Q3 2019. “building emotional connections with customers regardless of tactic” The Forrester report assesses the state of the loyalty service providers…

Bounteous Included in Analyst Report, ‘Now Tech: Digital Experience Agencies’

Independent research firm selects agencies based on market presence and capabilities Bounteous, a leading insights-driven digital experience agency, is included in recent research by Forrester, an influential global research and advisory firm for business and technology leaders, titled, “Now Tech: Digital Experience Agencies, Q2 2019.” The report is designed to empower digital business leaders to understand the value they can expect from a digital experience agency and to select one based on market presence, cultural…

Grapevine6 Fuels Growth with Appointment of First President and Chief Revenue Officer

Avi Pollock and Brian Cook Join Grapevine6 Executive Leadership Team  Grapevine6, the leading social and digital sales engagement platform that accelerates sales and marketing efforts, names Avi Pollock the company’s first President and Brian Cook the company’s first Chief Revenue Officer. Since its founding in 2013, Grapevine6 revenues and client base have grown 100%+ every year. Forrester recently named the Grapevine6 a leader in the social selling space, citing them in The Forrester New Wave™: Sales Social…

New Study Finds Insights-Driven Approach to Cross-Channel Video Leads to Successful Marketing Efforts

Global survey found those brands that embrace customer-centric video marketing see greater returns 4C, a global data science and marketing technology company, released a new research study conducted by Forrester Consulting and commissioned by 4C. The Mature Your Video Marketing to Drive Business Value thought leadership paper (TLP) delves into the growing importance of taking an insights-driven, video-centric approach to advertising and media buying as it relates to successful marketing efforts. Marketing Technology…

TechBytes with Scott Brazina, CMO at Impact

Tell us about your role and the team/technology you handle at Impact. As the CMO, my role is reflective of both Impact’s organizational direction, as well as my personal experience. My background is in software category creation, including branding, thought leadership, research. This background has really lent itself to support Impact’s announcement of the creation of the Partnership Automation category. I also have experience around supporting rapid revenue growth directly through pipeline creation through marketing,…

Cheetah Digital Announces Acquisition of Wayin

Marketers are able to collect zero- and first-party customer data to drive personalized, real-time experiences across all channels, with speed, scale, and cost efficiencies Cheetah Digital, the world’s leading independent, enterprise cross-channel marketing software company, announced today it has acquired Wayin, a global leader in zero-party data collection and activation. The acquisition strengthens Cheetah Digital’s ability to help marketers collect zero- and first-party data and preference insights to drive…

The Latest Local Social Features Brands Need to Know

For social media marketers, every new platform feature is an opportunity. New reporting tools let marketers fine-tune campaigns. New targeting features help marketers reach the ideal customer. New social platforms give marketers the chance to connect with audiences before competitors catch on. New social features from Facebook, Instagram and Google are empowering marketers to realize the power of localized content, reach customers earlier in the consumer journey and analyze campaigns in more detail. Here are four of the…

Pegasystems Named a Visionary in Gartner’s Magic Quadrant for Sales Force Automation

Pegasystems Inc., the software company empowering digital transformation at the world's leading enterprises, announced it has been named a Visionary in the Gartner Magic Quadrant for Sales Force Automation (1). This is the second year in a row the company's Pega Sales Automation solution has been evaluated. In the report, Gartner evaluated 19 sales force automation (SFA) vendors based on their completeness of vision, including market understanding, marketing strategy, sales strategy, offering (product strategy), business…

MarTech Interview with Martin Frascaroli, CEO and Founder at Aivo

"With a chatbot, companies can optimize time and money by doing multiple tasks and pursuing different goals from the same place" Tell us about your role and journey into Technology. What inspired you to start at Aivo? My journey into technology started back when I was a teenager, as I worked fixing computers during my free time. When I went to college, I started studying Computer Software Engineering, but then I realized studying wasn’t for me so I dropped out. After a few small entrepreneurship projects, in 2005 I…

Leadspace Acquires ReachForce to Offer Customers Even More Robust B2B Customer Data Platform

As Interest in the B2B CDP Category Heats Up, Leadspace Adds Reachforce's Offerings and Expertise to Power Customers' Data-Driven Marketing and Sales Efforts  Leadspace, the leading B2B Customer Data Platform, has acquired ReachForce, a private company with complementary B2B data solutions like SmartSuite and SmartForms. Leadspace will add Reachforce team members, technology, and strong customer and industry relationships. They'll also add an Austin, Texas office to the Leadspace locations in San Francisco, CA and Hod…

NICE Wins Two Consumidor Moderno Awards for Continued Customer Service Leadership Throughout Latin America

