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CDO’s 5 Must-Have Features in a Headless CMS

When you’re in charge of the transformational role of marketing technology in an enterprise, as Chief Digital Officers (CDOs) are, any new solution needs to be flexible. For this reason, the API-first structure of headless CMS often makes it onto the CDO’s shortlist. The three main priorities of a CDO, according to survey data, are: Unifying the digital agenda Handling legacy IT systems Bridging the talent gap While a CMS is only part of the puzzle, it is one that sits in the intersection of all three…

A Review of the Top 20 Acquisitions in the Marketing Technology Landscape

MarTech Series Reviews the Top 20 Acquisitions of 2018 That Disrupted the Technology Landscape We begin the New Year with a round-up of the top 20 MarTech acquisitions in 2018. The article is part of the research that intends to shed light on the most-read MarTech topics focused on funding, acquisitions and product launches that were in demand in 2018. While one of the biggest acquisitions of 2018 was IBM acquiring Red-Hat, here are the rest that we found to be disruptive. Cision Completes Acquisition of PRIME Research…

Cisco Executive Yvette Kanouff Joins Sprinklr Board

Kanouff Brings More Than 20 Years of Experience Leading Business Transformation at Scale Sprinklr, the world’s #1 social suite, is proud to announce that Yvette Kanouff is joining Sprinklr’s Board of Directors, effective immediately. Expanding Sprinklr’s board with Kanouff’s experience operating businesses at scale will help Sprinklr achieve its mission of enabling every organization on the planet to make their customers happier. Cisco executive @YvetteKanouff is joining the @Sprinklr Board Kanouff's valuable…

The New Content Workflow: Conductor Actions

Turn ideas into action with the new Conductor integration with Asana. Fast-moving marketing teams like yours are constantly communicating and coordinating on key projects. Odds are you’re using a work management tool like Asana, Trello, or Jira to plan out who’s doing what by when, track progress, and share resources. Conductor provides the insights that help you get closer to your customers: figure out what problems they are trying to solve, how they’re searching for answers online, and what your company can do to…

Retailers See Triple-Digit Gains Using Episerver Digital Experience Cloud

Checkouts, Click-Throughs and Commerce KPIs All Improve with Episerver's AI-Powered Cloud Service According to Total Economic Impact Study from Independent Consulting Firm and Customer Testimonials Thirty-five percent of shoppers feel today's brands do not care enough about personalizing their shopping experiences according to Episerver, the company transforming digital experiences. When retailers do invest in personalization it pays, as proved in a commissioned Total Economic Impact (TEI) study conducted by Forrester…

Prediction Series 2019: Interview with Randy Frisch, CMO, Uberflip

What opportunities and challenges did you and/or Uberflip identify at the start of 2018 and manage to conquer by now, or plan to soon? We saw a real need for a platform that wasn’t just focused on the creation of content. So often, marketers think that if they keep churning out content, it will result in more conversions, ROI, etc., but that’s just not the case. We’re simplifying the web for marketers by helping them create personalized content experiences at scale under one roof. You know the motto “work smarter, not…

SpringCM, a DocuSign Company, Named a Contract Lifecycle Management Leader in 2019 Report

Independent Report Noted SpringCM's Role as a Part of DocuSign's Comprehensive System of Agreement Platform SpringCM, a DocuSign Company, the leading document and contract lifecycle management platform in the cloud, was named a Leader in Forrester Research's The Forrester Wave: Contract Lifecycle Management For All Contracts, Q1 2019. Forrester Research used 30 criteria to evaluate contract lifecycle management (CLM) software providers, with 13 companies making up the entire CLM Wave. The report provides analysis on…

Video Marketing Trends and Forecasts for 2019

2018 was an exciting year for Video Marketing as we saw Facebook Video watching trends rise, Google provides video carousels on search pages and every social algorithm fully embrace the rise of video above all other visuals for businesses and brands. In 2019, we expect Video Marketing to continue to grow by leaps and bounds. As more companies realize just how accessible this marketing channel is; the sky is truly the limit for every business owner and marketer. Will a new marketing technology emerge? A new platform?…

Janrain & Akamai Partner to Create a New Level of Customer Data Security

Janrain Secure Edge Integrates New Enterprise Security Capabilities into the Janrain Identity Cloud Customer identity data has never been more valuable than it is at this moment. It has become the core currency for global brands. And with this heightened value comes increased risk, as bad actors tirelessly find new ways to attack data systems with the goal of exfiltrating consumer data. Our clients value their customers and fully understand the need to manage consumer consent and profiles in a manner that earns trust.…

New Native and Social Connector Apps Now Part of RevJet’s AppXchange

RevJet’s Enterprise-Grade Apps Will Now Easily Integrate with Taboola, Outbrain, and Oath RevJet, the pioneer in developing an enterprise-level SaaS platform especially for targeted advertising, has announced the addition of new connectors and social apps in its ever-growing app platform. Now, Fortune 500 marketers will be able to easily manage strategy, analytics, publishing and creation of creative marketing campaigns. What is even better is that these new developments are also available for users of Taboola,…

Vibes 2019 Prediction: Mobile Wallet Reigns Supreme as Customer Engagement Solution

