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Cloud Optik Leverages Big Data and Business Intelligence for Deeper Customer Insights

Cloud Optik Launches SmartProfile to Help Service Providers Use Data to Enhance Customer Experiences and Create More Meaningful Messages to Customers and Prospects Cloud Optik, a cloud insights platform for service providers, announced their latest integration focusing on Broadsoft BROADWORKS and Netsapiens SNAPsolutions platforms. The company’s SmartProfile tool analyzes provider’s existing data for better understanding of current customers, service analytics, and opportunities to provide deeper services to the existing…

GLOW Hires Industry Star Duncan Bird as Executive Creative Director

Duncan Bird, 29-Year Innovator, Has Built Agencies, Created Brands, Served as Sony Music VP GLOW, an award-winning social and digital marketing agency, announced that it has hired industry powerhouse Duncan Bird as Executive Creative Director. “Duncan will help our team reach even greater heights with his creative and strategic thinking across the digital, advertising, music and entertainment space,” said GLOW President Howie Kleinberg. “His leadership and experience will propel our momentum in creating…

SiteSpect Launches Visual Editor 2.0 to Empower Marketers Without Coding Expertise

SiteSpect's Newly Launched Visual Editor 2.0 Offers a User-Friendly Interface That Improves the Ease and Efficiency of Customer Engagement SiteSpect, a recognized leader in customer experience optimization and pioneer of full-stack testing and personalization, has announced the launch of their Visual Editor 2.0, a platform that allows marketers to design and deliver personalized customer experiences without knowledge of coding languages. Focused on empowering marketers to continuously test and optimize digital…

Sprinklr Unveils Intuition, an AI-Powered Potential Game Changer for Social Media Management

The AI sphere for marketers keeps getting bigger and better by the day. Customer Experience Management (CXM) platform Sprinklr, has announced Sprinklr Intuition, a set of AI capabilities that addresses the top-most challenge brands face in social media management. The biggest, commonplace challenge lies in managing the vast scope of digital interactions to deliver humanized and enhanced CX at scale. Sprinklr now becomes the first to provide AI-powered enterprise software for brands to reach, engage, and listen to customers…

Goodway Group Adds Brawn and Brain to RealValue Advertising Platform with AI

Goodway Group Added New Dimensional Bidding and Predictive Performance Modeling Functionalities Powered by Advanced AI and Machine Learning Goodway Group, a leading programmatic advertising partner, has incorporated two industry-first algorithms into its RealValue® Advertising Platform that allow advertisers to algorithmically optimize their supply paths as well as optimize campaigns with lower budget thresholds. Powered by machine learning, the new capabilities support micro-optimizations at a level of complexity beyond…

Insycle Becomes A HubSpot Connect Beta Integrator

Insycle Enables Hubspot's Admins to Keep Their Data Well Organized and Clean Insycle recently announced that it has joined HubSpot as a Connect Beta Integrator. HubSpot, a leading CRM, marketing, sales, and customer service platform, works with Connect Integrators to help grow their business through listing and marketing and distribution resources to increase shared customers. Connect Beta Integrators are independent software vendors who have built an integration with HubSpot and been accepted to the Connect Beta…

Interview with Alli McKee, CEO and Founder, Stick.ai

"The rise of AI-powered products forces us to double down on the human skills: communication, relationship building, storytelling. It enables us up to be more creative, as a whole." Tell us about your role and how you got here? What galvanized you to start Stick.ai? Communication is the world’s single biggest challenge today. We know visual communication is more effective, and yet we can’t do it because the vast majority of us aren’t designers. Our appetite to consume visual content has skyrocketed, yet our ability to…

Fireside Chat with Anuj Kucheria

Anuj Kucheria talks about his journey in setting up CrossInstall. Know Me... As Chief Revenue Officer at CrossInstall, I lead our business teams, which include three lines of business -- the DSP Performance Business, Brand Sales, and Creative Partnerships -- and ensure they are operating efficiently.With CrossInstall’s massive expansion in the last two years, it is critical we execute a thorough and diverse revenue generation strategy. I’ve worked in the mobile advertising space for over nine years and was able…

TwentyThree First to Support Publishing of LinkedIn Video

Video Marketing Platform, TwentyThree, Announced the Launch of LinkedIn Support For Their Platform A video is the best way to tell stories and connect with your customers. The world's best marketers need a video marketing platform to make better-informed decisions about video across the entire marketing funnel. LinkedIn recently unlocked the potential of B2B videos for advertisers on its platform. In an important announcement, TwentyThree, a leading video marketing platform, would start to support the LinkedIn Video,…

Accelerate Sales Within Your Team with New Reply Team Edition Functionality

Reply Team Edition Allows Sales Reps to Effectively Collaborate on Prospects, Email Campaigns, Manage Workload and Permissions Between Team Members, and Perform Account-Based Selling in Teams Reply, a sales acceleration platform for SMB to automate one-to-one communication at scale, is launching the Team Edition. Reply Team Edition is a new functionality for sales professionals to accelerate sales in teams. Currently, this is available for all Reply subscribers at no additional cost. Currently, Reply provides its sales…

