A recent report showed the use of voice-activated devices has increased 129% in 2017. One-fifth of smartphone users now talk to a voice assistant at least once a month. Users are also increasingly adopting chatbots as a means for…
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The Smartphone in Your Hand, a Tiny Device at Glance, Holds Major Significance in Terms of Marketing. How? MTS Got the Experts to Answer That Question 'The Most Significant Gap in Mobile Today Is the Performance Marketing Category'…
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Aeon Ads, an online marketing company, announced today the successful merging of digital advertising and artificial intelligence. The program was created to consult businesses on how they can engage with their audiences in a productive way.…
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The emergence of social media in marketing has drastically revolutionized the ways marketers and brands engage with consumers. Moving away from more traditional digital tactics, brands have started leveraging influencers to amplify their…
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Part Three of  the Predictions Series for 2018 Covers Futuristic Insights on Marketing to the Millennials, Mobile Marketing Trends, and the Changing Face of Contextual Targeting The Holiday Season is over, and the New Year has brought a…
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A Cheatsheet of What MarTech Industry Experts Had To Say About Using Location Data To Better Serve Your Customer Base  ‘Location Data Is Tying Digital Spend To Offline’ Gladys Kong - CEO, UberMedia: Despite the rise of e-commerce, the…
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Our Interview Series Has The Choicest Industry Experts Sharing Precious Insights From Their Years Of Experience. Here’s A List Of The Key Takeaways From CEOs that MTS Spoke To We did the work so you wouldn't have to. Here is a round-up…
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It is that time of year again.  As we close out 2017 and look towards the new year, what trends will emerge and take center stage in 2018?  Here are my top 8 for ’18. Direct Mail & OOH (Out of Home) Get Reinvented What is old is new…
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Retail marketing is an extraordinarily intricate combination of art and science. Building a brand requires a powerful vision that connects with as large a portion of a highly diverse customer base as possible. Yet, driving revenue means…
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With the ubiquity of mobile devices consumers want to be able to reach business anytime, anywhere. Also, they don't want to have to tinker with browsers and apps; they just want to be able to have a quick chat with someone right now that…
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Larson-Green Joins Qualtrics to Help Reframe How the Enterprise Connects Culture to Experience-Driven Product Innovation Qualtrics, the leader in experience management, announces the appointment of Julie Larson-Green as Chief…
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"Voice experience management is going to become a core competency for any marketer and represents an exciting opportunity to develop in the digital economy. " On Marketing Technology MTS: Tell us about your role and how you got here? What…
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Qutee Provides an Advanced New Data-Driven Comments Platform for Collecting Digital Community Insights It’s the middle of the day, you are busy scrolling through your Facebook feed and come across a heated discussion about the Season 2…
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The Measurable Marketing Agency Anvil Media Sees 40 Percent Growth in 2017 Through Expanded Service Mix Anvil Media, Inc, a measurable marketing agency specializing in paid and organic search engine and social media marketing services…
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The end of the year brings many things: movie premiers, shopping and overeating  (all the important things, right?). For media companies, it is serving up online video, to capture that much-needed ad-revenue and traffic. These premium CPMs…
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"The biggest challenge for a CMO to create a comprehensive marketing solution is the walled-garden social platforms themselves. " On Marketing Technology MTS: Tell us about your role at Cognitiv and how you got there. What inspired you to…
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