CPQ: A Foundational Component of Digital Experience Platforms

In the 1990s, SAP campaigned for businesses to embrace enterprise resource planning systems to integrate and automate essential business processes. Two decades later, Forrester took this idea even further with a push for the digital experience platform (DXP) — a new “box” of software solutions designed to power the customer experience and feed customer insights back into the enterprise. The reason behind the crusade for DXPs makes sense. As the internet evolved, people wanted to make purchases and conduct business online.…

CX Leader Medallia Appoints Sophie Chesters Chief Marketing Officer

Cloud and CX Marketing Expert Joins Exec Team to Fuel Growth Medallia, Inc., the global Customer Experience Management leader, has promoted Sophie Chesters to Chief Marketing Officer to lead Medallia's marketing organization. The 20 year marketing veteran's career includes leadership roles at Google, Ziff Davis and Double Click. She was previously responsible for Medallia's marketing in EMEA. In her new role, she will focus on further accelerating the global demand function as well as  creating awareness for Medallia's…

Social Listening Leader linkfluence Acquires Scoop.it

linkfluence Also Receives $21 Million Series D Funding to Expand Their Realm in American Markets Circa.2006 till date, linkfluence’s surge has been noticeable. They were a startup back then funded by Orkos Capital, Kreaxi Ventures, Sigma Gestion, Hera Capital and BNP Paribas Développement. Today, they are one of the global leaders in the Social Listening sphere, operating in 30 countries with more than 200 employees. They have worked with notable clients like: Danone Publicis LVMH Dyson Pernod Ricard…

Conversion Logic Announces New Marketing Mix Modeling Offering and Strengthens Executive Team with Industry Veterans

Trey MacLeod and Dr. Sanjog Misra Join The Conversion Logic Team As Chief Commercial Officer And Chief Academic Advisor Respectively While The Company Continues To Innovate Its Unified Marketing Measurement Platform Conversion Logic, the industry's most innovative marketing intelligence platform, announced its continued growth with two new leadership appointments, new advanced capabilities as part of its unified marketing measurement offering, and the addition of several new marquee clients to their portfolio. With the…

Nielsen Catalina Solutions Announces Expanded Ad Targeting Capabilities Now Across Any TV Screen or Platform

New Solution Enables CPG Advertisers and Agencies to Buy Television Advertising with Digital-like Precision Based on In-Store Purchase Behavior Nielsen Catalina Solutions (NCS) announced an expansion of its Advanced TV Suite, which now enables purchase-based ad targeting in addition to sales measurement for data-driven linear TV, addressable TV, over-the-top (OTT) and connected TV (CTV). With the addition of a new capability that enables CPG advertisers and agencies to buy connected-TV inventory based on in-store…

MadHive & MAD Network Hire Senior Advertising Executives Ryan Reed and Joey Hyche

Blockchain And Cryptography Solutions Company Brings On Former Comcast And MediaMath Executives To Bolster Team On The Heels Of Omnicom Proof-Of-Concept MadHive and MAD Network, the cross-platform blockchain and cryptography solutions networks for the advertising industry, announced that it is bringing on Ryan Reed as VP of Product Management and Joey Hyche as SVP of Client Services. This announcement comes on the heels of MAD Network launching a proof-of-concept project with Omnicom and a major EMEA client. “We’re not…

NewVoiceMedia Named a Strong Performer in 2018 Cloud Contact Center Vendor Evaluation

NewVoiceMedia, a leading global provider of cloud contact center and inside sales solutions, has been positioned as a Strong Performer in The Forrester Wave: Cloud Contact Centers, Q3 2018. .@NewVoiceMedia named a Strong Performer in 2018 Cloud Contact Center vendor evaluation #cctr The Forrester Wave follows a methodology that involves screening vendors, detailed questionnaires and customer reference checks. Vendors were evaluated against 32 criteria based on their offering, strategy and market presence. NewVoiceMedia…

DoubleVerify Partners with Twitter to Authenticate the Quality of Video Ads

DoubleVerify , the leading independent provider of marketing measurement software and analytics, announced that it has partnered with Twitter, one of the world's most influential social media platforms, to authenticate the quality of video ads on the Twitter platform for many of the world's largest brands. The initial launch will provide advertisers with transparency into video ad fraud and viewability on Twitter – including mobile in-app, mobile web and desktop. With DV measurement of display advertising launching later…

Independent Research Firm Finds the Salsify Product Experience Management Platform Delivers More Than 300% ROI Over Three Years

Commissioned Study Highlights Salsify's Role in Increasing Sales and Profit, While Creating Operational Efficiencies and Cutting Costs Salsify, the world's leading product experience management (PXM) platform, announced the results of a September 2018 commissioned economic impact study conducted by Forrester Consulting which demonstrates that a composite organization using its platform experienced $6 million in economic benefits and a return on investment (ROI) of 339 percent over three years. The Total Economic Impact…

Dun & Bradstreet Named A Leader Among B2B Marketing Data Providers by Independent Research Firm

Earns highest scores possible in data coverage, analytics, and product roadmap and vision criteria Dun & Bradstreet was cited as a Leader in the Q3 2018 Forrester Wave™ evaluation, The Forrester Wave™: B2B Marketing Data Providers, Q3 2018. The company received the highest scores possible in the data coverage, analytics, go-to-market, and product roadmap and vision criteria and was among the second highest scores in the data acquisition and processing and data management criteria. "The first investment a…

