Pradeo Launches a GDPR Toolset for Companies to Diagnose Their Mobile Framework against the Regulation

Pradeo Security to Detect and Flag Any illegitimate Use of Personal Data by Mobile Applications That Hinders GDPR Compliance At a time when GDPR has become a major focus for companies, Pradeo aims at providing readability by highlighting personal data manipulated through the mobile framework and drawing a clear path towards GDPR-compliance. For its fourth participation in the RSA Conference, Pradeo announces the launch of a GDPR toolset as part of its PRADEO SECURITY solution. Today's digitalized society naturally…

Akamai Announces New Enhancements to World’s Largest and Most Trusted Cloud Delivery Platform

Strategic Platform Updates Designed to Support Secure Cloud Adoption, Superior Web and Application Performance and Availability, High-Quality and Scalable Video Streaming and Streamlined Application Development Akamai Technologies Inc., the world's largest and most trusted cloud delivery platform, recently announced significant enhancements that are designed to improve website, app, and network security without compromising the performance of digital applications. With these additions, Akamai's cloud delivery platform is…

ICBRKR Announces the Social Media Platform That Won’t Sell You to the Highest Bidder

The Sleek App by ICBRKR Prioritizes Privacy, Has No Ads, and Helps Others to Find Friends With Similar Interests ICBRKR is a new social media platform that was designed with the new generation of users in mind. Recent issues with security breaches, misinformed updates, political issues and a heavy focus on advertising are turning off younger and older generations alike. The sleek app prioritizes privacy, has no ads, and helps others to find friends with similar interests. It also incorporates a highly curated list of…

How the GDPR Affects American Retailers like Whole Foods and Amazon, and What Businesses Can do to Mitigate Their Risk

The General Data Protection Regulation (“GDPR”) continues to be an important topic of conversation for US companies. Since its inception, the GDPR has raised a number of questions as to whether businesses are properly prepared to comply. The GDPR was adopted on April 27th, 2016 and allotted a two-year post-adoption grace period for businesses to strategize and implement their compliant approach. With only three months left it has been reported that an estimated 61% of US businesses are not ready for the regulation and that…

Leading Firms Launch Cross-Sector Coalition to Address Critical Identity Policy, Technical and Business Challenges

Founding Members of the Better Identity Coalition Include Leaders in Financial Services, Health Care, and Technology Recently, a group of leading companies launched the Better Identity Coalition, an organization focused on developing consensus, cross-sector policy initiatives that promote the adoption of better solutions for identity verification and authentication. Founding members of the coalition include recognized leaders from diverse sectors of the economy, including financial services, healthcare, technology,…

Can Publishers And Agencies Survive In A World Led By The Duopoly?

There were some key buzzwords that drove a lot of the chatter in the advertising community in 2017, and none was more buzz-worthy than “the duopoly” -- a word used to describe mass media platforms Google and Facebook. There is a clear reason why the duopoly became a sensational subject in the trades: The duopoly is expected to rake in a combined 63% of US digital ad investment in 2017 -- up over 15% from the previous year. This investment trend isn’t because buyers want to massively consolidate and concentrate spend…

How To Avoid Being ‘First Down’: Lessons To Learn From Super Bowl LII

The Philadelphia Eagles may still be reveling in their victory over the New England Patriots in Sunday’s historic Super Bowl win, but many game-day advertisers won’t be quite as happy in the aftermath. After the vast creative (and financial!) input to running a prized Super Bowl ad, it should have been a time for businesses to reap the rewards of a guaranteed increase in traffic. Unfortunately, we identified several websites that went down during this peak time, undoing so much hard work with each second of poor performance.…

Top Insights on the CMO’s Best Allies, Content Marketing, and the Art of Story-Telling for Brands

The Second Part of  the Predictions Series for 2018 Covers Insights on Content Marketing, Audience Engagement, Social Media Platforms and the CMO's New Allies That Would Transform An Organization's Digital Identity Top martech CMOs and marketing executives feel that 2018 would be the most challenging year to deal with. However, the path to success would witness unprecedented developments in content marketing, employee advocacy and the growing inclination towards AI/ML technologies. We would see many significant…

Marketing Op’s Guide to GDPR Compliance

The General Data Protection Regulation (GDPR), which takes effect on May 25, 2018, strengthens data protection for all individuals within the European Union (EU). It also addresses the export of personal data outside the EU. It affects any company, including U.S. companies, which collect data or handle customer data containing EU citizen information. GDPR will impact virtually every business, especially companies in consumer Internet, ecommerce, AdTech, MarTech, SalesTech, HRTech, security, even the Internet of…

You Are in Control… How GDPR Will Revolutionize Location Marketing

There’s a lot to be done ahead of May when it comes to GDPR. The risk of not complying with GDPR is real and could lead to fines for companies of up to €20 million or 4% of global annual turnover. So what does it mean for the marketing industry, and why will the location be the new imperative for marketers? In a nutshell, GDPR is about users giving consent to data collection, the flip side is that it also gives them the ability to withdraw that consent. Therefore, it is vital that marketers treat the user IDs that…

Acxiom Expands International Footprint with Launch of AbiliTec Identity Resolution and InfoBase Consumer Insights in Mexico

Last month, Acxiom expanded their global footprint with the launch of AbiliTec Identity Resolution and InfoBase Consumer Insights in Mexico. The new launch would enable Acxiom clients and partners to improve reach and engagement among the rapidly growing LATAM audiences. The expansion involved collaboration with 4INFO to meet the increased global demands for safe and ethical people-based marketing solutions. Acxiom will tap 4INFO’s proprietary, patented device matching technology to deterministically map people to their…

Why are Brands Still Failing at Targeted Marketing?

Today’s marketers have more data available to them than ever before. From social media statistics to click through rates (CTRs), email opens to loyalty points, marketers would be hard pressed to argue that they don’t have enough customer information to play with when it comes to building their campaigns. Yet despite all this data, many marketers are still struggling to target their customers effectively. According to recent research from customer data platform vendor BlueVenn, as many as three in five consumers believe…