Personalized Experiences via Mobile Wallets Will Drive Customer Loyalty, Resulting in More Conversations and Transactions Mobile wallet use by both brands and consumers will rise in 2019 due to the ability to create personalized experiences. In the retail environment, delivering the right messages on the right platform plays a crucial role in positively influencing a customer's overall shopping experience. Vibes, a mobile marketing leader, anticipates that in 2019, consumers across all industries will demand that messages…

Seismic Raises $100 Million in Series E Funding

Microsoft Chairman and Former Symantec CEO John W. Thompson to Join Seismic’s Board of Directors Seismic, a recognized leader in sales and marketing enablement, announced that it has closed a $100 million Series E round of funding. The round was led by Lightspeed Venture Partners and funds and accounts advised by T. Rowe Price Associates, Inc. Existing investors General Atlantic, JMI Equity, and Jackson Square Ventures also participated in the round. The round brings the total amount raised by Seismic to date to $179…

Evergage’s Advanced Email Personalization Helps Companies Increase Email Relevancy and Conversions

Carhartt, Invaluable and More Drive Improved Engagement and Results with 'Smarter,' Personalized Emails Evergage, The 1-to-1 Platform company, announced continued uptake and momentum for its award-winning, advanced email personalization solutions. Evergage for Email customers have increased by 400% over the last year, as more leading organizations rely on Evergage to make their emails "smarter" and drive conversions. Email remains paramount among digital marketing channels – yet with more than 281 billion emails sent…

Digilant Announces MAIA: Programmatic Power With Human Insights

Marketing, Artificial Intelligence & Analytics for the Modern Marketer Digilant - a programmatic media buying services company -- introduced MAIA: Marketing, Artificial Intelligence and Analytics. This straightforward yet powerful infrastructure will be used to power DIGILANT and offers advertisers the harmonious combination of programmatic power and human derived insights, in one easy-to-use solution. According to a recent report by Forrester, no one DSP or ad-tech platform exists that addresses the full range of…

InMoment Announces Edinburgh Woollen Mill as Finalist in Prestigious CX Awards

Specialty Retailer Part of Elite Group of Companies Being Considered for UK Customer Satisfaction Awards InMoment, the leader in cloud-based customer experience intelligence, announced that Edinburgh Woollen Mill has been named a finalist in the UK Customer Satisfaction Awards. The winners will be named at a black-tie event in London on the evening of 5 March 2019. “We are delighted to be a finalist in this category” Founded in 1942 in Langholm, Scotland, Edinburgh Woollen Mill is a private, independently owned…

Jivox Launches Groundbreaking AI-Driven Customer Journey Optimization Across Paid And Owned Media

New Capabilities Offer Brands Personalization with a 360-Degree View of Individual Customers Jivox, the personalized digital marketing technology leader, announced the launch of two new capabilities that offer brands a first-ever fully personalized customer experience across all paid and owned digital channels—including social media, native, display, video, and mobile advertising, the brand’s email and website: Customer Journey Optimization is an analytics and optimization tool that uses AI to help marketers make…

Hero Digital Acquires Clock Four, Inc., Strengthening Its Customer Experience Capabilities

Acquisition Further Expands Hero Digital’s Expertise in Financial Services and B2B Tech Hero Digital, the leading independent customer experience agency, announced that it has acquired Clock Four Inc., a digital innovation agency serving some of the world’s most powerful brands in financial services and high tech, including long-time clients US. Bank, Juniper Networks, and Veritas Technologies. Founded in San Francisco in 2006, Clock Four is a leader in customer experience strategy, brand activation, lifecycle marketing,…

Contentful Announces $33.5 Million in Series D Funding to Deliver Content Infrastructure for the Modern Technology Stack

Funding Will Be Used to Expand Strategic Partnerships, Deepen Third-Party Integrations Within the Modern Software Stack, and Empower Digital Content Practitioners at Scale Contentful, the leading content infrastructure for digital teams, announced $33.5 million in Series D equity funding. Led by Sapphire Ventures, with participation from OMERS Ventures, Salesforce Ventures, and existing backers including General Catalyst, Benchmark, Balderton Capital and Hercules, this brings total funding for Contentful to $78.3…

ICF to Launch ICF Next

John Armstrong to Lead Integrated, Future-Focused Marketing Services Agency ICF, a global consulting and services provider, announced the creation and launch of ICF Next, the convergence of ICF's award-winning marketing, communications and associated technology businesses. ICF Next will be led by former executive of IBM iX, John Armstrong. The ICF Next team will consist of over 1,700 creatives, communicators, strategists and technologists across more than a dozen offices in the US, Canada, Europe and India. Officially…

NuORDER Secures $15 Million Funding to Accelerate B2B eCommerce

US B2B Ecommerce Sales Are Projected to Reach $1.18 Trillion, with More Than $3 Billion Being Spent Globally on B2B Ecommerce Platform Technologies NuORDER, the leading B2B wholesale eCommerce platform, announced it has closed a $15 million Series C financing round, led by NewSpring and joined by existing investors Upfront Ventures and Argentum. NuORDER has raised a total of $40 million to date. The company will use this latest financing to continue defining the wholesale eCommerce market by further meeting customer…