Torchlite Raises $3 Million to Expand Marketplace of Certified Digital Marketing Experts

New strategic funding round includes existing investors and new Institutional Investor Torchlite, the platform for finding and managing on-demand digital marketing talent, announced today it attracted $3 million in funding to expand its tech-enabled network of digital marketing freelancers. The funding round includes funding from existing investors, including Scott McCorkle, a technology investor and advisor, and new investor Salesforce Ventures. “Torchlite was created to enable every company to unlock the value of its…

Mediafly Highlighted as a Strong Performer in Sales Enablement Automation by Independent Research Firm

Sales Enablement Platform Receives Highest Score Possible in Three Criteria, Including Formats, Interactive Tools and Workflow Mediafly, a mobile sales enablement solution that enhances how brands engage prospective buyers, announced its rating as a strong performer in Forrester Research’s The Forrester Wave: Sales Enablement Automation Platform, Q3 2018 report. The report evaluates sales enablement vendors against current offering, strategy and market presence criteria to identify leaders in the space. Mediafly…

Outreach Launches SalesEngagement.com, Announces New Book & Podcast

As Sales Engagement Gains Momentum, Outreach Creates The Go-To Resources For The Modern Sales Team Outreach, the leading sales engagement platform, announced the launch of SalesEngagement.com, a set of educational resources focused on leveraging the latest in Sales Engagement to change the way teams sell. As the Sales Engagement category grows in importance to the modern sales stack, SalesEngagement.com serves as an all-encompassing resource for sales teams and offers exclusive insight into Outreach's upcoming book "The…

InsideView Targeting Intelligence Receives Highest Score in Current Offering for B2B Marketing Data

Independent Research Firm Names InsideView a Strong Performer Among B2B Marketing Data Providers InsideView, the leader in Targeting Intelligence, announced that it has been named a Strong Performer and received the highest score in the current offering category in The Forrester Wave: B2B Marketing Data Providers, Q3 2018. The report cites that InsideView offers advance features for strategic go-to-market planning, and that InsideView is a best fit for B2B marketers who need a comprehensive solution covering marketing,…

BrandTotal Raises $6 Million in Series A Round to Expand Rollout of Agile Marketing Platform

BrandTotal Marketing Intelligence Platform Shines Light on "Dark Marketing," Revealing Hidden Digital Marketing Strategies to Empower Brand Marketers BrandTotal, a New York- and Tel Aviv-based company whose agile marketing platform harnesses artificial intelligence, cyber security techniques and data science to empower brand marketers with competitive data and actionable insights by revealing the digital marketing activities of their top competitors, announced the closing of a $6 million round of funding, bringing their…

Oracle Lauded for Predictive Analytics, Machine Learning Solution

Oracle Autonomous Data Science Cloud Service Recognized as a Leader in Notebook-Based Predictive Analytics and Machine Learning by Independent Report Oracle has been named a leader in notebook-based Predictive Analytics and Machine Learning (PAML) solutions by Forrester Research, earning the highest average current offering score as well as the highest possible score for its solution roadmap. The Forrester Wave: Notebook-Based Predictive Analytics and Machine Learning Solutions, Q3 2018 report recognizes that Oracle…

Independent Research Firm Cites Seismic as a Leader in Sales Enablement Automation

Company Top-Ranked in Both Strategy and Current Offering Categories Seismic, the global leader in sales and marketing enablement,  announced that they have been recognized as a Leader by Forrester Research in The Forrester Wave: Sales Enablement Automation Platforms, Q3 2018. The report states that Seismic is an ideal fit for enterprises that seek a “best-in-class solution”. In addition, the report notes that Seismic’s recent acquisition of SAVO Group “signals that Seismic is looking to put more distance between the…

Independent Research Firm Names TechTarget a Leader in B2B Marketing Data Providers Report

The Company Achieved Highest-Possible Scores in Data Coverage and Go-To-Market Strategy Purchase intent-driven marketing and sales services company TechTarget, Inc. announced that they were named a Leader in the Forrester Research, Inc. September 2018 report: The Forrester Wave: B2B Marketing Data Providers, Q3 2018. The report evaluated twelve vendors across 21 criteria, grouped into the categories of Current Offering, Strategy, and Market Presence. The report also covers considerations for vendor selection.…

Bigtincan Named a Strong Performer Among Sales Enablement Automation Platforms

Bigtincan, the leader in mobile, AI-powered sales enablement automation, announced that independent research firm Forrester Research, Inc. ranked Bigtincan as a Strong Performer in The Forrester Wave: Sales Enablement Automation Platforms, Q3 2018. Today, Forrester named @Bigtincan a strong performer in their Forrester Wave report for sales enablement automation platforms. The Forrester report evaluated 12 of the most significant Sales Enablement Automation Platforms to assess the state of the sales enablement market.…

MRP Prelytix 2.2 Enhances AI-Driven Personalization

Latest Predictive Analytics Software Optimizes Dynamic Display Advertising MRP, the leading global provider of AI-powered customer acquisition software and services, announced the launch of MRP Prelytix version 2.2, its newest predictive analytics and account-based marketing platform update. Cited as a Leader in The Forrester New Wave: ABM Platforms, Q2 2018, MRP Prelytix 2.2 offers new functionality to help B2B marketing and sales teams activate audiences and acquire new customers faster and more cost effectively.…