Top Scores in Customer Satisfaction, Continuity of Use and Recommendations by Third Party Indicators Drive Accolades NICE announced that it has received two Consumidor Moderno (Modern Consumer) awards. NICE Nexidia and NICE Real-Time Authentication each scored the highest average ratings from customers and users on three key indicators evaluated and were therefore presented with the awards. The indicators were customer satisfaction, continuity of use and recommendations by third parties. NICE Wins Two Consumidor Moderno…

Criteo Cited as a Large Vendor in Now Tech: Omnichannel Media Management Report by Independent Research Firm

Criteo included in same category as Amazon, Facebook and Google; Analyst and report author Joanna O'Connell cautions marketers on walled gardens Criteo S.A., the advertising platform for the open Internet, is cited as a large player in a Forrester report titled "Now Tech: Omnichannel Media Management, Q2 2019", published on June 14th, 2019. Forrester's research report defines omnichannel media management, identifies functionality segments that buyers should watch for and gives them a lay of the vendor landscape,…

AWeber Now Empowers Use of Dynamic & Interactive Content with AMP for Email

AMP for Email is now Available to AWeber Customers AWeber, a leading small business email marketing and automation platform, announced support of the new Accelerated Mobile Pages (“AMP”) for Email framework. As the first email service provider for small businesses to support AMP’s framework, AWeber now enables customers to send powerful email messages that engage Gmail-users through interactive and dynamic content. Yahoo! mail, Microsoft’s Outlook.com, and Mail.Ru will also support AMP for Email. AWeber now empowers use…

NICE to Share Insights on Winning Customer Loyalty in the Digital Era

Webinars to Showcase Transformational Best Practices for Analytics, Automation, Cloud and Workforce Management NICE announced new webinars to help organizations improve customer loyalty in the digital domain. This educational series will empower organizations in addressing the rising expectation for customized service anywhere and via any channel, thus improving customer satisfaction. A key topic featured provides insights on the path to hyper-personalization and how to leverage AI-driven analytics to deliver it. NICE to…

Diary Entry from Cannes Lions 2019: Why Everyone Was Talking About ‘Connectivity’

Consumers are more discerning than ever about sharing their data. According to a DoubleVerify study released at Cannes Lions, 71% of consumers share less data with brands today than they did a year ago. Everything from fake news to data scandals from walled gardens like Facebook have compelled audiences to become savvier, smarter and stingier about providing data online. As a result, companies like Apple, Mozilla and Google are prioritizing privacy controls for their browsers. At Cannes Lions, this is something every…

Verve Releases SDK 4.0 To Supercharge The Revenue-Generating Power Of In-App Inventory

Verve's Sdk 4.0 Delivers a Trio of In-Demand Features for Publishers with Industry-Standard In-App Video and Display, Header-Bidding, and Open Measurement Verve, the leading platform for location-powered programmatic video and display marketing, announces the release of the Verve SDK 4.0 for Android and iOS. Lightweight and easy to integrate, with native support for all industry standard mobile ad formats and access to a breadth of demand sources, the new Verve SDK has been built from the ground up to enhance the…

Verve Releases SDK 4.0 To Supercharge The Revenue-Generating Power Of In-App Inventory

Verve's Sdk 4.0 Delivers a Trio of In-Demand Features for Publishers with Industry-Standard In-App Video and Display, Header-Bidding, and Open Measurement Verve, the leading platform for location-powered programmatic video and display marketing, today announces the release of the Verve SDK 4.0 for Android and iOS. Lightweight and easy to integrate, with native support for all industry standard mobile ad formats and access to a breadth of demand sources, the new Verve SDK has been built from the ground up to enhance the…

Fractal Analytics Named a Leader Among Customer Analytics Service Providers by an Independent Research Firm

Companies Looking for Large-Scale Opportunities to Transform Their Business With Analytics Should Consider Fractal Fractal Analytics, a global leader in artificial intelligence and analytics powering decision-making in Fortune 500 companies, announced that it has been named a leader among Customer Analytics Service Providers (CASPs) in the recent  The Forrester Wave™: Customer Analytics Service Providers, Q2 2019 report, published by an independent market research company, Forrester Research. "We're delighted that we…

Lytics Named a Strong Performer in Customer Data Platform Report by Independent Research Firm

Lytics, the first Customer Data Platform (CDP) built to bridge the gap between data and personalization, announced it has been named a Strong Performer in the “The Forester New Wave™: B2B Customer Data Platforms, Q2 2019” report. “The Forester New Wave™: B2B Customer Data Platforms, Q2 2019” Forrester profiled the 13 most significant vendors in the emerging CDP market and ranked against 10 criteria as explained by Forrester principal analyst and report author Steven Casey in his blog post. Forrester reported that Lytics…