The Wrong Way to Buy MarTech

I remember the very first time I met with a director of a marketing operations (MO) group. It was in 2009 and I was blown away that there was an entire department dedicated to running and optimizing technology for the purposes of marketing. In this case, the MO group was in a B2C environment.  I certainly had never seen anything like this in the B2B world. Fast forward to 2018 when a dedicated MO team is fundamental to the transformation of B2B marketing from a cost center to a profit center. Technology plays a huge role in…

DialogTech Deepens Integration with Adobe Experience Cloud

Enhanced Integrations with Adobe Analytics Cloud and Adobe Marketing Cloud Enable Digital Marketers to Use Call Analytics to Personalize Customer Experiences and Grow Revenue DialogTech, the world's leading provider of marketing analytics for inbound calls, announced a deepened integration with Adobe Experience Cloud that enables digital marketers to use deep, real-time insights on offline calls and conversations to drive higher-quality conversions, deliver more personalized customer experiences and grow revenue. The…

Interview with Mark Cullinane, SVP And GM Digital, Publishers Clearing House

"Brands who build this direct consumer relationship have an incredible opportunity to personalize virtually every aspect of their consumer offering."Tell us about your role at Publishers Clearing House (PCH), and how you got here.  As Senior Vice President/GM of Digital, I work with our teams to develop and take to market our unique chance-to-win entertainment offerings. Our collective goal is to grow PCH’s interactive media business. I was attracted to PCH by the supremely talented team, the differentiated business…

Meredith Continues Aggressive Execution Of Time Inc. Integration Plan

Meredith Corporation the leading media and marketing company reaching 175 million Americans every month including 80 percent of U.S. Millennial women – announced several initiatives as part of its aggressive execution of an integration strategy outlined following its acquisition of the Time Inc. media brands, which closed on January 31, 2018. Meredith's strategy centers on four major initiatives: Conduct a portfolio review of all its media assets and divest those not core to its business; Improve advertising and…

Data Attribution: A Key to Successful ABM Execution

Account-Based Marketing (ABM) in simple terms is pursuing a few chosen logos in your customer base and finding ways to make it happen. If you look closely, sales teams have always had an account-based mindset, they chased specific accounts. And the modern-day marketing with the advent of AI has made it completely data-driven. However, if one doesn’t get data attribution right, then your approach to ABM becomes random despite relying on data. In the context of ABM, data attribution refers to identifying the right set of…

Serenova Launches Skylight for CRM: CCaaS Integration for Salesforce and Zendesk

Serenova's Skylight: A New Agent Experience Extends CxEngage's Omnichannel Functionality to CRM for Increased Agent Productivity and a Personalized Customer Experience Serenova, a leading contact center-as-a-service (CCaaS) and workforce optimization (WFO) provider, released Skylight for CRM with key integrations to Salesforce and Zendesk. The all-new agent experience, included in the latest release of CxEngage, embeds omnichannel interaction and routing capabilities directly into the customer relationship management…

Interview with Mikko Honkanen, Co-founder, Vainu.io

"Using sales prospecting tools, CMOs can run very effective account-based marketing campaigns and make sure they spend their marketing efforts with the likeliest prospects."Tell us about your role and how you got here. What inspired you to launch Vainu? Our founding team has collectively spent many years in the technology sector, specifically leading sales teams and managing accounts at major organizations. No matter where we were, we face a consistent challenge — finding the ideal prospects to go after and sell our…

TechBytes with Alexei Chemenda, CRO For Apps and MD, USA, Adikteev

Alexei Chemenda CRO for Apps and MD, USA,  Adikteev Ask any inbound marketer and they will tell you that mobile marketing is the future. Wireless expressions on the small screen now hold more dollars in the ad industry than ever before. In 2018, mobile marketing and mobile advertising (learn the difference between the two in this TechBytes!) is no longer a trend. Rather, they are a staples for any business. To understand how mobile marketing is evolving, especially in the app development ecosystem, and the impact of…

TechBytes with Claire Sporton, SVP, Customer Experience Innovation, Confirmit

Claire Sporton SVP, Customer Experience Innovation, Confirmit Technology can be used to measure the quality of both – Customer Experience and Customer Engagement. To dive deeper into the world of marketing technologies created to deliver better customer experiences along the buyer’s journey, we spoke to Claire Sporton, SVP, Customer Experience Innovation at Confirmit.Tell us about your role at Confirmit and the team/ technology you handle. I am the Senior Vice President, Customer Experience Innovation at Confirmit.…

LeanData Routing Platform Adds New Capabilities for Faster Revenue Conversion

Opportunity Routing Capability from LeanData Enables Customers to Accelerate Revenue Growth Through Flexible Account-Based Sales and Marketing Strategies LeanData, a leader in Lead to Account Matching, Routing, and Marketing Attribution solutions, has announced enhancements to the LeanData Routing Platform with a new capability: Opportunity Routing. With this new capability, the LeanData Routing Platform is the industry’s most comprehensive solution available today, delivering effective and flexible lead management…