The Year-Ender Series Features a Round Up Of  The Top 7 B2B Marketing Philosophies of 2017 From Leading Business and Marketing Leaders in the  Technology Ecosystem Fantastic, fantastic…and fantastic!!! 2017 has been that kind of year…
Read More...

Industry Stalwarts Breakdown What GDPR Means To Them And How You Can Plan Ahead Any business, US or foreign, that does not comply with the new regulations could be forced to pay fines of up to €20 million or 4% of global revenue. That’s…
Read More...

The AI Analytics Company Increases Customers' Bottom Line by Capturing Millions in Otherwise Lost Revenue and Opportunities; Triples Revenues Anodot, the AI-powered analytics company, has announced a Series B round, bringing its B…
Read More...

"In the case of identifying a customer’s likelihood to buy, triangulation of multiple signals and effectively dealing with conflicting answers hold the keys to better contextual data management." On Marketing Technology MTS:  Tell us…
Read More...

Using automated consent management solutions, organizations can document and provide evidence that you have the necessary consent, with the administrative, contractual, economical downsides and risks associated It took four years of…
Read More...

Mobile Ad Fraud Is Evolving So Rapidly That Most Enterprise Marketers Fail To Identify The Costliest Types. AppsFlyer Provides Recommendations to Protect Your Brand According to a Forrester Consulting thought leadership paper…
Read More...

"Brand ecosystems are driven by compelling, relevant content, which - increasingly - includes rich media assets like video. " On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to be part of a…
Read More...

Every day, marketers’ concerns about the billion dollar mobile ad fraud problem increase. Like a chess game, it is imperative for marketers to stay steps ahead of fraudsters with built-in deterrence. Once fraud occurs, it is usually too…
Read More...

Real-time Intent Represents Major Step Forward in Empowering Organizations to Deliver Meaningful, Effective One-to-One Customer Communications Swrve, the leading Customer Interaction Platform, announced the general availability of its…
Read More...

Drag And Drop Email Builder, GDPR Features, Enhanced E-Commerce, And Greater Connectivity To Technology Stack Push Kentico 11 To Greater Heights; Capable Of Powering Digital Marketing Initiatives For The World's Largest Corporations…
Read More...

When you think of marketers, you likely don’t think of them using military strategies as one of the tactics in their business. But, that’s exactly what marketers at some of the top e-commerce companies in the world are doing. Businesses are…
Read More...

"The key is to select the tools and technologies that can streamline the analytics process, discover efficiencies within a business, and a cost-effective capacity to derive meaning and insight from data." On Marketing Technology MTS: Tell…
Read More...

"What it really is going to mean, (hopefully) is moving a lot of that lower level work to bots which then means salespeople will be able to double down in truly bringing value and sell more. " On Marketing Technology MTS: Tell us a little…
Read More...

Partnership will Bring First-To Market Capabilities To Monitor Brand Safety, Prove Value Of Influencer Marketing Campaigns and Branded Integrations In Social Video, OTT and Digital Video Formats Delmondo, a leading social video analytics…
Read More...

The other day I met the Head of Digital marketing for a Fortune 100 major financial institution. We were having coffee and discussing the future of digital marketing. Even though we were talking about mobile, this person was laser-focused…
Read More...